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Should Fast Food Restaurants Be Experiencing a Reputation Management Crisis?

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Over the past decades, the consumption of different types of fast foods has increased in all parts of the world, both in developed and developing countries. However, consumers’ desire for more variety and delectable foods at restaurants sometimes outweigh their health concerns. Unknown to most, the health risks associated with eating at fast foods restaurants are shocking. In some cases, these dangers are induced by some basic operational oversights like assuming quality control and reduced fast food safety measures. Perhaps worse, most fast food restaurants often use portions of sodium, sugar, saturated fat and other ingredients that exceed the recommended levels. These elements eventually lead to obesity, diabetes, cancer, and stroke.

Causes of Reputation Problems in the Restaurant Industry

With the growing demand for fast food, the number of restaurant chains has exponentially increased as well. Unfortunately, surviving in the crowded restaurant industry is not easy. It requires superior service, great food, and a strong online reputation. Typically, a restaurant can take an eon to build a good consumer rapport and a loyal customer base. When it does, there is still a lot at stake, especially if public relation aspects are not handled correctly. For instance, the average pay has increased by 1.5% across the industry; failure to implement the pay rise can lead to employee dissatisfaction. With the employees expressing their displeasure through demonstrations outside the restaurant, this can have dramatic effects on the restaurant’s reputation as well as growth. Although pay raise is one of the most obvious solutions to avoid reputation problems, it’s not everything. Another factor that can taint the image of your restaurant is an incident of food-borne illness. For the last two years, Chipotle, a restaurant with many stores across different states has been in a desperate situation. This is after a string of food contaminations crises that affected several Chipotle customers, and the video footage of mice falling from the ceiling at a Dallas location. The company was hit hard and fast – this was made even worse by the popularity of social media. The food chain experienced an immediate turnaround in their reputation and the life of the business. Worse still, the restaurant resorted to a conventional approach in reputation management. Thankfully, the company’s marketing team has helped Chipotle back on feet.

How to Re-establish Consumer Trust and Win Back the Business

The Chipotle crisis is a perfect demonstration of fast food restaurants experiencing reputation management crisis. Apparently, this can happen to just about any restaurant business. For this reason, it is vital to implement a reputation management strategy to boost your overall brand and bounce back from the challenge.

  1. Utilize Social Media Platforms to Your Advantage

When a reputation crisis occurs, and the news hit the air. The best move is to act fast and go above and beyond the public’s expectations in order to manage the situation. First, you need to make good use of social media networks. While the platforms are notorious for creating controversy or spreading news of a crisis, it is crucial to turn them into your number one advocate. Ideally, announce on the various platforms the specific measures you are taking to address the issue. This will show that you prioritize customer welfare and satisfaction. For example, you can let the patrons know that you’ve decided to toss out all the cheese or you’re temporarily closing down to contain the mess. Second, admit to the accusations (if genuine) and apologize immediately via the social networks. Apologies are very powerful and show a lot about the character of your business.

  1. Rebranding

In the event of repeated and varied instances of food poisoning, your brand may seem damaged entirely. At this point, you might consider rebranding to distance yourself from the problem that tarnished your brand. In case you choose to take this path, be sure to define your intended goals and outcome and lay out a clear roadmap before you hit the road to rebranding.

  1. Hire a Marketing Firm

This is without a doubt one of the best ways to cut through reputation crises like a hot knife through butter.   Whether your restaurant’s crisis was caused by other outside influences or by the food itself, an online reputation management company can help you reverse the impacts. A good ORM consultant will be committed to regaining control of your business, improve your brand image and most importantly mitigate the negative reviews.

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Diamond Power Infrastructure on a transformational spree with Digital India program

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India, being one of the fastest growing economies in the world, is witnessing a digital revolution. PM Narendra Modi has trotted out numerous programs to promote Digital India, ensuring digital inclusion across the country. On this note, Amit Bhatnagar Diamond Power MD, has digitally-empowered his company, in the field of manufacturing power transmission equipment.

Diamond Power Infrastructure Ltd, also known as Dicabs, was the first Indian company to manufacture alloy conductors and proto-test HSHC (High Strength and High Conductivity) conductors. Today, Dicabs is the only company in India, which holds a BIS mark certification for alloy conductors.  It also complies with the ISI quality standards for manufacturing all types of conductors.

The Vadodara- based company has also established India’s headmost ‘continual horizontal lead extrusion facility’, along with the ‘aluminum corrugation facility’ for cables (66KV). Dicabs is also ranked at the fifth position in the world, for manufacturing extra high-voltage cables up to 550 KV.

The homegrown companies are getting new opportunities to grow, as the Centre has reduced imports in the segment. India is on a transformational spree, and will become a hub for technology and innovations in the coming years. The initiative has already received pledges from Diamond Power Infrastructure Ltd and other corporate ventures, with investments worth Rs 4.5 lakh crore. This figure is expected to surge as the ‘Make in India’ campaign gains momentum.

Amit Bhatnagar Diamond Power

Amit Bhatnagar believes that quality and technology go hand in hand. Being a technocrat, he has always supported technology by reining on state-of-the-art technology for all business operations.

