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The Experts’ Guide to Keyword Research for Social Media



The foundation of search marketing is built on keywords. Search marketers know that conducting continuous keyword research and keyword analysis is critical to achieving success with organic and paid search advertising. But conducting and implementing keyword research is also highly effective for social media marketing.

Expert's Guide to Keyword Research for Social Media

Whether your target audience is sharing content on Facebook, Instagram, or Twitter, your social media marketing efforts should start with determining which keywords your audience is using.

To be more specific, conducting keyword research for social media enables you to discover the needs and wants of social communities by:

  • Tracking popular and trending topics on Twitter and other social networks
  • Determining search query frequency
  • Gauging market interest for products or services
  • Identifying demand for keywords
  • Better understanding user intent
  • Discovering relevant points of engagement

By researching and identifying social media keywords, you gain a much clearer picture of how to construct and communicate your message effectively. Applying this level of keyword insight to all your social media optimization efforts (from the optimized video to image tagging, to social bookmarking, to targeted tweets) gives you the maximum “pull” and value out of your social media marketing plan.

But Isn’t All Keyword Research the Same?

Many marketers believe that keyword research is a one-size-fits-all process. They assume that the same keyword data they apply to their pay-per-click advertising or search engine optimization efforts will be just as effective for their social media marketing strategy. This couldn’t be further from the truth. There are some major differences between search and social, which include:

  • Query variances: The most popular queries in Google aren’t the most popular queries in YouTube. Take, for example, the query “YouTube,” which is very popular in Google though not popular at all on YouTube, where Arts and Entertainment queries (such as searches for music) dominate user searches.
  • Behavioral differences across platforms: Not only do query types and user behavior differ between Google and social media sites, but there are dramatic differences from one social platform to another. The behavior exhibited by users on the photo sharing site Flickr are often dramatically differently than micro-bloggers on Twitter.
  • Query vs. Conversation: Social engagement is more than just punching a query into a search engine. Searchers are looking for an answer to a question or an unmet need, while social media users want to engage in conversation, share ideas and interact with one another. So thinking just in terms of keyword strings is limited and can lead to completely misunderstanding user intent and expectations.

Given that user behavior differs between search and social and from one platform to another, we see the importance of performing keyword research specific to social media and refining your research across platforms.

With that, let’s take a look at how to perform keyword research for five of the most popular social networking websites:

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest

Keyword Research for Facebook

As the world’s largest social network, Facebook occupies a unique space in the social media ecosystem. Boasting a user base of more than two billion regular users, Facebook offers enormous reach and a highly engaged audience, making it the ideal platform for pay-per-click advertisers, content producers, and brands hoping to extend their reach as part of a wider social media marketing plan.

Expert's Guide to Keyword Research for Social Media Facebook audience targeting options

One of Facebook’s greatest strengths is its incredibly granular and sophisticated targeting options. Advertisers and search marketers can target their prospective audiences based on hundreds of different criteria, including demographic data, behavioral patterns, wider online interests, as well as layered segmentation combining any of the data points available.

Conducting keyword research for Facebook in the traditional sense isn’t actually possible. Facebook doesn’t offer keyword-level targeting, nor any built-in keyword research tools. Instead, think of Facebook’s audience profile data as the starting point for your keyword research.

Expert's Guide to Keyword Research for Social Media Facebook demographic targeting options purchasing behavior

Facebook offers incredibly granular audience targeting based on hundreds of parameters, including demographic data, life events such as having a child or getting married, specific hobbies and interests, as well as wider topical interest areas. This allows you to use interest- and demographic-based data points as the first step in your keyword research for Facebook. For example, if your business sells health products such as vitamin supplements, you could target mothers who are interested in yoga and similar audience segments, as this demographic is likely to be interested in health-related topics and products in a broader sense.

Given the strong correlation between interest targeting and high commercial-intent keywords, Facebook’s granular audience segmentation options are an ideal starting point for your Facebook keyword research workflow, whether you’re an advertiser, a search engine optimization specialist, or a content marketer.

Keyword Research for Twitter

A perennial favorite of digital marketers, journalists, and pretty much every niche interest group you can imagine, Twitter is a curious beast. On one hand, the “firehose” of data Twitter offers represents an incredible opportunity for real-time engagement and unparalleled reach for breaking news and live events. On the other hand, wrestling with an enormous volume of constantly updating feeds can be a challenge for even the savviest digital marketer.

