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How to organise your online content

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You’ve decided to embark on a content strategy – that’s a smart move, because it’s one of the most powerful and cost-effective digital marketing strategies. But now the hard work starts. Whether it’s just you producing and promoting content, or whether you lead a team of writers, keeping track can be tricky. If you’re not organised, you’ll quickly lose track of what you’ve released and what you haven’t, and what was successful and what wasn’t. This can be multiplied several times if your team is large.

Here we’ll take a look at some of the best ways to keep your content machine well oiled and organised – and ensure your five-star strategy has the best chance of success.

Create a content calendar

The first thing to do is create a content calendar. It should detail what you intend to write and when, as well as where you plan to publish the content. It sets out your strategy as actual concrete content, with deadlines to sharpen the mind and ensure you get things done. Undelivered content is worthless.

An effective strategy to help make things easier is to divide your calendar into content themes. Rather than flitting from topic to topic, this helps you delve deeper into particular subjects and reduce the time needed on research. The culmination of each theme can be an in-depth white paper you offer as a download in exchange for contact details to build your email list.

Depending on your strategy, you’ll also need to make sure you have a good balance between on- and off-site content – content calendars are the ideal way to ensure this.

Finding the right project management tools

There are a plethora of content project management tools (not to be confused with content management systems) out there, with a host of features. The hard part is choosing the right one – this image from Curata demonstrates just how complex the landscape is.

You need to set out what you want to achieve and the level of collaboration and workflow management you need. Chad Harwood-Jones, Managing Director of content marketing agency WooContent, says: ‘It’s ultimately about finding the right tool for your business. Recommendations help, but the most important thing is to define your objectives first then select the provider that can best help you achieve them.’

If you’re unsure, or just want to get going quickly, Google Drive is a great place to start. Google’s G Suite contains software to create documents, spreadsheets, presentations and more – all of the systems can be used collaboratively with everyone editing the same documents. Personal accounts are free, and business accounts can be more cost effective than more expensive alternatives.

Set the standard with templates

While you don’t just want to produce cookie-cutter content, using templates to promote consistency can save hours in edits and re-edits. By creating a template with the correct formatting, sub-headings and images, you’ll ensure your writers and collaborators are more likely to get the required results first time. Make sure people know how much they need to take the templates as gospel and how much they can use their creative licence.

Create toolkits, checklists and brand guidelines 

Another way to ensure cohesion between all content producers is to create documents that detail your identity and standards. Your brand guidelines should detail your company’s personality, writing style and visual identity, so will help new collaborators to produce content that meets your specifications.

This can then be extended to toolkits and checklists you can use for more detailed instructions on each channel, such as a blog-writing checklist or video-marketing toolkit.

Reporting on your success

A measure not to be overlooked, reporting on your success (or not) is crucial to learning and optimising your activity going forwards. If a piece of content is successful, great. Evaluate how successful it was, analyse why and replicate it. Maybe you could repurpose it into other formats?

If it didn’t work, pick yourself up, dust yourself off and make sure you don’t repeat the same mistakes! Effective measurement and reporting is the only way you’ll know what’s working and what isn’t.

Although it’s not the most exciting part of content marketing, without effective organisation, your content strategy is doomed to fail before you’ve even begun. Putting the time in to produce effective processes before delving headlong into content production will reap rewards in the long run.

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Business

GROMMET, ROD POCKET, OR BACK TAB CURTAINS? WHAT SHOULD I USE

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There are many curtain styles to choose from that can affect the decor and feel of a space, including classic, modern, casual, or traditional. A curtain’s class, when combined with its color, pattern, and texture, creates a mood that reflects your decorative style.

Three simple options for hanging curtains include a grommet, rod pocket, and back tab. Each style can be customized to create a unique look. These are the three most popular types of curtain headers.

Rod Pocket Curtains

Rod pocket curtains are also known as pole top or casement drapery. The rod can slip through the casing by being sewn to the back of the curtain panel. Panes can be gathered around the rod for a soft, clean look with straight lines. The curtain can be attached to the rod without any hardware. When the curtain is closed, a small amount of the rod will be visible at each end.

