Burbank, CA – April 22, 2019 – Some associations are more serendipitous than others and for Mohit Soni and Chang Park their first meeting blossomed into an enduring friendship,resulting in award-winning work collaborations. Together, they’re killing it in Hollywood.
“I first met Chang on the set of the music video “Aliens” he was directing for Dynamine,” said Soni. “We work extremely well together. We just seem to instinctively know what the other person’s vision is for the projects we’ve worked together on.”
Soni is a producer from Rajasthan, India, and Park is a South Korean director from Southern California. Their most recent project is “Bridging Colors” that’s streaming exclusively on Amazon Prime to the UK, U.S., Germany and Japan.
The short film is the story of an artist that must learn to see the world differently when he becomes color blind. It was a passion project for both of them in honor of a mutual friend and designed to bring awareness about color blindness and its effects.
“Mohit is always a passionate and intelligent producer,” said Park. “When I first told him about this story, he totally agreed with my opinion and supported my plan. He knows me very well and I don’t have to tell him what I want on set. He already knows my concerns and takes care of it – he’s a genuinely nice guy that’s kind to the cast and crew.”
After “Aliens,” they teamed up again on “Saving the World,” a music video for Nessa Rica. Soni reciprocated, bringing Park on board for his short film “Hinjews” and Park immediately asked Soni to join him on “Bridging Colors,” a project that’s already earned numerous awards at film festivals.
Park holds a Bachelor’s degree in filmmaking from the New York Film Academy in Los Angeles and Soni received his BFA degree in filmmaking from the New York Film Academy. As a producer, it also helps that Soni has a background in commerce and entrepreneurship. He has an interest in history, costumes and views every project as a new adventure. They both have more than 30 productions to their credit in multiple genres.
Soni and Park have each separately worked on more than 30 projects in multiple genres and viewevery project as a new adventure.“Film producing is fun, it can be an intimidating task, and it will test you in every way possible.You need to be a multitasker, a people person and a problem solver.”
“It’s fun to put all the puzzle pieces together,” continued Soni. “You have to deal with a lot of different personalities and you’ll hear lots of “no” before you get a “yes.” Nothing is more rewarding than when I see the script and all the hard work come together on the screen.”
Soni has carried that passion to every production company with which he’s worked, that includes a number of high-profile companies that include Dynamic Features, Warner Bros. Studio, Adobe, Pernel Media, Planet C Studios, Emblem Entertainment, and Lifetime TV to name a few. Currently working with Dynamic Features, he has upcoming projects with Ox Films, Paramore Entertainment and he’s working with prestigious model agencies.
His award-winning projects run the gamut from horror and drama to comedy and period pieces, some of which touch upon controversial subjects. Among his highly-acclaimed projects are “Hinjews,” “Wild Nights with Emily,” and “Loss of Grace” to be released later in 2019,along with “Blood & Water” now in post-production. His credits also include music videos encompassing “IshqNashila” and “Coco.”
Park’s list of credits is equally impressive. He’s won numerous national and international awards for his work that includes the short “The Script,” the feature “Look Back,” the documentaries “Dancing High in LA” and the “Dream Project.” He’s currently working on “The Walk” that’s in pre-production.
There are three basic criteria Soni looks at when deciding whether a project is right – writing, the filmmakers, and financing.
“The quality of the script is crucial,” said Soni. “If the writing isn’t strong, the film won’t be successful. I don’t want to waste anyone’s time or money if the script isn’t solid. Next are the filmmakers involved. If they’re hard to work with, you’re going to regret it no matter how great the script is. Then there’s financing and budget. If the money isn’t there, the film is going to suffer. And I follow Murphy’s Law – anything that can go wrong, will.” Soni and Park have proven to be a cinematic dynamic duo when it comes to filmmaking and both only become stronger with each project they work on whether it’s together or independently. That fortuitous meeting on the set of “Aliens” could almost be described as karma. It was the meeting of two great minds that really are killing it in Hollywood.
Increasing Culture in Italy Through Digital Marketing
Brave entrepreneurs should accept challenges and follow the latest trends all the time. Technology is definitely among the main fields they should focus on. That’s why entrepreneurs like Mr. Luca Prata are trying to introduce digital arts in all spheres and shift the culture in a new and modern direction.
Nowadays, successful businesses and brands are those that constantly follow the technological advancements, incorporating digital elements in their work. Only this way they can reach more people and spread their influence. This is where digital marketing enters the picture. But in order to give the wanted results it should be implemented properly.
Are you ready to dive into the secrets behind creating a culture of digital art? Then, let entrepreneurs like Mr. Luca Prata teach you a few lessons regarding this matter.
What’s the Role of Digital Marketing in Culture
No matter what individuals and companies do, if more people don’t see it they won’t be able to participate in the idea. In the digital era we live in, digital marketing serves for this purpose. It unites tactics and strategies aimed at reaching wider audiences. Starting with email marketing and cold calling to social media and video editing, there are many things entrepreneurs try.
More precisely, Mr. Luca Prata utilizes his expertise in digital arts to create innovative materials that grab the attention of users. By introducing them to the public, he slowly but surely makes them a part of the culture, which many people refer to as the culture of digital art. And he is successful at this, especially in Italy, mainly because the visual content sends a strong message and creatively depicts his work. At the center of all of this is, of course, the quality of communication.
Importance of Communication
Increasing the business goes along the increasing of culture, at least in the case of visionary entrepreneurs. The likes of Mr. Luca Prata tend to communicate on a high level with everyone, respecting their opinions and making sure they are on board with their decisions. This is how they try to shape the culture in a digital way.
If you want to convince people to like a brand or a product they should trust you and feel like there is someone that openly communicates with them out there. For this reason, digital marketing through quality communication has proven to be an efficient way to generate leads and find more parties interested in contributing to one’s brand. After they are visually and creatively told the truth about a certain service or product they are more inclined to follow through.
Nowadays, it’s time for revolutionized ways to communicate with users and tell a story. Entrepreneurs like Mr. Luca Prata started doing this in their communities by increasing the digital culture alongside their business. So, what do you think of Mr. Luca Prata’s approach to incorporating communication in digital marketing and increasing the digital culture in Italy? Have you had similar experiences? We would like to hear what you think.
More infos about his culture and vision on en.lucaprata.com