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EXPOSED! THE TRUTHABOUT BRITS’ SUN-CREAM HABITS
- Just 2% of Brits pack the NHS-recommended amount of suncream
- 69% of British families of four need EIGHT more bottles than they packed
- It costs up to £17.45 for a 200ml bottle of sun lotion in Ibiza
- Much cheaper to buy in the UK before travelling abroad
A new survey from Holiday Hypermarket has revealed some startling statistics about Brits abroad.Not only do we not take enough sun cream with us on holiday, we then end up paying over the odds to buy more when we get out there. It means British holidaymakers end up spending up to £13 more per bottle, which means a family of four would shell out over £100 more than they need to.
What’s more, of the 2,000 people questioned, 25% said they take no suntan lotion at all with them on their holiday, and just 2% take the NHS-recommended* four bottles person for a week-long sunny holiday.
With the costs being significantly higher in many popular package-holiday destinations, British families are wasting money buying sun protection abroad, when it could be purchased at home for way less.
How much sun cream do we need?
The NHS recommends four bottles per person per week. That’s enough for two tablespoons of lotion applied five times a day. Almost 90% of respondents in the Holiday Hypermarket survey** said they take two or fewer.
How does buying abroad compare?
Post Office Holiday Costs Barometer*** says Britain is one of Europe’s cheapest countries to purchase suntan lotion – the average price for a 200ml of branded factor-15 sun cream is just £4.50.
In Ibiza, the average cost for the same product is a dazzling £17.45, while in Majorca it’s £13.15, and in Sliema, Malta, the typical price is £11.51.
For a family of two adults and two young children, who only take four bottles of sun lotion for a one-week holiday in Ibiza,that’s an extra £103 to buy eight more bottles during their break. That’s definitely going to leave Mum and Dad sore.
The table below shows the average cost of sun lotion in package holiday destinations across Europe, plus the extra cost of buying eight bottles in that destination compared to the UK.
| Location | One bottle: average cost for 200ml SPF15 branded sunscreen | Eight bottles: total cost of buying at holiday destination | Eight bottles: difference in cost compared to buying in UK |
| UK | £4.50 | £36 | n/a |
| IBIZA, Spain | £17.45 | £139.60 | £103.60 |
| HALKIDIKI, Greece | £13.15 | £105.20 | £69.20 |
| MAJORCA, Spain | £13.15 | £105.20 | £69.20 |
| LIMASSOL, Cyprus | £12.71 | £101.68 | £65.68 |
| ALICANTE, Spain | £12.28 | £98.24 | £62.24 |
| BENIDORM, Spain | £11.93 | £95.44 | £59.44 |
| SLIEMA, Malta | £11.51 | £92.08 | £56.08 |
| ZADAR, Croatia | £9.23 | £73.84 | £37.84 |
| POREC, Croatia | £7.29 | £58.32 | £22.32 |
| LISBON COAST, Portugal | £7.02 | £56.16 | £20.16 |
| MARMARIS, Turkey | £6.67 | £53.36 | £17.36 |
| CORFU, Greece | £6.31 | £50.48 | £14.48 |
| PAPHOS, Cyprus | £6.25 | £50.00 | £14.00 |
| CRETE, Greece | £6.14 | £49.12 | £13.12 |
| TORREMOLINOS, Spain | £4.82 | £38.56 | £2.56 |
| ALGARVE, Portugal | £3.94 | £31.52 | -£4.48 |
| SUNNY BEACH, Bulgaria | £2.34 | £18.72 | -£17.28 |
Craig Duncan of Holiday Hypermarket says: ‘Cost is one of the most important considerations for any holiday, yet Brits are underestimating the amount of sun cream they need and then wasting hundreds by stocking up abroad.
‘A British family can spend an eye-watering £200 to buy extra lotion for a two week holiday in Ibiza. That could easily cover a few delicious family meals, a room upgrade or new holiday clothes.
‘Buying enough sun cream at a supermarket in the UK is one of the most effective money-saving holiday hacks there is!’
See the infographic here:
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