With the likes of Uber, Ola and Lyft ruling the roost in the Taxi Solution business arena, it becomes tough for small players to keep up with the pace and also remain profitable at the same time. You just cannot be “another taxi company” which provides very generic service. The secret to staying in the race is to build a strong foundation and set a game plan right from the beginning which could be the deciding factor in the success of your taxi business.
Below graph shows general attitude of customers towards ride-sharing market:
Image source: www.seekingalpha.com
Goldman Sachs says that the ride-hailing industry is ballooning and will reach $285 billion by 2030.
The US Bureau of labor statistics predicts that the employment for taxi drivers and chauffeurs will rise to 20% by 2020, giving you hope that you are in the right business.
To make your taxi business a success, here are some of the things that you need to consider.
1) Market analysis
The most crucial thing to have a profitable business is to know your market well. Understanding what your competitor is offering, will help you compare your own business with their’s and chalk out a plan. You should delve into the nitty-gritty, instead of having a superficial view of the market. So, spend as much time as possible at this stage and gather crucial insights.
2) Know your audience category
As a taxi owner, you need to focus on your target audience and advertise your services accordingly. Customers of a taxi service can further be divided into:
- Rich customers – They want exclusive service in terms of better cars and drivers. Drivers they can choose, car amenities, and an exclusive VIP number to call in case of queries.
Such customers don’t bother about the price. What they want is an experience. If you act just as “a normal company,” you can lose out to them.
- Frequent business travelers – They travel a lot and so value their time. To them the deciding factor when choosing a corporate taxi solution provider is predictability. They want to be sure that your driver will reach them on time, every time. They generally pay through their corporate account and if they find your service satisfactory, they will be ready to pay a premium price for it.
- Daily commuters – Their only goal is for you to take them to the train station on time. They don’t really care about the cars and/or drivers.
- Local riders – These rides are taken by customers, who either don’t own a car or own a car but doesn’t want to take it out. Usually, they are very price sensitive and not loyal.
- Senior citizens – They generally have canes/walkers/wheelchairs. They want drivers who are attentive and help them out during the ride.
- Students – They are the cheapest customers to have with whom you can’t build a long-term repeat business. They are never loyal.
And then there are bar crowd, hotels/convention centers, and hospitals. Each group should be targeted separately.
3) Fix your business model
You need to think about how much you wish to participate in running your taxi business. You can either lease the vehicles to the drivers or carry out a partnership with them to share the fares. Depending upon your budget, you can also purchase a new fleet of cars or hire a fleet on an annual basis. You can also purchase cars from auto auctions.
4) Invest in technology
Mobile applications have become a necessity nowadays for taxi business. Passengers find it more convenient to book a ride on a taxi app like Uber. Focus on creating your own image through your Taxi solution.
Your business can also invest in a taxi dispatch system to improve the efficiency of your tracking and dispatch processes.
5) Get Customers
- Online Advertising
- Social networks :Create communities in social networks such as Facebook, Twitter, YouTube and Instagram to target customers. Your page should constantly display some informative and entertaining content that appeals to your new customers like promos, videos, contests, etc.
- Web Desk solution: Provide an online booking tool (Web Desk) on your page, through which customers can place orders 24/7, simply by clicking a button.
- PR & Media: Make your company stand out, by reaching a wide range of audience through PR in local media. Share your story in local publications.
- Online promotion: Advertising is the most effective way in online promotion. Give ads in the channels where you will find your type of audience.
- Google AdWords
Google AdWords and PPC [pay-per-click] can give you a lot of traffic if done in the right way.
- Advertising on Facebook & Instagram
Create an Instagram account or connect your existing Instagram account to your Facebook page. Now you can place your advertisements for Instagram in Facebook Power Editor. Set aside a small budget, target audience, locations and placement for the same.
If people don’t download your app, chances are still they end up ‘liking’ it. This creates a database of potential customers.
- Exclusive service
Some hotels, restaurants, and other public places, tie up with particular operators who give exclusive and guaranteed service to customers when they need it.
Your customers are critical to your Taxi business |Call to get solution|
6) Fleet Branding
You can choose to wrap your vehicles on the road, which will be visible to thousands of people every day. This way your brand will become more recognizable.