With layered window covers, rod pocket curtains are a great choice. When the curtain is opened, valences can be hung above it to hide the rod. You can mount sheers under the main panels. French doors and sidelights are common places for casement curtains. Rods slide through the casements at the top or bottom of the boards, so the curtains can be attached to the window’s top or bottom. This window treatment is often made with sheers. It provides privacy and allows light through.

Finials are the ends of curtain rods that match the curtain’s color, style, or pattern. You can reduce the appearance of hardware by using glass, crystal, or acrylic finials. These materials reflect light rather than drawing the eye to the end caps.

Attach curtain rings or pin-hooks to the back panel of rod pocket curtains to make them more custom. The calls are placed evenly, so the draperies don’t affect the material’s fall and gather. Because the material cannot slide along the rod, rod pocket curtains can be more difficult to open and close. Adjusting curtains is easier with pin hooks or rings. Use pins or rings to change curtains.

Back Tab Curtains

Back tab curtains are a great option for a more tailored look that doesn’t require pins or clips. Hidden tab curtains are also known as back tab curtains. They have loops or tabs sewn to the back of the curtain header. The check is hidden behind the rod so the rod can slip through it. This creates the illusion that the curtain is floating in space, giving it a clean, elegant look. Without any hardware, the curtains form pleats above each rod tab. The curtain’s top rises above the rod, giving it a clean edge.

Back tab curtains can be used if you don’t need to open or close the drapes often. Tabs may be difficult to slip over the pole because the fabric rests directly upon the rod. Flat rods are better than round ones for keeping the wrinkles and tabs straight. Flat rods allow for a smoother fall and crisper pleats because the charges are flush against the flat rod.

If you wish to make the curtains more appealing, you can attach clips or rings to the tabs. Calls can also increase in length. To add a few inches to your curtain, attach rings to its top to reduce it to the desired size. This allows you to use standard curtains without alteration. This technique also improves the appearance of puddling (or the pooling or fabric on the floor).

Hidden tab curtains distribute weight without sagging and support heavier fabrics. You can also use back tab headers with lighter materials. The rod can show through sheer fabrics, which may affect the illusion of the curtain suspended in the air. Because the title is visible, back tabs are great for curtains with lace and other decorative trim. Rings and clips may hide or pinch a portion of the edge.

Grommet Top Curtains

Grommet top curtains are a great choice for modern and trendy decor. Grommet curtains are also known as eyelet curtains. They use rings embedded in their headers to guide the curtain pole. Because of their rigidity, grommets can form well-defined and even wrinkles. Grommet top curtains are better for stiff materials. They give the fabric a crisp look and allow it to fall. Grommet rings enable panels to slide over the rod easily because of their smooth finish. As you use the curtain over time, grommets add strength.

Grommets can be made from many materials, adding to the curtain’s beauty. Popular metallic finishes include silver, brass, nickel, and bronze. There are many options for plastic grommets. You can match grommet colors with curtain fabric or create multicolored and patterned grommets for a unique design. Grommet openings can be as small as 3/8 inches up to 1-9/16 inches. This allows you to play with size and color to create a unique look.

Grommet drapery headers show the rod in contrast to casement or back tab curtains, which don’t display it. When choosing curtains, pair them with rods that complement the overall design of your window treatment. Grommet top curtains can be paired with wood, brass, and acrylic rods. The variations in shape can be influenced by varying the rod width and the grommet openings.

Consider how curtains will improve the space when you are shopping for curtains. You can combine curtain panels’ heaviness, color, pattern, and fullness. Remember how header styles affect mood and atmosphere. Combine your panels with finials, rods, and other curtain hardware to create an individual look.

There are many curtain styles to choose from that can affect the decor and feel of a space, including classic, modern, casual, or traditional. A curtain’s class, when combined with its color, pattern, and texture, creates a mood that reflects your decorative style.

Three simple options for hanging curtains include a grommet, rod pocket, and back tab. Each style can be customized to create a unique look. These are the three most popular types of curtain headers.

