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Google Announces Search Redesign Using MUM Algorithm – Search Engine Journal

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Google announced a redesign of Google Search that introduces an intuitive way to explore topics and surface more content with MUM
Google announced that MUM will be integrated into some searches on Google Search. Google’s search results page is undergoing changes that will introduce new ways to discover and explore topics for certain searches.
This new way of searching expands on the old way of searching for answers and introduce a more intuitive way to explore topics.
Google will in the coming months guide users down topic paths in a redesigned search experience for some searches that will be more visual.
One of these changes is apparently already in search.
Earlier in 2021 Google introduced a new search algorithm that can search across languages and with images to find answers to complex questions.
This algorithm is called MUM, which is short for Multitask Unified Model.
The feature that Google is running with most is the ability to search with images instead of just text.
Google has already announced the integration of MUM into their Lens app in the coming months.
Related: Research Papers May Show What Google MUM Is
The MUM algorithm will be introduced into Google Search and it will bring dramatic changes to the whole idea of what search means.
Users currently search for answers. But this new way of searching will help users explore more complex tasks while also introducing an entirely different way of presenting answers, particularly with images.
The goal for these changes is to make searching more intuitive.
Google characterized this change as a redesign of search and that’s exactly what it is.
This new version of search takes three big steps away from the old ten blue links search engine.
Related: Google MUM is Coming to Lens
The “things to know” feature incorporates Google MUM to understand all the ways users explore a topic. Google provides the example of the keyword phrase, “acrylic painting.”
Google notes that there are over 350 topics associated to that keyword phrase.
The “things to know” feature will identify the most relevant or popular “paths” that users take in exploring that topic and surface more website content that relates to that.
So rather than waiting for users to conduct follow up searches, Google search will anticipate those related topics and surface the content.
This is how this new search feature works:
“For example, we can identify more than 350 topics related to acrylic painting, and help you find the right path to take.”
The second new feature is referred to as Topic Zoom. This feature allows a searcher to jump in and out of related topics.
A searcher can broaden the topic or zoom in to a more granular sub-topic.
The third new MUM feature is one that appears to be available now in Google Search.
Visual Exploration is a new way visual way to explore a topic.
This new feature will not show up for all searches.
It is restricted to searchers where the user intent is to find inspiration.
Google explains it like this:
“This new visual results page is designed for searches that are looking for inspiration, like “Halloween decorating ideas” or “indoor vertical garden ideas,” and you can try it today.”
These new ways of searching appear to be designed to help searchers discover more websites and more web pages on the web.
Rather than limit users to the ten blue links, Google is making it easier for searchers to explore topics on many more websites than the old ten blue links way.
This should be good news for publishers.
How do you SEO for this? I suspect that nothing is going to change on Google’s end as far as search optimization.
The traditional way of doing things where title tags and headings are used for dumping high traffic keywords in the Keyword-1, Keyword 2 style of SEO may have to be revisited, but that’s been the case for several years.
It may be useful to follow Google’s guidelines for titles and headings by using them to actually describe what the web page and the web page sections are about.
Making a web page easy to understand is one of the core attributes of good SEO.
How AI is Making Information More Useful
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Hi. I am Muhammad Mubeen Hassan. I am SEO Expat and Wordpress Websites Developer &  Blogger. 30 years old. I help entrepreneurs become go-to in their industry. And, I like helping the next one in line. You can follow my journey on my blog, for list Click Here If you need any post so you can email me on my this Email: mubeenh782@gmail.com  

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Realm Scans: Navigating the Uncharted Territories of Digital Discovery

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In the expansive landscape of digital exploration, there exists a realm where information becomes an adventure—Realm Scans. Beyond a mere scanning service, this digital haven is where curiosity converges with innovation, and the uncharted territories of digital discovery come to life. Join us as we embark on a journey to unravel the unique dynamics of Realm Scans, navigating through the realms where information is not just scanned but transformed into a digital odyssey.

“Digital Horizons: Exploring the Essence of Realm Scans” is not just a title; it’s an exploration into the multifaceted dimensions of a scanning service that transcends the mundane. This article is an invitation to delve into the layers of technological prowess, user-centric design, and the transformative impact that defines Realm Scans in the dynamic world of digital information.

At the core of Realm Scans lies a commitment to redefining how we interact with information. “Digital Horizons” delves into the innovative features and functionalities that make Realm Scans more than just a scanning service. It’s a digital gateway where documents become gateways to exploration, and information is a portal to new discoveries.

A standout feature is the user-centric approach that defines the Realm Scans experience. “Digital Horizons” explores how user interface design, accessibility, and intuitive navigation are seamlessly integrated to create an environment where users don’t just scan documents—they embark on a digital journey of discovery.

Realm Scans is not confined by the traditional boundaries of scanning; it is a catalyst for a digital revolution. “Digital Horizons” illustrates how Realm Scans empowers users to go beyond the expected, transforming the act of scanning into a dynamic and enriching experience that transcends conventional notions.

As we navigate through the digital horizons of Realm Scans, the article becomes a celebration of the fusion between technology and user experience. It is a recognition that in the world of digital services, there are realms where functionality meets innovation, and where information is a gateway to new digital frontiers.

“Digital Horizons: Exploring the Essence of Realm Scans” is not just an article; it’s an ode to the tech enthusiasts, the information seekers, and the digital explorers who recognize the profound impact of a scanning service that goes beyond the surface. It’s an acknowledgment that in the realms of digital discovery, Realm Scans stands as a beacon, inviting users to embrace the transformative power of information in the digital age.

As Realm Scans continues to redefine the digital scanning landscape, “Digital Horizons” invites us to appreciate the nuances of a service that transforms the ordinary into the extraordinary—an exploration where every scan is not just a document but a digital adventure waiting to be unfolded.

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