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7 Sure-Fire SEO Tips To Double Your E-Commerce Sales

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According to the statistics, 81% shoppers research their products online before making a purchase. 61% uses search engines to begin their search for products. That is why E-commerce stores should take their SEO seriously, which unfortunately they don’t. In fact, it SEO should be a part of Ecommerce website development, which means that your E-commerce website should be developed with SEO in mind. In this article, you will learn about how you can take advantage of SEO to boost your E-commerce sales.

1. Go Responsive

With Google pushing its weight behind responsive website, having a responsive E-commerce website is not an option anymore. Introduction of accelerated mobile pages (AMP) and launch of mobile first index is testament to that. More importantly, Google is pushing non-responsive website down its search rankings. With mobile internet users surpassing desktop internet users, investing in a responsive version of your E-commerce website is a sensible move because it will help you generate more sales.

 

2. Optimize Category Pages with Keywords

Your category pages are more important than individual pages and posts, especially from SEO point of view. You should optimize your category pages with the right keywords so that it appears on search engines. Put keywords in the H1 tag, page descriptions, page title and permalink to fully optimize your E-commerce website pages for search engines.

 

3. Make the Most of Product Description Space

Take full advantage of your product description space and write a unique product description that highlights the unique selling proposition. Write a compelling product description that lures customers towards your product. This will help you increase your sales. Never use the same product description as manufacturer uses because it will be duplicate content.

 

4. Optimize Product Images

Uploading high quality product images without making your website slower is quite challenging. That is where optimizing your images can help you out. You can also insert keywords into the ALT tags of every image on your website but make sure that you avoid stuffing your keywords. You could also compress images but make sure that it does not degrade the quality of images so much. Striking the perfect balance between page load times and image quality is critical to delivering a seamless shopping experience to the users.

 

5. Implement Schema Markup to add Rich Snippet

Make the shopping experience much more interactive and visually appealing by incorporating Google’s rich snippets on your E-commerce website. Additionally, it can boost the visibility of your products on search engines and help increase the click through rate, which would eventually lead to more sales. Adding schema markup will make it easy for search engines to understand product information and display product information in search results. Implementing the schema markup will pave the way for more organic traffic and higher conversion rate on your E-commerce website.

 

6. Add Product Reviews

Adding product reviews under every product could prove to be a double-edged sword for your E-commerce store. It can give your customers the freedom to share their feedback and you get crowd source content in return. In addition to this, it foster trust, increases your credibility and attract new customers towards your product. A positive product review from a satisfied customer is an asset that can increase the sale of the product.

 

7. Use Unique Title for Product Pages

One of the common mistakes many popular e-commerce stores make is using the same title for product pages. This will result in duplication, which is not good for SEO. If you want your E-commerce pages to get index by search engines then you should assign a separate title to every product page. Make sure to keep the title under 70 characters so it is not truncated. Do not forget to place the keyword in the beginning of the title. Following all the guidelines when creating a title for product page can help you in ranking higher on search engines.

 

Conclusion

By optimizing your E-commerce website for search engines according to the tips given above can surely take you to better sales number. Think from both a user perspective and search engine perspective to create a winning E-commerce store. The better the shopping experience your E-commerce store delivers and the effectively you optimize your website for search engines will help you close more sales through your E-commerce store.

Which SEO tips do you currently use to uplift your E-commerce store on search engines? Feel free to share it with us in comments section below.

I am a digital brand strategist from Dubai, currently I am associated with Branex as a digital marketing manager.

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Four Indian police, two militants killed in Kashmir attack: police

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SRINAGAR (Reuters) – Four Indian paramilitary policemen and two militants were killed in a gunbattle that ensued after militants stormed into a police training center in Kashmir on Sunday, a police official said.

At least two militants entered the building at around 2:30 a.m. at Letpora, south of Srinagar, Rajesh Yadhav, a Central Reserve Police Force (CRPF) spokesman told Reuters.

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The militants fired indiscriminately and lobbed grenades before heading into the center, Yadhav said.

He said two militants and four police were killed in the gunbattle.

SN Srinvastav, special director general of the CRPF, said that there could be one or more militants still hiding.

“We hope that we will conclude the operation as soon as possible”, he said.

S P Vaid, director general of Jammu and Kashmir police, said that a search operation was going on, adding that they had received tip-offs about an impending militant strike in the Kashmir for the past three days.

“They (militants) were trying. They probably could not get a place and time earlier. So, they struck last night,” Vaid said.

