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8 New & Updated Google My Business Features for Local SEO – Search Engine Journal



Make sure you’re taking advantage of these recently released Google My Business features and attributes to improve your local search presence.
Google has rolled out several new features and attributes in Google My Business (GMB) since the Coronavirus began.
If you’re running a local business, you need to know about those updates so you can get the most out of the platform.
In this article, we’ll check out 10 recent changes to Google My Business that you need to check out.
Late in 2020, GMB rolled out new attributes so searchers can make informed decisions about the health standards at businesses they may visit.
These new GMB attributes are:
Keep in mind that f you follow stricter health-related guidelines than your competitors and you advertise those guidelines on GMB, you could very well capture some additional business from health-conscious individuals.
Google got an early start on rolling out COVID-related attributes for restaurants and other businesses in the foodservice industry.
Here’s a list of those attributes:
Those attributes appeared in GMB shortly after businesses started reopening.
During the height of the pandemic, many folks opted to “go virtual.”
That’s when online meetings became routine and Zoom became a household brand name.
Back in June, Google saw an opportunity to cater to the online-only crowd and did so by offering several more attributes in GMB.
Here are the attributes businesses can use to indicate that they have virtual offerings:
Think about how you can use those attributes to promote your business to people who’d like to literally go the extra mile so that they can avoid exposing themselves to COVID.
This one is in test mode, but it’s worth keeping your eye on.
GMB is currently developing a new feature that will allow you to see recent customer calls that arrived via search.
This is what Google has to say about the new feature:
You can use call history to keep track of phone calls from your customers on Google Search and Maps. Your calls are all in one place to help you respond to missed calls and stay engaged with your customers.
These calls may make it easier for you to find and do business with customers who found your business through Google. Any calls you get from your Business Profile will start with a short message that lets you know it’s from Google.
Here’s how it works: when a user clicks the Call button on a GMB profile, Google will log the call.
GMB will log both missed and answered calls.
Then, you can view the logged calls in the Calls tab.
It’s only available on the app, though, not the browser version.
If you opt to use the call logging feature, the application will mask your real phone number as it uses a forwarding number.
Google also recently enhanced GMB performance reports.
For starters, GMB will now let you know how many people have reached out to you after a visit to your profile page.
Additionally, the platform started offering additional reports about searches.
When fully completed, they’ll let you know how many times your business profile surfaced in search results.
You’ll also see data on Google Maps searches.
Those kinds of insights will be available for up to six months.
Google recently rolled out GMB messaging on its desktop UI.
It had been available via the mobile app before.
Now, when you log into GMB, you might see a Messages button on the left-hand sidebar. If you click on it, you’ll go to the Messages interface.
It follows the standard “chat screen” pattern. You’ll see the back-and-forth between you and your individual correspondents.
You will have to opt in to the service, though.
Just click on that same Messages button and select Settings.
Then, select the option to turn on messaging.
A warning: Make sure you respond to messages within a 24-hour window or Google may revoke your messaging rights.
Why so strict? Same old story: it’s all about customer experience.
If you do lose access, you are not permanently banned but do need to go through that opt-in process again.
You can set up autoresponse messages, but they don’t count as a “real” response within that one-day window.
If you receive bogus messages, mark them as spam so Google can take corrective action.
You also have the ability to block abusive messengers.
Google updated shopping search results to make it easier for people to find Black-owned businesses.
Again, this GMB attribute was launched in response to user interest.
Searches with terms like “black-owned bookstores,” “black-owned restaurants,” and “black-owned beauty supply” have soared due to racial inequality being highlighted throughout 2020.
Here’s what Google has to say about this attribute:
Historically, Black-owned businesses have served as gathering spots for Black communities throughout the country and provided a strong sense of ownership and belonging for those who were denied equal rights. And today, as more Black businesses come online, they’re creating new pathways for economic opportunity and generational wealth in the Black community.
As we kick off the first day of Black History Month, we want to shine a light on Black-owned businesses, big and small, and honor their resilience and ingenuity.
Keep in mind that when you set the Black-owned attribute, it may take some time for the change to go into effect.
As of right now, the feature is only available to U.S.-based Google Merchant Center retailers.
GMB also recently reduced its maximum video upload size.
The old limit was 100MB. The new limit is 75MB.
So if you like to brag about your business in video, you might have to brag a little bit less on a per-video basis.
Google My Business could very well be more important than your website when it comes to promoting your local business online.
That’s why you need to optimize your profile for search.
You should also keep up with the latest changes to GMB and think about how you can use them to better promote your brand online.
More Resources:
Image Credits
All screenshots taken by author, February 2021
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Carrots Have These 8 Amazing, Surprising Health Benefits



Initially, the vegetable originated in the geological area and the Asian United States, and it was initially only available in purple and yellow hues. Carrots are an excellent source of beta carotene, a natural mineral introduced by the body to provide sustenance, and they are high in fibre.

