Many people have the dream of starting their own business someday in the future. It is the best thing – freedom to pursue your dreams, do something you love, get away from tyrant bosses and insufferable coworkers and best of all turn your intangible idea into a physical success. All these make the work involved in starting and operating your own business worth it.
However, starting a business comes with its unique set of challenges, the extent of which differs according to the type and size of business. Apart from the heavy initial capital investment, cash flow issues may be common in the early life of the business, until the venture breaks even and results in profits. Operating expenses can get out of hand as you dip your feet into the deep end of the entrepreneurship pool and unanticipated circumstances may arise forcing you to reach further into your resource pool.
However, what do you do when you are at the end of that well and bills still need paying? Do you throw in the towel and day that ‘this business thing’ is for those who have money? Certainly not! Most people quit without exploring all the options available, allowing their life’s work to just die and going back to formal employment with their tails between their legs.
This is why Singapore financial institutions, after careful examination of the market, the economy and the needs of various businesses have created a number of Singapore business loan packages for your benefit.
Because of the many types of businesses available, there are very many possible loans packages, which you can take advantage of to tide your business over the hard times. We offer loans according to the size of the business, the amount of income it registers, the use for the funds and other factors. You can also choose between short-term and medium term loans and secured and unsecured loans for your business.
Come to MPM Capital for your business needs and let us help you select a package to help you achieve your goals. Most of the businesses that have come to us in the past were facing such issues as working capital shortfalls, small tragedies, need for expansion among others.
Not only do we provide loans, we also offer financial advice on the best ways to use the amount in order to end up in a better and more profitable position as a business. Our interest rates are very competitive as well. Come to us today, and let us help you make a path for your business to grow to maturity.
The Value of Entrepreneurial Innovation to Convert Your Business Into a Brand
A common question that often pops up while starting a new business is:‘How much value will we place in turning this business into a brand?”If you are looking for ways to appeal to and reach out to several customers, then you need to find out the answer for thiscritical question.
The first step towards understanding the value of an entrepreneur to convert your business into a brand, is to understand the importance of branding. This process helps business owners to brand their products or services so that customers will remember them, and be attracted to buy from them again. Businesses have to be careful with this process, as it is often do-or-die in terms of retaining or losing their customers.
Branding takes time to accomplish because it requires a lot thought, effort and time from business owners. There are a few key elements to increase the value of converting your business into a brand. Leading entrepreneur Lewis Schenk has a unique strategy that is unseen in the current industry, which is integrating publication relations into branding and marketing strategies.
Who is Lewis Schenk?
Formerly an elite amateur/aspiring professional golfer, Lewis’s golfing dreams became more difficult when the covid-19 pandemic hit in January. With his plans put on hold without being able to play golf, he quickly pivoted with the help of one of his mentors. “I moved super quick when I knew the pandemic was about to hit. My plans got put on hold but I was fast to adapt” Lewis explains. Having journalism experience with projects he did in college in the USA, Lewis used his network to build his own agency, Boost Media Agency. Since then, he’s served over 150 clients, helping themto get featured in leading digital publications and become the most, known, liked & trusted in their industries.
Integrating PR & Branding
As a business owner, it is your job to ensure that you stand out in the market.You have to ensure that you will not waste precious advertising money in the start-up phases, by buildinga brand that has a high value to your audience – meaning more money and profits in the future. “As business owners, we cannot just jump into this process. It requires a lot of time, effort, guidance and money for this to be successful, and we have to be sure of our strategy before starting this process” Lewis explains. This is where Lewis shines, as he specializes in coming up with unique public relations strategies and ideas to ensure maximum growth for his clients.
A new business is a risky investment. There are many risks involved in setting up and running a new business, and one of these risks is the loss of your customers and losing your market value. A lack of strategy and experience is the new entrepreneur’s biggest downfall, as they spend all their money on pointless hacks and courses. Investing in public relations is the best form of advertising, as for one, its permanent. Rather than spend $200 on advertising that will run out on a week, spending $200 on a published article to a leading news site will yield results long term, as it remains permanently, meaning increased chances of more eyeballs seeing it over time. As a business owner, you must learn all you can about this process or consult with someone like Lewis who does, so that you know the value public relations to convert your business into a brand. With this knowledge and understanding, you can control your strategy, your business and your success.
Also,as business owners, we must use a strategic approach in our decision making. This strategic plan will help you to overlook the strengths and weaknesses of your business and how they can be turned around.A strategic approach also involves finding out what the strengths and weaknesses of your business are and implementing the appropriate changes to make your business more profitable. Evaluating your current business model to identify the strengths and weaknesses of it, can greatly improvethe company by making some tweaks and adjustments.
Ensuring that we don’t invest money and time in the wrong areas of our business, by shifting the focus towards branding and public relations in marketing strategies, will ensure far greater business success.A business without publicity has no potential for expansion. If you have no courage and time to take these steps for your own business, then you realize the value of hiring a professional entrepreneur such as Lewis Schenk, to convert your business into a brand.