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5 Easy and Effective Ways of Advertising Products on Amazon India

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Advertising products on Amazon are mandatory in a way if you want to lure the online customers. This is because any person who loves to shop online definitely checks Amazon when searching for a product. A survey shows that even when consumers find any product they want on other sites, 9 out of 10 still check Amazon once before buying.

Amazon is the world’s largest e-commerce platform providing 11 marketplaces across the globe with more than 3 billion products already listed on it. Advertising your products here is the right way of reaching out to the potential customers, thereby increasing the customer base, which ultimately results in higher revenue.

Knowing that Amazon ads India increase the sales and brand awareness, here are a few of the easy and effective ways in which companies can make use of this platform.

Title Intelligently As Buyers Judge Products by It

Titles constitute one of the two most essential elements that are present on the Amazon product detail page. Amazon stresses on keeping them short and crisp, but you are allowed to use anywhere between 150 and 250 characters. So, while advertising products on Amazon, make sure to utilize these characters judiciously. It should depict the name and the description of the product you are advertising and your brand. The basic goals that it should achieve are to have the best possible and most sought-after keyword in it and the customers should get a clear idea about the product before even landing on the product page.

Optimize Your Listings

Even if one person hires a digital marketing company in Chennai and the other hire a company in a small town like Mysore, most of the listings finally end up at Amazon as it is the largest marketplace offering the buyers a huge potential to sell their products. There are many similar products listed there and hence it is required that the page should be very well optimized to engage a customer. The shoppers on the platform are spoilt for choices. If there’s any small mistake from your end, the customer will take no time in moving to your competitor’s product page.

Engage Your Customers through Images

The images are very critical to engage a customer. The customers basically try to understand how the product will actually look through these. Only if they find them appealing, they move to the details of the product. Thus, use these emotional recognition tools judiciously and upload really high-quality images for your product. Make sure that you abide by Amazon’s product image rules. It allows you to upload anywhere between 5 and 9 images depending on the product type and category for your listing. Make the maximum use of it.

Get Your Bullet Points Do All the Talking

Once your title and images have played their role and convinced the users to scroll down, it’s time for the bullet points to keep them engaged. Amazon allows you to have five bullet points to explain all about the features and benefits of your product. Devise them in such a manner that they not only explain the product but also address any common query regarding it. Well-written bullet points are a big opportunity to seal the deal. At each point, you can write a short paragraph consisting of two to four sentences. Use the first three points to explain all features, benefits and address the common concerns or queries in the last two.

Encourage Reviews

Reviews play an important role in letting the customers decide whether or not they should go for a particular product. At times, when two products are on par in quality, pricing and features, it’s the reviews that act as the deciding factor. You should, therefore, pay close attention to your product reviews if you want to maximize the chances of your product getting sold. You should be really cautious about the quality of your product and treat your customers well to get good reviews. In case any issue arises, you should attend to it promptly and get it sorted before it leads to negative publicity.

 

Summary

Advertising products on Amazon are highly beneficial for multiple reasons. You should make use of all the above discussed easy and effective ways for placing Amazon ads India to get better visibility and enhanced sales on this largest e-commerce platform in the world. If you are a beginner who is not well-versed with these strategies, it’s time to hire the services of an experienced digital marketing company in Chennai, Delhi or any other place.

Author bio:

Micheal Anderson is a well experienced digital marketing expert with Techmagnate. He also interested to share his write-ups with the online community.

Hi. I am Muhammad Mubeen Hassan. I am SEO Expat and Wordpress Websites Developer &  Blogger. 27 years old. I help entrepreneurs become go-to in their industry. And, I like helping the next one in line. You can follow my journey on my blog,  Odyssey OnlineAll Note AbleB2B Guru PlanCross ArticleDj Soft WorldFinance PressHufforbesLife Health Press BusinessStrong ArticleThe Top StoriesUS Update ZoneBusiness TodayScience NewsEssay Writing AcademicElite Guide Health If you need any post so you can email me on my this Email: mubeenh782@gmail.com  

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Business

Top 5 Reasons Why Banks Reject Loan Applications & How You Can Avoid Them When Reapplying

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Top 5 Reasons Why Banks Reject Loan Applications & How You Can Avoid Them When Reapplying

Personal loans are a source of emergency funding for many people. But loan seekers must remember that applications for personal loans may get rejected. There are many reasons for loan rejection, and it is good to know them before applying. A personal loan rejection does not necessarily mean that you are not creditworthy. Understand the reason why you were refused credit loans, and you can easily avoid loan rejection when reapplying.

Here are the most common five reasons for loan rejection –

  1. Poor Credit History

Individuals who borrow and repay loans on time have high credit scores based on their history of repayment. If you have never borrowed before or have defaulted on a loan in the past, this will reflect in your credit score and may get you a loan rejection.

  1. Low-Income Level

Lenders analyze your income records to determine whether or not you will be able to afford the monthly installments. If the bank or the lender cannot verify your income with the information you have given or if they think that your income is insufficient – it may lead to a loan rejection.

  1. Debt to Income Ratio

A high debt to income ratio means that you are already spending a large part of your income in paying off your current debts. This is important, as it helps lenders determine whether you can take on another loan payment or not. People with low debt to income ratio are never refused credit loans.

  1. Living in a Location Where Defaults are High

It may surprise you to know that banks and lenders mark geographical locations where defaulters live. If your address reflects a location where many defaulters live, you could face a personal loan rejection.

What Should You Do Before Reapplying?

In case your loan application gets rejected, don’t worry. For refused credit loans, lenders are obligated to send a notice of adverse action informing the applicant about the reasons for denial of the loan. Here are a few simple steps you should take before reapplying.

  1. Take a Look at Your Credit Reports: Obtain your credit reports online for analyzing your credit history and score. Reviewing your credit reports will help you identify the problems such as late payment or defaults that led to your loan rejection.
  2. Evaluate Your Debt-to-Income Ratio: Taking a look at your current debts vis-à-vis your income will help you understand if you have sufficient income to repay the loan you had applied for. Creditors usually look for a debt-to-income ratio lower than 36% for good creditworthiness.
  3. Discuss the Loan Rejection with Your Lender: After analyzing your credit reports the best thing to do is to talk to your lender. They will guide you about the right reason why your loan application was rejected and how long you need to wait before reapplying.

Author Bio:

Shiv Nanda is a financial analyst who currently lives in Bangalore (refusing to acknowledge the name change) and works with MoneyTap, India’s first app-based credit-line. Shiv is a true finance geek, and his friends love that. They always rely on him for advice on their investment choices, budgeting skills, personal financial matters and when they want to get a loan. He has made it his life’s mission to help and educate people on various financial topics, so email him your questions at shiv@moneytap.com.

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