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Are You Using These Resourceful Social Advertising Tactics?

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Social media plays a huge role not only to connect people to people, but also businesses to clients. We see how every teenager, adult, as well as the elderly age group is available on some or the other social media platform. It could be Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn, or any other, but you can see each one flooded with people of all age groups. Some could be there to connect with friends and family; while others could be there just for fun. Some could be there to look for sales and events, while others could be there to promote their brand. So, we see all kinds of sellers and buyers on social media too. This makes social advertising and social media marketing very important for those who want to reach out to a wider set of audience across the nation, or even the globe too!

With effective social advertising strategies from a professional social media company in Socialpannels, you can hyper-target your marketing messages to the right audience. All you need to know is where your target audience is most likely to be seen, and then promote your brand there. To help you, here are a few social advertising tactics that can help you get the right attention, traffic, sales, and revenue.

Facebook Dynamic Creative

Facebook is soon to roll out a special Dynamic Creative tool that can help brands create thousands of different versions of an ad, varying in content based on who they will be shown to, and where they will appear. Here, you can input multiple elements that you want to include in your ad, like headlines, images, videos, call-to-actions, etc. Facebook will automatically create various versions of the ad by incorporating those elements, to appeal to different audiences and accommodate different placements. In fact, you have an option of adding 30 various assets – 5 headlines, 10 images/videos, 5 text entries for ad captions, and 5 call-to-actions – combining which Facebook will be able to generate up to 6,250 unique combinations of the ad! This tool is available in Facebook Ads manager and Power Editor. The main objectives of this tool include boosting conversions, app installs, and traffic.

Facebook Engagement Custom Audience

Yet another tool from Facebook – Engagement Custom Audience – allows brands to target those who have already engaged with their content. The idea behind this tool is that people are more likely to buy from brands they engage with on social media. This audience could include those who visited your page, those who engaged with a post/ad, those who clicked any CTA button, those who sent a message, those who saved a post, etc. You can also use it as a source to find people who are similar to those who have engaged with your Facebook content. Also, you can let Facebook know how many days you want to go back while collecting the engagement data. This duration could be anywhere from 1 day to 1 year. Moreover, the audience is constantly being refreshed, so you won’t have to edit or create a new Engagement custom Audience unless you want to change the time period or type of engagement.

Twitter Website Tailored Audience

After the most popular Facebook comes Twitter, yet another popular social platform. This platform also offers a similar advertising tactic that can help retarget website visitors, just like in Facebook Engagement Custom Audience. But here, what you will have to do is place a little snippet of code on your website to serve relevant ads on Twitter to people who have already shown interest.

LinkedIn Account Targeting

LinkedIn, one of the most professional social media platforms, offers LinkedIn Account Targeting, a tactic to serve ads on LinkedIn to specific companies to get a brand’s marketing message in front of the employees. With Experience Targeting, you can target decision makers at companies that you would like to deal with. All you have to do is simply upload a list of companies that you would like to engage with, and LinkedIn will match the list against the millions of company pages in their system! This will help apply targeting when you are setting up your next campaign.

If you want to spice up your Social Advertising, consider giving these tactics a try. Keep in mind, testing is important but you don’t want to sacrifice results for tests. Find that balance!

27 years old. I help entrepreneurs become go-to in their industry. And, I like helping the next one in line. You can follow my journey on my blog, Strong Article, Hufforbes, Cross Article, Press Business & RanksFeed Blogs

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Twitter Admits Its Security Bug And Explains It

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Twitter admits its security bug

Social media enthusiasts, including Twitter, have already been made aware of a recent security bug encountered on Larry Bird’s social network. Indeed, Twitter announced having encountered a problem of storing user passwords (unencrypted) in a database. The firm sent messages to all users to quickly change their password to prevent potential risks.

The bug is explained by the fact that unmasked passwords have been stored by mistake in the logs of the platform (logs). It seems that Twitter has reacted with intelligence because internal studies have been conducted and, it seems, none of the passwords have been used to date. So, several hypotheses can be imagined:

  • the bug was never spotted until Twitter discovered it, so the fix saves the furniture;
  • the bug was spotted but repaired too late to avoid a potential theft of passwords;
  • passwords have been stolen but never misused;
  • passwords have been stolen and have been used, although studies by Twitter tend to think otherwise.
Use secure passwords

In the case of Twitter, just change your password to solve the security problem easily. Do not forget to add a password that is really secure and easy to remember. Often, I advise people to think of a short phrase they like or a word assimilation, and then to “encrypt” it with special characters. I quote a completely random example (do not test this password in my accounts, you will lose your time … ^^): “M @ thi3uCh4rtier3stC00L”. This is just a simple example, but it will take many hours of brute force to find a password of this kind … 😉

Twitter uses the hash function bcrypt for its passwords. For the most neophytes of you, the nuance between “encryption” and “hash” is mainly focused on the fact that it is not possible to find a string of characters “chopped”, which is the case with an encrypted channel. That’s why we are all used to the “Forgot your password?” which returns us a randomly generated page word rather than our password (if a site sends you your password directly, it’s time to worry … ^^).