Expert's Guide to Keyword Research for Social Media Twitter interest categories

In recent years, Twitter has refined its internal search algorithms to make it easier to find relevant content on the platform. Not so long ago, hashtags were considered vital to Twitter, offering one of the few ways to track conversations as they happened in real time. Today, Twitter hashtags are still used, but Twitter’s increasingly accurate search functionality means that you can now search for any keyword or phrase, regardless of whether people are using dedicated hashtags or not. This can be very handy for identifying trending topics on Twitter.

Twitter’s internal search functionality has improved by leaps and bounds in recent years, but it’s far from the only method of keyword research at your disposal. Twitter’s Analytics platform offers invaluable insight into how keyword data can be leveraged for greater reach and higher engagement. Similarly to Facebook, Twitter’s strength lies in its audience data. This can be accessed via Twitter’s built-in Analytics tools:

Expert's Guide to Keyword Research for Social Media Twitter analytics data interests location

You can also search Twitter directly for specific keywords, hashtags, and phrases. To search for specific terms, use quotation marks in your search to find exact matches for your search term:

Expert's Guide to Keyword Research for Social Media Twitter search modifiers

This search modifier also works if you want to search specific users’ feeds for exact-match terms. In the example search above, Twitter will search for any and all tweets, both from the WordStream handle and tweets mentioning WordStream, for the keyword “AdWords”. The results look like this – you’ll notice that our search terms are in bold:

Expert's Guide to Keyword Research for Social Media Twitter search results

Again, similarly to Facebook, Twitter lacks a built-in keyword research tool, so you’ll have to use these results as the starting point for your keyword research in a third-party tool such as WordStream’s Free Keyword Tool.

Keyword Research for Instagram

Although Instagram is owned by Facebook and shares some newly implemented similarities as its parent company’s product, Instagram itself is quite different. For one, it’s a primarily visual service, which leads some marketers to mistakenly assume that keyword research is of little value to Instagram marketers. This is not the case!

Unlike Twitter, Instagram still relies heavily on hashtags in terms of content discovery. Aside from attractive visuals, the top-performing Instagram posts all share one common characteristic – an abundance of hashtags. This lets users find content that’s relevant to their interests and share it with their followings. This means that although the platform relies on hashtags more so than other social media services, keywords form the basis of content discovery on Instagram.

Expert's Guide to Keyword Research for Social Media Instagram hashtags

Since Instagram also lacks a dedicated keyword research function, hashtags will form the basis of your initial keyword research workflow. Fortunately, accepted best practices for maximizing visibility of Instagram content allow for the use of many hashtags in a single post – something that may be possible, but frowned upon by users of other social media sites. This means you can target many different keywords in a single post.

Third-party keyword research tools aren’t essential to conducting reliable keyword research on Instagram, but they can help categorize and organize your keyword data itself. If you’re planning a broad campaign, it may be worth considering using a keyword research tool in conjunction with Instagram’s internal search function to ensure your campaigns are tightly organized.

Keyword Research for YouTube

YouTube isn’t just a video-hosting platform – it’s the video hosting platform. With more than 300 hours of video uploaded to the site every single minute and more than 5 billion unique views every day, YouTube is the undisputed king of online video.

With so much video content being produced and uploaded to YouTube every day, keyword research and optimization are absolutely crucial to marketers hoping to grow their online audience. Content discovery plays a major role in optimizing content for YouTube, and as such it’s important that your keyword research be as comprehensive as possible, especially if you’re trying to compete in a crowded or competitive vertical.

There are a number of third-party keyword suggestion tools built specifically for YouTube. Only you can decide which one best suits your needs, but if you’d rather work with YouTube’s internal functions, it’s actually a lot easier than it may look.

As a Google-owned property, YouTube has incorporated much of the technology of its parent company, including its search functionality. An excellent way to find new keyword suggestions to target with your video content or ads is by using “wildcard” searches. To do this, enter part of a search term, and include an underscore character (“_”) in place of a missing word. YouTube will then offer up a series of suggestions, similarly to Google’s autocomplete search function, that can be a fantastic source of keyword ideas. You can also simply begin typing a keyword, and Google’s autocompleted will fill in the blanks with relevant topics and keywords:

Expert's Guide to Keyword Research for Social Media YouTube wildcard searches

If you’re running ads on YouTube, you have more tools at your disposal. For one, you can use Google’s keyword research tools to conduct keyword analysis before launching a campaign. Google’s Keyword Planner, a core part of the AdWords interface, is a great starting point for identifying relevant keywords for your next YouTube campaign. You can also use WordStream’s new and improved Free Keyword Tool to find even more keyword data.

