What is the point of creating an excellent product but never taking out time to market that product?
Selling products on a website is no longer an option. Everyone is already doing it. If you’re planning to boost sales, it’s best that you seek for tips which are helping other Entrepreneurs.
To generate traffic on your website, you can use several methods. In this article, you’ll come across some of the hacks which will bring much traffic on your website and generate positive leads which might transform your visitors into raving fans.
- Figure out what’s engaging your customers
Knowing which of the areas of your website are engaging users is a sure-shot way to make the necessary adjustments in your site. You can use a heatmap to understand the movements of your customers clearly. When you know where your customers are clicking, it will be easy for you to put CTA buttons and drive the customers to order from you.
By using the heatmap tool mentioned above, you’ll be able to know exactly what the users are searching for or what are they interested in. This will help you to identify what is bugging your customers and take the necessary actions to grab the attention of the users.
- Site conversion audits
Do you know that your current website structure can generate traffic on the website? In most cases, the website designers can build a great website, but they don’t know which of the elements are driving sales. As a website owner, it will be your responsibility to engage the user, create a comprehensive website experience and audit the website for a better experience.
When you learn what the hurdles that your customers are facing are, you’ll be able to make the necessary design changes and maximize the conversions before you even launch the marketing campaign. You’ll be able to send targeted messages and maximize the wasted time which is used to gain the attention of the users.
- Focus on the testimonials
Social proof acts like a conversion magnet. Do you know that there is 80% that customers will buy a product if other people have tried that product? You can show the customers testimonials from previous customers and let them know that other people are trusting your brand.
It is important to note that fake testimonials won’t do any good in this. People of today are smart. They know when you’re sharing the genuine feedback and what is the real feedback that customers can rely on. Fake feedback can create distrust of your brand among customers.
- Go for A/B testing
Whatever design you create, it’s impossible that everyone will love it. Some people will not enjoy it. For those people, you must tweak your design and see what is working for them. Your target market might not like your design at all. If you’ve designed a website from a New York website design agency, ask them to do A/B or split testing on your design.
Split testing cannot be exaggerated. Very often, small modifications, such as tweaking CTA color or wording buttons, may result in significant changes to the design of websites. You can create several versions of your pages with a few changes to determine which ones lead to better transformations with many simple tools. You can do that even if you do not have advanced coding or development skills.
- Tracking every call
If you rely on multiple sources for lead generation, especially for telephone calls, it is advisable to have unique telephone numbers and dedicated landing pages for the different sources, so that you can track which source was the most effective in telephone call generation. Since the call path numbers are all routed to the main lines, the handling of your phone lines will not suffer from any interruption. Nearly every telephone provider can record calls and then you can use this data to determine the aspects of your campaign that are effective and need improvement in lead generation.
- Analyzing Data with Google Analytics
Google analytics provides valuable information about which traffic sources are efficient to convert and what your traffic involves before conversion. This understanding can help you change your layout and your strategy considerably, e.g., you know which social media traffic is being converted and can, therefore, direct more resources to channels that will cause further conversions.
Suppose that, for example, you can say that you interacted with most of your successful converts on the blog before converting. You would know how to concentrate on generating higher quality content and use distribution outlets such as Taboola and Outbrain to increase blog traffic.
Data from Google Analytics is like a gold mine. To help you remove sources of traffic that convert poorly and increase efforts from sources with higher conversion rates.
- Kill the pop-up offers, will you?
Traffic from any source to your website is not a small investment, even if pay-per-click campaigns are not being run. The time, resources and effort aiming at social media marketing and SEO mainly mean that every website visitor has a monetary value.
Visitors who leave are most often unlikely to return; it is reasonable to attempt to convert them. Conversion rates, which over time contribute to a significant boost to your ROI, can improve the setting of a popup exit offer.
- Live Chat
The preservation of e-commerce websites is not a living chat. They are essential to clarify sales saving and to open up a new route for your employees to assist the consumers to buy from you possibly to limit it with related investments. Live chat facilities are, however, also useful for other sites.
