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Concentrate on creating value over the long term

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To celebrate the contribution of women working in PR exchange4media, PR & Corp Comm is hosting a ‘Women Achievers Series.’ The series focuses on the journey and the achievements and successes of some most successful female leaders in PR and Corporate Communications. Public Relations and Corporate Communications community.

Today’s episode is about Ayushi Arora, President, and CEO of Media Corridors. They believe that the primary factor that changed after the COVID-19 pandemic, and not just in the realm of PR but across industries all over the world, was communication.

Excerpts of the interview

With the business making workplaces more accessible and resuming activities from the office, What are the plans to be taken, the measures and safeguards that need to be modified or adapted to facilitate the smooth transition?

Work at home (WFH) has been our normal working model since March of 2020. We transitioned to an alternate working model in 2021 before the Delta variant snuck into. The thing that kept us in the market then, in the peak and still today, is our structure of work and the culture, due to our WFH policies for Media Corridors being coupled with the appropriate software to track, document, and analyze our work, month-to-month training with industry professionals and wellness programs that focus on mental wellbeing. Our dedication and determination continue to reinforce our conviction in communication effectiveness with all companies that have placed their trust in us.

The likelihood of working again is looking good due to increasing vaccination rates and a drop in cases of COVID-19. Although we’re currently working from home for the moment, we will be resuming our multi-city hybrid work system beginning in the third quarter of the year. Currently, we are assisting our employees in a phased and safe return to work and have already set guidelines for a Hybrid-Return-to-Office structure. We are also looking at various hazards at the workplace level and adopting preventive and protective actions based on the order of control to ensure that work isn’t adversely affected.

How did you strike an equilibrium between tasks and home chores during the past 20 months while everyone tried to adapt to the hybrid working model?

If you own a business, there are two families to care for, both at home and work. My primary focus was good planning and maintaining an understanding of the responsibilities of each person so that no one is left unattended. Although planning is an important element of having a balanced professional and personal life, it is equally important to share responsibilities. There’s no shame in seeking assistance; it can be very beneficial in your home and at work. Also, make sure you have an unwinding time to take a break.

What helped me find this balance was a proper plan in delegating key tasks according to the authorities and giving people the power to participate in making decisions so that the work gets executed correctly.

The world’s women have made a niche for themselves and are paving the pathways in the communication industry to the next generation of female leaders to be a part of. We would like to hear about your accomplishments and what you’ve contributed to the world.

Completely clear on my ambitions and passion, when I was just 26, I found my niche in business as a consultant. And eventually, I had a Media Corridors’ team headquartered in New Delhi and branches in Gurugram and Bengaluru. My first venture was a solo team in world communications and was focused on breaking down huge conglomerates.

As I become a mom and am a full-time woman-entrepreneur, I have learned to wear many hats. Recently, I was chosen to participate in a prestigious management course that is part of IIM Bangalore, which NSRCEL and Goldman Sachs fully sponsored. I also work with some amazing women leading the technological revolution and others working for social causes.

Have you been faced with any major issues in your career or your role as the director of a PR Agency? What did you do to overcome these challenges?

Being a good person to benefit the community takes a lot of work. There are times when you may make mistakes. However, I’ve discovered throughout the years is that being able to inspire people and maintain an unwavering ‘Never Give up attitude is crucial to turning every circumstance around. Ensuring that employees are secure and satisfied with their needs, particularly when things get difficult, has allowed me to build an entire team composed of professional PR personnel who are more dependable and more focused than ever before! So, shifting goals to milestones is expected to be the norm in Media Corridors

Young people dominate the power that governs every major industry. In light of this, what do you have to give to the young generation?

Concentrate on creating value for the long-term and grow your business ethically instead of focusing on short-term, short-lasting profits. The excitement is real, and it’s evident! Although it’s tempting to make more money, spend more money, purchase new products and stay ahead of everything and everyone all at once, the concept that young people need to be able to explore more and do things at their own pace, not at the speed that the world chooses. Pursuing your interests can go quite away and make you an extremely intelligent and self-confident professional.

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Business

GROMMET, ROD POCKET, OR BACK TAB CURTAINS? WHAT SHOULD I USE

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There are many curtain styles to choose from that can affect the decor and feel of a space, including classic, modern, casual, or traditional. A curtain’s class, when combined with its color, pattern, and texture, creates a mood that reflects your decorative style.

