What is On-Page SEO?

If you’ve started creating your own website, you’ve probably considered various ways of making it more visible on search engines and this way getting more traffic. To acquire that, you need to know the basic notions about On-Page SEO. This term refers to some actions that you can perform to optimize your website and can be done by adding Meta tags, structuring the pages or optimizing the website code. All of these actions will bring you higher rankings on the major search engines.

When you want to enhance the publicity of your online business, you may find it important to use the advice offered by an online marketing agency. However, it is essential to find a reputable marketing agency like Inspira Digital Agency by considering certain qualities present in reputable online marketing agencies.

Why is On-Page Optimization important?

This process will be beneficial for your website, as it will give you more chances to promote your content. Link building alone might bring your website to a higher rank, but if your pages aren’t optimized the visitor will no longer be interested and you will slowly go back to where you started charlotte seo company. On-page optimization will ensure that the traffic you get is targeted and relevant because the content becomes easier to read.

Essential Components Of On-Page Optimization

Optimizing the page title

Because the page title will be the first thing a reader sees, you need to make the title tags short and to the point, so the reader knows what to expect. Also, the title is the first thing that appears on search engines, so use it to properly describe the content. A poor title choice will leave the reader uninterested to read and find out further information.

It’s important to know that a title should contain the following elements:

The name of your business, brand, website or your personal name – this will make it easy for the reader to identify you and remember you for future visit on your website. Keywords that best describe your business or activity.

Optimizing the Meta tags

This should contain a brief description that lets the reader know what the website is about. Try not to make it too generic and include information that defines your activity and shows what sets it apart from other similar ones. Along with the services that you offer, include prices and phone numbers.

Optimizing the content and keywords

Make sure your content is easy to read and do not exaggerate with adding keywords. Keyword density is desired for search engine optimization, but not so much for the readers. Repeating the same keywords over and over again will make your content boring and repetitive so make sure it’s well-balanced. Also, check for duplicate content and remove it if you find any.

Optimizing the links

Links are necessary to make sure the reader has a pleasant navigation on your website, so you need to optimize both your internal and external links. When linking to other people, make sure you include the right keywords in the anchor text. Also, avoid adding links using the “click here” phrase, and instead choose a proper description for the link.

Optimizing the code

This might be a little tricky at first, so you may require specialized help. A website’s code can be optimized using various methods such as compressing images, using snippets, using console.log() to debug, downloading the developer toolbar, placing script tags, compressing CSS and JavaScript and various other methods.

Optimizing the images

Although for your readers it will be easy to know what the image represents, this is not possible for a web crawler to do. To allow this you need to add proper image titles, file names, linking and alt text (the text that appears when you place your mouse pointer over the image). Choose titles that describe what your image represents and don’t just say Image-1