You’ve decided to embark on a content strategy – that’s a smart move, because it’s one of the most powerful and cost-effective digital marketing strategies. But now the hard work starts. Whether it’s just you producing and promoting content, or whether you lead a team of writers, keeping track can be tricky. If you’re not organised, you’ll quickly lose track of what you’ve released and what you haven’t, and what was successful and what wasn’t. This can be multiplied several times if your team is large.
Here we’ll take a look at some of the best ways to keep your content machine well oiled and organised – and ensure your five-star strategy has the best chance of success.
Create a content calendar
The first thing to do is create a content calendar. It should detail what you intend to write and when, as well as where you plan to publish the content. It sets out your strategy as actual concrete content, with deadlines to sharpen the mind and ensure you get things done. Undelivered content is worthless.
An effective strategy to help make things easier is to divide your calendar into content themes. Rather than flitting from topic to topic, this helps you delve deeper into particular subjects and reduce the time needed on research. The culmination of each theme can be an in-depth white paper you offer as a download in exchange for contact details to build your email list.
Depending on your strategy, you’ll also need to make sure you have a good balance between on- and off-site content – content calendars are the ideal way to ensure this.
Finding the right project management tools
There are a plethora of content project management tools (not to be confused with content management systems) out there, with a host of features. The hard part is choosing the right one – this image from Curata demonstrates just how complex the landscape is.
You need to set out what you want to achieve and the level of collaboration and workflow management you need. Chad Harwood-Jones, Managing Director of content marketing agency WooContent, says: ‘It’s ultimately about finding the right tool for your business. Recommendations help, but the most important thing is to define your objectives first then select the provider that can best help you achieve them.’
If you’re unsure, or just want to get going quickly, Google Drive is a great place to start. Google’s G Suite contains software to create documents, spreadsheets, presentations and more – all of the systems can be used collaboratively with everyone editing the same documents. Personal accounts are free, and business accounts can be more cost effective than more expensive alternatives.
Set the standard with templates
While you don’t just want to produce cookie-cutter content, using templates to promote consistency can save hours in edits and re-edits. By creating a template with the correct formatting, sub-headings and images, you’ll ensure your writers and collaborators are more likely to get the required results first time. Make sure people know how much they need to take the templates as gospel and how much they can use their creative licence.
Create toolkits, checklists and brand guidelines
Another way to ensure cohesion between all content producers is to create documents that detail your identity and standards. Your brand guidelines should detail your company’s personality, writing style and visual identity, so will help new collaborators to produce content that meets your specifications.
This can then be extended to toolkits and checklists you can use for more detailed instructions on each channel, such as a blog-writing checklist or video-marketing toolkit.
Reporting on your success
A measure not to be overlooked, reporting on your success (or not) is crucial to learning and optimising your activity going forwards. If a piece of content is successful, great. Evaluate how successful it was, analyse why and replicate it. Maybe you could repurpose it into other formats?
If it didn’t work, pick yourself up, dust yourself off and make sure you don’t repeat the same mistakes! Effective measurement and reporting is the only way you’ll know what’s working and what isn’t.
Although it’s not the most exciting part of content marketing, without effective organisation, your content strategy is doomed to fail before you’ve even begun. Putting the time in to produce effective processes before delving headlong into content production will reap rewards in the long run.
Stage Rental To Add Style To Your Event
Whether it’s a small event or a gathering of many individuals, it is necessary to have a staging area. It differentiates other parts of a venue from a region where people need to focus when someone is making an important announcement and performing to entertain the crowd. The stage works like a focal point that grabs the attention of performers and organizers.
When hosting a fashion show, a ceremony, a business party, or an entertainment event, it is necessary to have an area to set up the stage. From a place to stand up during a speech or performance to speaker platforms, there are many things that can be organized on a stage.
Instead of arranging things to set up a stage, an organizer can hire stage rental services and focus on other necessary things related to an event. For example, an individual in LA can hire cost-effective services for stage rental in Los Angeles. The service provider provides all the necessary equipment to set the stage, while an organizer can work to handle other parts of the event.