Bcrypt is a method created in 1999 that has a good reputation for security because it still manages to fight with great success against brute force attacks. Coupled with other security systems, the number of successful attacks can be reduced as skins of sorrow to this day. In the bug of Twitter, it is, unfortunately, an internal error in the social network which made it possible to save the non-hashed passwords in logs before the end of the process. The company has therefore deleted everything and solved the problem of logging in the logs. Hoping that this does not happen again …

Twitter apologized for the inconvenience in its release and reiterated his advice on connection, namely to change his password but also to ideally enable dual authentication (2FA). The latter can slow down many attacks and therefore limit the damage, even if, never forget, nothing is infallible in computer …

 

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How to Get Verified on Twitter (If I can do it, you can too!)

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Update: Twitter has paused its verification program for the moment. We are keen to let you know when Twitter resumes its program and will update this note accordingly. You can also check this page, which Twitter will likely update when the program is resumed.

Have you ever felt like a celebrity on social media?

I’ve had a moment or two when someone I really like or admire reshares a post of mine, or when people from across the world happen to come across my content and like or follow.

Social media has that unique ability to take non-celebs like me and thrust us into the spotlight every now and then.

Well, now Twitter’s gone one step further. You can apply to be Twitter verifiedand receive a blue checkmark badge next to your name. To become verified on Twitter, you simply update your profile with current information, verify a phone number and email address, then fill out a form requesting consideration as a verified user.

It does provide a bit of an ego boost and celebrity moment to see the blue badge, but here’s the real kicker: There are significant business/brand advantages to being Twitter verified.

I’d love to show you how you can get your business or brand verified on Twitter and the great things that might mean!

twitter-verified-blue-check-990x510

(Nieman Lab wrote one of the best recaps of what the new Twitter verification process has meant, if you’re keen to check it out. The image above is from the great folks there.)

How to Get Verified on Twitter, Step-by-Step

  1. Fill out your profile completely with profile picture, cover photo, name, website, and bio
  2. Add a verified phone number and confirm your email address
  3. Add your birthday
  4. Set your tweets as “public”
  5. Visit the verification form on Twitter

(Note: If you’re applying for verification of a personal profile as opposed to a business profile, you’ll also need a copy of a photo ID like a passport or driver’s license.)

In Twitter’s announcement about verified accounts, they listed a few particular elements that might be a factor in which accounts they choose to verify and which they don’t. The biggest factor in getting verified on Twitter is that the profile is of public interest. 

To explain a bit further, Twitter mentions that “public interest” might include public figures and organizations in the fields of:

  • Music
  • TV
  • Film
  • Fashion
  • Government
  • Politics
  • Religion
  • Journalism
  • Media
  • Sports
  • Business
  • and other key interest areas

So long as you meet the minimum guidelines with your profile (things like having a profile photo and a verified phone number, etc.), the verification process seems to be a bit subjective in ultimately deciding what is of “public interest.”

If you go through the process once and don’t get verified, no worries. You can try again in 30 days.

In terms of the minimum guidelines, here’s a bit more about how to complete each one successfully.

Verify your phone number on Twitter.

You can add a phone number to your account here; to verify the number, enter the verification code that Twitter sends to your email. This is what it looks like if your phone number is verified:

twitter-phone-settings

Confirm your email address.

You can add your email address here; to confirm the email, click the link that Twitter sends to your email address. This is what it looks like if your email address is confirmed:

twitter-email-settings

Add a bio, profile photo, cover photo, birthday, and website.

To add or edit this information, visit your profile on Twitter (in my case, twitter.com/kevanlee). If you’re logged in, you should see an “Edit Profile” button to the right of your Twitter stats.

edit-profile-twitter

Clicking the edit button will make the various aspects of your profile editable. You can click to change your cover photo and your profile photo. You can edit the text areas directly from this screen.

twitter-settings

In editing this information, Twitter recommends that your profile name is the real name of the person or the organization, that the profile photo and cover photo accurately represent what you’re about, and that the bio mentions an area of expertise or company mission.

