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Different Ways To Promote Your Business With Offline Marketing

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In today’s marketing world, everyone will tell you that both the present and the future lie in online marketing. Social media posts, websites, blog entries – being visible online has become essential for running any sort of business properly. And rightfully so, because numbers don’t lie: when you look at the statistics and see that around 1.66 billion people from all around the globe made online purchases in 2017, you immediately think about jumping the wagon and allocating all your marketing funds to promoting your company online.

But before you do so, we encourage you to think again. While it’s absolutely true that we spend more and more time online – we walk, eat, and even talk with people in real life while holding phones and scrolling through emails, messages or news – but we also actually do spend a significant amount of time offline. That’s why it’s still very important to promote your product or firm outside of WWW.

We give you some tips on how to use this to your advantage and promote your business with offline marketing.

 

Going Old-School Doesn’t Necessarily Mean Old-Fashioned When It Comes To Marketing

 

TV, Printed Media, Radio

Using things like printed media, radio or TV is still a good option when it comes to advertising. If you’re using the printed media, choose a local newspaper or a magazine that’s close to your niche. The important thing to remember is to implement a good strategy all across the board. If you’re just starting, sometimes you want to go full throttle and spend more money in order to try to be visible as much as possible. You literally want to jump out of the people’s fridges. Sometimes you want to shoot in all directions and see where are your targets later.

After you’ve learned this, you may want to dial down a little bit, simply because you want to avoid annoying people. For example, if your target audience is older generations, you still want to pay and get your ad on TV or radio. The younger generations (the so-called ’millennials’) are not so keen on watching regular cable TV all they long. That’s probably one of the main reasons why TV ads are not as expensive as they used to be. This, of course, depends on where and when the commercial airs. But if you play this smart and make a short and catchy ad, you can still go relatively cheap.

Printed Personalized Materials, Banners, Shade Clothes, Custom Signs

Having personalized materials, sales promotion banners, shade clothes and other custom signs printed is a marketing 101 move. Put them anywhere you like and make them not just visible, but also stand out. Stuff like that really catch the attention of everyone and are a great choice when it comes to promoting your business with offline marketing: you simply can’t go wrong with this.

With printed personalized materials you can actually take care of your current, loyal customers, or you can gain some new ones. Hand out free products with your company’s logo printed, for example.

Things like promotional giveaways can really make your firm stand out from the crowd. For instance, put your company’s name and logo on pens and give them away for free. That’s probably the most common giveaway out there, but if you want to go up a notch or two, hand out USB memory sticks. They always come in handy and people use them probably more than pens these days.

Don’t Shy Away From Renting Billboard Space

Just like with radio, TV or print media, billboards are not a thing of past! People are still spending way too much time commuting to work or travelling to different places. Those highway billboard spaces are still a good pick when it comes to advertising your product or firm. Or, if you’re walking around the city, a nice billboard will grab everyone’s attention for sure.

When opting for billboards, just make sure that they are located somewhere in the high-traffic areas. They are generally not very cheap, and if you put your ad in a place where no one can see it, you will essentially just end up losing money, without gaining any significant exposure. On the other hand, if you put your ad on a billboard where many people will get a chance to look at it, you will definitely get a massive return on that particular investment.

Advertise Your Website Address Offline

Another good option is to opt for stationery documents such as business cards, letters and envelopes, invoices, receipts, faxes – they can all include your website address.

If you make a nice brochure or a product sheet and hand them out, send them via regular mail, or just leave them on the stepways, you will raise your product awareness without a question. Consider giving discounts for those who return the brochure or a coupon that you’ve previously put inside the brochure. People appreciate these little things and small gifts, and that also helps you to be in a better position marketing-wise. A good word spreads like fire, so you want to make sure that your company is actually benefiting from all that talk among people.

Conclusion

So, there you have it – some tips on different ways to promote your business with offline marketing. Investing in things like TV, printed media, radio, banners, shade clothes, custom signs, billboards, stationery documents is still a great choice when it comes to promoting your product or a company.

I am a business psychologist with a passion for marketing. Researching, exploring and writing are my favourite things to do. Besides that, I love animals, music, and I enjoy travelling.

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Top 5 Reasons Why Banks Reject Loan Applications & How You Can Avoid Them When Reapplying

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Top 5 Reasons Why Banks Reject Loan Applications & How You Can Avoid Them When Reapplying

Personal loans are a source of emergency funding for many people. But loan seekers must remember that applications for personal loans may get rejected. There are many reasons for loan rejection, and it is good to know them before applying. A personal loan rejection does not necessarily mean that you are not creditworthy. Understand the reason why you were refused credit loans, and you can easily avoid loan rejection when reapplying.

Here are the most common five reasons for loan rejection –

  1. Poor Credit History

Individuals who borrow and repay loans on time have high credit scores based on their history of repayment. If you have never borrowed before or have defaulted on a loan in the past, this will reflect in your credit score and may get you a loan rejection.

  1. Low-Income Level

Lenders analyze your income records to determine whether or not you will be able to afford the monthly installments. If the bank or the lender cannot verify your income with the information you have given or if they think that your income is insufficient – it may lead to a loan rejection.

  1. Debt to Income Ratio

A high debt to income ratio means that you are already spending a large part of your income in paying off your current debts. This is important, as it helps lenders determine whether you can take on another loan payment or not. People with low debt to income ratio are never refused credit loans.

  1. Living in a Location Where Defaults are High

It may surprise you to know that banks and lenders mark geographical locations where defaulters live. If your address reflects a location where many defaulters live, you could face a personal loan rejection.

What Should You Do Before Reapplying?

In case your loan application gets rejected, don’t worry. For refused credit loans, lenders are obligated to send a notice of adverse action informing the applicant about the reasons for denial of the loan. Here are a few simple steps you should take before reapplying.

  1. Take a Look at Your Credit Reports: Obtain your credit reports online for analyzing your credit history and score. Reviewing your credit reports will help you identify the problems such as late payment or defaults that led to your loan rejection.
  2. Evaluate Your Debt-to-Income Ratio: Taking a look at your current debts vis-à-vis your income will help you understand if you have sufficient income to repay the loan you had applied for. Creditors usually look for a debt-to-income ratio lower than 36% for good creditworthiness.
  3. Discuss the Loan Rejection with Your Lender: After analyzing your credit reports the best thing to do is to talk to your lender. They will guide you about the right reason why your loan application was rejected and how long you need to wait before reapplying.

Author Bio:

Shiv Nanda is a financial analyst who currently lives in Bangalore (refusing to acknowledge the name change) and works with MoneyTap, India’s first app-based credit-line. Shiv is a true finance geek, and his friends love that. They always rely on him for advice on their investment choices, budgeting skills, personal financial matters and when they want to get a loan. He has made it his life’s mission to help and educate people on various financial topics, so email him your questions at shiv@moneytap.com.

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