Keyword Research for Pinterest

Of all the major social media platforms, Pinterest is arguably the most unique. A digital interpretation of the classic pinboard, Pinterest is unique in that it relies solely on user-curated – not solely user-generated – content. However, this distinction doesn’t change the fact that keywords remain a crucial part of optimizing content for discovery on Pinterest.

Optimizing content for discovery on Pinterest is tricky, due to the fact that the vast majority of content on Instagram is user-curated, meaning that Pinterest itself has limited input on what content appears on its site (beyond the typical terms and conditions concerning offensive content etc.). There are, however, several ways to do it.

The first is similar to using Google autocomplete functionality in wildcard searches, which is using Pinterest’s own search feature as a starting point. Before you even enter a keyword, Pinterest will present you with several timely search trends:

Expert's Guide to Keyword Research for Social Media Pinterest trending ideas

In the example search above, you’ll see that the top trending keyword is “bullet journal”, a method of journaling that has become very popular recently. As you can see, the keywords “chicken recipes”, “dorm room ideas”, and “painted rocks” were also trending at the time of this search.

Another excellent source of potential keywords is Pinterest’s Explore tab, which provides you with a range of topic suggestions based on user engagement across the platform, each of which can be further explored and refined for even more relevant keyword ideas:

Expert's Guide to Keyword Research for Social Media Pinterest explore trending topics

Simply enter a keyword and you’ll be presented with several relevant suggestions you can explore as the basis of a keyword set or ad group. You can also refine your results in real-time by selecting a keyword suggestion, and be repeating the process:

Expert's Guide to Keyword Research for Social Media Pinterest related topic ideas

In the example search above, our original keyword was “woodcrafting”. Pinterest then suggested a series of further keywords that are relevant to our original query, as well as suggestions of relevant Pinterest users and even different boards that feature our initial search term.

Another option is to use Pinterest’s advertising options as part of your keyword research workflow. To get started, you’ll need to create a Pinterest for Business account, then navigate to the “Promoted Pins” option in the user menu. From here, you can create and name a new campaign, as well as set a daily budget. At this point, you can enter your initial search query to see a range of related keyword suggestions that are relevant to your original keyword. Some may be less useful than others, but even these recommendations can be used as negative keywords if you’re planning an ad campaign.


By performing keyword research for social media and analyzing term usage on a site-by-site basis, you can gain an advantage over your competitors, who likely research keywords only once and with a blanket “one size fits all” approach across all marketing channels. Remember that user behavior varies from search to social and from platform to platform and thus your approach to keyword research must also adapt. By following the steps laid out in this expert guide to researching keywords for social media, you can leverage the domain authority of the Web’s most popular social networking sites to promote your brand, products, and services.

27 years old. I help entrepreneurs become go-to in their industry. And, I like helping the next one in line. You can follow my journey on my blog, Strong Article, Hufforbes, Cross Article, Press Business & RanksFeed Blogs

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Twitter Admits Its Security Bug And Explains It



Twitter admits its security bug

Social media enthusiasts, including Twitter, have already been made aware of a recent security bug encountered on Larry Bird’s social network. Indeed, Twitter announced having encountered a problem of storing user passwords (unencrypted) in a database. The firm sent messages to all users to quickly change their password to prevent potential risks.

The bug is explained by the fact that unmasked passwords have been stored by mistake in the logs of the platform (logs). It seems that Twitter has reacted with intelligence because internal studies have been conducted and, it seems, none of the passwords have been used to date. So, several hypotheses can be imagined:

  • the bug was never spotted until Twitter discovered it, so the fix saves the furniture;
  • the bug was spotted but repaired too late to avoid a potential theft of passwords;
  • passwords have been stolen but never misused;
  • passwords have been stolen and have been used, although studies by Twitter tend to think otherwise.
Use secure passwords

