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Myanmar’s Crackdown On Human Rights Continues As It Denies Entry To UN Investigator

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Myanmar’s government rescinded access by a United Nations official who has been investigating human rights in the country, including the campaign of violence against the Rohingya Muslim minority.

“I am puzzled and disappointed by this decision by the Myanmar government,” special rapporteur Yanghee Lee said Wednesday in a statement. “This declaration of non-cooperation with my mandate can only be viewed as a strong indication that there must be something terribly awful happening in [the state of] Rakhine, as well as in the rest of the country.”

Lee said the Myanmar government had assured her of its cooperation with her planned January visit only two weeks ago. But she said officials changed their mind due to a statement she released in July outlining the difficulties she had in working with the government to gain access to certain areas.

Lee has visited the country as part of her U.N. job six times since June 2014.

The decision to deny her continued access comes a day after authorities said they found 10 bodies buried in a mass grave in Rakhine, the heart of the violence against the Rohingya. The army said it’s investigating the site, but the chances of the government taking the blame for the killings are slim. An internal inquiry released by the military last month exonerated all soldiers from any wrongdoing in a crackdown against the Muslim group that began in late August.

Still, evidence grows of the Burmese government’s systematic violence against the Rohingya. About 650,000 Rohingya refugees have fled to Bangladesh since the end of August. Aerial footage of entire villages burnt to the ground was released by Amnesty International in September. That same month, Doctors Without Borders reported that at least 9,000 Rohingya had died in Myanmar during a roughly 30-day period ― more than 22 times the official government estimate of 400 deaths. Hundreds of Rohingya were systematically killed and raped in the Rakhine village of Tula Toli as security forces trapped people along a riverbank in late August, Human Rights Watch said in a report released Tuesday.

Efforts to cover up the evidence have also mounted. Burmese officials arrested two Reuters journalists last week after the pair had been invited to meet with police officials in the city of Yangon. Reuters is one of the few news outlets that had gained entry to Rakhine, which is closed off to most journalists.

U.N. High Commissioner for Human Rights Zeid Ra’ad Al Hussain said this week that Myanmar leaders Aung San Suu Kyi and Gen. Aung Min Hlaing, the head of the army, could be tried for genocide.

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Social Network

Twitter Admits Its Security Bug And Explains It

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Twitter admits its security bug

Social media enthusiasts, including Twitter, have already been made aware of a recent security bug encountered on Larry Bird’s social network. Indeed, Twitter announced having encountered a problem of storing user passwords (unencrypted) in a database. The firm sent messages to all users to quickly change their password to prevent potential risks.

The bug is explained by the fact that unmasked passwords have been stored by mistake in the logs of the platform (logs). It seems that Twitter has reacted with intelligence because internal studies have been conducted and, it seems, none of the passwords have been used to date. So, several hypotheses can be imagined:

  • the bug was never spotted until Twitter discovered it, so the fix saves the furniture;
  • the bug was spotted but repaired too late to avoid a potential theft of passwords;
  • passwords have been stolen but never misused;
  • passwords have been stolen and have been used, although studies by Twitter tend to think otherwise.
Use secure passwords

In the case of Twitter, just change your password to solve the security problem easily. Do not forget to add a password that is really secure and easy to remember. Often, I advise people to think of a short phrase they like or a word assimilation, and then to “encrypt” it with special characters. I quote a completely random example (do not test this password in my accounts, you will lose your time … ^^): “M @ thi3uCh4rtier3stC00L”. This is just a simple example, but it will take many hours of brute force to find a password of this kind … 😉

Twitter uses the hash function bcrypt for its passwords. For the most neophytes of you, the nuance between “encryption” and “hash” is mainly focused on the fact that it is not possible to find a string of characters “chopped”, which is the case with an encrypted channel. That’s why we are all used to the “Forgot your password?” which returns us a randomly generated page word rather than our password (if a site sends you your password directly, it’s time to worry … ^^).

