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How can social media give an edge to letting agents?



We can’t deny the importance of social media these days. Every business is getting recognition across the globe just because of this medium. Promotion and client-interaction are necessary for setup. Well, social media has awide array of possibilities for not only estate agents but also for letting agents too. In this blog, I am going to let you know how social media will crown your efforts that you have been doing so far. I believe social media is not only giving recognition,but they aim to create a bridge between you and client. Let me tell you all one thing, signing up on social media is not that much difficult but setting boundaries in advance can help youin accomplishing your business goals. Take a look below and evaluate all the approaches that you need to do by using social media.

Get to know about audience

This one isa compelling aspect where you should have detail idea about your audience. Are they interested to read about thecurrent market situation? You have to keep an eye on all the upcoming trends that can be useful for your audience. We are not emphasizing on posting formal stuff; you can do various other things to get their attention. Keep on thinking about promotional tactics. Numerousestate agents groups on facebook who are helping out people for acquiring letting services in specific areas.

Target your local community first

Its true people across the globe want to know about you,butif you will start targeting local community first, then it would be much better than anything else. The property industry is all about getting complete knowledge of local area,and this locality can give your business a smooth way. Keep on posting about your neighbourhood and show them all the related results that can help them in finding the desired way. One more thing,if you people would post about local events and workshops of other companies, then it will show your ultimate care to thelocal community. They will value your concern. All businesses always welcome such type of positivity.

Post images and videos for customers’ interaction

Images and video content would convey your message to clients in aproper way. Majority people are using social media on their tablets and smartphones. Informative images and videos would leave asignificant impact on theaudience. As per thelatest study, it has been evaluated those images and videos are the perfect way to engage clients with your post. They will leave questions in thecomment section,and your timely interaction would help them to judge your business and expertise. Avoid occasional posts; all you have to do is keep on theengaging audience with your posts and websites. I came acrossone of the social media profile of Letting Agent of Worcestershirereal estate agencywho doesn’t post more than two on a daily basis. Avoid excessive posting because there are probable chances that your clients would skip the important news from you.

Usage of hashtags

You might have seen the hashtag trend on Facebook, Twitter, Instagram and other platforms that help audience to find people in thelocal area. People can easily look for relevant search using hashtags. Social media advertising is giving an edge to your client’s research. Hopefully, they would be able to get thedesired result in their local areas.

Keep on conducting polls

Polls are essential for every letting agent rather than posting image and videos. Conduct any polls to ask your followers what they will prefer in your business? What innovative approaches they are looking forward? Suggestions and feedback would help you to evaluate your performance. It would be the best way to engage with theaudience. Pay attention to all the feedback and make sure you people are giving aresponseto their questions in simple terms so they can find this piece of information informative for them.

Present yourself as a usable resource

Your efforts won’t be wasted if you will present yourself as a reusable resource. Majority people don’t know about these terminologies. Tips and guidance should be posted on a daily basis to enhance their knowledge. Keep on posting various terms to let them know. Although social media would market your business, it is one of the reliableplatforms where clients can easily interact with agents for their inquiries and suggestions. Trust me; this one has been figured out a valuable option for long-run business.

These are all the main aspects that would help all letting agents to flourish in the industry. We know the level of competition nowadays,and your rivals are introducing something innovative daily to grab the attention of theaudience. It’s difficult to sustain in the market with traditional approaches so keep on scouring latest ones and make your social media profiles an informative platform for all.

A very Passionate and Professional blogger. Writing for hufforbes and The Odyssey Online.I love to research about technology and share my reviews with community. My goal is to provide articles about technology that definitely blow the minds and keep you update of latest trends and future technologies.

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5 Best Practices Of Email Marketing



5 Best Practices Of Email Marketing

Opening and clicks, thanks to 5 good practices Of Email Marketing! Emailing remains the preferred channel of marketing operations, yet it is necessary to adopt the right reflexes.

Emailing is not dead! Admittedly, in 2014, the means of communication shows a serious decrease of 2.26% in volume, and of 5, 27% in value, according to the National Syndicate of the Direct Communication (SNCD). But, at 95.3%, it remains the preferred channel of marketing operations, before the website (91%) and social networks (73.4%), according to Experian Marketing Services. Why? Because it can be tremendously effective if it is understood as one of the tools of a multichannel strategy in which personalization and immediacy are at the top of the list.

