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Game on: L'Oréal Men Expert partners with esports brand Fnatic – Cosmetics Business



Brands will collaborate on a #PrepToPlay docu-series featuring Fnatic’s top gaming talents

L’Oréal Men Expert has become the latest personal care player to enter the world of competitive gaming.
The L’Oréal male grooming label is teaming up with esports performance brand Fnatic as its beauty and personal care partner.
The collaboration will see L’Oréal Men Expert’s branding appear on Fnatic’s team jerseys throughout the regular ‘season’ and major esports and gaming championships, including FIFA and the League of Legends World Championship.
The brands will also co-create a #PrepToPlay docu-series, involving Fnatic’s top gaming talents ahead of their biggest moments.
The series will share how skin and body products form a crucial part of gamers’ self-care routines, while providing a platform for its subjects to talk openly about their struggles and successes.
The content will be broadcast across Fnatic’s social channels, which reach more than 35 million fans, as well as L’Oréal Men Expert’s own channels.
“As the gaming industry continues to boom, we’re very excited about L’Oréal Men Expert’s partnership with Fnatic,” said Christine Nguyen, L’Oréal Men Expert’s Global Marketing Director.
“Tapping into this new world is an exciting way for the brand to democratise the best of skin and body care, and to introduce L’Oréal Men Expert to Gen Z and millennial gamers.
“This partnership will empower men to experience the strength that comes from prioritising self-care, instilling in them the confidence to look, feel and play better.”
“Self-care is incredibly important, particularly in e-sports, where pressure-cooker moments can define a team’s history or a player’s legacy,” added Sam Mathews, CEO of Fnatic.
“Here at Fnatic, we believe that looking after yourself is something to be celebrated.
“We’re incredibly proud to be partnering with L’Oréal Men Expert to help feed into our holistic approach to player performance, looking beyond the screen to see where we can help our players be at the top of their game.”
Recent months have seen personal care increasingly tap the consumer goldmine that is the gaming community.
In November, Unilever’s men’s fragrance brand Axe teamed up with leading gamers ahead of the League of Legends Grand Finals to prove the theory that its body sprays’ confidence-boosting properties can improve gaming performance by 0.1%.
Charlotte Tilbury, meanwhile, became a commercial partner of e-sports festival Girl Gamer last summer, following in the footsteps of the event’s previous beauty partners Sephora, Benefit Cosmetics and L’Occitane.
Names including NYX, Soap & Glory and e.l.f. have also explored the consumer crossover between cosmetics and the gaming industry.
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TOP 4 Essay Writing Services in the USA: 2023 Edition



essay writing services reddit

As an increasing number of students seek assistance with their academic assignments, the demand for reliable essay writing services continues to grow. With so many options available, it can be challenging to identify the best service providers. To help you make an informed decision, we have compiled a list of the top 4 essay writing services in the USA for 2023. These services have been carefully evaluated based on their reputation, quality of work, customer satisfaction, and affordability. Read on to discover the top essay writing services that can provide you with the support you need to excel in your academic journey.

essay writing services reddit

essay writing services reddit

What Makes a Great Essay Writing Service

Before delving into the top essay writing services reddit, it’s essential to understand the criteria we used to evaluate them. A great essay-writing service should possess the following qualities:

  • Quality of Work: The service should deliver well-researched, original, and high-quality essays that meet academic standards.
  • Professional Writers: The service should have a team of qualified writers with expertise in various subjects who can handle diverse topics.
  • Timely Delivery: The service should be reliable and capable of delivering essays within the given deadline.
  • Customer Support: The service should provide excellent customer support, ensuring effective communication throughout the writing process.
  • Affordability: The service should offer reasonable pricing plans that are affordable for students while maintaining the quality of work.

Now, let’s explore the top 4 essay writing services in the USA for 2023.

TOP 4 Essay Writing Services in the USA: 2023 Edition

2.1 EssayPro

EssayPro is a highly reputable essay writing service known for its commitment to quality and customer satisfaction. They have a diverse team of experienced writers who can handle a wide range of subjects. EssayPro offers a user-friendly platform, allowing students to place orders easily and track the progress of their essays. Their pricing is competitive, and they offer additional features such as plagiarism reports and unlimited revisions.

2.2 Grademiners

Grademiners is a popular choice among students due to its excellent track record and reliability. They have a team of highly skilled writers who are proficient in various academic disciplines. Grademiners ensures on-time delivery and provides 24/7 customer support to address any concerns. They also offer free revisions and a money-back guarantee, ensuring customer satisfaction.

2.3 Ultius

Ultius is known for its exceptional writing services and commitment to customer privacy and security. They have a rigorous writer selection process, ensuring that only qualified professionals handle the essays. Ultius offers a wide range of writing services, including essay writing, editing, and proofreading. They also provide a mobile app for convenient communication and order tracking.

2.4 EduBirdie

EduBirdie is a trusted essay writing service that offers a unique feature called “choose your own writer.” Students can browse through profiles and select a writer who matches their requirements. This personalized approach allows for effective collaboration and ensures that the final essay meets the student’s expectations. EduBirdie also provides 24/7 customer support and guarantees 100% original and plagiarism-free content.

How We Evaluated the Services

To evaluate the essay writing services, we considered several factors, including:

  • Reputation and reliability
  • Quality of work and adherence to academic standards
  • Customer reviews and satisfaction
  • Pricing and affordability
  • Additional features and guarantees
  • Customer support and communication

By carefully analyzing these aspects, we identified the top 4 essay writing services that offer outstanding support to students.


Choosing a reliable essay writing service is crucial for students seeking academic assistance. The top 4 essay writing services mentioned in this article – EssayPro, Grademiners, Ultius, and EduBirdie – have proven their worth in terms of quality, reliability, and customer satisfaction. Whether you need help with an essay, research paper, or any other academic assignment, these services can provide you with the support you need to succeed in your studies.

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