Things To Consider When Getting Stage Rental Services
The services of stage rental are extremely famous these days among event organizers and people who frequently plan events. However, choosing the best service provider isn’t as easy as it seems. There are multiple things that an individual needs to consider when choosing a stage rental service provider, and below are some of them:
All service providers aren’t the same. From equipment to services and the price, there are many things that differentiate them from each other. When hiring the rental services of a company, the first thing to check is equipment. Check whether or not the flooring options of a service provider have sufficient space to keep different types of devices.
Types Of Stages
There are different types of stages that come in different sizes. For example, modeling stages are different from dance platforms. They could be different from each other in terms of shape and size. When getting the services of stage rental in Los Angeles, it is essential to consider the event type to understand which kind of stage is required to hold equipment and provide performers with the space to perform without hesitation.
Dimensions Of The Stage
In addition to the shape of a stage, it also essential to understand its dimensions before hiring it for an event. This will help to figure out the distance between the stage and the ground. Apart from that, it will let the organizer know whether or not the stage area is sufficient to perform operations on it. In this way, one can hire the best stage rental services for an event.
Collect information on the material a service provider has used to make the stage. It should be the material that creates a powerful and reliable stage for performers. Apart from that, a nicely-built stage will help to carry out activities on all types of grounds. Also, there should be strong materials to hold other equipment on the stage.
When you are hiring stage rental in Los Angeles, try to find out if the company will set up the stage or you need to hire people for the job. There are companies that set the stage for an organizer and also provide them without various other kinds of services that make an event successful.
In The End
Instead of hiring an unreliable and unknown service provider, get the services of a reputed stage rental company. This increases the chances of organizing an event that guests remember for a long time.
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Top 5 Multi-cap Mutual Funds in 2019
Multi-cap Mutual Funds are diversified mutual funds which are invested in stocks cross-market capitalization. Their portfolio consists of small-cap, mid-cap, and large-cap stocks. This fund doesn’t stick to one company although it is incorporated in small, mid and large-cap stocks in different proportion. When we compare these funds with low cap/mid-cap funds, then these funds are less risky and it is popular amongst the investors who have patience about the returns of an investment.
Best multi cap funds in India
- Kotak standard multi-cap (G) -Direct Plan
- JM multi-cap fund (G) -Direct Plan
- SBI Magnum multi-cap fund (G) -Direct Plan
- ICICI Pru multi-cap fund (G) -Direct Plan
- BNP Paribas multi-cap fund (G) -Direct Plan
In multi cap mutual funds, the Investments are invested in different market capitalization instead of investing and one segment of the market. In this fund, there is very less risk, and this is good for the investors who have a low-risk appetite. In this, the funds are invested in small-cap mid-cap and large-cap markets in a fixed proportion. As these schemes are invested in different segments of the market, so it allows the fund manager to search or to change to any sector according to his views towards the market and the product. Due to this nature of the scheme, the returns are also very good with minimal risk.
How to evaluate multi-cap mutual funds
Investing in any investment investor should assess the schemes. So, to evaluate the multiple mutual funds, an investor has to look upon listed points:
- History and the performance of the funds
It is essential to look out for the history of the funds and how they have performed in the past before going to invest in any multi-cap mutual fund. And it is also crucial to look out at the reputation of the fund house.
- Fund Returns
An investor must check on the annual returns of the fund house before investing in it. And check the performance of the fund for about the past 5-10 years. And always select those fund schemes which have generated more returns than expected returns.
- Expense ratio
Each house fund has a certain amount of charge annually as a part of their expenses on overall returns, which is called Expense ratio. Each house fund charges differently according to their costs. So before investing, an investor should check expense ratio because lower the expense ratio, lower the impact of returns.
Who should invest in Multi-cap Mutual fund?
Multi-cap mutual funds are diversified into stocks of various stocks and capitalization. These funds create exposure in the stock market. This is best for the people who are afraid of stock picking and find difficulty in deciding which fund should opt. And when they become pro in this investment market, then they can switch to over to pure cap funds.
*Mutual fund investments are subject to market risks. Please read the scheme information and other related documents carefully before investing.