According to an independent study conducted by the American Trucking Association:
- A wrapped vehicle that traveled in and around a major city generated more than 65,000 visual impressions per day;
- 98% of consumers feel that fleet graphics created a positive image for the company;
- 96% said fleet graphics had more impact than other forms of outdoor media (billboards, for example).
7) Follow-up with drivers
An app will always offer the customer the facility to rate a driver. Once you see poor ratings for a particular driver, you can talk to him and solve the issue however big or small it is. This means you have only the best drivers working for you.
8) Win Customers
Launch a campaign of referral program, with initial coupons. These coupons can be given to an initial group of people who will start spreading the word – referral holders invite their friends, who in turn invite their friends.
9) Facility for Credit Card Payment
Most customers like to go cashless today. Credit cards are used to a large extent, while shopping online or offline by customers. So, make facility for credit card payment in your app.
How can our Taxi solution help you?
YelowTaxi is a white label taxi software solution that includes fleet management, dispatch and booking solution designed and developed by Peerbits. It is meant for businesses of all sizes and shapes that manage a fleet of vehicles. The solution is delivered in the form of various mobile and web apps.
Our solution is scalable and works fine with as many additions in your fleet of vehicles as you want to. YelowTaxi is fully customizable to your branding requirements and business rules. As a business owner, you will access to the admin panel; can override rules and make exceptions to the fleet operation.
Try 10 Things to do on a Plan When You’re Bored
Bored of long flight journeys? Have you ever wondered about the things to do on a plane when you’re bored? In this day and age, there is seldom anyone who doesn’t need to travel in airplanes. Whether you’re traveling someplace on a vacation or heading out on some work-related trip, you’ll need to sit through a flight journey that might well leave you bored. Truth be told, airplanes are not the most exciting places to be. We’ve all had to sit through long-haul flights that have left us spent an utterly exhausted. So what can you do on an airplane to pass your time?
How to keep Yourself Occupied in an AirPlane:
For the easily bored, long flights can be a very challenging thing. Having to sit through a seemingly endless journey is not something even frequent flier look forward to. Fortunately, there are several things to do on a plane to pass time and get through the journey. We’ve brought you a list of some of these things you could try doing the next time you’re on a flight.
- Watch a movie
Quite an obvious choice, this can also be among the most entertaining things you can do on board. Irrespective of whether you have a personal screen of your own in flight or are sharing one overhead with other passengers, movies can be a lifesaver. Plug in your headphones and get in on the action. This is one of the most entertaining things to do on a plane when you’re bored and you’ll be easily able to while away a couple of hours without even realizing it.
- Go online
Most regular, as well as last-minute flights, have Wifi on board that makes travel incredibly easy for social media addicts. Even if you aren’t one, it’s a good idea to get online and spend a few hours catching up with friends you haven’t been able to stay in touch with. If that isn’t your thing, you could always get some work done instead. Make sure to plug in your charger when you begin to avoid battery-related issues.
- Read a book
Book lovers never need an invitation to put their heads into a great book. Long haul flights offer the perfect chance for them to grab the latest bestseller and catch up on some reading. If you don’t prefer books, you can read some classy magazines or the day’s newspaper instead. If you were already tired while boarding, then a little bit of reading will easily put you to sleep. So you can read a little and then sleep through the rest of the journey.
- Play a game
One of the fun things to do on an airplane is to play a game. If you happen to be traveling with someone, bring along a compact game that you can both enjoy. If traveling solo, download some interesting and brain-stimulating games on your phone beforehand which you can play later on. This is one of the best things to do on a plane when you’re bored as you can do it endlessly.
- Plan your next trip
This is a great way to spend time smartly. If you have another upcoming trip to make, you can start planning for it during the journey. Organize budget sheets, itineraries, packing lists, decide whether you’re flying business class or economy and other important things you need to for any trip. This will save you valuable time when you finalize things later. You can even get online and consult with your friends or family who will be taking the trip with you.
- Take a walk
While you can’t stroll around in an airplane like in a garden, there is no rule that stops you from stretching your legs a bit. For sure you won’t be the only one walking and you’ll meet others trying to while away time this way. Mingle with your fellow travelers and the flight crew and have some interesting conversations. Look at something other than the back of an airplane seat for a while.
