You’ve decided to embark on a content strategy – that’s a smart move, because it’s one of the most powerful and cost-effective digital marketing strategies. But now the hard work starts. Whether it’s just you producing and promoting content, or whether you lead a team of writers, keeping track can be tricky. If you’re not organised, you’ll quickly lose track of what you’ve released and what you haven’t, and what was successful and what wasn’t. This can be multiplied several times if your team is large.
Here we’ll take a look at some of the best ways to keep your content machine well oiled and organised – and ensure your five-star strategy has the best chance of success.
Create a content calendar
The first thing to do is create a content calendar. It should detail what you intend to write and when, as well as where you plan to publish the content. It sets out your strategy as actual concrete content, with deadlines to sharpen the mind and ensure you get things done. Undelivered content is worthless.
An effective strategy to help make things easier is to divide your calendar into content themes. Rather than flitting from topic to topic, this helps you delve deeper into particular subjects and reduce the time needed on research. The culmination of each theme can be an in-depth white paper you offer as a download in exchange for contact details to build your email list.
Depending on your strategy, you’ll also need to make sure you have a good balance between on- and off-site content – content calendars are the ideal way to ensure this.
Finding the right project management tools
There are a plethora of content project management tools (not to be confused with content management systems) out there, with a host of features. The hard part is choosing the right one – this image from Curata demonstrates just how complex the landscape is.
You need to set out what you want to achieve and the level of collaboration and workflow management you need. Chad Harwood-Jones, Managing Director of content marketing agency WooContent, says: ‘It’s ultimately about finding the right tool for your business. Recommendations help, but the most important thing is to define your objectives first then select the provider that can best help you achieve them.’
If you’re unsure, or just want to get going quickly, Google Drive is a great place to start. Google’s G Suite contains software to create documents, spreadsheets, presentations and more – all of the systems can be used collaboratively with everyone editing the same documents. Personal accounts are free, and business accounts can be more cost effective than more expensive alternatives.
Set the standard with templates
While you don’t just want to produce cookie-cutter content, using templates to promote consistency can save hours in edits and re-edits. By creating a template with the correct formatting, sub-headings and images, you’ll ensure your writers and collaborators are more likely to get the required results first time. Make sure people know how much they need to take the templates as gospel and how much they can use their creative licence.
Create toolkits, checklists and brand guidelines
Another way to ensure cohesion between all content producers is to create documents that detail your identity and standards. Your brand guidelines should detail your company’s personality, writing style and visual identity, so will help new collaborators to produce content that meets your specifications.
This can then be extended to toolkits and checklists you can use for more detailed instructions on each channel, such as a blog-writing checklist or video-marketing toolkit.
Reporting on your success
A measure not to be overlooked, reporting on your success (or not) is crucial to learning and optimising your activity going forwards. If a piece of content is successful, great. Evaluate how successful it was, analyse why and replicate it. Maybe you could repurpose it into other formats?
If it didn’t work, pick yourself up, dust yourself off and make sure you don’t repeat the same mistakes! Effective measurement and reporting is the only way you’ll know what’s working and what isn’t.
Although it’s not the most exciting part of content marketing, without effective organisation, your content strategy is doomed to fail before you’ve even begun. Putting the time in to produce effective processes before delving headlong into content production will reap rewards in the long run.
TOP 4 Essay Writing Services in the USA: 2023 Edition
As an increasing number of students seek assistance with their academic assignments, the demand for reliable essay writing services continues to grow. With so many options available, it can be challenging to identify the best service providers. To help you make an informed decision, we have compiled a list of the top 4 essay writing services in the USA for 2023. These services have been carefully evaluated based on their reputation, quality of work, customer satisfaction, and affordability. Read on to discover the top essay writing services that can provide you with the support you need to excel in your academic journey.
What Makes a Great Essay Writing Service
Before delving into the top essay writing services reddit, it’s essential to understand the criteria we used to evaluate them. A great essay-writing service should possess the following qualities:
- Quality of Work: The service should deliver well-researched, original, and high-quality essays that meet academic standards.
- Professional Writers: The service should have a team of qualified writers with expertise in various subjects who can handle diverse topics.
- Timely Delivery: The service should be reliable and capable of delivering essays within the given deadline.
- Customer Support: The service should provide excellent customer support, ensuring effective communication throughout the writing process.
- Affordability: The service should offer reasonable pricing plans that are affordable for students while maintaining the quality of work.
Now, let’s explore the top 4 essay writing services in the USA for 2023.
TOP 4 Essay Writing Services in the USA: 2023 Edition
EssayPro is a highly reputable essay writing service known for its commitment to quality and customer satisfaction. They have a diverse team of experienced writers who can handle a wide range of subjects. EssayPro offers a user-friendly platform, allowing students to place orders easily and track the progress of their essays. Their pricing is competitive, and they offer additional features such as plagiarism reports and unlimited revisions.
Grademiners is a popular choice among students due to its excellent track record and reliability. They have a team of highly skilled writers who are proficient in various academic disciplines. Grademiners ensures on-time delivery and provides 24/7 customer support to address any concerns. They also offer free revisions and a money-back guarantee, ensuring customer satisfaction.
Ultius is known for its exceptional writing services and commitment to customer privacy and security. They have a rigorous writer selection process, ensuring that only qualified professionals handle the essays. Ultius offers a wide range of writing services, including essay writing, editing, and proofreading. They also provide a mobile app for convenient communication and order tracking.
EduBirdie is a trusted essay writing service that offers a unique feature called “choose your own writer.” Students can browse through profiles and select a writer who matches their requirements. This personalized approach allows for effective collaboration and ensures that the final essay meets the student’s expectations. EduBirdie also provides 24/7 customer support and guarantees 100% original and plagiarism-free content.
How We Evaluated the Services
To evaluate the essay writing services, we considered several factors, including:
- Reputation and reliability
- Quality of work and adherence to academic standards
- Customer reviews and satisfaction
- Pricing and affordability
- Additional features and guarantees
- Customer support and communication
By carefully analyzing these aspects, we identified the top 4 essay writing services that offer outstanding support to students.
Choosing a reliable essay writing service is crucial for students seeking academic assistance. The top 4 essay writing services mentioned in this article – EssayPro, Grademiners, Ultius, and EduBirdie – have proven their worth in terms of quality, reliability, and customer satisfaction. Whether you need help with an essay, research paper, or any other academic assignment, these services can provide you with the support you need to succeed in your studies.