High-ticket sales are something online coaches dream of offering to their potential clients, and equally, dream of landing killer sales.
However, once you’ve launched the offering, it’s now all about selling which often can be the most frustrating and tedious part.
Isabella Sanchez, business coach, specialises in helping life and wellness coaches sell high ticket sales with a small audience. She says: “ High ticket sales require leadership, honesty, and authenticity.”
Isabella shares with us the top 6 crucial mistakes that she has witnessed business coaches make when selling high ticket.
- Setting a price just because everyone does it
The perfect price is the price you can get behind energetically, period. Ask yourself: how much is the transformation worth? If you internally don’t believe the program is worth the price, it will show.
Pick a price you can sell with confidence. Confidence is 90% of the sale. If you believe it’s gonna sell, it will. If you are questioning your price, then the likelihood is, the consumer will also believe this. You can always increase your prices gradually if you are launching your first high-ticket package.
- You’re not painting an exciting vision
People pay for a transformation. Most coaches are talking about features 90% of the time instead of painting a picture of a transformation that excites your potential clients.
Get clear on the VISION: Talk about how life will be different for them vs. what’s going on now? THAT’S what matters. A good way to show the vision is previous client testimonials.
- Sell a transformation
People don’t buy hours of 1:1 coaching, worksheets, or video modules, they buy a tangible transformation. Link it to the tangible outcomes they can expect. For example if you’re selling mindset, don’t just sell them that they will “overcome self-sabotaging beliefs” but how that internal result will affect their day-today life such as relationships, career, income.
- Selling to a cold audience
When I started my life coaching business, I thought that by talking about it on social media, I would get dozens of people interested, but that didn’t happen. Not because I wasn’t a great coach, but because I tried to sell something to an ice-cold audience. I did not STRATEGICALLY build a foundation of free content and just expected people to throw their credit cards at me.
Create a strategic content plan to warm up your leads and build enough trust for the sales to happen naturally.
- You’re not connecting emotionally
High-ticket sales happen through emotion. Link your personal story to your offer: talk about how life was for you before your transformation and how it FELT. Then talk about how it is now and how that FEELS. If you learn how to do this not only will you sell high-ticket but clients you adore.
- Not screening your leads
Not everyone’s gonna be an ideal client for your high ticket offer and that’s okay. However, you don’t wanna be getting on calls with unqualified leads. You don’t have time for that.
Make sure you have a clear application form where you ask clear direct questions to determine if they’re a good fit, including a question about them being ready to make a financial investment. I like adding the investment to my application but totally up to you.
Do you want to master your high-ticket sales? Isabella is launching a beginners business coach programme which will teach you all you need to know about signing those high-ticket clients.
7 Signs Your Business Face Financial Trouble
Within the last few decades, many companies, from high-profile mainstays to small local businesses, have fallen by the wayside. While some of those closures, administrations, and liquidations come seemingly out of the blue, there are somewhere in actuality the warning signs for the business were there before the final nail was driven in.
Listed below are seven key signs your business is in financial trouble.
Your Cash Flow Is Imbalanced
As the word goes, running a business, “cash is king.” An easy cash flow, where enough arrives to cover your outgoings, is key to keeping your organization operating. However, this flow could be sensitive, especially in small businesses. A supplier or customer perhaps not spending punctually may impact your cash flow, as may premature expansion or overspending in times wherever in actuality the going is good.
Negative cash flow is appropriate in the temporary while a fledgling company sees its legs or in the aftermath of an important expansion. But without positive cash flow, in the future, a small business cannot pay its costs and thus cannot survive. If your fund office is postponing spending its costs or team, it may indicate imbalanced cash flow.
Creditor Pressure Is Growing
The best way to help keep your creditors happy and minimize the pressure on your own company’s shoulders is to cover them on time. If your outgoings outnumber your income, it’s tempting to delay spending invoices. But doing this is just a sure-fire treatment for sour relationships along with your creditors, who may start chasing you for payment.
This may start the slippery slope into further trouble, as they’re likely to carry on chasing you until your debts are paid off. Creditors could even resort to legal action in an endeavor to retrieve their money, and you might wind up facing bailiff action.
You’re Always Refinancing
Refinancing alone isn’t an indication of financial trouble; it is a legitimate way of freeing up cash tied up in company assets by borrowing money secured against an assets’value. It can be used to lessen rates. While refinancing once isn’t abnormal, the business must manage to afford the repayments. If it occurs usually, it could be a sign of higher financial problems, and lenders may become cautious of companies continually refinancing, which may lead to more economic troubles later.
Until you are the main trader, staff are one of the very most vital the different parts of your organization, and employee morale often correlates along with your company’s health. One of the very obvious signs of financial trouble linked to staffing is layoffs and cutbacks in employee benefits, bonuses, or even a pay freeze.
The business could also change its contracts with staff, reduce hours, introduce zero-hour contracts or make staff work more for the same money. Doing so risks souring relationships along with your personnel and could cause to another location point.
Bad Company Atmosphere
Reducing advantages while increasing objectives on personnel will likely result in a bad environment and a drop in work satisfaction. Work can become less of a place of work and more of a place for fighting fires, constantly coping with problems instead of being productive. Team may lock onto that downturn and modify the atmosphere and start causing higher figures, too, taking people back to the last position about staffing issues.
Counting on Individual Contracts or Projects to ‘Sort It Out.’
Whenever a small business is operating healthily, it will have many clients or customers on the books with consistent income. Businesses in a less healthy position might put more weight on the agreements they do have. If one improvements company or stops being fully a regular source of business, the consequences will have an even more detrimental impact.
You could notice the company is relying more on fewer clients or focusing all of its efforts on acquiring new ones to the detriment of those they already have. This could sour relationships with existing customers and be described as a sign the directors are desperate for income.
Your Customers Have Noticed
Clients are very good at spotting when things change, and if they feel they’re getting less while paying the same money, they’re unlikely to stay quiet. If your employees are unhappy, prices suddenly rise, or benefits such as loyalty programs are scale back, rumors may start circulating, customers may start asking whether you’re closing, and in the worst-case scenario, it could get found by local or national media.