Getting SEO right has never been so important for small businesses. If you want to attract new customers: increase your digital footprint, increase your organic site traffic for the keywords that matter to your business, and outrank your competitors in the search engine results pages (SERPs). You have to put time and effort into your SEO strategy. We’ve compiled a list of 10 quick wins to kick-start your SEO efforts, but we recommend working with an experienced SEO agency to put some weight and expertise behind your plan.
- Target the right keywords
Your time is finite, so you should focus on optimising your website and content for the keywords that mean most to your business. They could be product keywords, niche specific phrases, or keywords you know lead to the most leads or sales.
- Craft unique and engaging content
72% of marketerssay that content creation is their most effective SEO tactic. Take inspiration from lifestyle brand Sheer Luxe and guitar brand D’Angelico, which produce engaging visual and written content to connect with their audiences.
- Refine your on-page SEO
Title tags, meta tags, meta descriptions, image alt tags, image and video weight optimisation, quick-to-load page speed, responsive design – Google wants you to give your audience the best experience possible, and making sure these areas are in order is a great starting point for better SEO and ranking.
- Optimise and refresh existing content
It’s all well and good creating new content, but don’t forget to audit and freshen up any existing content you already have. Google looks for content that is current, unique and relevant to your audience. If you’ve got old content on your site, leverage its existence and get it Google-ready by reworking the copy and making sure all of the on-page SEO areas are in order.
- Think mobile first
Google indexes mobile first, which means it looks at the mobile version of your website first and uses that experience to help determine where your pages should rank when people search. Etsy is a fantastic example of a mobile web experience done well.
- Earn backlinks
Every time a site links to yours, this is like a ‘yes’ vote to Google, telling it to trust you and marking your website as having content that is useful and worth sharing. Try creating standout content that excites your audience and makes people want to link to it. Surfing website Rip Curl is a example of linkworthy content – it’s unique, engaging and speaks directly to its audience: the surfing community.
- Take a close look at your competitors
If you’ve noticed your competitors rising above you in the search-engine ranks, do some digging around their website. What are they publishing? Which keywords are they targeting? Are they doing anything different to you? Take note of their activity and bring something better to the table.
- Make your listing as clickable as possible
Your website meta description and title can be the first interaction your audience has with your website. It has to be clickable, to entice people to take the next step into visiting your website.
- Test different types of content
Written, video, imagery, infographic, interactive – which type of content best engages with your audience and earns you those valuable backlinks? You won’t know until you test different formats. TED conferences shot to global fame because of fantastic content marketing, with video and podcasts working extremely well for them.
- Add your business to Google My Business
This last point is really simple and really easy to execute. If you’re a business with a website, you mustlist yourself on Google My Business to give you as much visibility as possible within search-engine results pages.
SEO isn’t new. Many brands and businesses have spent years investing time and resource into their SEO strategy, so now is the time to get on board with your own search engine optimisation. These 10 quick wins will get your started on your SEO journey, but they are just the tip of the iceberg. Partner with an SEO agency to really understand the best way to approach your SEO strategy and how to build a plan that will set you up for future search-engine excellence and growth.
Best Indian Destination to Visit
Goa- Best Indian Destination to Visit
Goa is a state in western India. It is known for its beaches, backwaters, Adventure water Sports, waterfalls, and temples. It is a popular tourist destination due to its laid-back atmosphere, cheap hotels, and world-class restaurants. Palolem Beach, Colva Beach, Agonda Beach, Dudhsagar Falls, Anjuna Market, Church of Our Lady of the Immaculate Conception, Braganza House, Mahadev Temple, Palácio do Deão, Mangeshi Temple, Fontainhas, Bhagwan Mahavir Wildlife Sanctuary, and Reis Magos Fort are famous destination in Goa. And Goa is also know for night life. Enjoy Night clubs, party here . So in Goa you can teste a different culture in Goa.
