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A flower giant has reportedly acquired BloomThat, an on-demand flower startup



BloomThat, an on-demand flower startup, has sold itself to flower giant FTDAxios reports. FTD, which offers same-day delivery flowers for a variety of occasions, reportedly paid a small amount of money for the startup.

Prior to this reported acquisition, BloomThat had raised $7.5 million from investors like Rothenberg Ventures, Forerunner Ventures, Sherpa Capital and others, with the most recent round in April 2015.

In February 2016BloomThat launched its flower delivery service nationwide. But instead of offering delivery within a couple of hours, BloomThat guaranteed next-day delivery, which effectively moved the startup into the territory of 1-800-FLOWERS and FTD.

Unlike many other on-demand companies, BloomThat relies on three key services for its deliveries: FedEx, UPS and Deliv. Before tapping FedEx, UPS and Deliv to handle the actual deliveries, BloomThat managed their own deliveries and owned the logistics from end to end, BloomThat co-founder Matt Schwab told me a couple of years ago. By changing the logistics around delivery and implementing delivery fees, BloomThat’s burn rate dropped from $560,000 to $15,000 a month.

I’ve reached out to both BloomThat and FTD. In the meantime, check out this interview with Schwab.

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Arts + Culture

Elegant Anniversary Flowers at your Doorstep!



The term ‘Anniversary’ is a date during which an event had taken place or establishment of an institution during the previous year. Many countries across the globe observe national anniversaries, which represents the inception of an institution or a government. Birthday anniversary, wedding anniversary and Death anniversary are some of the common types of anniversaries, which are celebrated by people around the world.

Sending or receiving flowers makes you or your loved ones feel something very special. Expressing your love and affection in the form of delivering flowers is much more than sending greeting cards or text messages to your friends and relatives. Celebrating your birthday or wedding anniversary is not complete without the presence of anniversary flowers.  Anniversary Flowers plays a pivotal role during auspicious events owing to its significance and grace.

Nowadays, most of the people prefer attaching personalized text messages while presenting flowers to their loved ones. While some couples opt for traditional anniversary flowers during their wedding anniversary. During the course of this auspicious event, they utilize traditional flowers to adorn their house. Now let us discuss in detail some of the anniversary flowers and its importance.


  • 1st Anniversary: –

During your first anniversary, the Carnations symbolize commitment, happiness, and comfort for the coming years.


  • 2nd Anniversary:-

Lily of the Valley is an epitome of love and affection. It is one of the preferred anniversary flowers to celebrate your second anniversary.


  • 3rd Anniversary:-

Sun Flowers could be one of your best pics in order to celebrate your third anniversary. It signifies a strong bond between you and your life-partner. Besides that, it symbolizes loyalty and faithfulness.

  • 4th Anniversary:-

Hydrangea is a flower, which symbolizes gratitude and appreciation. It could be a perfect match to celebrate your fourth anniversary.

  • 5th Anniversary:-

Daisies, which is sometimes referred to as ‘Asteraceae’ or ‘Compositae’ represents innocence and sympathy towards your soul mate.

Ordering Anniversary flowers online

Owing to time constraints, most of the people prefer browsing through reliable online florists’ portals where they can choose from a wide variety of anniversary flowers and place their orders online. However, there are plenty of e-commerce portals where the customer can avail the 24/7 customer support. The discerning customers will be offered necessary guidance and support by a team of highly skilled professionals.

One of the major benefits of purchasing anniversary flowers online is that an individual can obtain the flowers at affordable rates rather than spend a huge amount at the nearby local store or retail shop. The customers have the option to select from a wide range of anniversary flowers.

The customers can avail attractive discounts on each purchase, which is offered by the respective e-commerce website, India Flower Mall. Mid-night delivery option is also available where you can surprise your loved ones immediately when the clock struck twelve.

Most of the e-commerce websites ensure that the anniversary flowers are delivered to the customers at attractive rates without burning a hole in their pocket.


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Arts + Culture




The time you were waiting for, is here! The e-shop of 4bag travels around Europe!

Now you can make your orders, even if you are not in Greece, but in any of the European countries!

Because of the fact that 4bag takes care of its customers and wants to be close to them, and because we had orders from abroad, from now on we accept your orders for our new products from all over Europe!

We are aware of the fact that our beloved brand, the women’s bags of course, is inseparable piece of their appearance, for the majority, and it makes perfectly sense about it.

The bags are something like an extension of woman’s self! Which woman have you ever seen, going outside her house without holding a bag? Almost none!

Because it is that accessory that a dressing needs to be completed and arouses her style!