Three simple options for hanging curtains include a grommet, rod pocket, and back tab. Each style can be customized to create a unique look. These are the three most popular types of curtain headers.

Rod Pocket Curtains

Rod pocket curtains are also known as pole top or casement drapery. The rod can slip through the casing by being sewn to the back of the curtain panel. Panes can be gathered around the rod for a soft, clean look with straight lines. The curtain can be attached to the rod without any hardware. When the curtain is closed, a small amount of the rod will be visible at each end.

With layered window covers, rod pocket curtains are a great choice. When the curtain is opened, valences can be hung above it to hide the rod. You can mount sheers under the main panels. French doors and sidelights are common places for casement curtains. Rods slide through the casements at the top or bottom of the boards, so the curtains can be attached to the window’s top or bottom. This window treatment is often made with sheers. It provides privacy and allows light through.

Finials are the ends of curtain rods that match the curtain’s color, style, or pattern. You can reduce the appearance of hardware by using glass, crystal, or acrylic finials. These materials reflect light rather than drawing the eye to the end caps.

Attach curtain rings or pin-hooks to the back panel of rod pocket curtains to make them more custom. The calls are placed evenly, so the draperies don’t affect the material’s fall and gather. Because the material cannot slide along the rod, rod pocket curtains can be more difficult to open and close. Adjusting curtains is easier with pin hooks or rings. Use pins or rings to change curtains.

Back Tab Curtains

Back tab curtains are a great option for a more tailored look that doesn’t require pins or clips. Hidden tab curtains are also known as back tab curtains. They have loops or tabs sewn to the back of the curtain header. The check is hidden behind the rod so the rod can slip through it. This creates the illusion that the curtain is floating in space, giving it a clean, elegant look. Without any hardware, the curtains form pleats above each rod tab. The curtain’s top rises above the rod, giving it a clean edge.

Back tab curtains can be used if you don’t need to open or close the drapes often. Tabs may be difficult to slip over the pole because the fabric rests directly upon the rod. Flat rods are better than round ones for keeping the wrinkles and tabs straight. Flat rods allow for a smoother fall and crisper pleats because the charges are flush against the flat rod.

If you wish to make the curtains more appealing, you can attach clips or rings to the tabs. Calls can also increase in length. To add a few inches to your curtain, attach rings to its top to reduce it to the desired size. This allows you to use standard curtains without alteration. This technique also improves the appearance of puddling (or the pooling or fabric on the floor).

Hidden tab curtains distribute weight without sagging and support heavier fabrics. You can also use back tab headers with lighter materials. The rod can show through sheer fabrics, which may affect the illusion of the curtain suspended in the air. Because the title is visible, back tabs are great for curtains with lace and other decorative trim. Rings and clips may hide or pinch a portion of the edge.

Grommet Top Curtains

Grommet top curtains are a great choice for modern and trendy decor. Grommet curtains are also known as eyelet curtains. They use rings embedded in their headers to guide the curtain pole. Because of their rigidity, grommets can form well-defined and even wrinkles. Grommet top curtains are better for stiff materials. They give the fabric a crisp look and allow it to fall. Grommet rings enable panels to slide over the rod easily because of their smooth finish. As you use the curtain over time, grommets add strength.

Grommets can be made from many materials, adding to the curtain’s beauty. Popular metallic finishes include silver, brass, nickel, and bronze. There are many options for plastic grommets. You can match grommet colors with curtain fabric or create multicolored and patterned grommets for a unique design. Grommet openings can be as small as 3/8 inches up to 1-9/16 inches. This allows you to play with size and color to create a unique look.

Grommet drapery headers show the rod in contrast to casement or back tab curtains, which don’t display it. When choosing curtains, pair them with rods that complement the overall design of your window treatment. Grommet top curtains can be paired with wood, brass, and acrylic rods. The variations in shape can be influenced by varying the rod width and the grommet openings.

Consider how curtains will improve the space when you are shopping for curtains. You can combine curtain panels’ heaviness, color, pattern, and fullness. Remember how header styles affect mood and atmosphere. Combine your panels with finials, rods, and other curtain hardware to create an individual look.

There are many curtain styles to choose from that can affect the decor and feel of a space, including classic, modern, casual, or traditional. A curtain’s class, when combined with its color, pattern, and texture, creates a mood that reflects your decorative style.