In the case of Twitter, just change your password to solve the security problem easily. Do not forget to add a password that is really secure and easy to remember. Often, I advise people to think of a short phrase they like or a word assimilation, and then to “encrypt” it with special characters. I quote a completely random example (do not test this password in my accounts, you will lose your time … ^^): “M @ thi3uCh4rtier3stC00L”. This is just a simple example, but it will take many hours of brute force to find a password of this kind … 😉

Twitter uses the hash function bcrypt for its passwords. For the most neophytes of you, the nuance between “encryption” and “hash” is mainly focused on the fact that it is not possible to find a string of characters “chopped”, which is the case with an encrypted channel. That’s why we are all used to the “Forgot your password?” which returns us a randomly generated page word rather than our password (if a site sends you your password directly, it’s time to worry … ^^).

Bcrypt is a method created in 1999 that has a good reputation for security because it still manages to fight with great success against brute force attacks. Coupled with other security systems, the number of successful attacks can be reduced as skins of sorrow to this day. In the bug of Twitter, it is, unfortunately, an internal error in the social network which made it possible to save the non-hashed passwords in logs before the end of the process. The company has therefore deleted everything and solved the problem of logging in the logs. Hoping that this does not happen again …

Twitter apologized for the inconvenience in its release and reiterated his advice on connection, namely to change his password but also to ideally enable dual authentication (2FA). The latter can slow down many attacks and therefore limit the damage, even if, never forget, nothing is infallible in computer …


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How to Get Verified on Twitter (If I can do it, you can too!)



Update: Twitter has paused its verification program for the moment. We are keen to let you know when Twitter resumes its program and will update this note accordingly. You can also check this page, which Twitter will likely update when the program is resumed.

Have you ever felt like a celebrity on social media?

I’ve had a moment or two when someone I really like or admire reshares a post of mine, or when people from across the world happen to come across my content and like or follow.

Social media has that unique ability to take non-celebs like me and thrust us into the spotlight every now and then.

Well, now Twitter’s gone one step further. You can apply to be Twitter verifiedand receive a blue checkmark badge next to your name. To become verified on Twitter, you simply update your profile with current information, verify a phone number and email address, then fill out a form requesting consideration as a verified user.

It does provide a bit of an ego boost and celebrity moment to see the blue badge, but here’s the real kicker: There are significant business/brand advantages to being Twitter verified.

I’d love to show you how you can get your business or brand verified on Twitter and the great things that might mean!


(Nieman Lab wrote one of the best recaps of what the new Twitter verification process has meant, if you’re keen to check it out. The image above is from the great folks there.)

How to Get Verified on Twitter, Step-by-Step

  1. Fill out your profile completely with profile picture, cover photo, name, website, and bio
  2. Add a verified phone number and confirm your email address
  3. Add your birthday
  4. Set your tweets as “public”
  5. Visit the verification form on Twitter

(Note: If you’re applying for verification of a personal profile as opposed to a business profile, you’ll also need a copy of a photo ID like a passport or driver’s license.)

In Twitter’s announcement about verified accounts, they listed a few particular elements that might be a factor in which accounts they choose to verify and which they don’t. The biggest factor in getting verified on Twitter is that the profile is of public interest. 

To explain a bit further, Twitter mentions that “public interest” might include public figures and organizations in the fields of:

  • Music
  • TV
  • Film
  • Fashion
  • Government
  • Politics
  • Religion
  • Journalism
  • Media
  • Sports
  • Business
  • and other key interest areas

So long as you meet the minimum guidelines with your profile (things like having a profile photo and a verified phone number, etc.), the verification process seems to be a bit subjective in ultimately deciding what is of “public interest.”

If you go through the process once and don’t get verified, no worries. You can try again in 30 days.

In terms of the minimum guidelines, here’s a bit more about how to complete each one successfully.

Verify your phone number on Twitter.

You can add a phone number to your account here; to verify the number, enter the verification code that Twitter sends to your email. This is what it looks like if your phone number is verified:


Confirm your email address.

You can add your email address here; to confirm the email, click the link that Twitter sends to your email address. This is what it looks like if your email address is confirmed:


Add a bio, profile photo, cover photo, birthday, and website.

To add or edit this information, visit your profile on Twitter (in my case, If you’re logged in, you should see an “Edit Profile” button to the right of your Twitter stats.


Clicking the edit button will make the various aspects of your profile editable. You can click to change your cover photo and your profile photo. You can edit the text areas directly from this screen.