Carrots, which are crunchy, orange, and delicious, provide a variety of benefits to our health, pores, skin, and hair. These don’t appear to be particularly tasty, but they are loaded with numerous important nutrients, for example, beta-carotene, cell reinforcements, potassium, fibre, sustenance K, and so on.

Carrots are cultivated to promote eye health, lower dangerous LDL cholesterol, and aid in weight loss. Let’s put it to the test and find out why carrots are so good for you!

The following are twelve effective edges you might get from carrots:

1. Supports gadget

Most importantly, carrots contain a few phytochemicals that are well-known for their cancer-causing properties. Carotenoids and carotenoids are present in more than one of these associations. Overall, compounds create resistance and activate specific proteins that prevent the growth of most tumor cells. An investigation reveals on a screen that carrot juice can also fight leukemia.

2. Advances Glowing Skin

Investigate tips that stop outcome, and vegetables well off in those composites will finish pores and pores and skin ground and work with people’s appearances, thus making them more noteworthy young.

3. Fortifies Bones

Carrots are high in vitamins, minerals, and cancer-fighting agents. Vitamins B6 and K, potassium, phosphorous, and other minerals contribute to bone health, a more durable, and help with mental performance. Aside from selling the body to free extreme annihilation, cancer prevention agents keep an eye on the casing in the course of dangerous microbes, infections, and diseases. Physical cell digestion is managed by the ophthalmic component. Carotenoids have been linked to improved bone health.

4. Advances Male physiological circumstance (ED)

These fruitfulness meals may increase the number of sperm cells and their motility. According to research, this is a direct result of the fake carotenoids found in carrots, which are responsible for the vegetable’s orange color. However, it is still unknown whether carrots can improve sperm enjoyment and motility. Carrots are being tried to improve food for male physiological conditions and erectile dysfunction. Cenforce FM and Cenforce D can be used to treat impotency.

5. Keeps From Cancer and Stroke

Carrots have an unusual endowment in that they are loaded down with anti-cancer resources that will depress the cells’ blast. Essentially, studies have discovered that carrots can reduce the risk of a variety of diseases, including colon, breast, and prostate cancer.

6. Further develops the natural framework Health

Carrots contain a significant amount of dietary fibre, which plays an important role in supporting healthy stomach function. Fibre expands your stool, allowing it to pass more easily through the stomach-related plot and preventing stoppage.

7. Assists with managing polygenic affliction and basic sign

Carrots are high in fibre, which promotes cardiovascular health by lowering LDL cholesterol levels in veins and blood vessels. Calcium is absorbed through the frame of carrots, resulting in low but dangerous cholesterol levels.

Carrots have an unbalanced fibre content. An investigation found that advanced fibre consumption improves aldohexose digestion in people with the polygenic disorder. Following a healthy, well-balanced diet and maintaining a healthy weight can reduce the risk of type 2 diabetes.

Inconsistencies in glucose digestion may require a high level to combat aerophilic strain, and this is frequently where the inhibitor nutrients dilettanti ophthalmic thing axerophthol fats-solvent sustenance may also benefit.

According to one review, juice provided a 5 wrinkle inside the beat fundamental sign. The supplements in carrot juice, with fibre, K, nitrates, and vitamin C, have all been obtained to help this final product.

8. Advances Healthy Heart

To begin with, each cancer prevention agent is beneficial to your coronary heart. Furthermore, at 0.33, they should contain fibre, which can help you stay in shape and lower your chances of having a heart attack.

9. Forestalls devolution

Edges that are hostile to ophthalmic detail ensure the floor of the eye and provide a sharp inventiveness and perception. Taking juice will help to delay many eye diseases, such as macular degeneration, cataracts, and visual impairment. Overall, carrots contain lutein, which is an inhibitor that protects the eye from obliterating light.

10. Works on urinary organ and Liver perform

Carrots contain glutathione. Cell reinforcement has been shown to be effective in treating liver disease caused by aerophilic strains. The greens are high in plant flavonoids and beta-carotene, both of which stimulate and develop your popular liver component. Carrots contain carotenoid, which can help fight liver problems.

11. Palatable Anti-Aging

Along with carrots on your regular food, you will appreciate limiting the way you get more seasoned. Furthermore, beta-carotene functions as an inhibitor that advances cell harm, which happens as a result of the casing’s normal digestion.

12. Advances Weight Loss

Uncooked Carrots are 88% water when raw or ebb and flow. A regular carrot has the lowest difficulty level of 25 energy. Taking everything into consideration, including carrots in your diet is a wise way to fuel yourself while collecting calories.

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