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How To Choose The Perfect Pair of Socks For A Trek



Going on a trek means that you have to take adequate precautions with regard to your apparel and equipment. Choosing the right pair of socks becomes highly important in this case.


Planning to go on a trek anytime soon? You should be adequately prepared for all the hiking and camping that is to follow. Make sure that you have all your supplies ready including necessary equipment and most importantly, the right footwear. When it comes to footwear, while you will want to invest in the right hiking shoes, it is also important to consider wearing suitable socks while on a hike. Selecting the right pair of socks for a trek will require careful examination of all the available options.

Hiking socks should be evaluated based on parameters like their material, weight, design and so on. There are several products available globally these days for your perusal but you should take some time to filter out the ones which are suitable for hiking and similar activities.

Hiking Socks for superior comfort

These are socks which play a vital role in ensuring greater flexibility, warmth and comfort and are designed to go till either the mid-calf or even higher up on the ankle. They can be worn with hiking boots. This sock range will work fabulously when it comes to going on long trips or even while traversing on uneven and rocky terrains. They ensure suitable protection courtesy extra padding and rugged materials. You can opt for more light weight options for areas that are not that cold. The heavier ones are best worn for areas which are freezing and cold.


Mountaineering/Skiing Socks for greater vitality

These socks run till a little below one’s knee and they are longer varieties. They are usually thick enough to provide comfort in winters and can be worn with a pair of skiing boots. These socks offer more flexible usage and ample warmth. These are highly specialized socks that you can definitely rely on whenever you are going mountaineering or to high-altitude zones.

Liners Socks for extra protection

These socks can be used simultaneously with hiking or skiing pairs in order to get that extra dash of protection and warmth for your feet. The thing to remember is they will help you combat biting cold and will also keep any blisters at bay. The material will work as a barrier between the sock and your skin, thereby ensuring lower friction levels and no abrasions for the skin. This will enable skin perspiration to easily pass through the liner, thereby scaling up overall breathability levels. The material is quite thin and there is an extra protective layer which safeguards your feet from extreme cold. This is another type that you can certainly consider.


While choosing a pair of socks for a hiking trip, make sure that you take factors like the material and texture into account. You can opt for pairs crafted from Merino Wool which is ideal for higher altitudes along with taking your pick from silk, nylon and even regular wool. Every material has its own attributes. The perfect pair of socks will keep your feet warm, snug and comfortable while on a trek and this will help keep your own physical stamina and productivity intact as well. Most people make the mistake of not choosing the right socks and end up damaging their feet during physically demanding treks. More often than not, they have to deal with blisters and other scars which hinder movement as well. As a result, choosing the best pair of socks is a must before going on a trek! To cut down the shopping time you can buy it online at any online fashion store with the help of to get it at discounted price.

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The Scope

Historian Leslie Berlin talks about the rise of Silicon Valley



In this week’s episode of Technotopia I spoke to author and historian Leslie Berlin, writer of Troublemakers: Silicon Valleys’ Coming Of Age. Berlin is the Project Historian for the Silicon Valley Archives at Stanford University and one of the few people who can see the entire rise of SV tech culture from a researcher’s perspective.

Berlin’s book is quirky, fun, and fascinating and in this podcast we discuss the gender gap in tech and how the world can – and can’t – centers of innovation in a real way. Have a listen.

Technotopia is a podcast by John Biggs about a better future. You can subscribe in StitcherRSS, or iTunes and listen the MP3 here.

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The Scope

Snapchat adds a 2017 year in review feature for saved memories



Snapchat users who snap and save can take a stroll down memory lane with the app’s new feature, “A Look Back at 2017.” If you’re the type that would rather ruminate than remain committed to Snapchat’s previously purely ephemeral philosophy, you can find your 2017 year in review in the memories tab.

The feature is noteworthy mostly for the fact that it rips a sheet out of Facebook’s playbook— a role reversal for a company that watched its biggest competitor clone its killer innovation to wild success. Naturally, as is the course of tech’s great derivation cycle, Facebook borrowed its “on this day” nostalgia bait ideas from Timehop.

Snapchat clearly knows it has an Instagram Stories problem and is open to new ways to get users interested. Just yesterday, a report on Cheddar suggested that the company might be introducing a feature called “Stories Everywhere” that would take Snapchat content beyond Snapchat, a smart move for a company losing users to Instagram’s unrivaled Facebook-powered social graph.

