You’ve decided to embark on a content strategy – that’s a smart move, because it’s one of the most powerful and cost-effective digital marketing strategies. But now the hard work starts. Whether it’s just you producing and promoting content, or whether you lead a team of writers, keeping track can be tricky. If you’re not organised, you’ll quickly lose track of what you’ve released and what you haven’t, and what was successful and what wasn’t. This can be multiplied several times if your team is large.
Here we’ll take a look at some of the best ways to keep your content machine well oiled and organised – and ensure your five-star strategy has the best chance of success.
Create a content calendar
The first thing to do is create a content calendar. It should detail what you intend to write and when, as well as where you plan to publish the content. It sets out your strategy as actual concrete content, with deadlines to sharpen the mind and ensure you get things done. Undelivered content is worthless.
An effective strategy to help make things easier is to divide your calendar into content themes. Rather than flitting from topic to topic, this helps you delve deeper into particular subjects and reduce the time needed on research. The culmination of each theme can be an in-depth white paper you offer as a download in exchange for contact details to build your email list.
Depending on your strategy, you’ll also need to make sure you have a good balance between on- and off-site content – content calendars are the ideal way to ensure this.
Finding the right project management tools
There are a plethora of content project management tools (not to be confused with content management systems) out there, with a host of features. The hard part is choosing the right one – this image from Curata demonstrates just how complex the landscape is.
You need to set out what you want to achieve and the level of collaboration and workflow management you need. Chad Harwood-Jones, Managing Director of content marketing agency WooContent, says: ‘It’s ultimately about finding the right tool for your business. Recommendations help, but the most important thing is to define your objectives first then select the provider that can best help you achieve them.’
If you’re unsure, or just want to get going quickly, Google Drive is a great place to start. Google’s G Suite contains software to create documents, spreadsheets, presentations and more – all of the systems can be used collaboratively with everyone editing the same documents. Personal accounts are free, and business accounts can be more cost effective than more expensive alternatives.
Set the standard with templates
While you don’t just want to produce cookie-cutter content, using templates to promote consistency can save hours in edits and re-edits. By creating a template with the correct formatting, sub-headings and images, you’ll ensure your writers and collaborators are more likely to get the required results first time. Make sure people know how much they need to take the templates as gospel and how much they can use their creative licence.
Create toolkits, checklists and brand guidelines
Another way to ensure cohesion between all content producers is to create documents that detail your identity and standards. Your brand guidelines should detail your company’s personality, writing style and visual identity, so will help new collaborators to produce content that meets your specifications.
This can then be extended to toolkits and checklists you can use for more detailed instructions on each channel, such as a blog-writing checklist or video-marketing toolkit.
Reporting on your success
A measure not to be overlooked, reporting on your success (or not) is crucial to learning and optimising your activity going forwards. If a piece of content is successful, great. Evaluate how successful it was, analyse why and replicate it. Maybe you could repurpose it into other formats?
If it didn’t work, pick yourself up, dust yourself off and make sure you don’t repeat the same mistakes! Effective measurement and reporting is the only way you’ll know what’s working and what isn’t.
Although it’s not the most exciting part of content marketing, without effective organisation, your content strategy is doomed to fail before you’ve even begun. Putting the time in to produce effective processes before delving headlong into content production will reap rewards in the long run.
Basic Functioning And Benefits Of A Smoke Alarm
With the advancement of other technologies, fire and smoke alarms are also being made advanced with latest smart detectors.Installing smoke alarms in your house is one of the easiest and most effective ways to protect yourself and your family from the flames. Unfortunately, many people are not taking advantage of the protection provided by the smoke alarms.
Installing properly functional fire and smoke alarm is a must have for the safety of a household.
How Does Smoke Alarm Function
Smoke alarms, also called smoke detectors, work by constantly checking the air for traces of the gasses and fire-producing smoke particles. There are two types of smoke alarms-photoelectric alarms and ionization alarms.
- Ionization warnings are less costly, so they more readily detect sudden, burning fires.
- Photoelectric detectors are a little bit more expensive, so they better detect sluggish, smoldering fires. Photoelectric alarms are also less sensitive to shower steam and cooking food so they are the best choice for alarms to be installed in the vicinity of kitchens or bathrooms.
Some smoke alarms are powered by standard household cabling. This type of smoke alarm should have a back-up battery, as fires can occur when the normal electrical power does not work.
Other smoke alarms are battery powered. No matter what type of alarm you have, it’s important that you keep it properly.
The Benefits Of Installing Smoke Alarm In Your House
Around 12 out of 14 houses in Australianow have smoke alarms installed. However, nearly half of all home fires do occur in homes without working smoke alarms. Without working smoke alarms, over fifty per cent of fire deaths occur in homes. Obviously, in a small percentage of homes most of the people who are killed by residential fires die-those without smoke alarms.
- Smoke alarms can warn you of a fire when you’re asleep, busy or in another part of the house where the fire is from.
- They give you extra warning time when you’re awake, and they’ll wake you up when a fire occurs while you’re asleep.
- Most people think that if a fire happens in their house they will smell smoke and wake up, but that is not true.
- Many fires produce very toxic, odourless gasses. Those gasses can overcome people who are asleep, without ever waking up. Smoke alarms provide life-saving warnings to let you get out of the house before fire or smoke traps you.
- Smoke alarms are cheap. Residential smoke alarms powered by batteries are available for as low as $40AUD.
Regular Testing Of A Smoke Alarm
It is very important to properly test a smoke alarm. Smoke alarms are delicate electronic devices which operate year after year around the clock. Some of them break up, sooner or later. You should test the smoke alarms at home at least once a month, or more frequently if recommended by the manufacturer’s directions.When you purchase premium quality smoke alarm from leading online wholesaler in Australia, you are assured of top-notch product at affordable rates.