Three simple options for hanging curtains include a grommet, rod pocket, and back tab. Each style can be customized to create a unique look. These are the three most popular types of curtain headers.

Rod Pocket Curtains

Rod pocket curtains are also known as pole tops or casement drapes. They are a classic and elegant way to hang drapery. The rod can slip through the casing by being sewn to the back of the curtain panel. For a soft, clean look, panels are gathered on the rod with gathers. The curtain can be attached to the rod without any hardware. When the curtain is closed, a small amount of the rod will be visible at each end.

With layered window covers, rod pocket curtains are a great choice. When the curtain is opened, valences can be hung above it to hide the rod. You can mount sheers under the main panels. French doors and sidelights are common places for casement curtains. Rods slide through the casements at the top or bottom of the boards, so the curtains can be attached to the window’s top or bottom. This window treatment is often made with sheers. It provides privacy and allows light through.

Finials are the ends of curtain rods that match the curtain’s color, style, or pattern. You can reduce the appearance of hardware by using glass, crystal, or acrylic finials. These materials reflect light rather than drawing the eye to the end caps.

Attach curtain rings or pin-hooks to the panel at the pocket’s back to create rod pocket curtains. The calls are placed evenly, so the draperies don’t affect the material’s fall and gather. Because the material cannot slide along the rod, rod pocket curtains can be more difficult to open and close. Adjusting curtains is easier with pin hooks or rings. Use pins or rings to change curtains.

Back Tab Curtains

Back tab curtains are a great option for a more tailored look that doesn’t require pins or clips. Hidden tab curtains are also known as back tab curtains. They have loops or tabs that are sewn to the curtain header. The account is hidden behind the rod so the rod can slip through it. This creates the illusion that the curtain is floating in space, giving it a clean, elegant look. Without any hardware, the curtains form pleats above each rod tab. The curtain’s top rises above the rod, giving it a clean edge.

Back tab curtains can be used if you don’t need to open or close the drapes often. It may be difficult for tabs to slide over the pole because the fabric rests directly upon the rod. Flat rods are better than round ones for keeping the wrinkles and tabs straight. Flat rods allow for a smoother fall and crisper pleats because the charges are flush against the flat rod.

If you wish to make the curtains more appealing, you can attach clips or rings to the tabs. Calls can also increase in length. To add a few inches to your curtain, attach rings to its top to reduce it to the desired size. This allows you to use standard curtains without alteration. This technique also improves the appearance of puddling (or the pooling or fabric on the floor).

Hidden tab curtains distribute weight without sagging and support heavier fabrics. You can also use back tab headers with lighter materials. The rod can show through sheer fabrics, which may affect the illusion of the curtain suspended in the air. Because the entire title is visible, back tabs are great for curtains with lace and other decorative trim. Rings and clips, on the other hand, may hide or pinch a portion of the trim.

Grommet Top Curtains

Grommet top curtains are a great choice for modern and trendy decor. Grommet curtains are also known as eyelet curtains. They use rings embedded in their headers to guide the curtain pole. Because of their rigidity, grommets can form pleats that are well-defined and even. Grommet top curtains are better for stiff materials. They give the fabric a crisp look and allow it to fall. Grommet rings allow panels to slide over the rod easily because of their smooth finish. As you use the material over time, grommets add strength to your curtain.

Grommets can be made from many materials and add to the beauty of the curtain. Popular metallic finishes include silver, brass, nickel, and bronze. There are many options for plastic grommets. For a unique design, you can match grommet colors with curtain fabric or create multicolored and patterned grommets. Grommet openings can be as small as 3/8 inches up to 1-9/16 inches. This allows you to play with both size and color to create a unique look.

Grommet drapery headers show the rod in contrast to casement or back tab curtains, which don’t display it. When choosing curtains, make sure you pair them with rods that complement the overall design of your window treatment. Grommet top curtains can be paired with rods made of wood, brass, and acrylic. The variations in shape can be influenced by varying the rod width and the grommet opening size.

Consider how curtains will improve the space when you are shopping for curtains. You can combine the heaviness, color, pattern, and fullness of curtain panels. Remember how header styles affect mood and atmosphere. To create an individual look, combine your panels with finials, rods, and other curtain hardware.

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