Getting SEO right has never been so important for small businesses. If you want to attract new customers: increase your digital footprint, increase your organic site traffic for the keywords that matter to your business, and outrank your competitors in the search engine results pages (SERPs). You have to put time and effort into your SEO strategy. We’ve compiled a list of 10 quick wins to kick-start your SEO efforts, but we recommend working with an experienced SEO agency to put some weight and expertise behind your plan.
- Target the right keywords
Your time is finite, so you should focus on optimising your website and content for the keywords that mean most to your business. They could be product keywords, niche specific phrases, or keywords you know lead to the most leads or sales.
- Craft unique and engaging content
72% of marketerssay that content creation is their most effective SEO tactic. Take inspiration from lifestyle brand Sheer Luxe and guitar brand D’Angelico, which produce engaging visual and written content to connect with their audiences.
- Refine your on-page SEO
Title tags, meta tags, meta descriptions, image alt tags, image and video weight optimisation, quick-to-load page speed, responsive design – Google wants you to give your audience the best experience possible, and making sure these areas are in order is a great starting point for better SEO and ranking.
- Optimise and refresh existing content
It’s all well and good creating new content, but don’t forget to audit and freshen up any existing content you already have. Google looks for content that is current, unique and relevant to your audience. If you’ve got old content on your site, leverage its existence and get it Google-ready by reworking the copy and making sure all of the on-page SEO areas are in order.
- Think mobile first
Google indexes mobile first, which means it looks at the mobile version of your website first and uses that experience to help determine where your pages should rank when people search. Etsy is a fantastic example of a mobile web experience done well.
- Earn backlinks
Every time a site links to yours, this is like a ‘yes’ vote to Google, telling it to trust you and marking your website as having content that is useful and worth sharing. Try creating standout content that excites your audience and makes people want to link to it. Surfing website Rip Curl is a example of linkworthy content – it’s unique, engaging and speaks directly to its audience: the surfing community.
- Take a close look at your competitors
If you’ve noticed your competitors rising above you in the search-engine ranks, do some digging around their website. What are they publishing? Which keywords are they targeting? Are they doing anything different to you? Take note of their activity and bring something better to the table.
- Make your listing as clickable as possible
Your website meta description and title can be the first interaction your audience has with your website. It has to be clickable, to entice people to take the next step into visiting your website.
- Test different types of content
Written, video, imagery, infographic, interactive – which type of content best engages with your audience and earns you those valuable backlinks? You won’t know until you test different formats. TED conferences shot to global fame because of fantastic content marketing, with video and podcasts working extremely well for them.
- Add your business to Google My Business
This last point is really simple and really easy to execute. If you’re a business with a website, you mustlist yourself on Google My Business to give you as much visibility as possible within search-engine results pages.
SEO isn’t new. Many brands and businesses have spent years investing time and resource into their SEO strategy, so now is the time to get on board with your own search engine optimisation. These 10 quick wins will get your started on your SEO journey, but they are just the tip of the iceberg. Partner with an SEO agency to really understand the best way to approach your SEO strategy and how to build a plan that will set you up for future search-engine excellence and growth.
Stage Rental To Add Style To Your Event
Whether it’s a small event or a gathering of many individuals, it is necessary to have a staging area. It differentiates other parts of a venue from a region where people need to focus when someone is making an important announcement and performing to entertain the crowd. The stage works like a focal point that grabs the attention of performers and organizers.
When hosting a fashion show, a ceremony, a business party, or an entertainment event, it is necessary to have an area to set up the stage. From a place to stand up during a speech or performance to speaker platforms, there are many things that can be organized on a stage.
Instead of arranging things to set up a stage, an organizer can hire stage rental services and focus on other necessary things related to an event. For example, an individual in LA can hire cost-effective services for stage rental in Los Angeles. The service provider provides all the necessary equipment to set the stage, while an organizer can work to handle other parts of the event.
