In today’s marketing world, everyone will tell you that both the present and the future lie in online marketing. Social media posts, websites, blog entries – being visible online has become essential for running any sort of business properly. And rightfully so, because numbers don’t lie: when you look at the statistics and see that around 1.66 billion people from all around the globe made online purchases in 2017, you immediately think about jumping the wagon and allocating all your marketing funds to promoting your company online.
But before you do so, we encourage you to think again. While it’s absolutely true that we spend more and more time online – we walk, eat, and even talk with people in real life while holding phones and scrolling through emails, messages or news – but we also actually do spend a significant amount of time offline. That’s why it’s still very important to promote your product or firm outside of WWW.
We give you some tips on how to use this to your advantage and promote your business with offline marketing.
Going Old-School Doesn’t Necessarily Mean Old-Fashioned When It Comes To Marketing
TV, Printed Media, Radio
Using things like printed media, radio or TV is still a good option when it comes to advertising. If you’re using the printed media, choose a local newspaper or a magazine that’s close to your niche. The important thing to remember is to implement a good strategy all across the board. If you’re just starting, sometimes you want to go full throttle and spend more money in order to try to be visible as much as possible. You literally want to jump out of the people’s fridges. Sometimes you want to shoot in all directions and see where are your targets later.
After you’ve learned this, you may want to dial down a little bit, simply because you want to avoid annoying people. For example, if your target audience is older generations, you still want to pay and get your ad on TV or radio. The younger generations (the so-called ’millennials’) are not so keen on watching regular cable TV all they long. That’s probably one of the main reasons why TV ads are not as expensive as they used to be. This, of course, depends on where and when the commercial airs. But if you play this smart and make a short and catchy ad, you can still go relatively cheap.
Printed Personalized Materials, Banners, Shade Clothes, Custom Signs
Having personalized materials, sales promotion banners, shade clothes and other custom signs printed is a marketing 101 move. Put them anywhere you like and make them not just visible, but also stand out. Stuff like that really catch the attention of everyone and are a great choice when it comes to promoting your business with offline marketing: you simply can’t go wrong with this.
With printed personalized materials you can actually take care of your current, loyal customers, or you can gain some new ones. Hand out free products with your company’s logo printed, for example.
Things like promotional giveaways can really make your firm stand out from the crowd. For instance, put your company’s name and logo on pens and give them away for free. That’s probably the most common giveaway out there, but if you want to go up a notch or two, hand out USB memory sticks. They always come in handy and people use them probably more than pens these days.
Don’t Shy Away From Renting Billboard Space
Just like with radio, TV or print media, billboards are not a thing of past! People are still spending way too much time commuting to work or travelling to different places. Those highway billboard spaces are still a good pick when it comes to advertising your product or firm. Or, if you’re walking around the city, a nice billboard will grab everyone’s attention for sure.
When opting for billboards, just make sure that they are located somewhere in the high-traffic areas. They are generally not very cheap, and if you put your ad in a place where no one can see it, you will essentially just end up losing money, without gaining any significant exposure. On the other hand, if you put your ad on a billboard where many people will get a chance to look at it, you will definitely get a massive return on that particular investment.
Advertise Your Website Address Offline
Another good option is to opt for stationery documents such as business cards, letters and envelopes, invoices, receipts, faxes – they can all include your website address.
If you make a nice brochure or a product sheet and hand them out, send them via regular mail, or just leave them on the stepways, you will raise your product awareness without a question. Consider giving discounts for those who return the brochure or a coupon that you’ve previously put inside the brochure. People appreciate these little things and small gifts, and that also helps you to be in a better position marketing-wise. A good word spreads like fire, so you want to make sure that your company is actually benefiting from all that talk among people.
So, there you have it – some tips on different ways to promote your business with offline marketing. Investing in things like TV, printed media, radio, banners, shade clothes, custom signs, billboards, stationery documents is still a great choice when it comes to promoting your product or a company.
Stage Rental To Add Style To Your Event
Whether it’s a small event or a gathering of many individuals, it is necessary to have a staging area. It differentiates other parts of a venue from a region where people need to focus when someone is making an important announcement and performing to entertain the crowd. The stage works like a focal point that grabs the attention of performers and organizers.
When hosting a fashion show, a ceremony, a business party, or an entertainment event, it is necessary to have an area to set up the stage. From a place to stand up during a speech or performance to speaker platforms, there are many things that can be organized on a stage.