Defining its objectives, qualifying its base of contacts, adapting the email to its target, thinking about responsive design and providing an unsubscribe link is the fundamentals of a good emailing campaign. Yet, more than anything, it is “learning” that is at the heart of the process. Getting to know his client, from his privileged moment of reception of the emails to his habits of consumption, by way of his age, his sex, his profession, or, still, his favorite device, makes it possible to adapt – and to personalize – the content and the format of its mailings. The key, of course, is the performance that is at stake.

Test and monitor performance

A / B testing is the king rule of email marketing! To look at differences in click-through or opening rates, depending on the time, day, or month of sending, for example. For banking and insurance, the “good” day is Friday, and the “good” month, September, notes the 2015 benchmark of Experian Marketing Services. Thus, before sending an email, it is essential to test several versions: change object line, sender name, visuals, content, calls to action … and see which ones are the most efficient. “A learning phase is essential, confirms Stéphane Coussement. We need to target a limited number of customers, then get to know them through tracking, before communicating more widely. ”

Not to mention, also, to maintain well its base, by checking and cleaning the lists regularly – after each sending, for example – to avoid keeping inactive contacts or bounces (the erroneous addresses, the inactive mailboxes, the misspellings ) returning errors to you, and thus, improving transformation rates. The challenge is to ensure that the message is received by the “right” people ( see the “Finding contacts” point ), those who wish to receive it. For this, the good practice is to detect an event like the passage of the customer in the shop, triggering the sending of an email a few days later.

To track the performance of your campaigns and improve click-through rates, experts advise you to develop an action plan for your campaign. “Identify, understand and categorize the different types of emails you want to send (promotion, acquisition …), to better measure the performance of each campaign, with similar references, ” Judy Boniface analysis. Because, what matters is the final transformation, the ability of the message to reach the goal of the campaign – purchase or request for information, for example.

Thinking responsive design

52% of Internet users consult their emails on their Smartphone, according to the SNCD. Thus, blocks of text, images, call-to-action buttons, must adapt to any webmail, browser, and device on which the email will be opened. This is the approach initiated by the Kiabi brand of clothing, shoes, and accessories. Accompanied by BMobile, an agency specializing in mobile relationship marketing, the company has thought about the design of its e-mails, in a responsive logic. The roadmap: simplify messages, prioritize information, focus on images or call to action. The result? A click rate for mobile and a rising turnover, says the brand. The but thinking responsive design is also thinking about the design of your website, “in order to be mobile compatible from one end to the other chain”, recommends Benoît Enée. Thus, emails must redirect to payment solutions in one click, or offer the download of a mobile application to facilitate purchases.





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How Augmented Reality Apps are Crucial for your Business?




When the discussion is regarding augmented reality (AR) app development, it becomes vital to understand the myriad of hard tricks that go into this technology. In order to stay on top of the latest trends, one has to make a lot of efforts. Now in case of an AR app development, the company is required to keep exploring the world of augmented reality, as before getting into the developmental zone, it first needs to understand the AR solutions required by the business and the way it can be implemented for leveraging with the users’ demands.

Understanding Augmented Reality

AR is a kind of technology which arrived in the arena just some time back and it is known to enable both mobile app development firms as well as app developers to overlay digital data right on top of real-world objects. In its very beginning, this technology has started proving itself as a disruptive force across mobile technology setting.

In case of consumer adoption, Augmented Reality is presently considered as an extension of existing technologies. Anyone can access as well as utilize AR technology with a device/smartphone that is able to capture video.

How can AR apps be developed?

Before beginning with AR app development, numerous factors need to be considered. A major number of AR apps overlays 3D text or imagery over real-world images processed by user’s device or smartphone.

In order to be successful in AR app development, it is necessary for mobile app programmers to have image processing expertise. It is also required to access some kind of image processing capabilities that will enable developers to create apps which can track natural features or makers within the environment.

When it comes to developing AR apps, it is also vital to come up with credible and realistic images mainly when computer software is used to generate images. It is needed to be done from user’s perspective. Along with that, it is also essential to align imagery pictures with the real-world environment.  However, this task may not be easy to handle, especially in case of developers. If the developer is incompetent in creating a reliable UI/UX, it will result in the development of an AR app that is complex to use. Due to this, the app may hold little or no value to the end consumer.

How Augmented Reality App impacts your business?

