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The apparent difference between Search engine optimization (SEO) and Search engine marketing (SEM) is confusing. While both terms are used for each other, it is great to view for SEM paid search and  SEO organic search which is used as part of your search engine arsenal.

SEO is defined as the process of increasing website traffic from natural results returned by search engines. SEM is defined as the process of increasing the traffic of the website through search engine results and advertisements. SEO has been seen as a component of the umbrella term whereas SEM includes payments and biological strategies.

Difference between SEO and SEM

The main difference between SEM and SEO is evident from the name. Search engine optimization is included as a component of search engine marketing, which is clearly demonstrated by the SEO company in Delhi. SEM has been included as a search component of paid search, which is clear through PPC and social media marketing.

It is a very serious issue that SEM and SEO term can never be used in place of each other. Therefore, you should select a company that is able to recognize the differences in the work with the difference terms. As a suggestion, SEO services in Delhi can prove to be effective for you.

What is SEO?

SEO is the process of rapidly increasing the number of visitors to a particular website. Because of this, the site is quickly published in the list of results returned by the search engine. Industry and discipline of SEO have developed algorithms of Google’s Knowledge Graph.

Included component 

Seo is a combination of two different activities. On-Page SEO and Off-page SEO.

  • On-Page SEO

It means adding all the selected keywords in title tags, meta descriptions, metadata, page title tags, ALT tags, etc.

Modified and perfect page copy written with appropriate keywords.

Fair page URLs of selective keywords

Contains social sharing and much more


  • Off-Page SEO

This is the main part of SEO that is ready to create high quality blog pages and web page copy. That is why SEO services in Delhi are proving to be very helpful for the audience. Increase website traffic over time, more conversions, more opportunities for inbound links, and more.

What is SEM? 

SEM earns search visibility of paid advertisements very strictly on search engines. Generally these ads are indicated to as ads pay-per-click (PPC). Mainly SEM includes SEO contrivances and search marketing contrivances. These ads on search engine results pages (SERP) help your company to increase its web page traffic.

Included component 

Paid Search in the SEM is addition to SEO. Examples include -pay-per-click (PPC) listing and advertisement. SEM is very strict for PPC campaigns and activities. If you want to use SEO and paid search, keep in mind that everything comes under SEM services for which the SEO company in Delhi like HubDigiTech is constantly successful.


Why HubDigiTech?

In fact, the HubDigiTech Company in Delhi is very useful for increasing the traffic to websites of social media platforms. You will also know that the real advancement of the ads is only from social networking.  Content with proper keywords, clear advertising is a positive part of your website and more can understand through the company.

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Four Indian police, two militants killed in Kashmir attack: police



SRINAGAR (Reuters) – Four Indian paramilitary policemen and two militants were killed in a gunbattle that ensued after militants stormed into a police training center in Kashmir on Sunday, a police official said.

At least two militants entered the building at around 2:30 a.m. at Letpora, south of Srinagar, Rajesh Yadhav, a Central Reserve Police Force (CRPF) spokesman told Reuters.


The militants fired indiscriminately and lobbed grenades before heading into the center, Yadhav said.

He said two militants and four police were killed in the gunbattle.

SN Srinvastav, special director general of the CRPF, said that there could be one or more militants still hiding.

“We hope that we will conclude the operation as soon as possible”, he said.

S P Vaid, director general of Jammu and Kashmir police, said that a search operation was going on, adding that they had received tip-offs about an impending militant strike in the Kashmir for the past three days.

“They (militants) were trying. They probably could not get a place and time earlier. So, they struck last night,” Vaid said.

Militants have targeted police camps in Kashmir in recent months. Eight Indian police officials were killed when Jaish-e-Mohammad militants attacked a security camp in southern Kashmir in August.

Indian troops have killed 206 militants this year, Vaid said. Last year’s total was 150.

India accuses Pakistan of training and arming militants and helping them infiltrate across the Line of Control that divides Kashmir. Pakistan denies those allegations.

The South Asian neighbors have fought two of their three wars since independence in 1947 over Muslim-majority Kashmir, which they both claim in full but rule in part.

