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How to organise your online content

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You’ve decided to embark on a content strategy – that’s a smart move, because it’s one of the most powerful and cost-effective digital marketing strategies. But now the hard work starts. Whether it’s just you producing and promoting content, or whether you lead a team of writers, keeping track can be tricky. If you’re not organised, you’ll quickly lose track of what you’ve released and what you haven’t, and what was successful and what wasn’t. This can be multiplied several times if your team is large.

Here we’ll take a look at some of the best ways to keep your content machine well oiled and organised – and ensure your five-star strategy has the best chance of success.

Create a content calendar

The first thing to do is create a content calendar. It should detail what you intend to write and when, as well as where you plan to publish the content. It sets out your strategy as actual concrete content, with deadlines to sharpen the mind and ensure you get things done. Undelivered content is worthless.

An effective strategy to help make things easier is to divide your calendar into content themes. Rather than flitting from topic to topic, this helps you delve deeper into particular subjects and reduce the time needed on research. The culmination of each theme can be an in-depth white paper you offer as a download in exchange for contact details to build your email list.

Depending on your strategy, you’ll also need to make sure you have a good balance between on- and off-site content – content calendars are the ideal way to ensure this.

Finding the right project management tools

There are a plethora of content project management tools (not to be confused with content management systems) out there, with a host of features. The hard part is choosing the right one – this image from Curata demonstrates just how complex the landscape is.

You need to set out what you want to achieve and the level of collaboration and workflow management you need. Chad Harwood-Jones, Managing Director of content marketing agency WooContent, says: ‘It’s ultimately about finding the right tool for your business. Recommendations help, but the most important thing is to define your objectives first then select the provider that can best help you achieve them.’

If you’re unsure, or just want to get going quickly, Google Drive is a great place to start. Google’s G Suite contains software to create documents, spreadsheets, presentations and more – all of the systems can be used collaboratively with everyone editing the same documents. Personal accounts are free, and business accounts can be more cost effective than more expensive alternatives.

Set the standard with templates

While you don’t just want to produce cookie-cutter content, using templates to promote consistency can save hours in edits and re-edits. By creating a template with the correct formatting, sub-headings and images, you’ll ensure your writers and collaborators are more likely to get the required results first time. Make sure people know how much they need to take the templates as gospel and how much they can use their creative licence.

Create toolkits, checklists and brand guidelines 

Another way to ensure cohesion between all content producers is to create documents that detail your identity and standards. Your brand guidelines should detail your company’s personality, writing style and visual identity, so will help new collaborators to produce content that meets your specifications.

This can then be extended to toolkits and checklists you can use for more detailed instructions on each channel, such as a blog-writing checklist or video-marketing toolkit.

Reporting on your success

A measure not to be overlooked, reporting on your success (or not) is crucial to learning and optimising your activity going forwards. If a piece of content is successful, great. Evaluate how successful it was, analyse why and replicate it. Maybe you could repurpose it into other formats?

If it didn’t work, pick yourself up, dust yourself off and make sure you don’t repeat the same mistakes! Effective measurement and reporting is the only way you’ll know what’s working and what isn’t.

Although it’s not the most exciting part of content marketing, without effective organisation, your content strategy is doomed to fail before you’ve even begun. Putting the time in to produce effective processes before delving headlong into content production will reap rewards in the long run.

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Business

Top 5 Best Facebook Video Downloader for Android.

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You can download videos from Facebook with different video downloaders. You can use a computer or laptop to download the video. All you have to do is enter the link, which will download. A robust Facebook video downloader is required for android phones and tablets.

You will also find many Facebook video downloading apps for Android devices, just like you can download Facebook videos to your desktop computer or laptop. The video downloader android will allow you to instantly download any Facebook video from your Android smartphone or tablet.

This Facebook guide will share the top and most downloaded Facebook video downloaders for Android.

Top 5 Android Facebook Video Downloaders

You can download any Facebook video using some Facebook video downloader apps. This guide is for those searching the internet for “how to download Facebook video on android” or “what’s the best Facebook video downloader to download Facebook videos”.

Let’s look at these top 5 best Facebook video downloaders for Android and reap the benefits of a free download of Facebook video.

(1) MyVideoDownloader for Facebook

MyVideodownloader for Facebook makes it easy to download Facebook videos. This android video downloader is compatible with all android smartphones and tablets. The best quality video downloads will be available because Myvideodownlaoder for Facebook can download all videos high definition.

Just download the MyVideoDownloader app for Android and log in to Facebook. After logging in, you can download any video you wish to save to your phone.

(2) Video Downloader for Facebook

This is an android video downloader that’s free. With a Video downloader for Facebook, you can instantly download all the videos that you want. The video downloader for Android is easy to use.

This app allows you to download videos uploaded by you and those that have been tagged and uploaded by friends. This app also has a section for funny and crazy videos you can download to your mobile phone.

(3) VideoDownloader for Facebook

video downloader is an android video downloader that can also play Facebook videos. This app allows you to view all videos in your profile and then download them. You can search for a video using the keywords you use. Videos posted to Facebook pages and groups can be downloaded.

This video downloader also allows you to upload videos to Facebook. You can download the Facebook video downloader for free from Google Play Store.

(4) Video Download to Facebook

Video Download for Facebook has over 100 000 downloads. This app will show you how to download Facebook videos to your android phone. Video downloader saves all videos from Facebook to its servers. Then you can download them to your phone at the fastest possible downloading speeds.

The Video Download for the Facebook app has an attractive interface that makes it easy to use. Just add the URL to the video and click the Download button.

(5) Video Downloader

Video Downloader by fnxApps is last but not least. Download Facebook video downloader free of cost from the Google Play Store. The video downloader works in the same way as other video downloaders. Just one click is all it takes to download the Facebook videos.

All videos downloaded with this downloader are saved directly to the SD card. Using the sharing options, you can share the videos you have downloaded with friends.

Conclusion

These are the top five Facebook video downloaders to download Facebook videos to your Android tablet or smartphone. You don’t need to use your laptop or computer to download your favourite videos from Facebook.

Many other android apps can be used to download videos from Facebook. Please let us know if you have any suggestions.

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