Delhi- Best Indian Destination to Visit
Delhi is the national capital of India and home to 1.17 billion people. It’s a city of contrasts where modernity coexists with ancient history. From the busy streets to the quiet temples, Delhi offers something for everyone. Red Fort, Jama Masjid, Qutub Minar, Lotus Temple, Aksherdham, Zoo, Old Fort, India Gate, Humayun Tomb are some of best Destination to visit. Apart form these You can visit:- Lajpat Nagar, sarojini Nagar, Janpath and Jama Masjid are the best Shopping Places in delhi. And in delhi you can find out best street foods menu in veg and non veg dishes.
Agra- Best Indian Destination to Visit
Agra is a major city of Uttar Pradesh, and a major tourist attraction is located in Agra call as “ The Taj Mahal”. You can Expericne the art of Mughal empire in agra. ALso this is one of the places to visit near delhi within 200 kms. Beyond Taj Mahal You Can Visit These Places That Are Near Or In Agra. These places are Agra Fort, Sikandra, Fatehpur Sikri, Dayal Bagh Temple, Bateshwar Temple, Chini Ka Rauza, Keetham Lake, Mathura, and vrindavan. Mathura and vrindavan are close to agra about 70 Kms far. These are Hindu holy places.
Jaipur- Best Indian Destination to Visit
Jaipur is the capital of the Indian state of Rajasthan. It alludes to the royal dynasty that once ruled the region and built the Old City, also known as the “Pink City” because of its distinctive building colour, in 1727. In the heart of a grand, colonnaded area lies the City Palace complex. Gardens, courtyards and museums still exist today as part of its royal house. Hawa Mahal, Jainivas Garden, City Palace, Amber Palace at Jantar Mantar, Samode, Light and Sound Show, Nahargarh Fort, Jaigarh Fort, Jal Mahal, Galtaji are some of the best places in Jaipur.
Kashmir- Best Indian Destination to Visit
Kashmir Valley is one of the top tourist destinations in India. Apart from its apple orchards, flower gardens and other attractions, Kashmir is famous for its natural beauty. With its distinctive handicrafts and famous Kashmiri shawls, it attracts tourists. The most popular tourist destinations in Jammu and Kashmir are Srinagar, Mughal Gardens, Gulmarg, Pahalgam, Patnitop and Jammu. Many Hindu pilgrims visit Vaishno Devi and Amarnath every year, which has a significant impact on the state’s economy.
Manali- Best Indian Destination to Visit
Manali is a city in Himachal Pradesh, India. It is one of the top ski resorts in India. It is famous for its beautiful surroundings, favorable climate and extensive cultural history. It is a popular travel destination in India and attracts visitors from all over the world.
Manali is a popular honeymoon destination as you can witness snowfall and gorgeous mountain views from late December to early January. This is the ideal time for skiing enthusiasts. Camping, hiking, mountain biking, ziplining, rappelling, paragliding, downhill cycling, jeep safaris, river crossings, angling, and many other activities are available.
Kerala- Best Indian Destination to Visit
The Indian state of Kerala is situated on the moist Malabar Coast. It is famous for its backwaters, network of canals and palm-fringed beaches. The Western Ghats are naturally occurring mountains that support a wide variety of plant life including tea, coffee and spice plantations. Wayanad and other sanctuaries as well as national parks like Eravikulam and Periyar are home to elephants, langur monkeys and tigers. Alleppey, Kochi, Thekkady, Munnar, Thrissur, Kovalam, Wayanad, Thiruvananthapuram, Kozhikode, Kannur are best destination to visit in Kerala.
Andaman and Nicobar- Best Indian Destination to Visit
The Andaman Islands are an Indian island chain in the Bay of Bengal. And Due to the increasing popularity of beaches and adventure sports like snorkeling and sea walking, tourism to the Andaman and Nicobar Islands is on the rise. Long Island, Havelock Island, Little Andaman Island, Diglipur, Parrot Island, Bharatpur Beach, Samudrika Marine Museum, Cellular Jail, Lamiya Bay Beach are some of the best spots to visit in Andaman and Nichobar. Indian tourists do not require a visa to visit the Andaman Islands, but if they wish to visit any tribal area, they require special authorization from the Deputy Commissioner at Port Blair. Foreign nationals require a permit. This clearance is given to foreign nationals coming by air on arrival at Port Blair. This can be a best Indian destination to visit.