Getting SEO right has never been so important for small businesses. If you want to attract new customers: increase your digital footprint, increase your organic site traffic for the keywords that matter to your business, and outrank your competitors in the search engine results pages (SERPs). You have to put time and effort into your SEO strategy. We’ve compiled a list of 10 quick wins to kick-start your SEO efforts, but we recommend working with an experienced SEO agency to put some weight and expertise behind your plan.
- Target the right keywords
Your time is finite, so you should focus on optimising your website and content for the keywords that mean most to your business. They could be product keywords, niche specific phrases, or keywords you know lead to the most leads or sales.
- Craft unique and engaging content
72% of marketerssay that content creation is their most effective SEO tactic. Take inspiration from lifestyle brand Sheer Luxe and guitar brand D’Angelico, which produce engaging visual and written content to connect with their audiences.
- Refine your on-page SEO
Title tags, meta tags, meta descriptions, image alt tags, image and video weight optimisation, quick-to-load page speed, responsive design – Google wants you to give your audience the best experience possible, and making sure these areas are in order is a great starting point for better SEO and ranking.
- Optimise and refresh existing content
It’s all well and good creating new content, but don’t forget to audit and freshen up any existing content you already have. Google looks for content that is current, unique and relevant to your audience. If you’ve got old content on your site, leverage its existence and get it Google-ready by reworking the copy and making sure all of the on-page SEO areas are in order.
- Think mobile first
Google indexes mobile first, which means it looks at the mobile version of your website first and uses that experience to help determine where your pages should rank when people search. Etsy is a fantastic example of a mobile web experience done well.
- Earn backlinks
Every time a site links to yours, this is like a ‘yes’ vote to Google, telling it to trust you and marking your website as having content that is useful and worth sharing. Try creating standout content that excites your audience and makes people want to link to it. Surfing website Rip Curl is a example of linkworthy content – it’s unique, engaging and speaks directly to its audience: the surfing community.
- Take a close look at your competitors
If you’ve noticed your competitors rising above you in the search-engine ranks, do some digging around their website. What are they publishing? Which keywords are they targeting? Are they doing anything different to you? Take note of their activity and bring something better to the table.
- Make your listing as clickable as possible
Your website meta description and title can be the first interaction your audience has with your website. It has to be clickable, to entice people to take the next step into visiting your website.
- Test different types of content
Written, video, imagery, infographic, interactive – which type of content best engages with your audience and earns you those valuable backlinks? You won’t know until you test different formats. TED conferences shot to global fame because of fantastic content marketing, with video and podcasts working extremely well for them.
- Add your business to Google My Business
This last point is really simple and really easy to execute. If you’re a business with a website, you mustlist yourself on Google My Business to give you as much visibility as possible within search-engine results pages.
SEO isn’t new. Many brands and businesses have spent years investing time and resource into their SEO strategy, so now is the time to get on board with your own search engine optimisation. These 10 quick wins will get your started on your SEO journey, but they are just the tip of the iceberg. Partner with an SEO agency to really understand the best way to approach your SEO strategy and how to build a plan that will set you up for future search-engine excellence and growth.
Frequently Asked Question- Sole Rep Visa
Keywords: Sole Representative Visa, Representative of an Overseas Business Visa, Sole Representative Visa Guidance, documents required for sole representative visa, overseas representative visa, Sole representative visa UK extension
Q1. What is a Sole Rep Visa?
Ans. The Representative of an overseas business route also known as Sole Representative of an overseas business is an immigration route particularly designed for individuals who either are looking to establish a wholly-owned subsidiary or register a branch for an overseas parent company. This route is necessary for individuals who have been posted on a long-term assignment to the UK by their employers as an overseas worker.
A major consideration with Sole Representative Visa is that the sole rep must be recruited outside the UK by the overseas company whose headquarters and principal place of business is not in the UK.
Q2. What are representative of an overseas business eligibility criteria/requirements?
- The prospective sole rep must be able to demonstrate extensive industry-related experience and knowledge.
- The prospective representative of an overseas business must be recruited and employed outside the UK whose principal place of business is outside the UK. The company must have no subsidiary, branch, or other representatives in the UK.
- The applicant must hold a senior position with the overseas company and have full authority to take operational decisions on the company’s decisions.
- The applicant must intend to establish a company’s commercial presence in the UK.
- The applicant must not accept any kind of employment in the UK except for the Overseas Company.
- The prospective sole rep must meet the maintenance requirement.
- The applicant must meet the English language requirement.
Q3. What documents are needed for Representative of an overseas business Visa?
Ans. The applicant must provide the following documents:
- A current passport or valid travel identification.
- Evidence demonstrating the financial ability of themselves and dependents, for instance, bank statements or payslips for the last 6 months.
- Details of accommodating during the stay in the UK.
- Evidence demonstrating the English requirements by passing an approved English Language Test with CEFR level A1 in speaking and listening or an academic qualification recognized by UK NARIC as equivalent to UK’s Bachelor degree or master’s degree or Ph.D.
- Applicant’s tuberculosis test results.
- A certified translation includes passports, a photocard driving license, a letter from a government department, a credit card statement, council tax bills, or letters from a hospital signed and dated by a professional person.
Sole Representatives must also provide
- A detailed description of the business’s activities.
- A letter confirming the overseas business intending to establish a wholly-owned subsidiary or register a branch in the UK with the same activity as it runs in the overseas.
- Job description, salary details, and employment contract.
- A letter confirming the applicant’s familiarity with the business and authority to take the operational decision.
- Evidence to prove that they are directly employed by the business.
- Evidence to demonstrate that he or she is recruited outside the UK
- Evidence of senior position in the business with the authority to make a decision on the company’s behalf.
- Evidence to certify that the sole rep will be working full time for the company for the duration of stay without carrying out any other work.
- Evidence that he or she does not control a majority of the overseas majority.
Q4. Is it possible to extend the Sole Representative Visa?
Ans. Yes, however, a sole rep needs to comply with Sole Representative Visa Guidance.
- A sole rep is in the UK with valid entry clearance as a sole representative of an overseas business.
- The company’s headquarter and principal place of business continues to be outside the UK.
- A sole rep is still actively involved full time as the Sole Representative of an overseas business
- The employer must certify that the individual is still needed for the job.
- A sole rep is capable enough to meet the maintenance and accommodation requirements.
Q5. How does an immigration solicitor help in obtaining a Sole Rep Visa?
Ans. An immigration solicitor provides advice on legal requirements as well as make sure that the client is compliant with the immigration rules. They are capable to deal with a wide variety of business immigration matters with varying degrees of complexities.