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Startup On A Tight Budget: 3 Marketing Hacks For Quick Wins

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Contemporary startup ecosystem may seem like a “schizophrenic” jungle – overflowing with creative juices in one part, only to be bordered by cash-starved deserts of reality in the neighboring one. The reason for this are varied, chief among them being tight budgets that run out of steam before a business idea manages to grow some roots. That’s why startups try to come up with growth hacks that will allow them to achieve as much sustainable growth as possible before the cash fizzles out. One of the key areas in which this can be achieved is marketing, which offers clever marketers enough flexibility to put to use at least two important skills: creativity and the ability to survive on cash-strapped budgets. Read on to learn more about three marketing hacks that can skyrocket your growth without breaking the bank.

Narrative Video Marketing Tells YOUR Story

As insiders would have it, growth hacking art boils down to growing as much as possible without robbing yourself blind in the process. Marketers learned this before all the others, as their job is frequently put on the backburner when allocating pieces of a startup’s budgetary cake. That’s why they have to look forward to new technologies in absence of financial executive’s friendly ear, and one of them is surely video marketing focused on attractive and storytelling-powered narratives.

This notion is based on the idea that storytelling is currently one of the smartest ways to kickstart a memorable marketing campaign and this effort is greatly helped by the fact that the costs of video production have dropped significantly. Whatever your product is, its visibility and credibility will be hugely boosted by making a memorable video about it. This is based on what the marketers count on as a feature of human visual-focused psychology, which processes these images 60.000 times faster compared to textual content. At the same time, having an attractive video will secure you a willing ally in form of social media whose users, in general, are more likely to share a video or screenshot-based content with their peers compared to other media formats.

One of the textbook examples of effective pairing of visuals with storytelling is the marketing campaign created by the Dollar Shave Club, whose inventive video on a rather prosaic everyday item such as shaving razor rocks 25 million YouTube views at the moment, helping the company disseminate its brand message to every corner of the world at little or no initial costs. Bear in mind that storytelling can also take other forms, such as creating videos that are strictly instructive like tutorials. Marketing guru Neil Patel swears by Whiteboard Friday videos created by Moz’s Rand Fishkin. These videos combine visually attractive presentations with informative content, with both of them effectively harnessed for marketing purposes.

Timing Virality from the Outset

Speaking of the sharing potential of video-based marketing content, having a healthy level of awareness when it comes to ensuring the early virality of your products can be an important hack-friendly skill to be acquired from the start. Whatever you want to sell or promote, the viral germs need to be grown no later than the embryonic stage of your startup. This is a key consideration, at the time when numerous startups’ are based on the idea that ensuring the contagious virality of your product is something you need to do only once it gets past the development stage. You can avoid this and jumpstart your business by enshrining virality as the core ingredient of your product from the very outset, instead of treating it as a posterior marketing consideration playing a second fiddle to everything else. In practice, this boils down to utilizing the power of language to the fullest, and coming up with content that is educational, practical and accompanied by clearly presented calls to action. Remember that you actually want the readers to keep clicking on your titles, followed by reading and sharing engaging content. Using power words that are bound to evoke strong emotional response is a tried & tested option for attracting and keeping your customers’ attention and ensuring the virality of your content.

Going for virality early in the process doesn’t mean you should wait before employing a bit of brand evangelism. Having a relevant personality spreading the word about your products means building reputation and networking infrastructure from the start which, mind you, doesn’t necessarily have to mean an influencer should be a consumer in the general sense of the word. Do not be put away by claims that word of mouth marketing is an obsolete equivalent of positive gossiping. Your evangelists do not have to be recruited among major influencers or media persons. Nielsen research indicates that 83% of consumers still prefer recommendations from their friends and family compared to the rest of advertising channels.

However, the hand of virality can (and should) be slightly forced. There are ways for you to influence how viral a piece of content can be, by making sharing simple. Brian Solis (digital analyst) twisted the old KISS philosophy in that regard – Keep It Simple and Shareable. That means making sure all the sharing options (Share on Facebook, send via email, etc.) are simple, and within hand’s reach, on all devices. Particularly on mobile devices (tablets and smartphones).

Thus, if you are unable to hire an influencer from the outset, your financial officers will surely appreciate your offering to take this burden upon yourself, or striving to turn your product consumers into early bird brand evangelists. In any case, the lesson is similar to the one you’d use with video marketing – making an emotional appeal to your audience from the start will allow your product to grow some teeth early and nest itself easily within any budgetary projection.

