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7 of the Biggest Facebook Advertising Updates in 2017

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The time has come to pop the champagne! 2018 is swiftly approaching, and we have all survived yet another year of social media–consumed lifestyles. That’s right, another year of wasting hours upon hours on Facebook has passed before our very eyes.

As always, Facebook has been a part of some rather large controversies. From debates around politics and “fake news,” to discussions around privacy policies, to making some major updates for advertisers, a lot has happened with Facebook in 2017!

Perhaps your New Year’s resolution is to spend less time on social media. Regardless, as a marketer it is your duty to keep up with the trends on social, and utilize them to your advantage. In this post I’ll take a deeper dive into seven of the major Facebook updates that affect you, the advertiser (or agency!). You may just discover some new Facebook ad features or improvements that will help you advertise more effectively as we move into 2018.

#1: Power Editor and Ads Manager Merged!

From time to time Facebook would introduce some small improvements to either Ads Manager or Power Editor, whether it be a new design to Ads Manager or updated reports in Power Editor.

Well, in September of 2017, Facebook got tired of updating both and decided that it was more logical to merge the two into one platform called Ads Manager (RIP Power Editor).

facebook year in review

Luckily for Power Editor users there were no major life-altering changes aside from the name change. Ads Manager users weren’t ill effected by this change either since they actually received some shiny new features, including:

  • Options for workflows for ad creation: Advertisers now have the option to use the updated workflows from Power Editor that allow you to draft a campaign, and hop around to different ad sets and ads to work on out of order; this is typically used by more experienced advertisers. The older ad creation workflow is also still available for original Ads Manager users who prefer the guided step-by-step process.
  • The ability to review drafts outside the side panel before publishing: This is a minor feature originally part of Power Editor brought over during the merge. Advertisers still need to navigate with caution and make sure to never hit “Publish” unless absolutely ready to publish. Rather if you’re making changes outside of the side panel like importing ads, duplicating ads, or deleting ads, you’ll need to review draft items first, and then hit “confirm changes” to publish.

The merge isn’t too scary, right? In fact the majority of features have not changed and no features have been removed from either platform, so you can now enjoy a more streamlined system, and worry no more about making a choice between the two ad management options.

#2: New Ecommerce and Retail Focused Ad Formats Added

This year Facebook decided to expand the ad format options to allow for more creativity and flexibility for retailers, ecommerce businesses, and anyone selling physical items looking to take advantage of these visually intriguing ads.

These product-focused “collection” ads were announced in March of 2017, and allow marketers to tell a more visual story with their ads using an immersive video experience (with an emphasis on mobile).

Why video? According to Facebook, three in four consumers report that watching a video heavily influences their purchase decision on social media. Big brand names like Adidas have seen these new formats making a huge impact on sales, with a 5.3X return on ad spend.

facebook collection ads

So what’s the deal with these ads? How exactly do they work? I’ll let the experts from Facebook explain it in their own words: “Clicking on the ad leads a person to an immersive, fast-loading shopping experience on Facebook that can showcase up to 50 products at a time,” says Facebook. “Tapping on a product will take the most interested people to a product detail page on a business’ website or app to purchase.”

These sound complicated to configure… Well, good news: They’re not! “Collections are designed to be easy for merchants to set up, with Facebook doing the heavy lifting of choosing the right products to showcase from the merchants’ broader catalog,” says Anthony Ha from TechCrunch.

To learn more about Facebook collection ads check out this page.

#3: Facebook Adds Ability to Exclude Content Categories

Have you ever been so excited to see your ad out in the wild, until you noticed it was the ad before a controversial or inappropriate video? If you’re selling children’s toys, you might not want your ad appearing alongside a violent video game.

Facebook saw the need to allow advertisers to exclude certain content from being associated with their brand, so they addressed this issue by adding “Exclude Categories” under “Edit Placements” > “Advanced Options” in Ads Manager.

Recommended for YouWebcast, January 11th: Everything CEOs & Startup Founders Need To Know About Technical Advisors, CTOs, Agencies, and Engineers

facebook ad exclusions

There are five categories you can choose from, including dating, gambling, tragedy & conflict, mature content, and debatable social issues. You no longer need to lay awake worrying about what controversial content your ad is going to appear alongside next. Facebook will do this for you.