This technology has a great potential and impact on the users. Biggies like Google and Apple have also come up with their own augmented reality kits known as ARCore and ARKit, which help developers in building premium-quality and high-performing AR apps. So as you look around for the best mobile app development solutions available for your project, find out here the amazing benefits of augmented reality apps.

Augmented Business Operations:

Apart from helping remote workers access customer data on-demand, AR headsets are also crucial to change the way employees work. For instance, AR headset can be used by an insurance loss adjuster to examine a car which was damaged in an accident. As the loss adjustor do an examination of the damaged car, the AR headset can add a video of a car into a system which not only evaluates damage but even estimates cost required to fix it. A device’s recognition capabilities make it easier for the adjuster to determine damage.

Same way, AR headsets can also be used by healthcare professionals to diagnose diseases and treat them. Like, a doctor will be able to capture symptoms as s/he examines a patient using the AR headset. This provides them with crucial medical information regarding that patient.

Enhanced Customer Service:

Life gets a lot easier for consumer-facing employees, mainly those working in online retail with the help of Augmented Reality. As per Forrester Research, AR glasses prove useful for sales professionals in helping customers purchase cosmetics that enhance their aesthetics. A not only sales professional can visualize what customers would appear like after putting on a specific cosmetic but the technology also offers guidance on how it should be applied. AR technology is already being leveraged by big names like L’Oréal and Lowe to offer better customer services via mobile devices instead of head-mounted displays.

Object Visualization:

With the help of AR, it is possible to place digital assets in the physical world. When virtual objects are merged into the real world, it enables developers to interact with digital elements (3D objects) created by them as if they were real objects. For instance, as car designers begin with the designing process, they need to work on the myriad of a part in order to get the car design right. With the use of AR technology and computer graphics, they will be able to project virtual layouts of a car’s interior on a full-size model of a car dashboard. When digital objects are visualized via AR in this manner, it offers comprehensive insights into how a finished product will appear as compared to a flat product image on a screen.

Enhanced Training:

AR holds great potential as it comes to educating and train employees. Distinct from the real-world training scenarios, here a tutor or trainer can leverage augmented reality in order to make new processes and learning concepts a lot easier for trainees. Like, it is way easier to take a virtual car engine apart through AR as compared to a real one and this process can even be repeated as many times as needed. An AR app enables the enterprise to not just ably educate individuals but is even helpful in honing their capabilities and skills.

No dearth of opportunities

Even though augmented reality is still in its beginning stage, it is evolving quickly owing to an increase in usage of mobile devices & their comprehensive functionalities along with increased internet speed. Hence, this is the right time to integrate this technology into your business and enjoy its many benefits.

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Diamond Power Infrastructure on a transformational spree with Digital India program




India, being one of the fastest growing economies in the world, is witnessing a digital revolution. PM Narendra Modi has trotted out numerous programs to promote Digital India, ensuring digital inclusion across the country. On this note, Amit Bhatnagar Diamond Power MD, has digitally-empowered his company, in the field of manufacturing power transmission equipment.

Diamond Power Infrastructure Ltd, also known as Dicabs, was the first Indian company to manufacture alloy conductors and proto-test HSHC (High Strength and High Conductivity) conductors. Today, Dicabs is the only company in India, which holds a BIS mark certification for alloy conductors.  It also complies with the ISI quality standards for manufacturing all types of conductors.

The Vadodara- based company has also established India’s headmost ‘continual horizontal lead extrusion facility’, along with the ‘aluminum corrugation facility’ for cables (66KV). Dicabs is also ranked at the fifth position in the world, for manufacturing extra high-voltage cables up to 550 KV.

The homegrown companies are getting new opportunities to grow, as the Centre has reduced imports in the segment. India is on a transformational spree, and will become a hub for technology and innovations in the coming years. The initiative has already received pledges from Diamond Power Infrastructure Ltd and other corporate ventures, with investments worth Rs 4.5 lakh crore. This figure is expected to surge as the ‘Make in India’ campaign gains momentum.

Amit Bhatnagar Diamond Power

Amit Bhatnagar believes that quality and technology go hand in hand. Being a technocrat, he has always supported technology by reining on state-of-the-art technology for all business operations.

His ability to sense, envision and adapt to change pertaining to technology has been the company’s key growth driver, since the initial years. “With India progressing on the path of innovation and technology, Dicabs would unremittingly partner its journey towards successful frontiers. Simultaneously, we would continue to adapt to as well as lead the change through proactive investments in technology,” says Amit Bhatnagar.

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