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Startup On A Tight Budget: 3 Marketing Hacks For Quick Wins



Contemporary startup ecosystem may seem like a “schizophrenic” jungle – overflowing with creative juices in one part, only to be bordered by cash-starved deserts of reality in the neighboring one. The reason for this are varied, chief among them being tight budgets that run out of steam before a business idea manages to grow some roots. That’s why startups try to come up with growth hacks that will allow them to achieve as much sustainable growth as possible before the cash fizzles out. One of the key areas in which this can be achieved is marketing, which offers clever marketers enough flexibility to put to use at least two important skills: creativity and the ability to survive on cash-strapped budgets. Read on to learn more about three marketing hacks that can skyrocket your growth without breaking the bank.

Narrative Video Marketing Tells YOUR Story

As insiders would have it, growth hacking art boils down to growing as much as possible without robbing yourself blind in the process. Marketers learned this before all the others, as their job is frequently put on the backburner when allocating pieces of a startup’s budgetary cake. That’s why they have to look forward to new technologies in absence of financial executive’s friendly ear, and one of them is surely video marketing focused on attractive and storytelling-powered narratives.

This notion is based on the idea that storytelling is currently one of the smartest ways to kickstart a memorable marketing campaign and this effort is greatly helped by the fact that the costs of video production have dropped significantly. Whatever your product is, its visibility and credibility will be hugely boosted by making a memorable video about it. This is based on what the marketers count on as a feature of human visual-focused psychology, which processes these images 60.000 times faster compared to textual content. At the same time, having an attractive video will secure you a willing ally in form of social media whose users, in general, are more likely to share a video or screenshot-based content with their peers compared to other media formats.

One of the textbook examples of effective pairing of visuals with storytelling is the marketing campaign created by the Dollar Shave Club, whose inventive video on a rather prosaic everyday item such as shaving razor rocks 25 million YouTube views at the moment, helping the company disseminate its brand message to every corner of the world at little or no initial costs. Bear in mind that storytelling can also take other forms, such as creating videos that are strictly instructive like tutorials. Marketing guru Neil Patel swears by Whiteboard Friday videos created by Moz’s Rand Fishkin. These videos combine visually attractive presentations with informative content, with both of them effectively harnessed for marketing purposes.

Timing Virality from the Outset

Speaking of the sharing potential of video-based marketing content, having a healthy level of awareness when it comes to ensuring the early virality of your products can be an important hack-friendly skill to be acquired from the start. Whatever you want to sell or promote, the viral germs need to be grown no later than the embryonic stage of your startup. This is a key consideration, at the time when numerous startups’ are based on the idea that ensuring the contagious virality of your product is something you need to do only once it gets past the development stage. You can avoid this and jumpstart your business by enshrining virality as the core ingredient of your product from the very outset, instead of treating it as a posterior marketing consideration playing a second fiddle to everything else. In practice, this boils down to utilizing the power of language to the fullest, and coming up with content that is educational, practical and accompanied by clearly presented calls to action. Remember that you actually want the readers to keep clicking on your titles, followed by reading and sharing engaging content. Using power words that are bound to evoke strong emotional response is a tried & tested option for attracting and keeping your customers’ attention and ensuring the virality of your content.

Going for virality early in the process doesn’t mean you should wait before employing a bit of brand evangelism. Having a relevant personality spreading the word about your products means building reputation and networking infrastructure from the start which, mind you, doesn’t necessarily have to mean an influencer should be a consumer in the general sense of the word. Do not be put away by claims that word of mouth marketing is an obsolete equivalent of positive gossiping. Your evangelists do not have to be recruited among major influencers or media persons. Nielsen research indicates that 83% of consumers still prefer recommendations from their friends and family compared to the rest of advertising channels.

However, the hand of virality can (and should) be slightly forced. There are ways for you to influence how viral a piece of content can be, by making sharing simple. Brian Solis (digital analyst) twisted the old KISS philosophy in that regard – Keep It Simple and Shareable. That means making sure all the sharing options (Share on Facebook, send via email, etc.) are simple, and within hand’s reach, on all devices. Particularly on mobile devices (tablets and smartphones).

Thus, if you are unable to hire an influencer from the outset, your financial officers will surely appreciate your offering to take this burden upon yourself, or striving to turn your product consumers into early bird brand evangelists. In any case, the lesson is similar to the one you’d use with video marketing – making an emotional appeal to your audience from the start will allow your product to grow some teeth early and nest itself easily within any budgetary projection.