However, they do have some cautionary text reading: “Note that Facebook will try to ensure your ad is not shown against the categories of content you choose to block, but cannot guarantee success in blocking your ad 100% of the time.” While this language may just be there to protect themselves legally, it’s good to be aware of.

#4: Updated Policies to Make Advertising More Transparent

As I mentioned at the start of this post, Facebook has dealt with a lot of controversy over the last couple years due to two little words often echoed by our president: “fake news.” Don’t worry, I am not about to get political on you, but I, like many others, do believe the proliferation of false news can be extremely detrimental to our political environment. This is why I was quite pleased to see that Facebook is taking action to protect against so called “foreign interference” or in layman’s terms “fake news.”

facebook fake news

So let’s get to the down and dirty of what Facebook is doing to improve transparency and battle spam:

  • Hiring 10,000 people to improve security: Facebook isn’t just relying on their powerful platform technology to fight spam, they’re actually hiring real live people including ad reviewers, engineers, and security experts to identify and remove content violations and fake accounts.
  • Blocking ads from pages repeatedly marked as false: Why haven’t they done this already? Well, who cares, they’re doing it now! If third-party fact checkers are continuously marking a page false, then that page won’t have much luck advertising on Facebook from now on.
  • Facebook is sharing 3,000 ads with Congress! This one might stir up some controversy, but Facebook is now partnering with the government to identify and block any common threats.
  • Fighting fake news: Facebook has (finally) announced that they’re making an active effort to shut down fake news.
  • Reducing clickbait: Who likes clickbait? Certainly not Facebook; they’re making active efforts to prevent clickbait stories in your news feed.

These are all critical updates that it’s reassuring to see taking place. “We take this issue seriously and are committed to doing our part to help prevent foreign interference in the future,” says Facebook.

#5: New Tools to Grow Facebook Communities

For many marketers, Facebook communities are their bread and butter, and Facebook is no longer putting them on the backburner. Communities allow a group of people to join together around a common topic, and many businesses have leveraged communities to fuel their business.

In fact, in June of 2017 Facebook hosted their very first Communities Summit where they announced a plethora of new tools to community admins including:

  • Groups insights: This allows admins and moderators see real-time metrics around engagement and growth.
  • Membership request filters and improved clean-up: This new feature takes the pain out of sorting through new member requests, and allows admins to set some standards around who they do and do not accept. They’ve also added features to make it easer to remove members from a group, helping ensure safety from “bad actors.”
  • The ability to schedule posts: Group admins and moderators are busy people! Now they can plan ahead and schedule posts to better manage their time
  • Group to group linking: This allows admins to recommend similar groups to their members.

facebook 2017

In October 2017, Facebook announced even more new features for communities including welcome posts, badges, member profiles, new management controls, etc.! Read more about these updates here.

#6: New Features for International Advertising

Did you know that while 88% of Facebook’s audience is outside the US and Canada, half of their ad revenue (48%) comes from ads targeted to people in the US and Canada? Crazy, right?! Facebook thinks so too, which is why they recently announced new tools to helps businesses expand their ads to international audiences.

Check out the four features Facebook added to improve the international advertising barrier:

  • Dynamic langue optimization: This will allow businesses to include multiple languages in one campaign, and Facebook will do the heavy lifting matching the correct language to the right person.
  • International lookalike audiences: If you’ve used lookalike audiences before you are aware of how powerful they can be. Well, good news, now they can be even more powerful! Businesses can now use multi-country looking audiences to find their target customers in any combination of regions.

international lookalike audiences in facebook

  • Multi-city targeting: Yay! It is now possible for advertisers to target all cities above a certain population size without needing to research and add cities one by one.
  • IQ Cross-Border Insights Finder: Want to expand internationally, but not sure where? This new Facebook tool will help you find untapped markets with high potential for your business based on past campaign performance on Facebook, Instagram, and Audience Network. Pretty cool stuff.

#7: Instant Videos Are in the Works

While this feature hasn’t been released into the wild just yet, it is in the works, and likely to be a thing in the nearby future. Instant Videos will allow you to download and cache Facebook videos to your phone while connected to WiFi for later viewing without wasting cellular data.