Writing by Sudarshan Varadhan; Editing by Alison Williams

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New year could bring record low temperatures to U.S. Midwest, East Coast



(Reuters) – Bitterly cold weather will usher in the new year for much of the United States east of the Rocky Mountains this weekend, bringing record low temperatures to the Midwest, making travel difficult and putting a chill on New Year’s Eve celebrations.

The mercury in New York City’s Times Square was expected to drop to about 10 degrees Fahrenheit (minus 12 Celsius) with a wind chill at nearly 0 F (minus 18C) during the final hours of 2017, the National Weather Service said, testing the willpower of hundreds of thousands of New Year’s Eve revelers.

In the heartland, next week could bring low temperatures last recorded 130 years ago to parts of Nebraska, said David Eastlack, a meteorologist with the weather service. That includes a record low for the date of minus 22F (minus 30C) for Tuesday.

“The bitter cold is going to be dangerous,” he said in a phone interview, warning residents of eastern Nebraska and western Iowa to avoid venturing outside or taking a car trip. He said that the wind chills will be near minus 35F (minus 37C), a level when frostbite could set in within 10 minutes.
People cross 6th Avenue and 42nd Street as a cold weather front hits the region, in Manhattan, New York, U.S., December 30, 2017. REUTERS/Eduardo Munoz

The weather service predicted lows would hit minus 20F to minus 30F (minus 7C to -34C) from Montana into the Dakotas and Minnesota, well below average.

Temperatures could drop to around 0 F (minus 18C) as far south as the northern border of Oklahoma on New Year’s Day, and into the minus 30s near the Canadian border on Sunday and Monday, the service said.

The arctic air from Canada will also bring subfreezing temperatures to U.S. Gulf Coast cities such as Biloxi, Mississippi.

 Icy roads will make travel difficult over much of the United States, from the south-central states of Texas and Oklahoma and eastward over Arkansas, northern Louisiana, Mississippi and Alabama through the New Year’s weekend, the private AccuWeather forecasting service said.

Weather was expected to remain much more mild on the West Coast, with temperatures forecast in the low 70s in Los Angeles over the next few days.

Reporting by Bernie Woodall in Fort Lauderdale, Fla., and Dan Whitcomb in Los Angeles; editing by Diane Craft and Jonathan Oatis

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How to Choose the Right Lipstick According to Your Skin



A lot of people choose the right lipstick thinking by randomly going to a mall and selecting a shade the find attractive. Without applying them directly on their lips, they swatch a couple of colors on their wrist and think they find the right match. However, once they get home and apply the lipstick on their lips, the reflection they look in the mirror does not go according to their expectations. This is because the process through which they think they choose the right color is wrong.

Let is examine the right way of finding that one perfect shade according to your skin undertone that you can wear whenever you want. Follow the instructions below step by step.

See Your Skin Tone

The right way to do is to stand in front of a mirror and examine your skin too. Are you fair, light, tan, medium or dark? See if you get sunburn easily or you don’t get a burn at all? Do you get tanned easily or your skin is already tanned? Look for answers to these questions before jumping to the next step.


Once you figure out the outer tone of your body, it is time to examine the undertone. Look for the color of your vein. We humans usually have three types of tones: warm, neutral, and cool. If your veins are blue or purple then you have a cool undertone. If your veins are green in color then your undertone is warm. However, if you can’t decide whether you have blue veins or green then you probably have neutral undertone.

Gold and Silver Jewelry

If you are still not able to figure out what undertone you have, you might as well switch to examining the kind of jewelry that fits best on your skin. Does your skin looks better when you wear a silver jewelry or are you more comfortable with gold? People who can easily sport these two are the ones with neutral undertone. Silver jewelry looks good on cool tone whilst gold on warm.

Everyday Color

Now let’s choose a lipstick for you. The best way is to find a color that is at least two shades darker than your lip color. Apply a lipstick you think is right on your lower lip and compare it with your bare natural upper lip. If you think that there is slightly difference, then you have found the perfect color. However, if there’s a lot of difference then you need more options. All users can get 20% Off on Teleflora Coupon Codes.

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