In today’s marketing world, everyone will tell you that both the present and the future lie in online marketing. Social media posts, websites, blog entries – being visible online has become essential for running any sort of business properly. And rightfully so, because numbers don’t lie: when you look at the statistics and see that around 1.66 billion people from all around the globe made online purchases in 2017, you immediately think about jumping the wagon and allocating all your marketing funds to promoting your company online.
But before you do so, we encourage you to think again. While it’s absolutely true that we spend more and more time online – we walk, eat, and even talk with people in real life while holding phones and scrolling through emails, messages or news – but we also actually do spend a significant amount of time offline. That’s why it’s still very important to promote your product or firm outside of WWW.
We give you some tips on how to use this to your advantage and promote your business with offline marketing.
Going Old-School Doesn’t Necessarily Mean Old-Fashioned When It Comes To Marketing
TV, Printed Media, Radio
Using things like printed media, radio or TV is still a good option when it comes to advertising. If you’re using the printed media, choose a local newspaper or a magazine that’s close to your niche. The important thing to remember is to implement a good strategy all across the board. If you’re just starting, sometimes you want to go full throttle and spend more money in order to try to be visible as much as possible. You literally want to jump out of the people’s fridges. Sometimes you want to shoot in all directions and see where are your targets later.
After you’ve learned this, you may want to dial down a little bit, simply because you want to avoid annoying people. For example, if your target audience is older generations, you still want to pay and get your ad on TV or radio. The younger generations (the so-called ’millennials’) are not so keen on watching regular cable TV all they long. That’s probably one of the main reasons why TV ads are not as expensive as they used to be. This, of course, depends on where and when the commercial airs. But if you play this smart and make a short and catchy ad, you can still go relatively cheap.
Printed Personalized Materials, Banners, Shade Clothes, Custom Signs
Having personalized materials, sales promotion banners, shade clothes and other custom signs printed is a marketing 101 move. Put them anywhere you like and make them not just visible, but also stand out. Stuff like that really catch the attention of everyone and are a great choice when it comes to promoting your business with offline marketing: you simply can’t go wrong with this.
With printed personalized materials you can actually take care of your current, loyal customers, or you can gain some new ones. Hand out free products with your company’s logo printed, for example.
Things like promotional giveaways can really make your firm stand out from the crowd. For instance, put your company’s name and logo on pens and give them away for free. That’s probably the most common giveaway out there, but if you want to go up a notch or two, hand out USB memory sticks. They always come in handy and people use them probably more than pens these days.
Don’t Shy Away From Renting Billboard Space
Just like with radio, TV or print media, billboards are not a thing of past! People are still spending way too much time commuting to work or travelling to different places. Those highway billboard spaces are still a good pick when it comes to advertising your product or firm. Or, if you’re walking around the city, a nice billboard will grab everyone’s attention for sure.
When opting for billboards, just make sure that they are located somewhere in the high-traffic areas. They are generally not very cheap, and if you put your ad in a place where no one can see it, you will essentially just end up losing money, without gaining any significant exposure. On the other hand, if you put your ad on a billboard where many people will get a chance to look at it, you will definitely get a massive return on that particular investment.
Advertise Your Website Address Offline
Another good option is to opt for stationery documents such as business cards, letters and envelopes, invoices, receipts, faxes – they can all include your website address.
If you make a nice brochure or a product sheet and hand them out, send them via regular mail, or just leave them on the stepways, you will raise your product awareness without a question. Consider giving discounts for those who return the brochure or a coupon that you’ve previously put inside the brochure. People appreciate these little things and small gifts, and that also helps you to be in a better position marketing-wise. A good word spreads like fire, so you want to make sure that your company is actually benefiting from all that talk among people.
So, there you have it – some tips on different ways to promote your business with offline marketing. Investing in things like TV, printed media, radio, banners, shade clothes, custom signs, billboards, stationery documents is still a great choice when it comes to promoting your product or a company.
What is an Ultrasound Tech Salary?
The job of an ultrasound technician can be a thrilling one. It is a promising career with high pay and advantages. A lot of technician schools offer training programs for the area. If you take the time to obtain a degree or certificate in the ultrasound field, you’ll be able to earn an income worth the effort and time.
HOW MUCH DOES AN ULTRASOUND TECHNICIAN MAKE
Ultrasound salary rates are far more competitive than the majority of the positions in allied health. Some markets pay over $65,000 in this position. An ultrasound technician can expect to earn a median annual pay of $63,640 for diagnostic medical Sonographers as of May 2009, as per the Bureau of Labor Statistics.
The salary may vary based on the kind of job setting. For instance, the median annual income in 2009 for employees working in doctor’s offices was $63,820. For hospital workers, it was $63,770. The salaries can also differ according to state and clearly by country. Similar to other occupations, ultrasound wages are less for entry-level employees and higher for those in higher-paying posts. If you earn greater than $65,000 per year and 55 percent are over 50, as well as 22 percent are under 30, According to the Society of Diagnostic Medical Sonography.
GET REGISTERED AND MAKE MORE MONEY
Technicians can expect less money even if they’re not certified by the American Registry of Diagnostic Medical Sonographers (ARDMS). However, the bottom 10% of technicians earn the least money, equivalent to $ 43,990 a year, and the higher 10% earn $85,950 yearly. Pay is also contingent on the number of specificities the technician holds. The more specialties the technician has, the more lucrative the salary. Employer, certification/education, or background may also affect the ultrasound salary. Hospital employees make $63,770 a year.
Doctors employ the second highest number of ultrasound techs in their clinics, and 13,290 technicians earn $63,820 annually. Diagnostic and medical labs use the third highest number of technicians, i.e., approximately 4,680. They pay each one $61,820 of them each year. Schools that teach pay roughly $66,000.
WHERE DO YOU LIVE
Furthermore, geographic locations are also a significant factor in determining how much pay a technician can earn. For example, Massachusetts has the highest ultrasound technician’s salary, around $78,460 annually. Oregon is almost identical, with a salary of $78,320. Colorado is third with approximately $77,380 annually. The need for technicians is huge in not developed states, while jobs have attained a saturation point in more developed states.
If a technician wishes to make the most money, it is recommended that they join those firms that offer employment services. They could earn as much as $68,000 or more annually. Enterprises and management companies offer the second highest pay, $67,890 per annum. Outpatient centers earn $64,560 annually, while educational schools have a salary of approximately $66,000. The structure of wages is also influenced by the environment in which the technician works, the workload the technician is responsible for on their own, and the company’s size. Experience in the field is significant to the average salary.