Instead of arranging things to set up a stage, an organizer can hire stage rental services and focus on other necessary things related to an event. For example, an individual in LA can hire cost-effective services for stage rental in Los Angeles. The service provider provides all the necessary equipment to set the stage, while an organizer can work to handle other parts of the event.
Things To Consider When Getting Stage Rental Services
The services of stage rental are extremely famous these days among event organizers and people who frequently plan events. However, choosing the best service provider isn’t as easy as it seems. There are multiple things that an individual needs to consider when choosing a stage rental service provider, and below are some of them:
All service providers aren’t the same. From equipment to services and the price, there are many things that differentiate them from each other. When hiring the rental services of a company, the first thing to check is equipment. Check whether or not the flooring options of a service provider have sufficient space to keep different types of devices.
Types Of Stages
There are different types of stages that come in different sizes. For example, modeling stages are different from dance platforms. They could be different from each other in terms of shape and size. When getting the services of stage rental in Los Angeles, it is essential to consider the event type to understand which kind of stage is required to hold equipment and provide performers with the space to perform without hesitation.
Dimensions Of The Stage
In addition to the shape of a stage, it also essential to understand its dimensions before hiring it for an event. This will help to figure out the distance between the stage and the ground. Apart from that, it will let the organizer know whether or not the stage area is sufficient to perform operations on it. In this way, one can hire the best stage rental services for an event.
Collect information on the material a service provider has used to make the stage. It should be the material that creates a powerful and reliable stage for performers. Apart from that, a nicely-built stage will help to carry out activities on all types of grounds. Also, there should be strong materials to hold other equipment on the stage.
When you are hiring stage rental in Los Angeles, try to find out if the company will set up the stage or you need to hire people for the job. There are companies that set the stage for an organizer and also provide them without various other kinds of services that make an event successful.
In The End
Instead of hiring an unreliable and unknown service provider, get the services of a reputed stage rental company. This increases the chances of organizing an event that guests remember for a long time.
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Top 5 Multi-cap Mutual Funds in 2019
Multi-cap Mutual Funds are diversified mutual funds which are invested in stocks cross-market capitalization. Their portfolio consists of small-cap, mid-cap, and large-cap stocks. This fund doesn’t stick to one company although it is incorporated in small, mid and large-cap stocks in different proportion. When we compare these funds with low cap/mid-cap funds, then these funds are less risky and it is popular amongst the investors who have patience about the returns of an investment.
Best multi cap funds in India
- Kotak standard multi-cap (G) -Direct Plan
- JM multi-cap fund (G) -Direct Plan
- SBI Magnum multi-cap fund (G) -Direct Plan
- ICICI Pru multi-cap fund (G) -Direct Plan
- BNP Paribas multi-cap fund (G) -Direct Plan
In multi cap mutual funds, the Investments are invested in different market capitalization instead of investing and one segment of the market. In this fund, there is very less risk, and this is good for the investors who have a low-risk appetite. In this, the funds are invested in small-cap mid-cap and large-cap markets in a fixed proportion. As these schemes are invested in different segments of the market, so it allows the fund manager to search or to change to any sector according to his views towards the market and the product. Due to this nature of the scheme, the returns are also very good with minimal risk.
How to evaluate multi-cap mutual funds
Investing in any investment investor should assess the schemes. So, to evaluate the multiple mutual funds, an investor has to look upon listed points:
- History and the performance of the funds
It is essential to look out for the history of the funds and how they have performed in the past before going to invest in any multi-cap mutual fund. And it is also crucial to look out at the reputation of the fund house.
- Fund Returns
An investor must check on the annual returns of the fund house before investing in it. And check the performance of the fund for about the past 5-10 years. And always select those fund schemes which have generated more returns than expected returns.
- Expense ratio
Each house fund has a certain amount of charge annually as a part of their expenses on overall returns, which is called Expense ratio. Each house fund charges differently according to their costs. So before investing, an investor should check expense ratio because lower the expense ratio, lower the impact of returns.
Who should invest in Multi-cap Mutual fund?
Multi-cap mutual funds are diversified into stocks of various stocks and capitalization. These funds create exposure in the stock market. This is best for the people who are afraid of stock picking and find difficulty in deciding which fund should opt. And when they become pro in this investment market, then they can switch to over to pure cap funds.
*Mutual fund investments are subject to market risks. Please read the scheme information and other related documents carefully before investing.