Recommended for YouWebcast, January 11th: Everything CEOs & Startup Founders Need To Know About Technical Advisors, CTOs, Agencies, and Engineers

B2B technology marketing, for example, has long felt the need to leave behind the exhaustive retelling of tech features from user manuals and move on to narrative-based advertising. Guy Kawasaki is an Apple brand evangelist dedicated to “creating and maintaining the Macintosh cult”. He does so by preparing engaging technological demos and refraining himself from using generic tech buzzwords in favor of coming up with concise and audience-friendly narratives about the company and its products. That way, instead of fancy wording which can be perceived as a game of smoke and mirrors, businesses can create and nurture long-lasting relationships based on trust.

B2B technology marketing

Play to Your Ideal Early Customer First

Yet, storytelling, early virality and brand evangelism can hardly function without a vital ingredient that rules them all: the audience whose shoulders your startup needs to climb on in order to reach for the sky. Knowing that these shoulders should belong only to a highly targeted and select crowd, it is essential to have a thorough understanding of the target audience. That way, a start-up will be able to speak only to them.

Don’t fall into temptation of trying a spray and pray technique for your marketing efforts. As your product is hardly a hot cake at this marketing stage, it will be neither loved nor desired by just everyone.

Targeting your customers plays an essential role here, as you want your product to achieve relevancy by appealing only to the right eyes and ears, similar to avoiding to offer a steak to a committed vegan, no matter how juicy it is. You are better off turning your marketing efforts into a laser weapon, instead of making it a blunt club worn by a rapacious berserker. You will achieve this by creating a crystal clear image of an ideal customer for your startup’s product and focusing your campaign efforts around this persona.

Think of this as a stepping stone to the time in which you’ll have both a larger budget and an audience to work with. This is done in numerous ways, starting from social media profiling to using analytical tools. Whatever you opt for, you’ll want to know how your ideal customer breathes, not just how old he/she is, where they come from and what gender they subscribe to.

Take, for example, what you can do with a simple fix such as streamlining your homepage message, a CTA or a landing page, in the manner which will reflect what you know about your audience. Knowing who you address with it means that you can come up with an appealing message that will introduce your visitors to what you believe in, your startup’s mission and its whole reason for existence.

Wrap-up

Tight budgets place noticeable constraints on startups’ marketing campaigns. At the same time, these should not restrain your imagination and creativity in devising quality growth hacks in these penny-pinching times. Pairing video with quality storytelling, putting viral hooks on your products from the outset, and identifying an ideal early customer are great ways to secure quick initial marketing victories that will help you secure financial sustainability and growth potential for your cash-strapped startup.

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What is the zerobank and what it offers?

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Blossoming of the cryptocurrency as well as blockchain technology has motivated the pioneers of the present world. The technologies of today have brought about the opening of locked doors as well as it has led to the creation of new currencies. Even though the cryptocurrency has a huge impact on the global economy yet it is not recognized as “money”. It will take some time for the new market to get stabilize and the pioneers to figure out the way to compete with deep-rooted fiat currency. However, still the world economy is functioning by a legacy system of 164 authorized national currencies and the problem of exchanging these currencies persist till now.

What is Zerobank?

It is an innovative money exchange platform allowing the customers to make non-commercial transactions globally and also it launches its initial coin offering to the participants. This platform makes use of the smart contracts as well as blockchain technologies and aims to remove the traditional remittance as well as exchange systems.

It helps in peer to peer sharing of the economy and here, the earned money from the centralized organization goes back to the community. In addition to blockchain technology, this project makes use of the shared economy model. This model maximizes the benefits for the user who uses this system by cutting down all the intermediary costs from Money transfer organization and current banking. Zerobank offers an opportunity to its participants to become an agent as well as earn the extra money by bringing up the valuable services to the people around them.

ICO information-

The total number of security token issued is 1,600,000,000 ZB and the number of security token available for the sale is 640,000,000 ZB. The amount of this target sale is about 48 M dollars and the pre-ICO bonus offered will be 15%.

If you want to know further about the token sale then visits its official link. Zerobank has a team of the experienced IT members, the senior executive in top money exchange/ transfer, banking as well as financial service organization. Kai yee goh is the CEO who is also a senior executive in the transfast, united financial group, Harte-Hanks, PayPal and Western Union. Also, bao ly CTO, who is expert IT architect in financial and banking services, is present in the team. He has extensive work experience in consultancy as well as an architect as his work in the BNP Paribas Fortis, HSBC and AXA.

