In today’s marketing world, everyone will tell you that both the present and the future lie in online marketing. Social media posts, websites, blog entries – being visible online has become essential for running any sort of business properly. And rightfully so, because numbers don’t lie: when you look at the statistics and see that around 1.66 billion people from all around the globe made online purchases in 2017, you immediately think about jumping the wagon and allocating all your marketing funds to promoting your company online.
But before you do so, we encourage you to think again. While it’s absolutely true that we spend more and more time online – we walk, eat, and even talk with people in real life while holding phones and scrolling through emails, messages or news – but we also actually do spend a significant amount of time offline. That’s why it’s still very important to promote your product or firm outside of WWW.
We give you some tips on how to use this to your advantage and promote your business with offline marketing.
Going Old-School Doesn’t Necessarily Mean Old-Fashioned When It Comes To Marketing
TV, Printed Media, Radio
Using things like printed media, radio or TV is still a good option when it comes to advertising. If you’re using the printed media, choose a local newspaper or a magazine that’s close to your niche. The important thing to remember is to implement a good strategy all across the board. If you’re just starting, sometimes you want to go full throttle and spend more money in order to try to be visible as much as possible. You literally want to jump out of the people’s fridges. Sometimes you want to shoot in all directions and see where are your targets later.
After you’ve learned this, you may want to dial down a little bit, simply because you want to avoid annoying people. For example, if your target audience is older generations, you still want to pay and get your ad on TV or radio. The younger generations (the so-called ’millennials’) are not so keen on watching regular cable TV all they long. That’s probably one of the main reasons why TV ads are not as expensive as they used to be. This, of course, depends on where and when the commercial airs. But if you play this smart and make a short and catchy ad, you can still go relatively cheap.
Printed Personalized Materials, Banners, Shade Clothes, Custom Signs
Having personalized materials, sales promotion banners, shade clothes and other custom signs printed is a marketing 101 move. Put them anywhere you like and make them not just visible, but also stand out. Stuff like that really catch the attention of everyone and are a great choice when it comes to promoting your business with offline marketing: you simply can’t go wrong with this.
With printed personalized materials you can actually take care of your current, loyal customers, or you can gain some new ones. Hand out free products with your company’s logo printed, for example.
Things like promotional giveaways can really make your firm stand out from the crowd. For instance, put your company’s name and logo on pens and give them away for free. That’s probably the most common giveaway out there, but if you want to go up a notch or two, hand out USB memory sticks. They always come in handy and people use them probably more than pens these days.
Don’t Shy Away From Renting Billboard Space
Just like with radio, TV or print media, billboards are not a thing of past! People are still spending way too much time commuting to work or travelling to different places. Those highway billboard spaces are still a good pick when it comes to advertising your product or firm. Or, if you’re walking around the city, a nice billboard will grab everyone’s attention for sure.
When opting for billboards, just make sure that they are located somewhere in the high-traffic areas. They are generally not very cheap, and if you put your ad in a place where no one can see it, you will essentially just end up losing money, without gaining any significant exposure. On the other hand, if you put your ad on a billboard where many people will get a chance to look at it, you will definitely get a massive return on that particular investment.
Advertise Your Website Address Offline
Another good option is to opt for stationery documents such as business cards, letters and envelopes, invoices, receipts, faxes – they can all include your website address.
If you make a nice brochure or a product sheet and hand them out, send them via regular mail, or just leave them on the stepways, you will raise your product awareness without a question. Consider giving discounts for those who return the brochure or a coupon that you’ve previously put inside the brochure. People appreciate these little things and small gifts, and that also helps you to be in a better position marketing-wise. A good word spreads like fire, so you want to make sure that your company is actually benefiting from all that talk among people.
So, there you have it – some tips on different ways to promote your business with offline marketing. Investing in things like TV, printed media, radio, banners, shade clothes, custom signs, billboards, stationery documents is still a great choice when it comes to promoting your product or a company.
7 Signs Your Business Face Financial Trouble
Within the last few decades, many companies, from high-profile mainstays to small local businesses, have fallen by the wayside. While some of those closures, administrations, and liquidations come seemingly out of the blue, there are somewhere in actuality the warning signs for the business were there before the final nail was driven in.
Listed below are seven key signs your business is in financial trouble.
Your Cash Flow Is Imbalanced
As the word goes, running a business, “cash is king.” An easy cash flow, where enough arrives to cover your outgoings, is key to keeping your organization operating. However, this flow could be sensitive, especially in small businesses. A supplier or customer perhaps not spending punctually may impact your cash flow, as may premature expansion or overspending in times wherever in actuality the going is good.
Negative cash flow is appropriate in the temporary while a fledgling company sees its legs or in the aftermath of an important expansion. But without positive cash flow, in the future, a small business cannot pay its costs and thus cannot survive. If your fund office is postponing spending its costs or team, it may indicate imbalanced cash flow.
Creditor Pressure Is Growing
The best way to help keep your creditors happy and minimize the pressure on your own company’s shoulders is to cover them on time. If your outgoings outnumber your income, it’s tempting to delay spending invoices. But doing this is just a sure-fire treatment for sour relationships along with your creditors, who may start chasing you for payment.
This may start the slippery slope into further trouble, as they’re likely to carry on chasing you until your debts are paid off. Creditors could even resort to legal action in an endeavor to retrieve their money, and you might wind up facing bailiff action.
You’re Always Refinancing
Refinancing alone isn’t an indication of financial trouble; it is a legitimate way of freeing up cash tied up in company assets by borrowing money secured against an assets’value. It can be used to lessen rates. While refinancing once isn’t abnormal, the business must manage to afford the repayments. If it occurs usually, it could be a sign of higher financial problems, and lenders may become cautious of companies continually refinancing, which may lead to more economic troubles later.
Until you are the main trader, staff are one of the very most vital the different parts of your organization, and employee morale often correlates along with your company’s health. One of the very obvious signs of financial trouble linked to staffing is layoffs and cutbacks in employee benefits, bonuses, or even a pay freeze.
The business could also change its contracts with staff, reduce hours, introduce zero-hour contracts or make staff work more for the same money. Doing so risks souring relationships along with your personnel and could cause to another location point.
Bad Company Atmosphere
Reducing advantages while increasing objectives on personnel will likely result in a bad environment and a drop in work satisfaction. Work can become less of a place of work and more of a place for fighting fires, constantly coping with problems instead of being productive. Team may lock onto that downturn and modify the atmosphere and start causing higher figures, too, taking people back to the last position about staffing issues.
Counting on Individual Contracts or Projects to ‘Sort It Out.’
Whenever a small business is operating healthily, it will have many clients or customers on the books with consistent income. Businesses in a less healthy position might put more weight on the agreements they do have. If one improvements company or stops being fully a regular source of business, the consequences will have an even more detrimental impact.
You could notice the company is relying more on fewer clients or focusing all of its efforts on acquiring new ones to the detriment of those they already have. This could sour relationships with existing customers and be described as a sign the directors are desperate for income.
Your Customers Have Noticed
Clients are very good at spotting when things change, and if they feel they’re getting less while paying the same money, they’re unlikely to stay quiet. If your employees are unhappy, prices suddenly rise, or benefits such as loyalty programs are scale back, rumors may start circulating, customers may start asking whether you’re closing, and in the worst-case scenario, it could get found by local or national media.