For example, the restaurant website can use its live chat to iron out the booking details and provide customer directions on locations. Make sure you have access to your live chat on mobile devices, as most customers may need this information on-the-go.
Live chat can improve conversions considerably for companies across the board, cheap to implement. Conclusion, every path to improvement in the collection of income, is welcome and even adopted as a contractor. You can alter your website from a liability to a money making tool in no time through these simple design hacks.
Any way to improve the collection of income is welcomed and even accepted by the entrepreneur. You can renovate your website from a liability to a financial tool in no time with these simple design hacks.
The Value of Entrepreneurial Innovation to Convert Your Business Into a Brand
A common question that often pops up while starting a new business is:‘How much value will we place in turning this business into a brand?”If you are looking for ways to appeal to and reach out to several customers, then you need to find out the answer for thiscritical question.
The first step towards understanding the value of an entrepreneur to convert your business into a brand, is to understand the importance of branding. This process helps business owners to brand their products or services so that customers will remember them, and be attracted to buy from them again. Businesses have to be careful with this process, as it is often do-or-die in terms of retaining or losing their customers.
Branding takes time to accomplish because it requires a lot thought, effort and time from business owners. There are a few key elements to increase the value of converting your business into a brand. Leading entrepreneur Lewis Schenk has a unique strategy that is unseen in the current industry, which is integrating publication relations into branding and marketing strategies.
Who is Lewis Schenk?
Formerly an elite amateur/aspiring professional golfer, Lewis’s golfing dreams became more difficult when the covid-19 pandemic hit in January. With his plans put on hold without being able to play golf, he quickly pivoted with the help of one of his mentors. “I moved super quick when I knew the pandemic was about to hit. My plans got put on hold but I was fast to adapt” Lewis explains. Having journalism experience with projects he did in college in the USA, Lewis used his network to build his own agency, Boost Media Agency. Since then, he’s served over 150 clients, helping themto get featured in leading digital publications and become the most, known, liked & trusted in their industries.
Integrating PR & Branding
As a business owner, it is your job to ensure that you stand out in the market.You have to ensure that you will not waste precious advertising money in the start-up phases, by buildinga brand that has a high value to your audience – meaning more money and profits in the future. “As business owners, we cannot just jump into this process. It requires a lot of time, effort, guidance and money for this to be successful, and we have to be sure of our strategy before starting this process” Lewis explains. This is where Lewis shines, as he specializes in coming up with unique public relations strategies and ideas to ensure maximum growth for his clients.
A new business is a risky investment. There are many risks involved in setting up and running a new business, and one of these risks is the loss of your customers and losing your market value. A lack of strategy and experience is the new entrepreneur’s biggest downfall, as they spend all their money on pointless hacks and courses. Investing in public relations is the best form of advertising, as for one, its permanent. Rather than spend $200 on advertising that will run out on a week, spending $200 on a published article to a leading news site will yield results long term, as it remains permanently, meaning increased chances of more eyeballs seeing it over time. As a business owner, you must learn all you can about this process or consult with someone like Lewis who does, so that you know the value public relations to convert your business into a brand. With this knowledge and understanding, you can control your strategy, your business and your success.
Also,as business owners, we must use a strategic approach in our decision making. This strategic plan will help you to overlook the strengths and weaknesses of your business and how they can be turned around.A strategic approach also involves finding out what the strengths and weaknesses of your business are and implementing the appropriate changes to make your business more profitable. Evaluating your current business model to identify the strengths and weaknesses of it, can greatly improvethe company by making some tweaks and adjustments.
Ensuring that we don’t invest money and time in the wrong areas of our business, by shifting the focus towards branding and public relations in marketing strategies, will ensure far greater business success.A business without publicity has no potential for expansion. If you have no courage and time to take these steps for your own business, then you realize the value of hiring a professional entrepreneur such as Lewis Schenk, to convert your business into a brand.