“Instant Videos could be a game-changer for advertisers in the developing countries with a slow mobile Internet connection,” says Adstage. “For places where mobile data is pricey, and the network is weak, the new feature can level the playing field — at the very least when it comes to ads.”

Instant Videos will improve the cost and accessibility of videos to users, which in turn helps advertisers. While this feature isn’t available quite yet, Facebook told TechCrunch that a few Android users are currently testing it.

Wow! A lot happened in 2017! Enjoy the new features, and stay tuned for 2018 updates.

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Security Made Simple with the New 8th Gen Intel Core Processor

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I hope you’ll share my enthusiasm for the exceptional1 performance of computers with 8th Gen Intel® Core™ processors. The excitement of a new PC still never fades with me – and the enhanced entertainment and productivity capabilities with the 8th Gen Intel Core processors are just stunning.  However, there’s another vector of computing that carries increasing meaning to buyers of all types – and that is security.  You have seen and you will continue to see Intel deliver security innovation, built in, and never more so than with this platform announcement2.

Security Made Simple

The connected world offers terrific online benefits and value, but you need security that’s simple and easy to use. Browsing and shopping online require security precautions. The good news is that new computers with 8th Gen Intel Core processors build security into your online life — without extra hassle. The 8th Gen Intel Core processor delivers built-in security2 for a layer of protection that makes logins, browsing, and online payments safer2 and simpler than ever before.

8th Gen Intel Core processor brings new innovation to help protect your daily digital activities. For example, you can securely store your personal data and auto-fill information using one master password using free password managers from Dashlane1Password, and Sticky Password, and your master password is protected by Intel® Software Guard Extensions (Intel® SGX).

You can also be rest-assured with an automatic layer of protection built in to your new computer’s hardware powered by Intel® Online Connect. Built-in second factor authentication will help keep your information safer without slowing you down—and even better, it works on any FIDO-compliant website such as GoogleFacebookDropboxDuoDashlane, or Digidentity.

While shopping with your new 8th Gen computer, convenient built-in fingerprint recognition lowers your risk of credit card theft— online shopping with a swipe of a finger will give you a quick1, secure checkout using payment providers such as PayPal and China UnionPay. You’ll have peace of mind knowing you’re protected without the extra hassle.

How Intel Delivers Built-In Security

The traditional model of “software protecting software” no longer protects us against modern threats. Intel’s hardware-based approach establishes the root of trust to better secure every layer of the compute stack (hardware, BIOS, firmware, operating systems, applications, networks, and the cloud).

To protect against modern and evolving attacks, Intel drives consistent capabilities across our products for integrity, reliability, and recoverability. These include secure boothardware and software IDIntel® Rapid Storage Technology, and a trusted execution environment. Intel helps to simplify security for tens of thousands of hardware, software, and service providers, as well as billions of end users. Our unique position in the ecosystem, designing and protecting the hardware root of trust, benefits consumers and businesses end-to-end, as they connect their smart devices from the edge to the cloud.

Hardware, software, and service providers use Intel® hardware-enabled security capabilities together with Intel® software solutions, toolkits, and libraries to mitigate cybersecurity risks, reduce total cost of ownership (TCO), and improve overall productivity/usability. We align Intel software and hardware priorities to drive complete, usable, and highly effective solutions for users, whether delivered through partners or from Intel directly.  Our objective is to dramatically improve protection by coupling the flexibility of software with the power of silicon in ways that only Intel can.

Now you can see why I’m so enthusiastic about the exceptional performance and built-in security of new computers with 8th Gen Intel Core processors. Intel hardware-based security coupled with the best software is the right choice for today’s security demands. Just imagine what the future holds – Intel will continue to push the boundaries of cyber security protection in ways that other companies simply cannot.

Click the link to learn more about how Intel® hardware-enabled security unleashes the power of silicon and the power of the ecosystem to protect our digital world.

 

#  #  #

 

*Intel, the logo, and Core are trademarks or registered trademarks of Intel Corporation.  Other names may be claimed as property by others.2 Intel® technologies may require enabled hardware, specific software, or services activation. Check with your system manufacturer or retailer.

