- Just 2% of Brits pack the NHS-recommended amount of suncream
- 69% of British families of four need EIGHT more bottles than they packed
- It costs up to £17.45 for a 200ml bottle of sun lotion in Ibiza
- Much cheaper to buy in the UK before travelling abroad
A new survey from Holiday Hypermarket has revealed some startling statistics about Brits abroad.Not only do we not take enough sun cream with us on holiday, we then end up paying over the odds to buy more when we get out there. It means British holidaymakers end up spending up to £13 more per bottle, which means a family of four would shell out over £100 more than they need to.
What’s more, of the 2,000 people questioned, 25% said they take no suntan lotion at all with them on their holiday, and just 2% take the NHS-recommended* four bottles person for a week-long sunny holiday.
With the costs being significantly higher in many popular package-holiday destinations, British families are wasting money buying sun protection abroad, when it could be purchased at home for way less.
How much sun cream do we need?
The NHS recommends four bottles per person per week. That’s enough for two tablespoons of lotion applied five times a day. Almost 90% of respondents in the Holiday Hypermarket survey** said they take two or fewer.
How does buying abroad compare?
Post Office Holiday Costs Barometer*** says Britain is one of Europe’s cheapest countries to purchase suntan lotion – the average price for a 200ml of branded factor-15 sun cream is just £4.50.
In Ibiza, the average cost for the same product is a dazzling £17.45, while in Majorca it’s £13.15, and in Sliema, Malta, the typical price is £11.51.
For a family of two adults and two young children, who only take four bottles of sun lotion for a one-week holiday in Ibiza,that’s an extra £103 to buy eight more bottles during their break. That’s definitely going to leave Mum and Dad sore.
The table below shows the average cost of sun lotion in package holiday destinations across Europe, plus the extra cost of buying eight bottles in that destination compared to the UK.
|Location||One bottle: average cost for 200ml SPF15 branded sunscreen||Eight bottles: total cost of buying at holiday destination||Eight bottles: difference in cost compared to buying in UK|
|LISBON COAST, Portugal||£7.02||£56.16||£20.16|
|SUNNY BEACH, Bulgaria||£2.34||£18.72||-£17.28|
Craig Duncan of Holiday Hypermarket says: ‘Cost is one of the most important considerations for any holiday, yet Brits are underestimating the amount of sun cream they need and then wasting hundreds by stocking up abroad.
‘A British family can spend an eye-watering £200 to buy extra lotion for a two week holiday in Ibiza. That could easily cover a few delicious family meals, a room upgrade or new holiday clothes.
‘Buying enough sun cream at a supermarket in the UK is one of the most effective money-saving holiday hacks there is!’
See the infographic here:
The Value of Entrepreneurial Innovation to Convert Your Business Into a Brand
A common question that often pops up while starting a new business is:‘How much value will we place in turning this business into a brand?”If you are looking for ways to appeal to and reach out to several customers, then you need to find out the answer for thiscritical question.
The first step towards understanding the value of an entrepreneur to convert your business into a brand, is to understand the importance of branding. This process helps business owners to brand their products or services so that customers will remember them, and be attracted to buy from them again. Businesses have to be careful with this process, as it is often do-or-die in terms of retaining or losing their customers.
Branding takes time to accomplish because it requires a lot thought, effort and time from business owners. There are a few key elements to increase the value of converting your business into a brand. Leading entrepreneur Lewis Schenk has a unique strategy that is unseen in the current industry, which is integrating publication relations into branding and marketing strategies.
Who is Lewis Schenk?
Formerly an elite amateur/aspiring professional golfer, Lewis’s golfing dreams became more difficult when the covid-19 pandemic hit in January. With his plans put on hold without being able to play golf, he quickly pivoted with the help of one of his mentors. “I moved super quick when I knew the pandemic was about to hit. My plans got put on hold but I was fast to adapt” Lewis explains. Having journalism experience with projects he did in college in the USA, Lewis used his network to build his own agency, Boost Media Agency. Since then, he’s served over 150 clients, helping themto get featured in leading digital publications and become the most, known, liked & trusted in their industries.
Integrating PR & Branding
As a business owner, it is your job to ensure that you stand out in the market.You have to ensure that you will not waste precious advertising money in the start-up phases, by buildinga brand that has a high value to your audience – meaning more money and profits in the future. “As business owners, we cannot just jump into this process. It requires a lot of time, effort, guidance and money for this to be successful, and we have to be sure of our strategy before starting this process” Lewis explains. This is where Lewis shines, as he specializes in coming up with unique public relations strategies and ideas to ensure maximum growth for his clients.
A new business is a risky investment. There are many risks involved in setting up and running a new business, and one of these risks is the loss of your customers and losing your market value. A lack of strategy and experience is the new entrepreneur’s biggest downfall, as they spend all their money on pointless hacks and courses. Investing in public relations is the best form of advertising, as for one, its permanent. Rather than spend $200 on advertising that will run out on a week, spending $200 on a published article to a leading news site will yield results long term, as it remains permanently, meaning increased chances of more eyeballs seeing it over time. As a business owner, you must learn all you can about this process or consult with someone like Lewis who does, so that you know the value public relations to convert your business into a brand. With this knowledge and understanding, you can control your strategy, your business and your success.
Also,as business owners, we must use a strategic approach in our decision making. This strategic plan will help you to overlook the strengths and weaknesses of your business and how they can be turned around.A strategic approach also involves finding out what the strengths and weaknesses of your business are and implementing the appropriate changes to make your business more profitable. Evaluating your current business model to identify the strengths and weaknesses of it, can greatly improvethe company by making some tweaks and adjustments.
Ensuring that we don’t invest money and time in the wrong areas of our business, by shifting the focus towards branding and public relations in marketing strategies, will ensure far greater business success.A business without publicity has no potential for expansion. If you have no courage and time to take these steps for your own business, then you realize the value of hiring a professional entrepreneur such as Lewis Schenk, to convert your business into a brand.