Everyone understands the power of the internet today. The world today, is a global village. Everyone knows everyone, and everything is dependent on everything. But, there is more to the picture than just the pure power of the internet that has made this possible. Although it may serve as the most basic tool to bring people together, there is more to it.
Websites and Web Development:
One of the most important tool and perhaps without which much of us would not even be aware of the way to use the internet are websites. However, very few of us really know how these websites function. Also, websites do not just come into being on their own so there is much that we do not understand about websites.
Well, websites are made by developers for their clients or people may make them for their own selves. Given how easy it has become to develop websites today, people end up developing their own websites to start their e commerce businesses without the need to own a shop in the physical setting.
Trends in 2019:
But as the field develops further, there is much and more that will come up. So, here are 4 web development that you should look out for in 2019:
1. Progressive Web Apps:
Progressive Web Apps are applications that are the closest that web development gets to application development. Web Applications are applications that are similar to mobile applications in the way their interface is designed and how they are used. Progressive Web Applications have become necessary as desktop sites are not as user friendly. Moreover, as statistics suggest that 53% of sites on phone are abandoned if it takes more than 3 seconds to load. With a Progressive Web Application, not only do load times reduce but people feel more comfortable using the site. In 2019, the use and development of progressive web applications is expected to grow rapidly.
2. Web Designs:
Not just progressive web applications, but also the designs in the field are going immense change. It has been seen in the last year or so that the design preferences are changing to more serious, sober designs rather than the overly artistic ones. In 2019, therefore, it is expected that this trend will get stronger and as the population grows more mature they have come to accept these designs and appreciate them.
It was seen that although a mobile application would send out push notifications to get the attention of the user, but a website would not. However, the trend of enabling push notification feature in websites is becoming more and more common and 2019 might see a stronger focus on this push notification feature.
With more reliance on SEOs around the World Wide Web, a trend of growing preference recording has been seen. Web apps therefore ask for cookie permissions and then try to gauge the preferences of consumers from those cookies. They then use the information to alter their function to suit the customer.
The Value of Entrepreneurial Innovation to Convert Your Business Into a Brand
A common question that often pops up while starting a new business is:‘How much value will we place in turning this business into a brand?”If you are looking for ways to appeal to and reach out to several customers, then you need to find out the answer for thiscritical question.
The first step towards understanding the value of an entrepreneur to convert your business into a brand, is to understand the importance of branding. This process helps business owners to brand their products or services so that customers will remember them, and be attracted to buy from them again. Businesses have to be careful with this process, as it is often do-or-die in terms of retaining or losing their customers.
Branding takes time to accomplish because it requires a lot thought, effort and time from business owners. There are a few key elements to increase the value of converting your business into a brand. Leading entrepreneur Lewis Schenk has a unique strategy that is unseen in the current industry, which is integrating publication relations into branding and marketing strategies.
Who is Lewis Schenk?
Formerly an elite amateur/aspiring professional golfer, Lewis’s golfing dreams became more difficult when the covid-19 pandemic hit in January. With his plans put on hold without being able to play golf, he quickly pivoted with the help of one of his mentors. “I moved super quick when I knew the pandemic was about to hit. My plans got put on hold but I was fast to adapt” Lewis explains. Having journalism experience with projects he did in college in the USA, Lewis used his network to build his own agency, Boost Media Agency. Since then, he’s served over 150 clients, helping themto get featured in leading digital publications and become the most, known, liked & trusted in their industries.
Integrating PR & Branding
As a business owner, it is your job to ensure that you stand out in the market.You have to ensure that you will not waste precious advertising money in the start-up phases, by buildinga brand that has a high value to your audience – meaning more money and profits in the future. “As business owners, we cannot just jump into this process. It requires a lot of time, effort, guidance and money for this to be successful, and we have to be sure of our strategy before starting this process” Lewis explains. This is where Lewis shines, as he specializes in coming up with unique public relations strategies and ideas to ensure maximum growth for his clients.
A new business is a risky investment. There are many risks involved in setting up and running a new business, and one of these risks is the loss of your customers and losing your market value. A lack of strategy and experience is the new entrepreneur’s biggest downfall, as they spend all their money on pointless hacks and courses. Investing in public relations is the best form of advertising, as for one, its permanent. Rather than spend $200 on advertising that will run out on a week, spending $200 on a published article to a leading news site will yield results long term, as it remains permanently, meaning increased chances of more eyeballs seeing it over time. As a business owner, you must learn all you can about this process or consult with someone like Lewis who does, so that you know the value public relations to convert your business into a brand. With this knowledge and understanding, you can control your strategy, your business and your success.
Also,as business owners, we must use a strategic approach in our decision making. This strategic plan will help you to overlook the strengths and weaknesses of your business and how they can be turned around.A strategic approach also involves finding out what the strengths and weaknesses of your business are and implementing the appropriate changes to make your business more profitable. Evaluating your current business model to identify the strengths and weaknesses of it, can greatly improvethe company by making some tweaks and adjustments.
Ensuring that we don’t invest money and time in the wrong areas of our business, by shifting the focus towards branding and public relations in marketing strategies, will ensure far greater business success.A business without publicity has no potential for expansion. If you have no courage and time to take these steps for your own business, then you realize the value of hiring a professional entrepreneur such as Lewis Schenk, to convert your business into a brand.