His ability to sense, envision and adapt to change pertaining to technology has been the company’s key growth driver, since the initial years. “With India progressing on the path of innovation and technology, Dicabs would unremittingly partner its journey towards successful frontiers. Simultaneously, we would continue to adapt to as well as lead the change through proactive investments in technology,” says Amit Bhatnagar.

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Diamond Power Infrastructure on a transformational spree with Digital India program

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on

By

amit bhatnagar diamond power

India, being one of the fastest growing economies in the world, is witnessing a digital revolution. PM Narendra Modi has trotted out numerous programs to promote Digital India, ensuring digital inclusion across the country. On this note, Amit Bhatnagar Diamond Power MD, has digitally-empowered his company, in the field of manufacturing power transmission equipment.

Diamond Power Infrastructure Ltd, also known as Dicabs, was the first Indian company to manufacture alloy conductors and proto-test HSHC (High Strength and High Conductivity) conductors. Today, Dicabs is the only company in India, which holds a BIS mark certification for alloy conductors.  It also complies with the ISI quality standards for manufacturing all types of conductors.

The Vadodara- based company has also established India’s headmost ‘continual horizontal lead extrusion facility’, along with the ‘aluminum corrugation facility’ for cables (66KV). Dicabs is also ranked at the fifth position in the world, for manufacturing extra high-voltage cables up to 550 KV.

The homegrown companies are getting new opportunities to grow, as the Centre has reduced imports in the segment. India is on a transformational spree, and will become a hub for technology and innovations in the coming years. The initiative has already received pledges from Diamond Power Infrastructure Ltd and other corporate ventures, with investments worth Rs 4.5 lakh crore. This figure is expected to surge as the ‘Make in India’ campaign gains momentum.

Amit Bhatnagar Diamond Power

Amit Bhatnagar believes that quality and technology go hand in hand. Being a technocrat, he has always supported technology by reining on state-of-the-art technology for all business operations.

His ability to sense, envision and adapt to change pertaining to technology has been the company’s key growth driver, since the initial years. “With India progressing on the path of innovation and technology, Dicabs would unremittingly partner its journey towards successful frontiers. Simultaneously, we would continue to adapt to as well as lead the change through proactive investments in technology,” says Amit Bhatnagar.

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How to make your Business successful on a global level with an iOS Application?

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iOS App Development

Are you a startup? Are you looking to make your business successful on a global level? Then iOS application can be a great choice to turn your business digital and get successful on a global level. The iOS system is owned by Apple who is renowned for their precision and futuristic technology. Apple controls the iOS versions and the applications that get published on Apple app store. Therefore there are no chances of bloatware or non-functional applications on the app store.

iOS App Debelopment

The Apple only accepts quality application in the app store, so it is pivotal for the applications to perform well and give quality service to its users. Even though the iOS application only owns 30% of market shares, it brings 70% of total revenue that all app stores generate. The iOS app can be helpful for your business to reel in a good capital for your further business. The iOS also has a sophisticated audience base that dominates many developed countries such as the USA, the UK, Australia, Canada, etc. So if your application becomes successful and popular in those countries the demand for your application will be seen on other platforms, making your business successful.

Apple has created an image of the perfect Smartphone that has become the dream of many Smartphone users to own an iPhone. But with the modernizing lifestyle and the custom of instalment payment, everyone wants to try on the best device in the market.

But how to make your iOS application benefit your business? Below are some advantages of iOS application that promises your business a global growth.

Advantages of iOS applications

Apple’s stamp of approval

The iPhone itself doesn’t work for the users. They need apps to power their phones and as Apple only gives their users the best quality apps, the user knows that every app they download is sorted by Apple themselves. If you develop an app for your business on the iOS platform and once your app gets published on the app store your app will automatically have the Apple’s stamp of approval. This can help your business at a global level.

Easy business expansion

The iOS has a reputation that precedes the border of a single country. Once your app is published on the app store, your business can get a global exposure. This exposure can be beneficial to set up your business abroad. Hence, your dream of global growth can be accomplished with the help of an iOS application.

Scalability

High stability is the primary requirement of any application on the platform they choose to develop their application. And there is no one in the business like the Apple that can provide such scalability. The reason that scalability is important for applications is so that they can provide a better user experience.

Security

Security is one of the factors that Apple is renowned for. The transactions are secure and safe and all business transaction on the iOS platform is secured by the security features that Apple has embedded into the system. Apple always provides their users with the best security possible to save them from any external threats.

Latest features to include

There are many features that Apple introduces in their application with every device that they release. And with the latest iPhone X, it was augmented reality, core machine learning, etc. These features can be really helpful for the applications that can embed these features into their application. For example, if you own an e-commerce application, AR could be really helpful to showcase the product that you sell.

These advantages clearly point out the benefits of using iOS apps to grow your business. When you consider these points collectively the picture becomes clearer. But it is also extremely important to have a reliable development partner. There are many companies that provide Top iPhone App Development that can be extremely helpful for you to develop quality applications at an affordable cost. The countries that are prominent in iPhone app development are India, USA, UK, Australia, etc. Hence, select your development partner carefully and let your business prosper.

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