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Concentrate on creating value over the long term



To celebrate the contribution of women working in PR exchange4media, PR & Corp Comm is hosting a ‘Women Achievers Series.’ The series focuses on the journey and the achievements and successes of some most successful female leaders in PR and Corporate Communications. Public Relations and Corporate Communications community.

Today’s episode is about Ayushi Arora, President, and CEO of Media Corridors. They believe that the primary factor that changed after the COVID-19 pandemic, and not just in the realm of PR but across industries all over the world, was communication.

Excerpts of the interview

With the business making workplaces more accessible and resuming activities from the office, What are the plans to be taken, the measures and safeguards that need to be modified or adapted to facilitate the smooth transition?

Work at home (WFH) has been our normal working model since March of 2020. We transitioned to an alternate working model in 2021 before the Delta variant snuck into. The thing that kept us in the market then, in the peak and still today, is our structure of work and the culture, due to our WFH policies for Media Corridors being coupled with the appropriate software to track, document, and analyze our work, month-to-month training with industry professionals and wellness programs that focus on mental wellbeing. Our dedication and determination continue to reinforce our conviction in communication effectiveness with all companies that have placed their trust in us.

The likelihood of working again is looking good due to increasing vaccination rates and a drop in cases of COVID-19. Although we’re currently working from home for the moment, we will be resuming our multi-city hybrid work system beginning in the third quarter of the year. Currently, we are assisting our employees in a phased and safe return to work and have already set guidelines for a Hybrid-Return-to-Office structure. We are also looking at various hazards at the workplace level and adopting preventive and protective actions based on the order of control to ensure that work isn’t adversely affected.

How did you strike an equilibrium between tasks and home chores during the past 20 months while everyone tried to adapt to the hybrid working model?

If you own a business, there are two families to care for, both at home and work. My primary focus was good planning and maintaining an understanding of the responsibilities of each person so that no one is left unattended. Although planning is an important element of having a balanced professional and personal life, it is equally important to share responsibilities. There’s no shame in seeking assistance; it can be very beneficial in your home and at work. Also, make sure you have an unwinding time to take a break.

What helped me find this balance was a proper plan in delegating key tasks according to the authorities and giving people the power to participate in making decisions so that the work gets executed correctly.

The world’s women have made a niche for themselves and are paving the pathways in the communication industry to the next generation of female leaders to be a part of. We would like to hear about your accomplishments and what you’ve contributed to the world.

Completely clear on my ambitions and passion, when I was just 26, I found my niche in business as a consultant. And eventually, I had a Media Corridors’ team headquartered in New Delhi and branches in Gurugram and Bengaluru. My first venture was a solo team in world communications and was focused on breaking down huge conglomerates.

As I become a mom and am a full-time woman-entrepreneur, I have learned to wear many hats. Recently, I was chosen to participate in a prestigious management course that is part of IIM Bangalore, which NSRCEL and Goldman Sachs fully sponsored. I also work with some amazing women leading the technological revolution and others working for social causes.

Have you been faced with any major issues in your career or your role as the director of a PR Agency? What did you do to overcome these challenges?

Being a good person to benefit the community takes a lot of work. There are times when you may make mistakes. However, I’ve discovered throughout the years is that being able to inspire people and maintain an unwavering ‘Never Give up attitude is crucial to turning every circumstance around. Ensuring that employees are secure and satisfied with their needs, particularly when things get difficult, has allowed me to build an entire team composed of professional PR personnel who are more dependable and more focused than ever before! So, shifting goals to milestones is expected to be the norm in Media Corridors

Young people dominate the power that governs every major industry. In light of this, what do you have to give to the young generation?

Concentrate on creating value for the long-term and grow your business ethically instead of focusing on short-term, short-lasting profits. The excitement is real, and it’s evident! Although it’s tempting to make more money, spend more money, purchase new products and stay ahead of everything and everyone all at once, the concept that young people need to be able to explore more and do things at their own pace, not at the speed that the world chooses. Pursuing your interests can go quite away and make you an extremely intelligent and self-confident professional.

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What is an Ultrasound Tech Salary?



The job of an ultrasound technician can be a thrilling one. It is a promising career with high pay and advantages. A lot of technician schools offer training programs for the area. If you take the time to obtain a degree or certificate in the ultrasound field, you’ll be able to earn an income worth the effort and time.


Ultrasound salary rates are far more competitive than the majority of the positions in allied health. Some markets pay over $65,000 in this position. An ultrasound technician can expect to earn a median annual pay of $63,640 for diagnostic medical Sonographers as of May 2009, as per the Bureau of Labor Statistics.

The salary may vary based on the kind of job setting. For instance, the median annual income in 2009 for employees working in doctor’s offices was $63,820. For hospital workers, it was $63,770. The salaries can also differ according to state and clearly by country. Similar to other occupations, ultrasound wages are less for entry-level employees and higher for those in higher-paying posts. If you earn greater than $65,000 per year and 55 percent are over 50, as well as 22 percent are under 30, According to the Society of Diagnostic Medical Sonography.


Technicians can expect less money even if they’re not certified by the American Registry of Diagnostic Medical Sonographers (ARDMS). However, the bottom 10% of technicians earn the least money, equivalent to $ 43,990 a year, and the higher 10% earn $85,950 yearly. Pay is also contingent on the number of specificities the technician holds. The more specialties the technician has, the more lucrative the salary. Employer, certification/education, or background may also affect the ultrasound salary. Hospital employees make $63,770 a year.

Doctors employ the second highest number of ultrasound techs in their clinics, and 13,290 technicians earn $63,820 annually. Diagnostic and medical labs use the third highest number of technicians, i.e., approximately 4,680. They pay each one $61,820 of them each year. Schools that teach pay roughly $66,000.




Furthermore, geographic locations are also a significant factor in determining how much pay a technician can earn. For example, Massachusetts has the highest ultrasound technician’s salary, around $78,460 annually. Oregon is almost identical, with a salary of $78,320. Colorado is third with approximately $77,380 annually. The need for technicians is huge in not developed states, while jobs have attained a saturation point in more developed states.

If a technician wishes to make the most money, it is recommended that they join those firms that offer employment services. They could earn as much as $68,000 or more annually. Enterprises and management companies offer the second highest pay, $67,890 per annum. Outpatient centers earn $64,560 annually, while educational schools have a salary of approximately $66,000. The structure of wages is also influenced by the environment in which the technician works, the workload the technician is responsible for on their own, and the company’s size. Experience in the field is significant to the average salary.

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