Militants have targeted police camps in Kashmir in recent months. Eight Indian police officials were killed when Jaish-e-Mohammad militants attacked a security camp in southern Kashmir in August.

Indian troops have killed 206 militants this year, Vaid said. Last year’s total was 150.

India accuses Pakistan of training and arming militants and helping them infiltrate across the Line of Control that divides Kashmir. Pakistan denies those allegations.

The South Asian neighbors have fought two of their three wars since independence in 1947 over Muslim-majority Kashmir, which they both claim in full but rule in part.

Writing by Sudarshan Varadhan; Editing by Alison Williams

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New year could bring record low temperatures to U.S. Midwest, East Coast

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(Reuters) – Bitterly cold weather will usher in the new year for much of the United States east of the Rocky Mountains this weekend, bringing record low temperatures to the Midwest, making travel difficult and putting a chill on New Year’s Eve celebrations.

The mercury in New York City’s Times Square was expected to drop to about 10 degrees Fahrenheit (minus 12 Celsius) with a wind chill at nearly 0 F (minus 18C) during the final hours of 2017, the National Weather Service said, testing the willpower of hundreds of thousands of New Year’s Eve revelers.

In the heartland, next week could bring low temperatures last recorded 130 years ago to parts of Nebraska, said David Eastlack, a meteorologist with the weather service. That includes a record low for the date of minus 22F (minus 30C) for Tuesday.

“The bitter cold is going to be dangerous,” he said in a phone interview, warning residents of eastern Nebraska and western Iowa to avoid venturing outside or taking a car trip. He said that the wind chills will be near minus 35F (minus 37C), a level when frostbite could set in within 10 minutes.
People cross 6th Avenue and 42nd Street as a cold weather front hits the region, in Manhattan, New York, U.S., December 30, 2017. REUTERS/Eduardo Munoz

The weather service predicted lows would hit minus 20F to minus 30F (minus 7C to -34C) from Montana into the Dakotas and Minnesota, well below average.

Temperatures could drop to around 0 F (minus 18C) as far south as the northern border of Oklahoma on New Year’s Day, and into the minus 30s near the Canadian border on Sunday and Monday, the service said.

The arctic air from Canada will also bring subfreezing temperatures to U.S. Gulf Coast cities such as Biloxi, Mississippi.

 Icy roads will make travel difficult over much of the United States, from the south-central states of Texas and Oklahoma and eastward over Arkansas, northern Louisiana, Mississippi and Alabama through the New Year’s weekend, the private AccuWeather forecasting service said.

Weather was expected to remain much more mild on the West Coast, with temperatures forecast in the low 70s in Los Angeles over the next few days.

Reporting by Bernie Woodall in Fort Lauderdale, Fla., and Dan Whitcomb in Los Angeles; editing by Diane Craft and Jonathan Oatis

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How to Choose the Right Lipstick According to Your Skin

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A lot of people choose the right lipstick thinking by randomly going to a mall and selecting a shade the find attractive. Without applying them directly on their lips, they swatch a couple of colors on their wrist and think they find the right match. However, once they get home and apply the lipstick on their lips, the reflection they look in the mirror does not go according to their expectations. This is because the process through which they think they choose the right color is wrong.

Let is examine the right way of finding that one perfect shade according to your skin undertone that you can wear whenever you want. Follow the instructions below step by step.

See Your Skin Tone

The right way to do is to stand in front of a mirror and examine your skin too. Are you fair, light, tan, medium or dark? See if you get sunburn easily or you don’t get a burn at all? Do you get tanned easily or your skin is already tanned? Look for answers to these questions before jumping to the next step.

Undertone

Once you figure out the outer tone of your body, it is time to examine the undertone. Look for the color of your vein. We humans usually have three types of tones: warm, neutral, and cool. If your veins are blue or purple then you have a cool undertone. If your veins are green in color then your undertone is warm. However, if you can’t decide whether you have blue veins or green then you probably have neutral undertone.

Gold and Silver Jewelry

If you are still not able to figure out what undertone you have, you might as well switch to examining the kind of jewelry that fits best on your skin. Does your skin looks better when you wear a silver jewelry or are you more comfortable with gold? People who can easily sport these two are the ones with neutral undertone. Silver jewelry looks good on cool tone whilst gold on warm.

Everyday Color

Now let’s choose a lipstick for you. The best way is to find a color that is at least two shades darker than your lip color. Apply a lipstick you think is right on your lower lip and compare it with your bare natural upper lip. If you think that there is slightly difference, then you have found the perfect color. However, if there’s a lot of difference then you need more options. All users can get 20% Off on Teleflora Coupon Codes.

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