Bcrypt is a method created in 1999 that has a good reputation for security because it still manages to fight with great success against brute force attacks. Coupled with other security systems, the number of successful attacks can be reduced as skins of sorrow to this day. In the bug of Twitter, it is, unfortunately, an internal error in the social network which made it possible to save the non-hashed passwords in logs before the end of the process. The company has therefore deleted everything and solved the problem of logging in the logs. Hoping that this does not happen again …

Twitter apologized for the inconvenience in its release and reiterated his advice on connection, namely to change his password but also to ideally enable dual authentication (2FA). The latter can slow down many attacks and therefore limit the damage, even if, never forget, nothing is infallible in computer …

 

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SEO

5 Best Practices Of Email Marketing

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5 Best Practices Of Email Marketing

Opening and clicks, thanks to 5 good practices Of Email Marketing! Emailing remains the preferred channel of marketing operations, yet it is necessary to adopt the right reflexes.

Emailing is not dead! Admittedly, in 2014, the means of communication shows a serious decrease of 2.26% in volume, and of 5, 27% in value, according to the National Syndicate of the Direct Communication (SNCD). But, at 95.3%, it remains the preferred channel of marketing operations, before the website (91%) and social networks (73.4%), according to Experian Marketing Services. Why? Because it can be tremendously effective if it is understood as one of the tools of a multichannel strategy in which personalization and immediacy are at the top of the list.

Defining its objectives, qualifying its base of contacts, adapting the email to its target, thinking about responsive design and providing an unsubscribe link is the fundamentals of a good emailing campaign. Yet, more than anything, it is “learning” that is at the heart of the process. Getting to know his client, from his privileged moment of reception of the emails to his habits of consumption, by way of his age, his sex, his profession, or, still, his favorite device, makes it possible to adapt – and to personalize – the content and the format of its mailings. The key, of course, is the performance that is at stake.

Test and monitor performance

A / B testing is the king rule of email marketing! To look at differences in click-through or opening rates, depending on the time, day, or month of sending, for example. For banking and insurance, the “good” day is Friday, and the “good” month, September, notes the 2015 benchmark of Experian Marketing Services. Thus, before sending an email, it is essential to test several versions: change object line, sender name, visuals, content, calls to action … and see which ones are the most efficient. “A learning phase is essential, confirms Stéphane Coussement. We need to target a limited number of customers, then get to know them through tracking, before communicating more widely. ”

Not to mention, also, to maintain well its base, by checking and cleaning the lists regularly – after each sending, for example – to avoid keeping inactive contacts or bounces (the erroneous addresses, the inactive mailboxes, the misspellings ) returning errors to you, and thus, improving transformation rates. The challenge is to ensure that the message is received by the “right” people ( see the “Finding contacts” point ), those who wish to receive it. For this, the good practice is to detect an event like the passage of the customer in the shop, triggering the sending of an email a few days later.

To track the performance of your campaigns and improve click-through rates, experts advise you to develop an action plan for your campaign. “Identify, understand and categorize the different types of emails you want to send (promotion, acquisition …), to better measure the performance of each campaign, with similar references, ” Judy Boniface analysis. Because, what matters is the final transformation, the ability of the message to reach the goal of the campaign – purchase or request for information, for example.

Thinking responsive design

52% of Internet users consult their emails on their Smartphone, according to the SNCD. Thus, blocks of text, images, call-to-action buttons, must adapt to any webmail, browser, and device on which the email will be opened. This is the approach initiated by the Kiabi brand of clothing, shoes, and accessories. Accompanied by BMobile, an agency specializing in mobile relationship marketing, the company has thought about the design of its e-mails, in a responsive logic. The roadmap: simplify messages, prioritize information, focus on images or call to action. The result? A click rate for mobile and a rising turnover, says the brand. The but thinking responsive design is also thinking about the design of your website, “in order to be mobile compatible from one end to the other chain”, recommends Benoît Enée. Thus, emails must redirect to payment solutions in one click, or offer the download of a mobile application to facilitate purchases.

 

 

 

 

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Tech

How Augmented Reality Apps are Crucial for your Business?

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ai-for-business

When the discussion is regarding augmented reality (AR) app development, it becomes vital to understand the myriad of hard tricks that go into this technology. In order to stay on top of the latest trends, one has to make a lot of efforts. Now in case of an AR app development, the company is required to keep exploring the world of augmented reality, as before getting into the developmental zone, it first needs to understand the AR solutions required by the business and the way it can be implemented for leveraging with the users’ demands.

