Getting SEO right has never been so important for small businesses. If you want to attract new customers: increase your digital footprint, increase your organic site traffic for the keywords that matter to your business, and outrank your competitors in the search engine results pages (SERPs). You have to put time and effort into your SEO strategy. We’ve compiled a list of 10 quick wins to kick-start your SEO efforts, but we recommend working with an experienced SEO agency to put some weight and expertise behind your plan.
- Target the right keywords
Your time is finite, so you should focus on optimising your website and content for the keywords that mean most to your business. They could be product keywords, niche specific phrases, or keywords you know lead to the most leads or sales.
- Craft unique and engaging content
72% of marketerssay that content creation is their most effective SEO tactic. Take inspiration from lifestyle brand Sheer Luxe and guitar brand D’Angelico, which produce engaging visual and written content to connect with their audiences.
- Refine your on-page SEO
Title tags, meta tags, meta descriptions, image alt tags, image and video weight optimisation, quick-to-load page speed, responsive design – Google wants you to give your audience the best experience possible, and making sure these areas are in order is a great starting point for better SEO and ranking.
- Optimise and refresh existing content
It’s all well and good creating new content, but don’t forget to audit and freshen up any existing content you already have. Google looks for content that is current, unique and relevant to your audience. If you’ve got old content on your site, leverage its existence and get it Google-ready by reworking the copy and making sure all of the on-page SEO areas are in order.
- Think mobile first
Google indexes mobile first, which means it looks at the mobile version of your website first and uses that experience to help determine where your pages should rank when people search. Etsy is a fantastic example of a mobile web experience done well.
- Earn backlinks
Every time a site links to yours, this is like a ‘yes’ vote to Google, telling it to trust you and marking your website as having content that is useful and worth sharing. Try creating standout content that excites your audience and makes people want to link to it. Surfing website Rip Curl is a example of linkworthy content – it’s unique, engaging and speaks directly to its audience: the surfing community.
- Take a close look at your competitors
If you’ve noticed your competitors rising above you in the search-engine ranks, do some digging around their website. What are they publishing? Which keywords are they targeting? Are they doing anything different to you? Take note of their activity and bring something better to the table.
- Make your listing as clickable as possible
Your website meta description and title can be the first interaction your audience has with your website. It has to be clickable, to entice people to take the next step into visiting your website.
- Test different types of content
Written, video, imagery, infographic, interactive – which type of content best engages with your audience and earns you those valuable backlinks? You won’t know until you test different formats. TED conferences shot to global fame because of fantastic content marketing, with video and podcasts working extremely well for them.
- Add your business to Google My Business
This last point is really simple and really easy to execute. If you’re a business with a website, you mustlist yourself on Google My Business to give you as much visibility as possible within search-engine results pages.
SEO isn’t new. Many brands and businesses have spent years investing time and resource into their SEO strategy, so now is the time to get on board with your own search engine optimisation. These 10 quick wins will get your started on your SEO journey, but they are just the tip of the iceberg. Partner with an SEO agency to really understand the best way to approach your SEO strategy and how to build a plan that will set you up for future search-engine excellence and growth.
What is an Ultrasound Tech Salary?
The job of an ultrasound technician can be a thrilling one. It is a promising career with high pay and advantages. A lot of technician schools offer training programs for the area. If you take the time to obtain a degree or certificate in the ultrasound field, you’ll be able to earn an income worth the effort and time.
HOW MUCH DOES AN ULTRASOUND TECHNICIAN MAKE
Ultrasound salary rates are far more competitive than the majority of the positions in allied health. Some markets pay over $65,000 in this position. An ultrasound technician can expect to earn a median annual pay of $63,640 for diagnostic medical Sonographers as of May 2009, as per the Bureau of Labor Statistics.
The salary may vary based on the kind of job setting. For instance, the median annual income in 2009 for employees working in doctor’s offices was $63,820. For hospital workers, it was $63,770. The salaries can also differ according to state and clearly by country. Similar to other occupations, ultrasound wages are less for entry-level employees and higher for those in higher-paying posts. If you earn greater than $65,000 per year and 55 percent are over 50, as well as 22 percent are under 30, According to the Society of Diagnostic Medical Sonography.
GET REGISTERED AND MAKE MORE MONEY
Technicians can expect less money even if they’re not certified by the American Registry of Diagnostic Medical Sonographers (ARDMS). However, the bottom 10% of technicians earn the least money, equivalent to $ 43,990 a year, and the higher 10% earn $85,950 yearly. Pay is also contingent on the number of specificities the technician holds. The more specialties the technician has, the more lucrative the salary. Employer, certification/education, or background may also affect the ultrasound salary. Hospital employees make $63,770 a year.
Doctors employ the second highest number of ultrasound techs in their clinics, and 13,290 technicians earn $63,820 annually. Diagnostic and medical labs use the third highest number of technicians, i.e., approximately 4,680. They pay each one $61,820 of them each year. Schools that teach pay roughly $66,000.
WHERE DO YOU LIVE
Furthermore, geographic locations are also a significant factor in determining how much pay a technician can earn. For example, Massachusetts has the highest ultrasound technician’s salary, around $78,460 annually. Oregon is almost identical, with a salary of $78,320. Colorado is third with approximately $77,380 annually. The need for technicians is huge in not developed states, while jobs have attained a saturation point in more developed states.
If a technician wishes to make the most money, it is recommended that they join those firms that offer employment services. They could earn as much as $68,000 or more annually. Enterprises and management companies offer the second highest pay, $67,890 per annum. Outpatient centers earn $64,560 annually, while educational schools have a salary of approximately $66,000. The structure of wages is also influenced by the environment in which the technician works, the workload the technician is responsible for on their own, and the company’s size. Experience in the field is significant to the average salary.