- Talk to your seatmate
One of the best things to do on a plane when you’re bored is to strike up a conversation with your seatmate. Yes, this form of socializing is still acceptable. You never know what type of people may be sitting next to you and the conversation can be surprisingly intriguing. You’ll most likely never see this person again so talk about whatever pleases you. Who knows, if you hit it off really well, you may just end up making a good friend!
- Listen to music or podcasts
Music lovers will do this anywhere else so why not give it a shot when journeying on a long haul flight? Make sure your player is charged and stocked with the latest hits and your other favorite songs. If music isn’t your thing then you can always listen to podcasts. The BBC has some good stuff to offer and if you’re confused about what to download then you can always ask friends or family for suggestions.
- Try doing Sudoku or crosswords
This is one of the must-do tips and best things to do on a plane when you’re bored and no, this isn’t just for nerds. Anyone who loves intellectually stimulating activities should try a round of Sudoku or crosswords in flight. While away time to think through the answers and get through the journey effortlessly. There are other puzzles you can print off the internet too if Sudoku’s not your thing.
- Sleep through it
Not everyone can manage to sleep on a flight and those who can are truly blessed to be able to do so. The next time you board cheap flights, bring along a neck pillow or a similar comforter that’ll help you catch a couple of winks on the airplane. This is by far one of the top things to do on a plane when you’re bored. However, you should avoid drinking as that can have the opposite effect and keep you up. It’ll also make you get up for loo runs frequently. So put on your eye mask, place your head on your pillow, and get some serious shuteye to make it through the long flight.
What to see as a first-time visitor to Germany
Planning on seeing Germany for the first time this year? There are many places to go and people to see, making it tough to make an itinerary. Let us help you get started – below, you’ll find several suggestions that will ensure your inaugural trip here is one of the ages.
While there is much to see and do in every corner in Germany, no city in the country has a greater concentration of noteworthy attractions than Berlin. The capital of this reunified nation, it boasts everything from age-old structures like the Berliner Dom and the Bradenburg Gate to more modern attractions such as the Berlin Wall and the East Side Gallery.
Take time to pay respects to the millions of Jews slaughtered by Hitler’s regime at the Memorial to the Murdered Jews of Europe, then go for a reflective walk through Tiergarten, a 210 hectare park filled with a variety of trees, sculptures, and bike lanes.
Additionally, you’ll find plenty of museums, cultural venues, markets, restaurants, and amazing nightlife venues around town – you could easily spend a whole week here, so give this destination the time it deserves.
After a tiring day of sightseeing, kick back not by watching TV, but by firing up the internet and logging into your favourite gaming sites. They offer the standard games, like slots, baccarat, craps, and so on, giving you a way to wete your competitive appetite while on holiday.
Some sites also offer bitcoin betting, so if you own this valuable cryptocurrency, you can attempt to run up your stack even further by making an account with them.
2) Neuschwanstein Castle
Europe is known throughout the world for its castles – Germany is no different in this regard. We realize your time is limited, but do not miss seeing Neuschwanstein Castle. A structure said to have inspired Cindarella’s castle by Disney, it is exceptionally beautiful, especially in the fall and winter.
Surrounded by the Bavarian Alps, it is worth travelling here just to take pictures of it – however, venturing inside will prove to be a wise decision, as its ornate halls, throne room, and numerous other spaces will have culture buffs buzzing for days afterwards.
3) Cologne Cathedral
Germany also has many fantastic churches (like the aforementioned Berliner Dom). When travelling in the west, make time in your schedule to visit the Cologne Cathedral. Recognized as a UNESCO World Heritage Site for the role it played in maintaining and spreading Christianity in Europe and its numerous artistic treasures, it is the most visited attraction in the entire country.
With twin spires which tower above the surrounding landscape at a height of over 515 feet and intricate Gothic architecture, it is easy to see why this was the place where the Holy Roman Emperor worshipped during the days when this medieval empire was headquartered in Germany.
Do you love beer? You’ll find plenty of like-minded souls during Oktoberfest, the most popular beer fest in the world.
