In today’s marketing world, everyone will tell you that both the present and the future lie in online marketing. Social media posts, websites, blog entries – being visible online has become essential for running any sort of business properly. And rightfully so, because numbers don’t lie: when you look at the statistics and see that around 1.66 billion people from all around the globe made online purchases in 2017, you immediately think about jumping the wagon and allocating all your marketing funds to promoting your company online.
But before you do so, we encourage you to think again. While it’s absolutely true that we spend more and more time online – we walk, eat, and even talk with people in real life while holding phones and scrolling through emails, messages or news – but we also actually do spend a significant amount of time offline. That’s why it’s still very important to promote your product or firm outside of WWW.
We give you some tips on how to use this to your advantage and promote your business with offline marketing.
Going Old-School Doesn’t Necessarily Mean Old-Fashioned When It Comes To Marketing
TV, Printed Media, Radio
Using things like printed media, radio or TV is still a good option when it comes to advertising. If you’re using the printed media, choose a local newspaper or a magazine that’s close to your niche. The important thing to remember is to implement a good strategy all across the board. If you’re just starting, sometimes you want to go full throttle and spend more money in order to try to be visible as much as possible. You literally want to jump out of the people’s fridges. Sometimes you want to shoot in all directions and see where are your targets later.
After you’ve learned this, you may want to dial down a little bit, simply because you want to avoid annoying people. For example, if your target audience is older generations, you still want to pay and get your ad on TV or radio. The younger generations (the so-called ’millennials’) are not so keen on watching regular cable TV all they long. That’s probably one of the main reasons why TV ads are not as expensive as they used to be. This, of course, depends on where and when the commercial airs. But if you play this smart and make a short and catchy ad, you can still go relatively cheap.
Printed Personalized Materials, Banners, Shade Clothes, Custom Signs
Having personalized materials, sales promotion banners, shade clothes and other custom signs printed is a marketing 101 move. Put them anywhere you like and make them not just visible, but also stand out. Stuff like that really catch the attention of everyone and are a great choice when it comes to promoting your business with offline marketing: you simply can’t go wrong with this.
With printed personalized materials you can actually take care of your current, loyal customers, or you can gain some new ones. Hand out free products with your company’s logo printed, for example.
Things like promotional giveaways can really make your firm stand out from the crowd. For instance, put your company’s name and logo on pens and give them away for free. That’s probably the most common giveaway out there, but if you want to go up a notch or two, hand out USB memory sticks. They always come in handy and people use them probably more than pens these days.
Don’t Shy Away From Renting Billboard Space
Just like with radio, TV or print media, billboards are not a thing of past! People are still spending way too much time commuting to work or travelling to different places. Those highway billboard spaces are still a good pick when it comes to advertising your product or firm. Or, if you’re walking around the city, a nice billboard will grab everyone’s attention for sure.
When opting for billboards, just make sure that they are located somewhere in the high-traffic areas. They are generally not very cheap, and if you put your ad in a place where no one can see it, you will essentially just end up losing money, without gaining any significant exposure. On the other hand, if you put your ad on a billboard where many people will get a chance to look at it, you will definitely get a massive return on that particular investment.
Advertise Your Website Address Offline
Another good option is to opt for stationery documents such as business cards, letters and envelopes, invoices, receipts, faxes – they can all include your website address.
If you make a nice brochure or a product sheet and hand them out, send them via regular mail, or just leave them on the stepways, you will raise your product awareness without a question. Consider giving discounts for those who return the brochure or a coupon that you’ve previously put inside the brochure. People appreciate these little things and small gifts, and that also helps you to be in a better position marketing-wise. A good word spreads like fire, so you want to make sure that your company is actually benefiting from all that talk among people.
So, there you have it – some tips on different ways to promote your business with offline marketing. Investing in things like TV, printed media, radio, banners, shade clothes, custom signs, billboards, stationery documents is still a great choice when it comes to promoting your product or a company.
Basic Functioning And Benefits Of A Smoke Alarm
With the advancement of other technologies, fire and smoke alarms are also being made advanced with latest smart detectors.Installing smoke alarms in your house is one of the easiest and most effective ways to protect yourself and your family from the flames. Unfortunately, many people are not taking advantage of the protection provided by the smoke alarms.
Installing properly functional fire and smoke alarm is a must have for the safety of a household.
How Does Smoke Alarm Function
Smoke alarms, also called smoke detectors, work by constantly checking the air for traces of the gasses and fire-producing smoke particles. There are two types of smoke alarms-photoelectric alarms and ionization alarms.
- Ionization warnings are less costly, so they more readily detect sudden, burning fires.
- Photoelectric detectors are a little bit more expensive, so they better detect sluggish, smoldering fires. Photoelectric alarms are also less sensitive to shower steam and cooking food so they are the best choice for alarms to be installed in the vicinity of kitchens or bathrooms.
Some smoke alarms are powered by standard household cabling. This type of smoke alarm should have a back-up battery, as fires can occur when the normal electrical power does not work.
Other smoke alarms are battery powered. No matter what type of alarm you have, it’s important that you keep it properly.
The Benefits Of Installing Smoke Alarm In Your House
Around 12 out of 14 houses in Australianow have smoke alarms installed. However, nearly half of all home fires do occur in homes without working smoke alarms. Without working smoke alarms, over fifty per cent of fire deaths occur in homes. Obviously, in a small percentage of homes most of the people who are killed by residential fires die-those without smoke alarms.
- Smoke alarms can warn you of a fire when you’re asleep, busy or in another part of the house where the fire is from.
- They give you extra warning time when you’re awake, and they’ll wake you up when a fire occurs while you’re asleep.
- Most people think that if a fire happens in their house they will smell smoke and wake up, but that is not true.
- Many fires produce very toxic, odourless gasses. Those gasses can overcome people who are asleep, without ever waking up. Smoke alarms provide life-saving warnings to let you get out of the house before fire or smoke traps you.
- Smoke alarms are cheap. Residential smoke alarms powered by batteries are available for as low as $40AUD.
Regular Testing Of A Smoke Alarm
It is very important to properly test a smoke alarm. Smoke alarms are delicate electronic devices which operate year after year around the clock. Some of them break up, sooner or later. You should test the smoke alarms at home at least once a month, or more frequently if recommended by the manufacturer’s directions.When you purchase premium quality smoke alarm from leading online wholesaler in Australia, you are assured of top-notch product at affordable rates.