Other team members of the zerobank are also well-known individuals; the team of zerobank is working to disrupt the present exchange and money transfer services available worldwide. Hurry up and make use of this amazing platform today. Becoming the part of this platform you can gain various benefits and get solution to the traditional banking problems. If you are a tour guide, salesman, or student and searching for the job opportunity then this platform are made for you. Become the agent of zerobank today. Before using this platform makes sure you read its terms of use and policy.

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Diamond Power Infrastructure on a transformational spree with Digital India program

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India, being one of the fastest growing economies in the world, is witnessing a digital revolution. PM Narendra Modi has trotted out numerous programs to promote Digital India, ensuring digital inclusion across the country. On this note, Amit Bhatnagar Diamond Power MD, has digitally-empowered his company, in the field of manufacturing power transmission equipment.

Diamond Power Infrastructure Ltd, also known as Dicabs, was the first Indian company to manufacture alloy conductors and proto-test HSHC (High Strength and High Conductivity) conductors. Today, Dicabs is the only company in India, which holds a BIS mark certification for alloy conductors.  It also complies with the ISI quality standards for manufacturing all types of conductors.

The Vadodara- based company has also established India’s headmost ‘continual horizontal lead extrusion facility’, along with the ‘aluminum corrugation facility’ for cables (66KV). Dicabs is also ranked at the fifth position in the world, for manufacturing extra high-voltage cables up to 550 KV.

The homegrown companies are getting new opportunities to grow, as the Centre has reduced imports in the segment. India is on a transformational spree, and will become a hub for technology and innovations in the coming years. The initiative has already received pledges from Diamond Power Infrastructure Ltd and other corporate ventures, with investments worth Rs 4.5 lakh crore. This figure is expected to surge as the ‘Make in India’ campaign gains momentum.

Amit Bhatnagar Diamond Power

Amit Bhatnagar believes that quality and technology go hand in hand. Being a technocrat, he has always supported technology by reining on state-of-the-art technology for all business operations.

His ability to sense, envision and adapt to change pertaining to technology has been the company’s key growth driver, since the initial years. “With India progressing on the path of innovation and technology, Dicabs would unremittingly partner its journey towards successful frontiers. Simultaneously, we would continue to adapt to as well as lead the change through proactive investments in technology,” says Amit Bhatnagar.

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Diamond Power Infrastructure on a transformational spree with Digital India program

Published

on

By

amit bhatnagar diamond power

India, being one of the fastest growing economies in the world, is witnessing a digital revolution. PM Narendra Modi has trotted out numerous programs to promote Digital India, ensuring digital inclusion across the country. On this note, Amit Bhatnagar Diamond Power MD, has digitally-empowered his company, in the field of manufacturing power transmission equipment.

Diamond Power Infrastructure Ltd, also known as Dicabs, was the first Indian company to manufacture alloy conductors and proto-test HSHC (High Strength and High Conductivity) conductors. Today, Dicabs is the only company in India, which holds a BIS mark certification for alloy conductors.  It also complies with the ISI quality standards for manufacturing all types of conductors.

The Vadodara- based company has also established India’s headmost ‘continual horizontal lead extrusion facility’, along with the ‘aluminum corrugation facility’ for cables (66KV). Dicabs is also ranked at the fifth position in the world, for manufacturing extra high-voltage cables up to 550 KV.

The homegrown companies are getting new opportunities to grow, as the Centre has reduced imports in the segment. India is on a transformational spree, and will become a hub for technology and innovations in the coming years. The initiative has already received pledges from Diamond Power Infrastructure Ltd and other corporate ventures, with investments worth Rs 4.5 lakh crore. This figure is expected to surge as the ‘Make in India’ campaign gains momentum.

Amit Bhatnagar Diamond Power

Amit Bhatnagar believes that quality and technology go hand in hand. Being a technocrat, he has always supported technology by reining on state-of-the-art technology for all business operations.

His ability to sense, envision and adapt to change pertaining to technology has been the company’s key growth driver, since the initial years. “With India progressing on the path of innovation and technology, Dicabs would unremittingly partner its journey towards successful frontiers. Simultaneously, we would continue to adapt to as well as lead the change through proactive investments in technology,” says Amit Bhatnagar.

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