Things To Consider When Getting Stage Rental Services
The services of stage rental are extremely famous these days among event organizers and people who frequently plan events. However, choosing the best service provider isn’t as easy as it seems. There are multiple things that an individual needs to consider when choosing a stage rental service provider, and below are some of them:
All service providers aren’t the same. From equipment to services and the price, there are many things that differentiate them from each other. When hiring the rental services of a company, the first thing to check is equipment. Check whether or not the flooring options of a service provider have sufficient space to keep different types of devices.
Types Of Stages
There are different types of stages that come in different sizes. For example, modeling stages are different from dance platforms. They could be different from each other in terms of shape and size. When getting the services of stage rental in Los Angeles, it is essential to consider the event type to understand which kind of stage is required to hold equipment and provide performers with the space to perform without hesitation.
Dimensions Of The Stage
In addition to the shape of a stage, it also essential to understand its dimensions before hiring it for an event. This will help to figure out the distance between the stage and the ground. Apart from that, it will let the organizer know whether or not the stage area is sufficient to perform operations on it. In this way, one can hire the best stage rental services for an event.
Collect information on the material a service provider has used to make the stage. It should be the material that creates a powerful and reliable stage for performers. Apart from that, a nicely-built stage will help to carry out activities on all types of grounds. Also, there should be strong materials to hold other equipment on the stage.
When you are hiring stage rental in Los Angeles, try to find out if the company will set up the stage or you need to hire people for the job. There are companies that set the stage for an organizer and also provide them without various other kinds of services that make an event successful.
In The End
Instead of hiring an unreliable and unknown service provider, get the services of a reputed stage rental company. This increases the chances of organizing an event that guests remember for a long time.
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Top 5 Multi-cap Mutual Funds in 2019
Multi-cap Mutual Funds are diversified mutual funds which are invested in stocks cross-market capitalization. Their portfolio consists of small-cap, mid-cap, and large-cap stocks. This fund doesn’t stick to one company although it is incorporated in small, mid and large-cap stocks in different proportion. When we compare these funds with low cap/mid-cap funds, then these funds are less risky and it is popular amongst the investors who have patience about the returns of an investment.
Best multi cap funds in India
- Kotak standard multi-cap (G) -Direct Plan
- JM multi-cap fund (G) -Direct Plan
- SBI Magnum multi-cap fund (G) -Direct Plan
- ICICI Pru multi-cap fund (G) -Direct Plan
- BNP Paribas multi-cap fund (G) -Direct Plan
In multi cap mutual funds, the Investments are invested in different market capitalization instead of investing and one segment of the market. In this fund, there is very less risk, and this is good for the investors who have a low-risk appetite. In this, the funds are invested in small-cap mid-cap and large-cap markets in a fixed proportion. As these schemes are invested in different segments of the market, so it allows the fund manager to search or to change to any sector according to his views towards the market and the product. Due to this nature of the scheme, the returns are also very good with minimal risk.
How to evaluate multi-cap mutual funds
Investing in any investment investor should assess the schemes. So, to evaluate the multiple mutual funds, an investor has to look upon listed points:
- History and the performance of the funds
It is essential to look out for the history of the funds and how they have performed in the past before going to invest in any multi-cap mutual fund. And it is also crucial to look out at the reputation of the fund house.
- Fund Returns
An investor must check on the annual returns of the fund house before investing in it. And check the performance of the fund for about the past 5-10 years. And always select those fund schemes which have generated more returns than expected returns.
- Expense ratio
Each house fund has a certain amount of charge annually as a part of their expenses on overall returns, which is called Expense ratio. Each house fund charges differently according to their costs. So before investing, an investor should check expense ratio because lower the expense ratio, lower the impact of returns.
Who should invest in Multi-cap Mutual fund?
Multi-cap mutual funds are diversified into stocks of various stocks and capitalization. These funds create exposure in the stock market. This is best for the people who are afraid of stock picking and find difficulty in deciding which fund should opt. And when they become pro in this investment market, then they can switch to over to pure cap funds.
*Mutual fund investments are subject to market risks. Please read the scheme information and other related documents carefully before investing.