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Game on: L'Oréal Men Expert partners with esports brand Fnatic – Cosmetics Business

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Brands will collaborate on a #PrepToPlay docu-series featuring Fnatic’s top gaming talents

L’Oréal Men Expert has become the latest personal care player to enter the world of competitive gaming.
The L’Oréal male grooming label is teaming up with esports performance brand Fnatic as its beauty and personal care partner.
The collaboration will see L’Oréal Men Expert’s branding appear on Fnatic’s team jerseys throughout the regular ‘season’ and major esports and gaming championships, including FIFA and the League of Legends World Championship.
The brands will also co-create a #PrepToPlay docu-series, involving Fnatic’s top gaming talents ahead of their biggest moments.
The series will share how skin and body products form a crucial part of gamers’ self-care routines, while providing a platform for its subjects to talk openly about their struggles and successes.
The content will be broadcast across Fnatic’s social channels, which reach more than 35 million fans, as well as L’Oréal Men Expert’s own channels.
“As the gaming industry continues to boom, we’re very excited about L’Oréal Men Expert’s partnership with Fnatic,” said Christine Nguyen, L’Oréal Men Expert’s Global Marketing Director.
“Tapping into this new world is an exciting way for the brand to democratise the best of skin and body care, and to introduce L’Oréal Men Expert to Gen Z and millennial gamers.
“This partnership will empower men to experience the strength that comes from prioritising self-care, instilling in them the confidence to look, feel and play better.”
“Self-care is incredibly important, particularly in e-sports, where pressure-cooker moments can define a team’s history or a player’s legacy,” added Sam Mathews, CEO of Fnatic.
“Here at Fnatic, we believe that looking after yourself is something to be celebrated.
“We’re incredibly proud to be partnering with L’Oréal Men Expert to help feed into our holistic approach to player performance, looking beyond the screen to see where we can help our players be at the top of their game.”
Recent months have seen personal care increasingly tap the consumer goldmine that is the gaming community.
In November, Unilever’s men’s fragrance brand Axe teamed up with leading gamers ahead of the League of Legends Grand Finals to prove the theory that its body sprays’ confidence-boosting properties can improve gaming performance by 0.1%.
Charlotte Tilbury, meanwhile, became a commercial partner of e-sports festival Girl Gamer last summer, following in the footsteps of the event’s previous beauty partners Sephora, Benefit Cosmetics and L’Occitane.
Names including NYX, Soap & Glory and e.l.f. have also explored the consumer crossover between cosmetics and the gaming industry.
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Realm Scans: Navigating the Uncharted Territories of Digital Discovery

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In the expansive landscape of digital exploration, there exists a realm where information becomes an adventure—Realm Scans. Beyond a mere scanning service, this digital haven is where curiosity converges with innovation, and the uncharted territories of digital discovery come to life. Join us as we embark on a journey to unravel the unique dynamics of Realm Scans, navigating through the realms where information is not just scanned but transformed into a digital odyssey.

“Digital Horizons: Exploring the Essence of Realm Scans” is not just a title; it’s an exploration into the multifaceted dimensions of a scanning service that transcends the mundane. This article is an invitation to delve into the layers of technological prowess, user-centric design, and the transformative impact that defines Realm Scans in the dynamic world of digital information.

At the core of Realm Scans lies a commitment to redefining how we interact with information. “Digital Horizons” delves into the innovative features and functionalities that make Realm Scans more than just a scanning service. It’s a digital gateway where documents become gateways to exploration, and information is a portal to new discoveries.

A standout feature is the user-centric approach that defines the Realm Scans experience. “Digital Horizons” explores how user interface design, accessibility, and intuitive navigation are seamlessly integrated to create an environment where users don’t just scan documents—they embark on a digital journey of discovery.

Realm Scans is not confined by the traditional boundaries of scanning; it is a catalyst for a digital revolution. “Digital Horizons” illustrates how Realm Scans empowers users to go beyond the expected, transforming the act of scanning into a dynamic and enriching experience that transcends conventional notions.

As we navigate through the digital horizons of Realm Scans, the article becomes a celebration of the fusion between technology and user experience. It is a recognition that in the world of digital services, there are realms where functionality meets innovation, and where information is a gateway to new digital frontiers.

“Digital Horizons: Exploring the Essence of Realm Scans” is not just an article; it’s an ode to the tech enthusiasts, the information seekers, and the digital explorers who recognize the profound impact of a scanning service that goes beyond the surface. It’s an acknowledgment that in the realms of digital discovery, Realm Scans stands as a beacon, inviting users to embrace the transformative power of information in the digital age.

As Realm Scans continues to redefine the digital scanning landscape, “Digital Horizons” invites us to appreciate the nuances of a service that transforms the ordinary into the extraordinary—an exploration where every scan is not just a document but a digital adventure waiting to be unfolded.

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