1 Software and workloads used in performance tests may have been optimized for performance only on Intel® microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations, and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information, go to www.intel.com/benchmarks.

Intel® technologies may require enabled hardware, specific software, or services activation. Check with your system manufacturer or retailer.

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Intel’s 8th-gen Core processors won’t be revolutionary

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It’s clearer than ever that the days of tick-tock Intel chip upgrades (new process one generation, new architecture the next) are long gone. Intel has revealed that its 8th-generation Core processors, due in the second half of 2017 will once again be built on a 14-nanometer process — yes, for the fourth time in a row. The company is shy on what these new chips will entail, but it’s claiming that it’ll manage another 15 percent performance improvement (in SysMark tests, anyway) like it did with the 7th-generation Core designs you see now.

AnandTech notes that the upcoming refresh might focus more on the low-voltage U- and Y-series chips you see in very thin and light laptops, just as you saw with the initial 7th-gen processors late last year. That has yet to be confirmed, however.

One thing’s for sure: when Intel’s long-delayed 10nm processors finally do arrive, you won’t see a wholesale switch to the new technology. Intel says that future process uses will be “fluid” depending on the segment they’re targeting, and that data centers will get first crack at these upgrades. Don’t be surprised if the Xeon line gets first dibs on 10nm, then, or if only some mainstream chips make the leap at first.

The decision might be necessary given the challenges of shrinking large CPUs down to a 10nm process, but it’s likely to leave Intel feeling nervous. After all, mobile giants like Qualcomm are releasing 10nm processors this year. While mobile tablets probably won’t outperform most laptops any time soon, this could narrow the gap enough that you might be tempted to skip buying a conventional Intel-based PC in the right circumstances.

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Fast Instagram followers How to Use Instagram to Market Your Business

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Picture talking about remains supplied a significant sociable update due to introduction associated with Instagram. The particular Instagram system is becoming greatly popular with more than 80 million clients that appreciate altering their very own pictures with effects and funky filter systems prior to talking about these with buddies as well as followers. Fast Instagram followers begin by using this brand new kind social media as a way to market their very own organization and make up followers. Everyone loves powerful creation, therefore posting images of products as well as workers could make all of them feel closer to you. This kind of advertising is what assists create brand devotion.

Fast Instagram followers-  how may your business make use of Instagram for advertising?

Instagram to Market Your Business

Here are some examples: Within Instagram newest update, customers now have the option to be able to label a specific location using their pictures that are preserved to some individual image chart. These may be given to your own followers.

This really is great for anyone who has an actual location or perhaps if you travel round the city, nation or even condition. For those who have booths from local craft festivals or other merchant occasions, you’ll be able to click on a photograph and tag your location to allow your own followers understand where you can be located.

A New Age Technique for Business Promotion.

The entire idea at the rear of social networking is discussing. Your personal supporters as well as supporters are selling you with a chance to reach them on the more person level so make sure you are providing them with exactly the same. Take pictures of the staff at work. Photos related to approaching what to supply all of them the slip maximum. If you’re on the highway, try taking some pictures on the way. Supply followers real senses of just how the situation is behind the curtain to assist them seem like a part of the brand.

If you use Tweets, you know how efficient hash tags can be from discussing. You should use the same on your Instagram pictures. Use hash labels that relate for your business or company to really make it simple for individuals to assist you in finding. For example, if someone makes jewelry, you can use hash tags such as #rings, #customjewlery, or even #necklaces. Look up well-liked hash tags which are used through equivalent manufacturers and include these to your photos.

A New Age Technique for Business Promotion.

Those who are presently making use of your items ought to be asked to snap a photograph related to by themselves utilizing it as well as label this and among your own hash tags. This can display people using your product or service as well as display the amount of individuals is happy with your business.

People love an opportunity to earn honors and taking advantage of Instagram to hold a photo levels of competition are a thrilling approach to provide them with what they need. You are able to ask for followers to deliver inside a picture of all of them making use of your product after which select a champ from one of them. You may proceed a different route via inquiring to send in a picture which shows something more abstract, like exactly what represents summer season for them.

There is a variety of the way to get creative and acquire much more followers through maintaining a contest using Instagram. Your own followers may tell their buddies who will should also participate in the enjoyment.

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