Held in Munich in mid to late September, thousands drink countless steins of brew in canvas tents while being entertained by German folk artists and fellow drinkers clad in lederhosen. You may not remember it all, but it will prove to be the bucket list experience you think it is.
A Guide to Choosing the Right Travel Luggage
You’ve just arrived in the airport terminal, standing and watching a long line of luggage move towards you on the conveyer belt. As each one passes, you eye every bag very carefully, trying to search for your own, and you dread a disappointing and distinct outcome: maybe your bag appears mauled and dented with your personal belongings hanging out from a tear, or similar to a blind date, everything seems to go horribly wrong and it just doesn’t show up!
Let’s be very honest here, traveling is so much fun, but when you choose the right travel luggage, this can make the entire experience even better. When you pay attention to some minor details, it can help to prevent some minor tragedies, as well as other inconveniences like some pesky baggage fees for your oversized bag, or an embarrassment in an effort to trying to squeeze your personal items back inside.
Choosing a Travel Luggage
When choosing a suitcase, your goal should be to choose one that makes packing, unpacking, and carrying items easy. Pick the right type of carry-on and you can experience the freedom of traveling even without checked bags, you will not have to worry about extra fees or lost luggage if you can pack the things you need in a good-sized bag.
You have to consider some features that could be unique to each traveler, at the same time, easy to spot at the airport, which is something that most travels would agree on, and it is an important point. Knowing what to look for in the travel luggage goes a lot deeper than just the looks inside and inside. Now, travel bags also come with customization features, where you can choose from the various abstract art of any design of your choice. For example, if you choose travel luggage such as Mia Toro bags, you can have unique, designer art options, making it easier for you to spot your travel bag on the conveyer belt.
When you choose the right type of luggage, you won’t have to worry about extra fees, lost luggage and you can keep everything together. In addition, you will feel confident and know that items will remain intact if you choose a reliable and sturdy brand.
What are Your Options?
Most bags for travel range from backpacks to larger pieces like luggage and they come with wheels, retractable handles, or back straps. Although the back straps, and handles are useful features, some travelers feel frustrated by the stiff wheels, which inadvertently can lead to the heavy bag moving across the foot of a bystander. Does this sound like you? If it does, you can search for luggage with spinner wheels (rubber), which could twist to 350 degrees, and allows ease of movement and greater control.
Usually, backpacks also come in various sizes, without or with the frames. These are suitable options for all those planning to go hiking, camp, or engage in outdoor activities. Larger pieces are also available, and they could become backpacks with traps.
Now, duffel bags are not just options for you to cart your sweats when you hit the gym. The modern versions you find today come with accessories like retractable handles, wheels and they go by with the name “ravel duffels.” For extensive travel, you can also find options that come with wheels.
Hard and Soft Travel Bags
The traditional types of travel luggage usually come in two types of models, the soft and hard side bags. The hard ones are materials like polycarbonate and polypropylene. The softer ones could be from fabrics like nylon, microfiber, polyester, or PVC. Some of the soft bags are even expandable, and they could accommodate to about 25% if you need some space.
The question is should you choose hard or soft bags?
Often, soft bags are a lot more common when you compare it to hard-shell luggage, simply because they can squeeze easily into overhead compartments. They are good at absorbing shock than molded counterparts. These come in various models; for example, you can also purchase carry-on bags with zippered style backpack attachments, or even duffel, which you can strap around your back when moving around the airport.
Today, most of the ultra-lightweight luggage pieces are the hard-sided ones, and they usually meet the requirements for checked luggage. These bags protect delicate or fragile items better than other soft bags. Regardless of whether you plan to opt for a soft or hard one, just make sure you pay for durable and good quality. If you go for a flimsy hard luggage, this can break or even crack under pressure; on the other hand, a soft one may tear.
Choosing the Size
When choosing travel luggage, a general rule is that you should not have a bag that is larger than about 45 inches (this includes length plus the width and the height), also a checked bag should not be larger than 62 inches, which is the standard for most airlines. You may bring along any bag with you on the plane; you just have to ensure that it fits well in the overhead cabinet.
When you choose a luggage, make sure you do so from a reputable brand. Explore your options, see whether it’s durable or not and then make the final decision.
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