Recommended for YouWebcast, January 11th: Everything CEOs & Startup Founders Need To Know About Technical Advisors, CTOs, Agencies, and Engineers

B2B technology marketing, for example, has long felt the need to leave behind the exhaustive retelling of tech features from user manuals and move on to narrative-based advertising. Guy Kawasaki is an Apple brand evangelist dedicated to “creating and maintaining the Macintosh cult”. He does so by preparing engaging technological demos and refraining himself from using generic tech buzzwords in favor of coming up with concise and audience-friendly narratives about the company and its products. That way, instead of fancy wording which can be perceived as a game of smoke and mirrors, businesses can create and nurture long-lasting relationships based on trust.

B2B technology marketing

Play to Your Ideal Early Customer First

Yet, storytelling, early virality and brand evangelism can hardly function without a vital ingredient that rules them all: the audience whose shoulders your startup needs to climb on in order to reach for the sky. Knowing that these shoulders should belong only to a highly targeted and select crowd, it is essential to have a thorough understanding of the target audience. That way, a start-up will be able to speak only to them.

Don’t fall into temptation of trying a spray and pray technique for your marketing efforts. As your product is hardly a hot cake at this marketing stage, it will be neither loved nor desired by just everyone.

Targeting your customers plays an essential role here, as you want your product to achieve relevancy by appealing only to the right eyes and ears, similar to avoiding to offer a steak to a committed vegan, no matter how juicy it is. You are better off turning your marketing efforts into a laser weapon, instead of making it a blunt club worn by a rapacious berserker. You will achieve this by creating a crystal clear image of an ideal customer for your startup’s product and focusing your campaign efforts around this persona.

Think of this as a stepping stone to the time in which you’ll have both a larger budget and an audience to work with. This is done in numerous ways, starting from social media profiling to using analytical tools. Whatever you opt for, you’ll want to know how your ideal customer breathes, not just how old he/she is, where they come from and what gender they subscribe to.

Take, for example, what you can do with a simple fix such as streamlining your homepage message, a CTA or a landing page, in the manner which will reflect what you know about your audience. Knowing who you address with it means that you can come up with an appealing message that will introduce your visitors to what you believe in, your startup’s mission and its whole reason for existence.


Tight budgets place noticeable constraints on startups’ marketing campaigns. At the same time, these should not restrain your imagination and creativity in devising quality growth hacks in these penny-pinching times. Pairing video with quality storytelling, putting viral hooks on your products from the outset, and identifying an ideal early customer are great ways to secure quick initial marketing victories that will help you secure financial sustainability and growth potential for your cash-strapped startup.

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Odyssey business improvement Work smarter, not harder



Odyssey business improvement offers strategy development du=distribution channel management business and process analysis, detail and marketing management for the organization of all sizes.

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What are the Benefits of Availing Laundry Services?




This is the most normal consideration why people choose laundry services. They do not have time to spend to clean their own clothing. Utilizing laundry services lets them have their time invested in better things like investing quality time with family or to capture up on some zzz’s and on a few of the other factors discussed about previously.

You can also use the time conserved to be more efficient specifically if you have some part-time work throughout the weekend. If you believe you can make more money throughout that time, then it is smart to get laundry services.


Why tire yourself doing laundry when you can simply pay and have your laundry issues fixed in an instant? Or perhaps you simply do not know the best ways to clean your clothing effectively. And possibly you have those large garments and you do not have enough laundry space. Or possibly you’re in a rush. Getting a laundry service is an option.


There are also circumstances that one may have an allergic reaction on cleaning agents or material conditioners. In addition, fibers from unclean clothing may also trigger breathing issues. Why not go to your nearby laundry service provider and let them clean your clothing?


Laundry stores focus on cleaning clothing so they have more knowledge about the different kinds of materials and the best ways to treat them correctly. Most of the time, they have a benefit over you in cleaning clothing.

Service warranty

Socks and handkerchiefs really get lost. Even if you clean your very own clothing, there will still come a time that you lost a sock or a handkerchief. Good idea about laundry stores is that they offer a guarantee that if they harm or lost your clothing, they will repair or change them.

Budget friendly

Aim to analyze your expenditures when you clean your very own laundry. Think about the cleaning agent, material conditioner, electricity and water intake plus your effort and time.

Maybe you find doing your very own laundry relaxing, a zen experience, where case a laundry service may be something that you would not think about regularly. However it might offer important back-up for those times when life gets busy and hectic weekends combine into weeks filled with conferences and late-night work. Knowing that you might simply drop off a package of shirts for the expert 48 hour shirt laundry service, or perhaps unload the entire week’s family laundry, provides you assurance in the middle of the mayhem.