Rod Pocket Curtains

Rod pocket curtains are also known as pole tops or casement drapes. They are a classic and elegant way to hang drapery. The rod can slip through the casing by being sewn to the back of the curtain panel. For a soft, clean look, panels are gathered on the rod with gathers. The curtain can be attached to the rod without any hardware. When the curtain is closed, a small amount of the rod will be visible at each end.

With layered window covers, rod pocket curtains are a great choice. When the curtain is opened, valences can be hung above it to hide the rod. You can mount sheers under the main panels. French doors and sidelights are common places for casement curtains. Rods slide through the casements at the top or bottom of the boards, so the curtains can be attached to the window’s top or bottom. This window treatment is often made with sheers. It provides privacy and allows light through.

Finials are the ends of curtain rods that match the curtain’s color, style, or pattern. You can reduce the appearance of hardware by using glass, crystal, or acrylic finials. These materials reflect light rather than drawing the eye to the end caps.

Attach curtain rings or pin-hooks to the panel at the pocket’s back to create rod pocket curtains. The calls are placed evenly, so the draperies don’t affect the material’s fall and gather. Because the material cannot slide along the rod, rod pocket curtains can be more difficult to open and close. Adjusting curtains is easier with pin hooks or rings. Use pins or rings to change curtains.

Back Tab Curtains

Back tab curtains are a great option for a more tailored look that doesn’t require pins or clips. Hidden tab curtains are also known as back tab curtains. They have loops or tabs that are sewn to the curtain header. The account is hidden behind the rod so the rod can slip through it. This creates the illusion that the curtain is floating in space, giving it a clean, elegant look. Without any hardware, the curtains form pleats above each rod tab. The curtain’s top rises above the rod, giving it a clean edge.

Back tab curtains can be used if you don’t need to open or close the drapes often. It may be difficult for tabs to slide over the pole because the fabric rests directly upon the rod. Flat rods are better than round ones for keeping the wrinkles and tabs straight. Flat rods allow for a smoother fall and crisper pleats because the charges are flush against the flat rod.

If you wish to make the curtains more appealing, you can attach clips or rings to the tabs. Calls can also increase in length. To add a few inches to your curtain, attach rings to its top to reduce it to the desired size. This allows you to use standard curtains without alteration. This technique also improves the appearance of puddling (or the pooling or fabric on the floor).

Hidden tab curtains distribute weight without sagging and support heavier fabrics. You can also use back tab headers with lighter materials. The rod can show through sheer fabrics, which may affect the illusion of the curtain suspended in the air. Because the entire title is visible, back tabs are great for curtains with lace and other decorative trim. Rings and clips, on the other hand, may hide or pinch a portion of the trim.

Grommet Top Curtains

Grommet top curtains are a great choice for modern and trendy decor. Grommet curtains are also known as eyelet curtains. They use rings embedded in their headers to guide the curtain pole. Because of their rigidity, grommets can form pleats that are well-defined and even. Grommet top curtains are better for stiff materials. They give the fabric a crisp look and allow it to fall. Grommet rings allow panels to slide over the rod easily because of their smooth finish. As you use the material over time, grommets add strength to your curtain.

Grommets can be made from many materials and add to the beauty of the curtain. Popular metallic finishes include silver, brass, nickel, and bronze. There are many options for plastic grommets. For a unique design, you can match grommet colors with curtain fabric or create multicolored and patterned grommets. Grommet openings can be as small as 3/8 inches up to 1-9/16 inches. This allows you to play with both size and color to create a unique look.

Grommet drapery headers show the rod in contrast to casement or back tab curtains, which don’t display it. When choosing curtains, make sure you pair them with rods that complement the overall design of your window treatment. Grommet top curtains can be paired with rods made of wood, brass, and acrylic. The variations in shape can be influenced by varying the rod width and the grommet opening size.

Consider how curtains will improve the space when you are shopping for curtains. You can combine the heaviness, color, pattern, and fullness of curtain panels. Remember how header styles affect mood and atmosphere. To create an individual look, combine your panels with finials, rods, and other curtain hardware.

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