Google app is seen on a smartphone in this illustration taken, July 13, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
BRUSSELS, Oct 7 (Reuters) – DuckDuckGo and three other search engine rivals to Google on Thursday urged EU lawmakers to take action against the Alphabet (GOOGL.O) unit via new tech rules, saying they have yet to see positive results from an antitrust ruling against Google.
The European Commission in 2018 levied a record 4.24- billion-euro ($5 billion) fine on Google for unfairly using Android to cement the dominance of its search engine and ordered it to ensure a level playing field for rivals.
Google subsequently made changes and four months ago said it would let rivals compete for free to be the default search engines on Android devices in Europe.
U.S. search engine DuckDuckGo, Germany's Ecosia and French peers Qwant and Lilo said lawmakers should use tech rules drafted by EU antitrust chief Margrethe Vestager called the Digital Markets Act (DMA) to ensure competition.
"Despite recent changes, we do not believe it will move market share significantly due to its persisting limitations," they said in a joint letter to European Parliament lawmakers.
They said a preference menu that let users choose their search default when setting up an Android device is not available on Chrome desktop or on other operating systems, and that it is only shown once to users.
"The DMA should enshrine in law a requirement for a search engine preference menu that would effectively ban Google from acquiring default search access points of the operating systems and the browsers of gatekeepers," they said.
The DMA may come into force in 2023 once it gets the green light from EU lawmakers and EU countries.
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The Rise of Online Businesses: A Comprehensive Guide to Success
In a world increasingly connected through the internet, the possibilities for starting and growing online businesses have expanded exponentially. Whether you’re looking to escape the traditional nine-to-five grind, want to tap into a global market, or are simply passionate about a niche interest, launching an online business is a promising venture. In this comprehensive guide, we’ll explore the key steps to success in the dynamic world of online entrepreneurship.
1. Choose Your Niche
The first crucial step in starting an online business is selecting the right niche. Identify your passions, expertise, and market demand. Research the competition and look for gaps that your business can fill. A well-defined niche will help you target the right audience and stand out in the crowded online marketplace.
2. Develop a Business Plan
Just like traditional businesses, online ventures require a solid business plan. Your plan should outline your business goals, strategies, financial projections, and marketing tactics. It’s a roadmap that will keep you focused and serve as a valuable reference point as your business grows.
3. Legal Structure and Registration
Choose a legal structure for your online business, such as a sole proprietorship, LLC, or corporation. Register your business with the necessary authorities and obtain any required licenses or permits. This step is vital to ensure your business operates legally and efficiently.
4. Website Development
Your website is the heart of your online business. Create a professional, user-friendly website that reflects your brand and offers a seamless customer experience browse around this site. Ensure your site is mobile-responsive and optimized for search engines (SEO) to maximize your online visibility.
5. Branding and Identity
Build a strong brand identity that differentiates your online business. This includes designing a captivating logo, crafting a unique value proposition, and maintaining a consistent visual style and tone across all your online platforms.
6. E-Commerce and Payment Solutions
If your online business involves selling products or services, choose a reliable e-commerce platform and payment gateway. Offer various payment options to cater to your customers’ preferences and ensure secure transactions.
7. Content Creation
High-quality content is key to attracting and engaging your target audience. Develop a content strategy that includes blog posts, videos, and other relevant content that provides value to your audience. Consistent and relevant content can drive traffic and establish your authority in your niche.
8. Digital Marketing
Promote your online business through various digital marketing channels. These may include social media marketing, email marketing, pay-per-click advertising, and search engine optimization. Tailor your marketing efforts to reach your specific target audience.
9. Customer Service
Deliver excellent customer service to build trust and loyalty. Respond promptly to inquiries, resolve issues, and seek feedback to continually improve your products or services. Happy customers are more likely to become repeat buyers and refer others.
10. Data Analysis and Adaptation
Regularly monitor your online business’s performance through analytics tools. Analyze the data to make informed decisions and adapt your strategies accordingly. The online landscape evolves quickly, so staying agile and open to change is essential.
11. Legal and Tax Compliance
Stay informed about legal and tax obligations relevant to your online business. Compliance is vital to avoid legal issues and financial penalties. Consider consulting with a professional accountant or attorney to navigate the complexities of online business regulations and taxation.
12. Scale and Diversify
Once your online business is thriving, explore opportunities for growth. This might involve expanding your product or service range, reaching new markets, or diversifying your income streams. Continual innovation is key to long-term success.
In conclusion, the world of online businesses offers endless possibilities for aspiring entrepreneurs. By following these essential steps, you can increase your chances of creating a successful online venture. Remember that persistence, adaptability, and a commitment to providing value to your audience are fundamental qualities of a thriving online business owner.
The internet has revolutionized the way we do business. If you have a unique idea, a passion, or a solution to a problem, there’s never been a better time to start your online business. So, why wait? Take the plunge and embark on your journey to online business success today.