“World Exclusive” – Spyridon Tsagarakis gives motion to the lines of classic ancient sculpture and makes history as the first-ever artist trusted with permission and full access to showcase his designs on the Ancient Agora and the Temple of Hephaestus in Athens, Greece.
Greece – Athens, 2019 – The avant-garde creations, of World-Acclaimed Designer Spyridon Tsagarakis, revive the classical notion of perfection and balance, in a powerful visual presentation that explores the fluidity between fashion and art. An established pioneer of a complex and sculptural technique, Spyridon’s creations reference back to Ancient Greek Art and are considered to be a national heritage treasure.
Based in London, Tsagarakis is a Fashion Designer and Artist who has been on a journey of continuous experimentation with form, that has been an object of admiration and celebration across the globe in publications such as Vogue and the New York Times. From an early age, the smell of oil paint in his grandfather’s studio and the perfection of the female figure cultivated the designer’s desire to shape his artistic identity in the multi-disciplinary field of Fashion. The impact of his technique has, as a result, collaboration requests with the industry’s most promising voices such as Alexander McQueen among others. His signature technique made Spyridon a Visionaire with uncompromised vision who tends to set his own schedule when it comes to showing his work.
Although the complexity of his designs is extraordinary, Tsagarakis is showing the body naked and draped, showcasing the similarities between ancient greek statues and modern greek muses. Fascinated by the pure orders of the Acropolis and the aesthetic idiom of modern Greek reality, the designer made history as the only artist with full access at the Temple of Hephaestus and the Ancient Agora of Athens, in Greece. Both the Ancient Greek sculptures and Spyridon’s designs dance together in perfect harmony in a cultural presentation that celebrates this meticulous artistry. Spyridon’s technique intertwines with the archaeological site of the Ancient Agora and the Temple of Hephaestus in a unique way, thus his project is considered to be one of the most influentials in the history of Greek fashion and the first-ever fashion as performance art project envisioned by a greek designer/ artist.
The result is a visually stunning short-film that takes the viewer’s breath away. His cutting-edge designs blend ideally with the greek antiquities, creating an atmosphere that brings back to life Greece’s glorious golden age in the 5th Century BC. The selection of the fabric, which is mainly pure silk and metallic silk 18k, is used to replicate the effects of marble and make the pieces seem carved from the inside rather than chiselled from the outside. This attention to folding is mirrored in Spyridon’s technique, as the richness of the folds and the depth of the creases channels the signature elements that make an ancient greek sculpture symmetrical and timeless. In his own words, Tsagarakis highlights that “ his vision was to obtain lifeless raw materials and transform them into art that can be worn”. Spyridon’s technique, according to Archaeologists, needs to be preserved and protected. His vision gave birth to a world-first collaboration of tremendous historic importance not only for Greece but Globally.
Increasing Culture in Italy Through Digital Marketing
Brave entrepreneurs should accept challenges and follow the latest trends all the time. Technology is definitely among the main fields they should focus on. That’s why entrepreneurs like Mr. Luca Prata are trying to introduce digital arts in all spheres and shift the culture in a new and modern direction.
Nowadays, successful businesses and brands are those that constantly follow the technological advancements, incorporating digital elements in their work. Only this way they can reach more people and spread their influence. This is where digital marketing enters the picture. But in order to give the wanted results it should be implemented properly.
Are you ready to dive into the secrets behind creating a culture of digital art? Then, let entrepreneurs like Mr. Luca Prata teach you a few lessons regarding this matter.
What’s the Role of Digital Marketing in Culture
No matter what individuals and companies do, if more people don’t see it they won’t be able to participate in the idea. In the digital era we live in, digital marketing serves for this purpose. It unites tactics and strategies aimed at reaching wider audiences. Starting with email marketing and cold calling to social media and video editing, there are many things entrepreneurs try.
More precisely, Mr. Luca Prata utilizes his expertise in digital arts to create innovative materials that grab the attention of users. By introducing them to the public, he slowly but surely makes them a part of the culture, which many people refer to as the culture of digital art. And he is successful at this, especially in Italy, mainly because the visual content sends a strong message and creatively depicts his work. At the center of all of this is, of course, the quality of communication.
Importance of Communication
Increasing the business goes along the increasing of culture, at least in the case of visionary entrepreneurs. The likes of Mr. Luca Prata tend to communicate on a high level with everyone, respecting their opinions and making sure they are on board with their decisions. This is how they try to shape the culture in a digital way.
If you want to convince people to like a brand or a product they should trust you and feel like there is someone that openly communicates with them out there. For this reason, digital marketing through quality communication has proven to be an efficient way to generate leads and find more parties interested in contributing to one’s brand. After they are visually and creatively told the truth about a certain service or product they are more inclined to follow through.
Nowadays, it’s time for revolutionized ways to communicate with users and tell a story. Entrepreneurs like Mr. Luca Prata started doing this in their communities by increasing the digital culture alongside their business. So, what do you think of Mr. Luca Prata’s approach to incorporating communication in digital marketing and increasing the digital culture in Italy? Have you had similar experiences? We would like to hear what you think.
More infos about his culture and vision on en.lucaprata.com