In editing this information, Twitter recommends that your profile name is the real name of the person or the organization, that the profile photo and cover photo accurately represent what you’re about, and that the bio mentions an area of expertise or company mission.

Here’s a pro tip for adding a birthday: When you’re entering the birthday information on the web, click the lock icon to choose who can see your birthday on your profile.

Set your tweets to “public.”

Visit this page in your Twitter security and privacy settings, and make sure the checkbox for “Tweet privacy” is unchecked.

As you’re going through the verification process, Twitter will ask that you be logged in to the account you wish to verify. There will also be a paragraph section toward the end where you get to tell Twitter why you should be verified (this was the most time-intensive part of the process for me). You can share links to support your claim, too, so this might be something you want to think about or plan ahead.

Here’s what the form asks for specifically:


10 Ways to Maximize Your Chances at Getting Verified on Twitter

I was very fortunate to get the favor of the Twitter verified team on my first attempt. I’m still not sure I fully deserve it! However, I was glad to see that a bunch of the pre-work I did to ensure my profile was looking its best seems to have paid off.


There is no way to know for sure what factors go into the decision to verify a user or not. These are some of the things that I tried for myself and feel might be useful if you’re thinking of giving it a go.

1. Make sure your Twitter profile has been active, consistently, for the past two weeks.

There’s this cryptic bit of advice from Twitter: “Before you apply, take a look at your account to make sure it’s ready.”

What does “ready” mean exactly?

It’s hard to tell, but one possibility might be that a “ready” profile means an active profile.

When I first heard that Twitter was allowing users to request the verified badge, I wanted to do it right away. The only snag: I realized I was in a bit of a Twitter lull and hadn’t posted for a couple weeks. So did a bit of work:

  1. I hopped into Buffer and filled up the Buffer queue for my Twitter account for the next 30 days.
  2. I also made sure that I was actively engaged with my @-mentions and direct messages in the days immediately before and after I submitted the verified form.

I’m not sure to what degree it actually helped. These things tend to matter when we check out Twitter profiles for potential Buffer hires, so my sense is that the Twitter verified team would notice the same!

2. Link to other verified Twitter accounts in your bio.


This one seems to give a bit of social proof to one’s chances of being verified. Within your Twitter bio, you can @-mention any other profile on Twitter. Bonus: It’s a good practice for writing a great Twitter bio that helps you gain more followers.

If you’re an individual, you can add your current employer, past employers, or connections you have with other members of the Twitter community (“husband to @mywife” or “building a product with @partner”).

If you’re a company, you can mention parent companies or VCs that have funded you.

I was lucky to be able to @-mention Buffer in my bio.

3. For organizations, add numbers and specifics to your Twitter bio.


Put your best foot forward by being a bit self-promotional about what you achieved. Here are a few ideas:

  • +3 million customers and counting
  • We’re a $10M startup …
  • Member of the INC 5000
  • celebrating 25 years in business

4. For individuals, use the biggest job title you can in your bio.


Similar to the above tip for organizations, this one requires that you sell yourself a little. Before I reached out to Twitter, I had my profile listed as “Content @buffer.” I changed it to “Director of marketing @buffer.” Here are a few other semantic changes that might spark some ideas for you:

  • Content marketer = Published at @TNW and @Lifehacker
  • I run a blog = Founder of @ProBlogger

And here are some tips that Neil Patel shared on the Buffer blog:

  • If you started a company, welcome to the ranks of  the “entrepreneur.”
  • If you helped a company, you are a “problem solver.”
  • If you run sometimes, maybe you can be a “fitness guru.”
  • If you give to charity, perhaps you’re a “philanthropist.”

5. For people profiles, add a cover photo that shows you doing something important.

For a long time, I had used an inspiring quote as my cover photo. It looked pretty nice, I thought (thanks to Canva). But it wasn’t quite as powerful or descriptive of a person of “public interest.”

Fortunately, I had the chance to speak at Unbounce’s CTA Conference a few months before, so I added a picture from when I was speaking on stage. John Bonini of Litmus does it really well here, too:


6. In your “why I should be verified” paragraph, write your pitch with empathy for the Twitter community.

One of the quotes I love from Dale Carnegie’s How to Win Friends and Influence People is this one:

You can make more friends in two months by being interested in them, than in two years by making them interested in you.

