January 29, 2021 21:34 ET | Source: Qamar Zaman Qamar Zaman
Dallas, Jan. 29, 2021 (GLOBE NEWSWIRE) — Until now, the SEO community is still speculating about the broad core algorithm update rolled out by Google on the 3rd of December last year. The search giant called it the December 2020 Core Update. I wrote an article about it over two weeks ago and talked about AI and Google BERT. But what does Google do when they roll out a core update?
Why Google Keeps Rolling Out Core Updates?
Google rolls out core updates several times a year when they implement significant changes to their search algorithms and systems. They do this to ensure that what they returned to their users’ search queries is relevant and authoritative content.
According to the search giant, unlike other algorithm updates, they always confirm if they roll out broad core updates because these changes usually brought widely notable effects such as drop or rise in website traffic.
Impact of the December 2020 Core Update
Search Engine Land reported that this recent broad core update had significantly impacted affected sites based on RankRanger, SEMRush, SearchMetrics, and Sistrix data. The report mentioned some big websites got a spike increase in traffic, and there are those with significant losses. Check out this comparison between May 2020 Google Core Update and December 2020 Core Update by SearchMetrics.
Credit: Search Engine Land
On the other hand, an independent publisher reported that the December 2020 Core Update doesn’t affect much of his fellow independent publishers and bloggers’ website traffic. He even concluded that those large sites that were badly hit are those with content that lacks life and personality. I guess what he meant by this is that those websites are too robotic, have no personal touch, and give the impression that their content is mass-produced somewhere.
Putting all the data and experts’ observations together, one can conclude that the December 2020 Core Update negatively impacted some big websites with content that lacks relevance and authority.
If you are among those websites that got hit by the December 2020 Core Update, here are some quick tips on how to recover your traffic.
Top Ways to Recover If Your Website Got Hit by the December 2020 Core Update
When a broad core update gets rolled out, there are indeed some winners and losers. For those websites that lose traffic, here are practical tips to help you bounce back.
1. Update your old web pages
Broad core updates are mainly about Google updating their system on how they assess content. If you see a significant drop in your traffic, especially on your web pages that haven’t been updated for a year or two, then it’s time you evaluate your content and update them.
For example, you own a law firm website with pages about a particular law amendment and haven’t revamped those pages with the latest updates about the topic. For sure, your traffic will take a nosedive when a broad core update gets rolled out.
2. Keep on producing new content regularly
This is where blogging and regular press release distribution come in. Google loves fresh content. Maintaining a blog about your business or industry’s relevant topics keeps your website getting indexed by search engines.
Regular press release publication on high authority news websites is also another way of getting your content out there. This also helps you reach other target audiences your website cannot reach.
3. Keep on improving your content
There are many ways to improve your website content aside from writing long-form articles and comprehensive analysis about a particular topic. Putting videos, infographics, and even snippets of your social media posts can humanize your content and make it more relevant.
Live videos and even uploading TikTok on some of your blog posts tell search engine bots that your web page is managed by real human beings and is not mass-produced.
4. Evaluate your link profile
This is probably a piece of redundant advice, but this doesn’t get old as links are still part of Google Page Rank factors. If a core update negatively impacts your website, evaluate the webpages you link back to and those that link back to you. Remove everything that comes from spammy portals or those with shady content.
Applying all these practical tips can help you recover your traffic the next time Google will roll out another broad core update.
The December 2020 Core Update is a wake-up call for marketers and website owners to take content quality and relevance to the next level. It’s high time for those that got hit badly to re-evaluate their content marketing strategy and how they incorporate SEO into their overall digital marketing plan from now on.
With Google keeping on innovating its algorithm to assess content quality, it is logical that we should also keep on leveling up the quality of content we publish. Blogging, press release distribution, infographics, live videos, long-form articles, and podcasts, for example, can help search engines distinguish which content is crappy and which ones are authentic.
SEO Analyst Qamar Zaman
Sources & References:
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TOP 4 Essay Writing Services in the USA: 2023 Edition
As an increasing number of students seek assistance with their academic assignments, the demand for reliable essay writing services continues to grow. With so many options available, it can be challenging to identify the best service providers. To help you make an informed decision, we have compiled a list of the top 4 essay writing services in the USA for 2023. These services have been carefully evaluated based on their reputation, quality of work, customer satisfaction, and affordability. Read on to discover the top essay writing services that can provide you with the support you need to excel in your academic journey.
What Makes a Great Essay Writing Service
Before delving into the top essay writing services reddit, it’s essential to understand the criteria we used to evaluate them. A great essay-writing service should possess the following qualities:
- Quality of Work: The service should deliver well-researched, original, and high-quality essays that meet academic standards.
- Professional Writers: The service should have a team of qualified writers with expertise in various subjects who can handle diverse topics.
- Timely Delivery: The service should be reliable and capable of delivering essays within the given deadline.
- Customer Support: The service should provide excellent customer support, ensuring effective communication throughout the writing process.
- Affordability: The service should offer reasonable pricing plans that are affordable for students while maintaining the quality of work.
Now, let’s explore the top 4 essay writing services in the USA for 2023.
TOP 4 Essay Writing Services in the USA: 2023 Edition
EssayPro is a highly reputable essay writing service known for its commitment to quality and customer satisfaction. They have a diverse team of experienced writers who can handle a wide range of subjects. EssayPro offers a user-friendly platform, allowing students to place orders easily and track the progress of their essays. Their pricing is competitive, and they offer additional features such as plagiarism reports and unlimited revisions.
Grademiners is a popular choice among students due to its excellent track record and reliability. They have a team of highly skilled writers who are proficient in various academic disciplines. Grademiners ensures on-time delivery and provides 24/7 customer support to address any concerns. They also offer free revisions and a money-back guarantee, ensuring customer satisfaction.
Ultius is known for its exceptional writing services and commitment to customer privacy and security. They have a rigorous writer selection process, ensuring that only qualified professionals handle the essays. Ultius offers a wide range of writing services, including essay writing, editing, and proofreading. They also provide a mobile app for convenient communication and order tracking.
EduBirdie is a trusted essay writing service that offers a unique feature called “choose your own writer.” Students can browse through profiles and select a writer who matches their requirements. This personalized approach allows for effective collaboration and ensures that the final essay meets the student’s expectations. EduBirdie also provides 24/7 customer support and guarantees 100% original and plagiarism-free content.
How We Evaluated the Services
To evaluate the essay writing services, we considered several factors, including:
- Reputation and reliability
- Quality of work and adherence to academic standards
- Customer reviews and satisfaction
- Pricing and affordability
- Additional features and guarantees
- Customer support and communication
By carefully analyzing these aspects, we identified the top 4 essay writing services that offer outstanding support to students.
Choosing a reliable essay writing service is crucial for students seeking academic assistance. The top 4 essay writing services mentioned in this article – EssayPro, Grademiners, Ultius, and EduBirdie – have proven their worth in terms of quality, reliability, and customer satisfaction. Whether you need help with an essay, research paper, or any other academic assignment, these services can provide you with the support you need to succeed in your studies.