If you don’t see the look back at 2017 waiting for you in Snapchat’s memories tab, you probably just didn’t generate enough content because you were busy over on Instagram. If you’re truly upset, as some Twitter users appear to be, it’s probably time to make a New Year’s resolution to your Snapchat #engagement levels in 2018.

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Facebook has a 100-person engineering team that helps advertisers build tools and infrastructure



Stories about Facebook’s advertising business tend to focus on the big numbers — its billions of usersmillions of advertisers or its enormous lead over any competitor that’s not named Google.

But Facebook says that one of its success stories in recent years involves a relatively small group of engineers — in fact, originally it was just one engineer, Vastal Mehta, who serves as Facebook’s director of solutions engineering and now leads a team of more than 100 people. That team works with advertisers to build the technology and infrastructure needed to run more effective campaigns on Facebook, often on top of Facebook’s APIs.

Mehta said that when he first started working on this in 2010, it was a very different landscape, both for mobile (where BlackBerry was still a major player) and for Facebook (which hadn’t even introduced advertising into the News Feed). This was right as the company was trying to shift in a big way toward mobile, and advertisers were still trying to wrap their heads around the change: “For example, travel companies didn’t have teams set up to reach consumers with mobile advertising. We knew that we needed to invest in helping businesses build infrastructure to power their mobile advertising, so I started a team that could help businesses in this sort of bespoke way,” Mehta added.

You’d expect any digital media business to offer some degree of technical support to its biggest advertisers, but the solutions engineering team is actually building products.

For example, it was involved in creating Facebook’s dynamic ads format (where ads show different products to different users based on their activities and interests). Mehta said dynamic ads were first inspired by the complaints of an advertiser he was meeting with in Hamburg, Germany, and he then worked with the Facebook Ads team to create a prototype, eventually leading to a more polished product and broader availability.

It’s probably safe to say that not every client meeting leads to a new ad format — sometimes Mehta’s team is just helping advertisers understand how to use their existing tools in a more effective way. But that other option, working with the rest of Facebook to build something new, is also on the table.

To give me a better sense of what the team actually does, Facebook connected me with Anthony Marino, chief marketing officer at online thrift store thredUP. Marino said that when his company started talking with Facebook’s solution engineering team in 2016, there was a big challenge: How to use ads to highlight thredUP’s constantly changing inventory.

“On thredUP, the site is practically remade every hour as thousands and thousands of new items are added,” he said. “We looked at that flow of product, of apparel, and it was like being a news site … We had to figure out a way to automate the process of, okay, once we capture and the attributes and qualities of different items of clothing, how do we get them in front of the right person?”

To enable that, Facebook worked with thredUP to launch dynamic ads that were connected to thredUP’s real-time product catalog. The system uses machine learning to further improve the targeting; for example, showing users different types of ads at different times of day.

“The first thing is, Facebook puts the right people in the room,” Marino said. He recounted working with Facebook to create “new ad products, new data pipelines” between the two systems, and he said, “There were product people, there were operations people in the room. We were able to really integrate at the data integration, at the business process level.”

Did this actually lead thredUP to buy more ads on Facebook? The companies didn’t share numbers about the company’s ad spending, but part of the process involved shifting thredUP from Criteo retargeting to Facebook dynamic ads, and Marino told me, “Working with the solutions engineering team at Facebook enabled us to spend our dollars more efficiently, so that we could amp our marketing budget and drive more new customers to”

The team has worked with other customers, including Michael Kors, Edmunds, The New York Times, Gilt and Zynga. It also works with the companies that offer ad-buying tools on top of Facebook, like Smartly, Kenshoo, Marin Software, Adobe, Social Code and Nanigans — and mobile gaming company Machine Zone said the Facebook ad-buying platform it built with the solution engineering team’s help was so successful that it’s launching a new business called Cognant.

Facebook says that on average, clients working with the solutions engineering team see their return on ad spend improve by 100 percent.

Of course, while Facebook continues to do extraordinarily well financially, it’s been battered in public perception as the government scrutinizes the role it may have played in spreading misinformation as part of Russia’s election interference efforts. On the ad side, Facebook has announced new transparency features like the ability to see every ad campaign from a given advertiser, and an archive of ads related to federal elections.

When I brought this up, the company said these changes, and the broader political environment, haven’t really affected the day-to-day work of the solutions engineering team, which is much more in the trenches, helping advertisers do new things.

As for what they’ll be up to in 2018, Mehta said:

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