Whether you depend on a laundry service as a vital part of a hectic way of life or rely on one simply when life gets busy, it is an extremely effective way of leveraging your time and minimizing the tension of life, and your shirts will be ironed more perfectly than they ever have been before!

Yes, truthfully, that’s simply benefits to get laundry services! It’s not that choosing laundry services is bad, however you may wish to think about these points.

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10 Must-Known Facts about PPF Accounts



Public Provident Fund, popularly referred to as PPF, is an excellent way to start saving money because PPF accounts are tax-free. As a systematic saving investment, it encourages individuals to set aside some money every month towards savings for the future.

Even Though PPF accounts are popular but not many people know about PPF accounts banks benefits for investors. Here are 10 must-known facts that investors need to make note of in order to maximize their benefits.

What is the Minimum Amount Required to Open PPF Accounts?

The minimum amount to start a PPF account is Rs 100 that can be opened by salaried employees, self-employed individuals, and other individuals. PPF accounts onlinebanks can be opened at any SBI or affiliated banks like Bank of Baroda or Central Bank of India.

Another option available to investors must know about PPF accounts that it can be opened at the post office. Additionally, in case of a minor, an individual can open an account on their behalf by the guardian.

What is the Maturity Period of PPF Account?

Also, what most people don’t know about PPF accounts banks mature after 15 years and hence are an excellent way to systematically invest in this plan which is tax-free as well.

What are the Minimum and Maximum Deposit Limit for PPF Accounts?

The minimum deposit limit for PPF accounts banks are Rs 500 to make over the course of a year and the maximum amount is 1 lakh in one financial year.

Deposits can be made in one go or installments in multiples of Rs 10. However, only 12 installments can be made each fiscal year.

Failure to deposit the minimum balance will lead to the PPF accounts banks being discontinued. However, note that the interest will accrue and once the payments are regularized and the prescribed default fee is paid, the account can be operated as usual.

How is Interest Calculated for PPF Accounts?

It is important that investors are aware of PPF accounts interest calculation method. This way, they will be able to calculate the interest and take a call on how much to save each month.

The first important point to note about PPF accounts banks is that the interest is based on the lowest balance between 5th of the month and the last day of the month. To maximize savings deposits should be made between 1st and 5th each month.

Note that the PPF interest amount is compounded annually and it is credited on 31st March every year.

What happens if Premature Withdrawals are made from PPF Accounts?

In the case of premature withdrawals are allowed from the 7th year onwards and it cannot exceed 50 percent of the balance amount at the end of the 4th year. However, the account can be closed prematurely permanently in case of death.

What is the Tax Benefits Extended by PPF Accounts Banks?

The tax benefits extended by PPF account back are as follows:

  • Qualify for deductions under Section 80C
  • The entire amount of maturity is tax-free
  • Deposits exempted from wealth tax

Whatis the Terms You Should Know about PPF Accounts Regarding Loans?

Another question that most people are unaware of PPF accounts is that a loan can be taken against PPF accounts banks but under certain conditions. The terms under which a loan can be taken are as follows:

  • The loan can be availed between 3rd and 6th year
  • Maximum of 25 percent balance must be maintained at the end of 2nd year
  • The interest rate charged on the loan will be more than 2 percent of the PPF interest rate at that time
  • Withdrawals must be repaired in a period of 24 months

Being aware of these terms and conditions about PPF accounts will help give respite to investors.

Can a Second Loan be taken on PPF Accounts Banks?

Something about PPF accounts that people need to know about is that a second loan can be taken up by investors between the 3rd and 6th year only if the previous loan has been prepaid in full. Once the account holders become eligible for withdrawals they will no longer be eligible for taking up loans.

Can the PPF Accounts Banks Subscription Period be Extended?

Another aspect that most people are unaware ofPPF accounts subscription period. After the 15 year period, account holders have an option to extend the period by 5 years.

However, it should be noted that the same rate of interest will be levied on the account. In case, despite the extension, regular contributions are not made then the withdrawals will be restricted and allowed only once a year.

Can NRIs Open PPF Accounts?

Another question that people have about PPF accounts is whether NRIs can open PPF accounts banks. No, NRIs are not eligible to open PPF accounts banks.

In cases where an account holder settles abroad then existing accounts are allowed and can contribute to it till the maturity period.

The pros outweigh the cons when talking about PPF accounts. Hence, as a systematic investment plan, it presents several advantages that investors should take up and capitalize on by deriving the maximum benefit extended.


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