Mr. Apurva Chandra, Secretary, Ministry of Information and Broadcasting (I&B), Government of India, will inaugurate the sector floor at the India Pavilion on March 18th. Within the fortnight, the Ministry of I&B will organize various events covering areas including Animation, Visual Effects, Gaming, Comics (AVGC), Film, Broadcasting, Events, and OTT. During the fortnight, India’s prowess in the sector is likely to be showcased to an international audience, and discussions on possible collaborations of the Indian industry using their global counterparts could be organized.

The delegation will organize and attend various B2B, G2B, and G2G meetings, and the start-ups from the sector will showcase their innovative ideas at the Elevate pitching series. There may also be performances by Padamshree Kailash Kher and Kailasha Go on an inaugural day, besides many cultural programs planned for the fortnight.

Senior officials from the Ministry of I&B, along with industry representatives, will participate in various sessions covering emerging themes like opportunities in media start-ups, Indian gaming ecosystem, animation and VFX, content production, and creation between India and the UAE and India as the absolute most favorable shooting destination.

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The scale of the Indian market and the Government’s nod to 100% FDI has enabled various global media companies to invest and capitalize on the country’s fast-growing digital consumption. With attracting investments, the M&E delegation at EXPO2020 will showcase opportunities in shared content creation between India and the UAE and VFX and post-production.

The fortnight will also host a meeting on March 21st to highlight the journey of Indian M&E Industry@75, which will see participation from various industry leaders and government officials from the sector. The conference will also announce the launch of ‘FICCI-EY Report on Media and Entertainment and the Overall Presentation on Media and Entertainment Industry.

The screening of National Award-winning films may also be organized throughout the fortnight at the India Pavilion. Several renowned celebrities, including Kangana Ranaut, R Madhavan, Tovino Thomas, Ketan Mehta, Shekhar Kapur, S S Rajamouli, Ram Charan, N T Rama Rao Jr. (RRR team) and Producer Deepak Mukut (Mulk, Dhaakad), and others are likely to be visiting the India Pavilion throughout the M&E fortnight. Many international dignitaries and speakers, including Mr. Mohamad Khalifa Al Mubarak, Chairman, Department of Culture and Tourism, Abu Dhabi, will also be likely to participate in the fortnight.

The M&E fortnight will conclude on March 31st. Earlier, Salman Khan, Sohail Khan, Ranbir Kapoor, Janhvi Kapoor, Boney Kapoor, and Mammootty, along with a few others have, visited the Expo that was only available in October last year.