Here’s a pro tip for adding a birthday: When you’re entering the birthday information on the web, click the lock icon to choose who can see your birthday on your profile.

Set your tweets to “public.”

Visit this page in your Twitter security and privacy settings, and make sure the checkbox for “Tweet privacy” is unchecked.

As you’re going through the verification process, Twitter will ask that you be logged in to the account you wish to verify. There will also be a paragraph section toward the end where you get to tell Twitter why you should be verified (this was the most time-intensive part of the process for me). You can share links to support your claim, too, so this might be something you want to think about or plan ahead.

Here’s what the form asks for specifically:

request-twitter-verificaton-form-fields

10 Ways to Maximize Your Chances at Getting Verified on Twitter

I was very fortunate to get the favor of the Twitter verified team on my first attempt. I’m still not sure I fully deserve it! However, I was glad to see that a bunch of the pre-work I did to ensure my profile was looking its best seems to have paid off.

twitter-verified-badge

There is no way to know for sure what factors go into the decision to verify a user or not. These are some of the things that I tried for myself and feel might be useful if you’re thinking of giving it a go.

1. Make sure your Twitter profile has been active, consistently, for the past two weeks.

There’s this cryptic bit of advice from Twitter: “Before you apply, take a look at your account to make sure it’s ready.”

What does “ready” mean exactly?

It’s hard to tell, but one possibility might be that a “ready” profile means an active profile.

When I first heard that Twitter was allowing users to request the verified badge, I wanted to do it right away. The only snag: I realized I was in a bit of a Twitter lull and hadn’t posted for a couple weeks. So did a bit of work:

  1. I hopped into Buffer and filled up the Buffer queue for my Twitter account for the next 30 days.
  2. I also made sure that I was actively engaged with my @-mentions and direct messages in the days immediately before and after I submitted the verified form.

I’m not sure to what degree it actually helped. These things tend to matter when we check out Twitter profiles for potential Buffer hires, so my sense is that the Twitter verified team would notice the same!

2. Link to other verified Twitter accounts in your bio.

shayla-price-twitter-profile

This one seems to give a bit of social proof to one’s chances of being verified. Within your Twitter bio, you can @-mention any other profile on Twitter. Bonus: It’s a good practice for writing a great Twitter bio that helps you gain more followers.

If you’re an individual, you can add your current employer, past employers, or connections you have with other members of the Twitter community (“husband to @mywife” or “building a product with @partner”).

If you’re a company, you can mention parent companies or VCs that have funded you.

I was lucky to be able to @-mention Buffer in my bio.

3. For organizations, add numbers and specifics to your Twitter bio.

state-fair-of-texas-twitter

Put your best foot forward by being a bit self-promotional about what you achieved. Here are a few ideas:

  • +3 million customers and counting
  • We’re a $10M startup …
  • Member of the INC 5000
  • celebrating 25 years in business

4. For individuals, use the biggest job title you can in your bio.

ann-mah-twitter-profile

Similar to the above tip for organizations, this one requires that you sell yourself a little. Before I reached out to Twitter, I had my profile listed as “Content @buffer.” I changed it to “Director of marketing @buffer.” Here are a few other semantic changes that might spark some ideas for you:

  • Content marketer = Published at @TNW and @Lifehacker
  • I run a blog = Founder of @ProBlogger

And here are some tips that Neil Patel shared on the Buffer blog:

  • If you started a company, welcome to the ranks of  the “entrepreneur.”
  • If you helped a company, you are a “problem solver.”
  • If you run sometimes, maybe you can be a “fitness guru.”
  • If you give to charity, perhaps you’re a “philanthropist.”

5. For people profiles, add a cover photo that shows you doing something important.

For a long time, I had used an inspiring quote as my cover photo. It looked pretty nice, I thought (thanks to Canva). But it wasn’t quite as powerful or descriptive of a person of “public interest.”

Fortunately, I had the chance to speak at Unbounce’s CTA Conference a few months before, so I added a picture from when I was speaking on stage. John Bonini of Litmus does it really well here, too:

john-bonini-twitter-profile

6. In your “why I should be verified” paragraph, write your pitch with empathy for the Twitter community.

One of the quotes I love from Dale Carnegie’s How to Win Friends and Influence People is this one:

You can make more friends in two months by being interested in them, than in two years by making them interested in you.

It’s spot-on advice for filling out the Twitter verification form and writing the paragraph about why you should be verified. Show an interest in how your being verified can help the Twitter community. Does it help your audience find you easier? Are you often confused with others and are keen to help improve that experience? Are you a business who wants to provide great, fast, trusted support to your Twitter audience?