It’s spot-on advice for filling out the Twitter verification form and writing the paragraph about why you should be verified. Show an interest in how your being verified can help the Twitter community. Does it help your audience find you easier? Are you often confused with others and are keen to help improve that experience? Are you a business who wants to provide great, fast, trusted support to your Twitter audience?

I took a Dale Carnegie approach with my paragraph for Twitter verification, mentioning how I’d love to be able to connect easier with the people who follow the Buffer blog and the other places where our content is syndicated. I’m not sure how much this approach weighted things for the Twitter team, but it felt like a good step!

7. Be exact with the location in your bio

I’ve seen a lot of clever, original ways that people have used their location field in the Twitter bio. At Buffer, since we’re a fully remote team, we list our location as “Worldwide.”

Other people have chosen a humorous path. My all-time favorite is “Location: Spaceship earth.” ? ?

It’s very possible that the location field doesn’t matter much. I didn’t want to take any chances.

My location was listed as “Idaho,” which I always thought was specific enough since not too many people know specific cities within my sparsely populated state. However, just to play it safe, I went ahead and added the city: Boise, Idaho.

8. Choose a variety of links to submit

Submitting the Twitter verification form reminded me a bit of applying for a job. I wanted to give people the best, broadest sense of how I could be a fit. As a writer, this often means submitting links from a variety of sources where you’ve been published. For Twitter, I went one step further and added conference speaking engagements (both ones from the past and from the future).

Generally-speaking, share as many positive mentions of you or your business, from as many big sources as possible. This could be:

  • Bylines from major websites or publications
  • Author pages at major websites or publications
  • Press you received from major publications
  • Awards
  • Speaking engagements
  • Company profiles

9. You must submit at least two links. Be sure you submit the maximum five links.

Though Twitter lets you submit only two links, you definitely want to maximize this by filling in links for all five spots. Be creative (see the list above).

10. View the list of recently verified users for inspiration

This is one that I wished I had found earlier. The Twitter account @verified follows all the verified accounts on the network. If you click over to their “following” tab, you can see a list of everyone who has recently been verified. The full list is over 215,000 people and companies.

You can scroll this list for ideas and inspiration for what might be worth trying to get verified.

One thing you’re likely to notice: There’s a lot of variety! It seems there might not be any one right way to get verified. My best advice would be to find people or organizations that might be similar to you and take some learnings from the way they pitch themselves.

Another thing you might notice: You don’t have to have thousands of followers to get verified. There are many, many verified profiles with 2,000 or less followers. Don’t let follower count stop you from applying for verification!

Why It’s Important to be Twitter Verified

There are likely to be a lot of obvious benefits to having a verified status on Twitter.

  1. You might get more followers
  2. You’re bound to gain trust and respect from the community
  3. You have one more data point on your being an influencer/authority

There are some immediate platform benefits, too. You can opt out of group DMs, and (this one’s quite cool) you can filter your notifications to include only notifications from other verified users.


It’s this last point that might be the most important.

By being verified, you will always have a closer connection to other verified users. Your likes, replies, and retweets of other verified users can never be hidden.

And to look ahead into the future, this may be an area that Twitter moves toward for everyone. The “Verified” filter is only available to other verified users now, but it’s possible that this could be rolled out to all Twitter users in some form, perhaps even as a filter in the main Twitter stream.

Being verified ensures that your content and your interactions always remain visible for the maximum number of Twitter users possible.


As the Nieman Lab pointed out:

“If a significant share of Twitter users were verified, it would be easier for Twitter to make something like “Show notifications and replies only from verified users and people I follow” the Twitter default view.”

It’s a bit early to tell for sure where Twitter may head, though it never helps to get ahead of the curve if you can. Just in case. 🙂


Over to you

Does Twitter verification sound like something you might give a try?

If you’ve already tried it out, what was your experience? Any tips to share? Any questions to ask?

I’d love to hear from you in the comments and keep the conversation going there!


Image sources: WOC in TechPablo

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Ways to Use Social Media to Promote an Event



Welcome! Social Babie is a social media marketing network for entrepreneurs.
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And more other social media.

At Social Babie, we provide ways that help businesses, open new doors that bring new clients with better client-business engagement. It helps to increase traffic to your site while also making it easier to acquire new clientele and make more cash.

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