Understanding Augmented Reality

AR is a kind of technology which arrived in the arena just some time back and it is known to enable both mobile app development firms as well as app developers to overlay digital data right on top of real-world objects. In its very beginning, this technology has started proving itself as a disruptive force across mobile technology setting.

In case of consumer adoption, Augmented Reality is presently considered as an extension of existing technologies. Anyone can access as well as utilize AR technology with a device/smartphone that is able to capture video.

How can AR apps be developed?

Before beginning with AR app development, numerous factors need to be considered. A major number of AR apps overlays 3D text or imagery over real-world images processed by user’s device or smartphone.

In order to be successful in AR app development, it is necessary for mobile app programmers to have image processing expertise. It is also required to access some kind of image processing capabilities that will enable developers to create apps which can track natural features or makers within the environment.

When it comes to developing AR apps, it is also vital to come up with credible and realistic images mainly when computer software is used to generate images. It is needed to be done from user’s perspective. Along with that, it is also essential to align imagery pictures with the real-world environment.  However, this task may not be easy to handle, especially in case of developers. If the developer is incompetent in creating a reliable UI/UX, it will result in the development of an AR app that is complex to use. Due to this, the app may hold little or no value to the end consumer.

How Augmented Reality App impacts your business?

This technology has a great potential and impact on the users. Biggies like Google and Apple have also come up with their own augmented reality kits known as ARCore and ARKit, which help developers in building premium-quality and high-performing AR apps. So as you look around for the best mobile app development solutions available for your project, find out here the amazing benefits of augmented reality apps.

Augmented Business Operations:

Apart from helping remote workers access customer data on-demand, AR headsets are also crucial to change the way employees work. For instance, AR headset can be used by an insurance loss adjuster to examine a car which was damaged in an accident. As the loss adjustor do an examination of the damaged car, the AR headset can add a video of a car into a system which not only evaluates damage but even estimates cost required to fix it. A device’s recognition capabilities make it easier for the adjuster to determine damage.

Same way, AR headsets can also be used by healthcare professionals to diagnose diseases and treat them. Like, a doctor will be able to capture symptoms as s/he examines a patient using the AR headset. This provides them with crucial medical information regarding that patient.

Enhanced Customer Service:

Life gets a lot easier for consumer-facing employees, mainly those working in online retail with the help of Augmented Reality. As per Forrester Research, AR glasses prove useful for sales professionals in helping customers purchase cosmetics that enhance their aesthetics. A not only sales professional can visualize what customers would appear like after putting on a specific cosmetic but the technology also offers guidance on how it should be applied. AR technology is already being leveraged by big names like L’Oréal and Lowe to offer better customer services via mobile devices instead of head-mounted displays.

Object Visualization:

With the help of AR, it is possible to place digital assets in the physical world. When virtual objects are merged into the real world, it enables developers to interact with digital elements (3D objects) created by them as if they were real objects. For instance, as car designers begin with the designing process, they need to work on the myriad of a part in order to get the car design right. With the use of AR technology and computer graphics, they will be able to project virtual layouts of a car’s interior on a full-size model of a car dashboard. When digital objects are visualized via AR in this manner, it offers comprehensive insights into how a finished product will appear as compared to a flat product image on a screen.

Enhanced Training:

AR holds great potential as it comes to educating and train employees. Distinct from the real-world training scenarios, here a tutor or trainer can leverage augmented reality in order to make new processes and learning concepts a lot easier for trainees. Like, it is way easier to take a virtual car engine apart through AR as compared to a real one and this process can even be repeated as many times as needed. An AR app enables the enterprise to not just ably educate individuals but is even helpful in honing their capabilities and skills.

No dearth of opportunities

Even though augmented reality is still in its beginning stage, it is evolving quickly owing to an increase in usage of mobile devices & their comprehensive functionalities along with increased internet speed. Hence, this is the right time to integrate this technology into your business and enjoy its many benefits.

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