Advertising products on Amazon are mandatory in a way if you want to lure the online customers. This is because any person who loves to shop online definitely checks Amazon when searching for a product. A survey shows that even when consumers find any product they want on other sites, 9 out of 10 still check Amazon once before buying.
Amazon is the world’s largest e-commerce platform providing 11 marketplaces across the globe with more than 3 billion products already listed on it. Advertising your products here is the right way of reaching out to the potential customers, thereby increasing the customer base, which ultimately results in higher revenue.
Knowing that Amazon ads India increase the sales and brand awareness, here are a few of the easy and effective ways in which companies can make use of this platform.
Title Intelligently As Buyers Judge Products by It
Titles constitute one of the two most essential elements that are present on the Amazon product detail page. Amazon stresses on keeping them short and crisp, but you are allowed to use anywhere between 150 and 250 characters. So, while advertising products on Amazon, make sure to utilize these characters judiciously. It should depict the name and the description of the product you are advertising and your brand. The basic goals that it should achieve are to have the best possible and most sought-after keyword in it and the customers should get a clear idea about the product before even landing on the product page.
Optimize Your Listings
Even if one person hires a digital marketing company in Chennai and the other hire a company in a small town like Mysore, most of the listings finally end up at Amazon as it is the largest marketplace offering the buyers a huge potential to sell their products. There are many similar products listed there and hence it is required that the page should be very well optimized to engage a customer. The shoppers on the platform are spoilt for choices. If there’s any small mistake from your end, the customer will take no time in moving to your competitor’s product page.
Engage Your Customers through Images
The images are very critical to engage a customer. The customers basically try to understand how the product will actually look through these. Only if they find them appealing, they move to the details of the product. Thus, use these emotional recognition tools judiciously and upload really high-quality images for your product. Make sure that you abide by Amazon’s product image rules. It allows you to upload anywhere between 5 and 9 images depending on the product type and category for your listing. Make the maximum use of it.
Get Your Bullet Points Do All the Talking
Once your title and images have played their role and convinced the users to scroll down, it’s time for the bullet points to keep them engaged. Amazon allows you to have five bullet points to explain all about the features and benefits of your product. Devise them in such a manner that they not only explain the product but also address any common query regarding it. Well-written bullet points are a big opportunity to seal the deal. At each point, you can write a short paragraph consisting of two to four sentences. Use the first three points to explain all features, benefits and address the common concerns or queries in the last two.
Reviews play an important role in letting the customers decide whether or not they should go for a particular product. At times, when two products are on par in quality, pricing and features, it’s the reviews that act as the deciding factor. You should, therefore, pay close attention to your product reviews if you want to maximize the chances of your product getting sold. You should be really cautious about the quality of your product and treat your customers well to get good reviews. In case any issue arises, you should attend to it promptly and get it sorted before it leads to negative publicity.
Advertising products on Amazon are highly beneficial for multiple reasons. You should make use of all the above discussed easy and effective ways for placing Amazon ads India to get better visibility and enhanced sales on this largest e-commerce platform in the world. If you are a beginner who is not well-versed with these strategies, it’s time to hire the services of an experienced digital marketing company in Chennai, Delhi or any other place.
Micheal Anderson is a well experienced digital marketing expert with Techmagnate. He also interested to share his write-ups with the online community.
How Fashion Websites Are Successful in Gaining Traffic with the Help of Instagram
Instagram introduced the business accounts in the year 2016, and this social platform has been helping businesses to grow and gain traffic ever since. It has been helping various brands interact with all the followers as well as the target customers in ways that are not only meaningful but also productive. The social platform not only allows the businesses to gain likes or follows but has assisted them to expand like never before. If you have a fashion blog or website, and you want to gain more traffic, you have to learn how you can earn these clicks with the help of Instagram.
Link in Bio
You might already be aware of the “Link in Bio” concept, especially if you are in the fashion business or any other business for a long time. This is considered to be one of the simplest ways in which traffic can be driven to your website in an easy and effortless manner buy Instagram followers. You can simply upload a post regarding your new fashion line, and post a caption that is meaningful and trendy, with the line, “Click the link in our bio to know more,” or, “Click the link in our bio to make this dress yours!” Interested Instagram will click on this link and visit your website. The best part is that the link can be updated at any point in time. Ensure that you are creative; so that you can end up attracting more audience.
Running Instagram Campaigns
Another simple yet incredible way to gain traffic is by running the advertisement campaigns. You should know that unlike all the organic posts, you can click on the Instagram ads. Users can click on a particular advertisement and you can simply direct them to a web page of your choice. Furthermore, Instagram assists you by adding “Learn More”. This call-to-action button helps in enhancing the click-through rate. You are free to target any kind of user.
Tagging Products or Services
Instagram has rolled out a new service, which allows businesses to tag different kinds of products or services in the organic Instagram photos. When users click on this product, they will be able to see a short description of the product, and after that, they can click-through to a business website if they want to. Through the website, they can not only learn more about the product, but they can make a purchase as well. This is another great way to direct traffic to your website. You can also buy real Instagram likes to give assurance to your followers regarding your product, because more the number of likes, more people will be attracted.
“See more” or “Swipe up” Instagram Stories
If your business account is verified by Instagram, you can link your organic stories to a particular product. Most of the brands are becoming eligible for verification, and for that, you do not need a huge number of followers. When users swipe up on a particular Instagram story, they will be redirected to a web page that has been decided by the brand.
Getting more traffic can be a hassle if you do not have a proper idea about making use of your Instagram account. It is important that you go through all these methods once, and see if you are getting the intended traffic volume on your fashion site.