I took a Dale Carnegie approach with my paragraph for Twitter verification, mentioning how I’d love to be able to connect easier with the people who follow the Buffer blog and the other places where our content is syndicated. I’m not sure how much this approach weighted things for the Twitter team, but it felt like a good step!

7. Be exact with the location in your bio

I’ve seen a lot of clever, original ways that people have used their location field in the Twitter bio. At Buffer, since we’re a fully remote team, we list our location as “Worldwide.”

Other people have chosen a humorous path. My all-time favorite is “Location: Spaceship earth.” ? ?

It’s very possible that the location field doesn’t matter much. I didn’t want to take any chances.

My location was listed as “Idaho,” which I always thought was specific enough since not too many people know specific cities within my sparsely populated state. However, just to play it safe, I went ahead and added the city: Boise, Idaho.

8. Choose a variety of links to submit

Submitting the Twitter verification form reminded me a bit of applying for a job. I wanted to give people the best, broadest sense of how I could be a fit. As a writer, this often means submitting links from a variety of sources where you’ve been published. For Twitter, I went one step further and added conference speaking engagements (both ones from the past and from the future).

Generally-speaking, share as many positive mentions of you or your business, from as many big sources as possible. This could be:

  • Bylines from major websites or publications
  • Author pages at major websites or publications
  • Press you received from major publications
  • Awards
  • Speaking engagements
  • Company profiles

9. You must submit at least two links. Be sure you submit the maximum five links.

Though Twitter lets you submit only two links, you definitely want to maximize this by filling in links for all five spots. Be creative (see the list above).

10. View the list of recently verified users for inspiration

This is one that I wished I had found earlier. The Twitter account @verified follows all the verified accounts on the network. If you click over to their “following” tab, you can see a list of everyone who has recently been verified. The full list is over 215,000 people and companies.

You can scroll this list for ideas and inspiration for what might be worth trying to get verified.

One thing you’re likely to notice: There’s a lot of variety! It seems there might not be any one right way to get verified. My best advice would be to find people or organizations that might be similar to you and take some learnings from the way they pitch themselves.

Another thing you might notice: You don’t have to have thousands of followers to get verified. There are many, many verified profiles with 2,000 or less followers. Don’t let follower count stop you from applying for verification!

Why It’s Important to be Twitter Verified

There are likely to be a lot of obvious benefits to having a verified status on Twitter.

  1. You might get more followers
  2. You’re bound to gain trust and respect from the community
  3. You have one more data point on your being an influencer/authority

There are some immediate platform benefits, too. You can opt out of group DMs, and (this one’s quite cool) you can filter your notifications to include only notifications from other verified users.

verified-users-notifications-tab

It’s this last point that might be the most important.

By being verified, you will always have a closer connection to other verified users. Your likes, replies, and retweets of other verified users can never be hidden.

And to look ahead into the future, this may be an area that Twitter moves toward for everyone. The “Verified” filter is only available to other verified users now, but it’s possible that this could be rolled out to all Twitter users in some form, perhaps even as a filter in the main Twitter stream.

Being verified ensures that your content and your interactions always remain visible for the maximum number of Twitter users possible.

 

As the Nieman Lab pointed out:

“If a significant share of Twitter users were verified, it would be easier for Twitter to make something like “Show notifications and replies only from verified users and people I follow” the Twitter default view.”

It’s a bit early to tell for sure where Twitter may head, though it never helps to get ahead of the curve if you can. Just in case. 🙂

 

Over to you

Does Twitter verification sound like something you might give a try?

If you’ve already tried it out, what was your experience? Any tips to share? Any questions to ask?

I’d love to hear from you in the comments and keep the conversation going there!

 

Image sources: WOC in TechPablo

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Ways to Use Social Media to Promote an Event

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Welcome! Social Babie is a social media marketing network for entrepreneurs.
Hey! Everyone! Anybody need

#YouTube, Video Likes, Views, subscriber, Dislikes, Comments, Shares
#Facebook, Page Likes, Shares, Followers 
#Instagram, Likes, Followers, Comments,
#Twitter, Followers, Retweets
#SoundCloud, Plays, Likes, Followers, Reposts, Downloads
#DailyMotion, Favorite, Followers, Comments, Views
#VK, Likes, subscriber, Followers, Shares

And more other social media.

At Social Babie, we provide ways that help businesses, open new doors that bring new clients with better client-business engagement. It helps to increase traffic to your site while also making it easier to acquire new clientele and make more cash.

Interested Person PM Me Directly.

Click here: http://www.socialbabie.com/

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