Advertising products on Amazon are mandatory in a way if you want to lure the online customers. This is because any person who loves to shop online definitely checks Amazon when searching for a product. A survey shows that even when consumers find any product they want on other sites, 9 out of 10 still check Amazon once before buying.
Amazon is the world’s largest e-commerce platform providing 11 marketplaces across the globe with more than 3 billion products already listed on it. Advertising your products here is the right way of reaching out to the potential customers, thereby increasing the customer base, which ultimately results in higher revenue.
Knowing that Amazon ads India increase the sales and brand awareness, here are a few of the easy and effective ways in which companies can make use of this platform.
Title Intelligently As Buyers Judge Products by It
Titles constitute one of the two most essential elements that are present on the Amazon product detail page. Amazon stresses on keeping them short and crisp, but you are allowed to use anywhere between 150 and 250 characters. So, while advertising products on Amazon, make sure to utilize these characters judiciously. It should depict the name and the description of the product you are advertising and your brand. The basic goals that it should achieve are to have the best possible and most sought-after keyword in it and the customers should get a clear idea about the product before even landing on the product page.
Optimize Your Listings
Even if one person hires a digital marketing company in Chennai and the other hire a company in a small town like Mysore, most of the listings finally end up at Amazon as it is the largest marketplace offering the buyers a huge potential to sell their products. There are many similar products listed there and hence it is required that the page should be very well optimized to engage a customer. The shoppers on the platform are spoilt for choices. If there’s any small mistake from your end, the customer will take no time in moving to your competitor’s product page.
Engage Your Customers through Images
The images are very critical to engage a customer. The customers basically try to understand how the product will actually look through these. Only if they find them appealing, they move to the details of the product. Thus, use these emotional recognition tools judiciously and upload really high-quality images for your product. Make sure that you abide by Amazon’s product image rules. It allows you to upload anywhere between 5 and 9 images depending on the product type and category for your listing. Make the maximum use of it.
Get Your Bullet Points Do All the Talking
Once your title and images have played their role and convinced the users to scroll down, it’s time for the bullet points to keep them engaged. Amazon allows you to have five bullet points to explain all about the features and benefits of your product. Devise them in such a manner that they not only explain the product but also address any common query regarding it. Well-written bullet points are a big opportunity to seal the deal. At each point, you can write a short paragraph consisting of two to four sentences. Use the first three points to explain all features, benefits and address the common concerns or queries in the last two.
Reviews play an important role in letting the customers decide whether or not they should go for a particular product. At times, when two products are on par in quality, pricing and features, it’s the reviews that act as the deciding factor. You should, therefore, pay close attention to your product reviews if you want to maximize the chances of your product getting sold. You should be really cautious about the quality of your product and treat your customers well to get good reviews. In case any issue arises, you should attend to it promptly and get it sorted before it leads to negative publicity.
Advertising products on Amazon are highly beneficial for multiple reasons. You should make use of all the above discussed easy and effective ways for placing Amazon ads India to get better visibility and enhanced sales on this largest e-commerce platform in the world. If you are a beginner who is not well-versed with these strategies, it’s time to hire the services of an experienced digital marketing company in Chennai, Delhi or any other place.
Micheal Anderson is a well experienced digital marketing expert with Techmagnate. He also interested to share his write-ups with the online community.
Buy Inexpensive Splendor & Daily Treatment with Nykaa Coupons
Nykaa was established three years before and has produced a particular place in the wardrobes of around fifty percent of a million people across the world. It is one of the largest splendor locations in India. Only at Nykaa, people use Nykaa deals not merely try to find modern clothing and components but also for splendor and style tips by professionals of Nykaa.
Nykaa coupons at being in the season 2012 due to the entrepreneurial desire of Falguni Nayar. She was the former managing director of Kotak Mahindra Money Business, which is the leading expense bank in India. She was also a Founding member of the Asia Society in India. She is also a part of several boards like Aviva Insurance Table, Dabur India and also serves as an independent member of the TATA Motors board. The idea behind this venture was her engagement in developing the style feeling of women around the world. She has always believed in providing the best quality with second attention to detail.
Nykaa is a software that brings all of those other brands under one roof. Nykaa has its effort with around 45 style brands which don’t surpass customer’s expectations. They’ve properly expanded their hands in around 14,000 cities. Nykaa Offers many cosmetics and specialist tips to simply help customers stay current with style bonanza planning around.
In a global wherever the facial skin of style improvements every second, it becomes all the more important for you to hold your self on the toes and be the king of the style world. Nykaa is the proper name and must certainly be on the top of the list once you have been in self-doubt or need specialist advice. Nykaa provides a multitude range of cosmetics, an attractive range of clothing and other things to possess your select from and few of these includes –
Glam & Fit – Here is the distinctive selection by Nykaa for the gymnasium and exercise nut girls out there. Why wear some old and tedious stuff to the gymnasium each day when you can slay with your monster gymnasium clothes? This section by Nykaa gives you enough flexibility to try with your appears every day. They give sports bras, active wear, sleepwear, swimwear, and a great deal more under this category.
Components – Number clothing is complete without the matching and similarly fashionable accessory. Particularly if you discuss the jewelry. Removed are the occasions when jewelry was connected with the ethnic clothing only. Nykaa is here to resolve your trouble linked to modern jewelry as well. Be it most occasions, function or any get-together, Nykaa could be your savior. You may also get some very great shades, handbags, stationery items, etc.