The women, we have in our nature to want to be beautiful and impressive! With the appropriate bag, we can be stunning every hour of the day, in any occasion.

Take a look from which European countries you could make an order

You can order in from the following countries:

  • Belgium
  • Bulgaria
  • Italy
  • Austria
  • France
  • Germany
  • Luxemburg
  • Holland
  • Portugal
  • Slovenia
  • Hungary
  • Romania
  • Sweden
  • Finland
  • Lithuania
  • Latvia
  • Denmark
  • England
  • Spain
  • Czech republic

The 4bag bags in Europe: Delivery at the European countries can feel your needs, so from now on you can make yours your favorite bags, at all the European countries. The shipping rates in Europe is 16€ and we delivery your unique brand by courier.

Your greek handmade bags, which are made from recycled leather, will be delivered to you in about seven to ten days, from the day that you have ordered.

In case the certain bag or the bags in offers you want, are no more available, we will contact with you immediately.

Our online store, always want to have you satisfied. In every corner of Europe you may be, we will serve you and deliver you, your chosen accessories at the front of your door.

The has been designed to make your purchases, in the coziness of your house, with a single click, in all over Europe!

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Arts + Culture

8 of the Best Entries From the Wonder Woman Weapon Design Contest



If there’s one weapon you’d want to grant Wonder Woman with, what would it be?

Two weeks before the premiere of the Wonder Woman movie, we asked our community to submit their weapon ideas for the Amazonian princess. Out of 184 active entries, we shortlisted eight submissions from which we selected the three winning designs.

8 of the Best Entries From the Wonder Woman Weapon Design Contest - Image 1

This “Dooms Edge” by Mayank94214 from India was the runaway winner. He also made a fanart illustrating how this axe looks a lot more awesome once it’s in the hand of Wonder Woman.

WW Dooms Edge.jpg

wonder woman freelancer design contest

This “Golden Phoenix Scepter” by BonaFideGPX is one of the two runners-up. The Filipino designer wrote in her description that Diana can summon the Phoenix using this scepter and will be protected by its blazing shield.

WW Golden Phoenix Scepter.jpg

And this is how it looks like on shield mode:

Phoenix Shield Mode.jpg

Another runner-up is this “Hephaestus’ Staff” created by dandrexrival07, also from the Philippines. This weapon yields the weapons of Zeus (Thunderbolt), Poseidon (Trident), and Hades (Hellfork).

WW Hephaestus Staff_Original.jpg

The designer also provided details about the staff itself and how it can help Wonder Woman in her battles.

WW Hephaestus Staff_Explanation.jpg

Here are the other cool designs we picked from the submissions:

This “Helios Scepter” may look quite fancy for someone as tough as Diana, but it’s still something we can imagine her using. Any weapon bearing the power of the gods would be useful particularly in her duel with Ares.

WW entry #25.jpg

Entry #25 by johannverdi (Venezuela)

How about another sword? It may be shorter than the one Diana already owns but because, according to the designer, this sword was forged by Hephaestus, we thought that this weapon was destined to kill Ares. If you can recall, Ares had an affair with his own sister, Aphrodite, Hephaestus’ wife.

WW entry #195.jpg

Entry #195 by Arthurhenri11 (Brazil)

This “Simitar of the Lost Souls” is among our favorite entries. It’s also done by BonaFideGPX (it’s part of the contest rules that a designer can only win once). We can already picture Wonder Woman with this pair.

WW entry #178.jpg

Entry #178 by BonaFideGPX (Philippines)

These last two designs both originated from Hades. The “Helm of Hades” below is a creation by DenioViana. Apart from the power of invisibility, we asked him how this helm will affect Diana’s personality. He said when Wonder Woman wears it, Hades will control her and influence her to get angry. Not sure if that’s a good thing though.

WW entry #79.jpg

Entry #79 by DenioViana (Brazil)

This “Helm of Light” also gives Wonder Woman the power of invisibility. Additionally, it affects her personality, and the more she uses this helm, the stronger the effect of darkness will be in her. But what sets this helm apart from the first one is the “Divine Stone”, which nullifies the scathing effect to her personality.

WW entry #191.jpg

Entry #191 by dandrexrival07 (Philippines)

We had such a great time running this contest. Every day, we were looking forward to more and more brilliant designs. What surprised us were the backstories and descriptions the designers wrote in the entries. It was fun reading through all of them! Look at the rest of the entries and see what we’re talking about.

If you missed this competition, check out ongoing illustration contests you can join in. And if you’re an employer looking to receive fantastic illustrations as the ones presented in this blog, post your own contest today.

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