Splendor Companies – Nykaa is noted for their high-end splendor and epidermis products. They have everything protected with claws, hair, bridal makeup, etc. These items assurance to help you with the very best effects owing to their great quality.
Nykaa is the racing industry by its high range of products and services and fantastic quality. Also, Nykaa Coupons are anything which includes produced the consumers stick to the brand. They make them to truly save a few additional dollars from their pockets and make their shopping knowledge a lot more satisfactory.
Top 5 Multi-cap Mutual Funds in 2019
Multi-cap Mutual Funds are diversified mutual funds which are invested in stocks cross-market capitalization. Their portfolio consists of small-cap, mid-cap, and large-cap stocks. This fund doesn’t stick to one company although it is incorporated in small, mid and large-cap stocks in different proportion. When we compare these funds with low cap/mid-cap funds, then these funds are less risky and it is popular amongst the investors who have patience about the returns of an investment.
Best multi cap funds in India
- Kotak standard multi-cap (G) -Direct Plan
- JM multi-cap fund (G) -Direct Plan
- SBI Magnum multi-cap fund (G) -Direct Plan
- ICICI Pru multi-cap fund (G) -Direct Plan
- BNP Paribas multi-cap fund (G) -Direct Plan
In multi cap mutual funds, the Investments are invested in different market capitalization instead of investing and one segment of the market. In this fund, there is very less risk, and this is good for the investors who have a low-risk appetite. In this, the funds are invested in small-cap mid-cap and large-cap markets in a fixed proportion. As these schemes are invested in different segments of the market, so it allows the fund manager to search or to change to any sector according to his views towards the market and the product. Due to this nature of the scheme, the returns are also very good with minimal risk.
How to evaluate multi-cap mutual funds
Investing in any investment investor should assess the schemes. So, to evaluate the multiple mutual funds, an investor has to look upon listed points:
- History and the performance of the funds
It is essential to look out for the history of the funds and how they have performed in the past before going to invest in any multi-cap mutual fund. And it is also crucial to look out at the reputation of the fund house.
- Fund Returns
An investor must check on the annual returns of the fund house before investing in it. And check the performance of the fund for about the past 5-10 years. And always select those fund schemes which have generated more returns than expected returns.
- Expense ratio
Each house fund has a certain amount of charge annually as a part of their expenses on overall returns, which is called Expense ratio. Each house fund charges differently according to their costs. So before investing, an investor should check expense ratio because lower the expense ratio, lower the impact of returns.
Who should invest in Multi-cap Mutual fund?
Multi-cap mutual funds are diversified into stocks of various stocks and capitalization. These funds create exposure in the stock market. This is best for the people who are afraid of stock picking and find difficulty in deciding which fund should opt. And when they become pro in this investment market, then they can switch to over to pure cap funds.
*Mutual fund investments are subject to market risks. Please read the scheme information and other related documents carefully before investing.
EXPOSED! THE TRUTHABOUT BRITS’ SUN-CREAM HABITS
- Just 2% of Brits pack the NHS-recommended amount of suncream
- 69% of British families of four need EIGHT more bottles than they packed
- It costs up to £17.45 for a 200ml bottle of sun lotion in Ibiza
- Much cheaper to buy in the UK before travelling abroad
A new survey from Holiday Hypermarket has revealed some startling statistics about Brits abroad.Not only do we not take enough sun cream with us on holiday, we then end up paying over the odds to buy more when we get out there. It means British holidaymakers end up spending up to £13 more per bottle, which means a family of four would shell out over £100 more than they need to.
What’s more, of the 2,000 people questioned, 25% said they take no suntan lotion at all with them on their holiday, and just 2% take the NHS-recommended* four bottles person for a week-long sunny holiday.
With the costs being significantly higher in many popular package-holiday destinations, British families are wasting money buying sun protection abroad, when it could be purchased at home for way less.
How much sun cream do we need?
The NHS recommends four bottles per person per week. That’s enough for two tablespoons of lotion applied five times a day. Almost 90% of respondents in the Holiday Hypermarket survey** said they take two or fewer.
How does buying abroad compare?
Post Office Holiday Costs Barometer*** says Britain is one of Europe’s cheapest countries to purchase suntan lotion – the average price for a 200ml of branded factor-15 sun cream is just £4.50.
In Ibiza, the average cost for the same product is a dazzling £17.45, while in Majorca it’s £13.15, and in Sliema, Malta, the typical price is £11.51.
For a family of two adults and two young children, who only take four bottles of sun lotion for a one-week holiday in Ibiza,that’s an extra £103 to buy eight more bottles during their break. That’s definitely going to leave Mum and Dad sore.
The table below shows the average cost of sun lotion in package holiday destinations across Europe, plus the extra cost of buying eight bottles in that destination compared to the UK.
|Location||One bottle: average cost for 200ml SPF15 branded sunscreen||Eight bottles: total cost of buying at holiday destination||Eight bottles: difference in cost compared to buying in UK|
|LISBON COAST, Portugal||£7.02||£56.16||£20.16|
|SUNNY BEACH, Bulgaria||£2.34||£18.72||-£17.28|
Craig Duncan of Holiday Hypermarket says: ‘Cost is one of the most important considerations for any holiday, yet Brits are underestimating the amount of sun cream they need and then wasting hundreds by stocking up abroad.
‘A British family can spend an eye-watering £200 to buy extra lotion for a two week holiday in Ibiza. That could easily cover a few delicious family meals, a room upgrade or new holiday clothes.
‘Buying enough sun cream at a supermarket in the UK is one of the most effective money-saving holiday hacks there is!’
See the infographic here: