In the interactive world of the Internet, video marketing has become a captivating tool. Research confirms that 50 times the number of video pages earned top page rankings, as compared to their still and text-based rivals.
Now that the cost and complexity related to producing videos has been significantly reduced, online video marketing has dramatically evolved in its user-friendly mass appeal. In addition, a video is searchable online in perpetuity. In other words, invest a few minutes to create an effective video, and it will remain available and searchable next year for no additional cost.
Particularly in the case of social media, videos magnify visitor intrigue and draw. Maximizing this capability is relatively simple. It merely entails an awareness of the most effective methods.
Captivate With Your Title
For example, a catchy title is worth its weight in gold. A few minutes of forethought regarding this attention-grabber can translate into exponentially more traffic. While some think that the use of key words is not applicable, the search engine Google and video portal YouTube are part of the same financial operation. This powerful collaboration should not be overlooked.
Also, consider your audience. Creating value is essential. Offering lessons or skills that reinforce your own credibility will pay dividends when branding this expertise.
Keep It Brief
Keep videos brief: under 4 minutes. Provide identifying information, including your website address, in the content structure of the video. A logo, and other branding aspects of your unique format, can differentiate this video visually from others that offer similar content.
When posting a video on YouTube, the keyword-based title and a link to the URL should be included in the text to tag the piece. This way, even while the video plays, the identifying information is available on display as a part of the still frame below it.
In addition to YouTube, the video should be posted in a prominent and relevant location on the corresponding website. Keeping the information, and video content, fresh on a website draws your loyal community back consistently for on-going updates.
Embed Videos Everywhere
Furthermore, from an SEO (Search Engine Optimization) standpoint, YouTube counts all related views. It does not matter whether those views occur on your website or theirs. As long as the clip is embedded properly with the code that YouTube provides, then the search engine rank can be improved as a result of all views in all corresponding locations.
Given the volume of videos that are available now online, it is essential to develop unique content characteristics that draw attention. When a multi-media campaign links videos that teach useful skills with newsletters that reinforce them, the visitor is likely to bounce from one piece of that campaign to the next. Each piece is considered a value-add, and compels a viewer to invest time with your campaign, as opposed to one that only provides a video.
The Internet is filled with low level messages and clutter. By designing the content of your video message to include the solution to a problem, rather than a blatant sales pitch, you can instantly separate yourself from the junk.
When including key words in titles and tags, be specific. Draw a targeted audience that is likely to respond favorably to your message or offering, rather than the mass market that may quickly dismiss it as a sub-category that is outside of their interest area.
When attempting to build this target audience, provide an incentive that encourages them to subscribe to your website or YouTube channel. This enables you to remain in contact with them, and provide fresh content as soon as you make it available. Such a tactic increases your chances of success, and provides rewards for the investment you make in creating these vital video marketing tools.
The Value of Entrepreneurial Innovation to Convert Your Business Into a Brand
A common question that often pops up while starting a new business is:‘How much value will we place in turning this business into a brand?”If you are looking for ways to appeal to and reach out to several customers, then you need to find out the answer for thiscritical question.
The first step towards understanding the value of an entrepreneur to convert your business into a brand, is to understand the importance of branding. This process helps business owners to brand their products or services so that customers will remember them, and be attracted to buy from them again. Businesses have to be careful with this process, as it is often do-or-die in terms of retaining or losing their customers.
Branding takes time to accomplish because it requires a lot thought, effort and time from business owners. There are a few key elements to increase the value of converting your business into a brand. Leading entrepreneur Lewis Schenk has a unique strategy that is unseen in the current industry, which is integrating publication relations into branding and marketing strategies.
Who is Lewis Schenk?
Formerly an elite amateur/aspiring professional golfer, Lewis’s golfing dreams became more difficult when the covid-19 pandemic hit in January. With his plans put on hold without being able to play golf, he quickly pivoted with the help of one of his mentors. “I moved super quick when I knew the pandemic was about to hit. My plans got put on hold but I was fast to adapt” Lewis explains. Having journalism experience with projects he did in college in the USA, Lewis used his network to build his own agency, Boost Media Agency. Since then, he’s served over 150 clients, helping themto get featured in leading digital publications and become the most, known, liked & trusted in their industries.
Integrating PR & Branding
As a business owner, it is your job to ensure that you stand out in the market.You have to ensure that you will not waste precious advertising money in the start-up phases, by buildinga brand that has a high value to your audience – meaning more money and profits in the future. “As business owners, we cannot just jump into this process. It requires a lot of time, effort, guidance and money for this to be successful, and we have to be sure of our strategy before starting this process” Lewis explains. This is where Lewis shines, as he specializes in coming up with unique public relations strategies and ideas to ensure maximum growth for his clients.
A new business is a risky investment. There are many risks involved in setting up and running a new business, and one of these risks is the loss of your customers and losing your market value. A lack of strategy and experience is the new entrepreneur’s biggest downfall, as they spend all their money on pointless hacks and courses. Investing in public relations is the best form of advertising, as for one, its permanent. Rather than spend $200 on advertising that will run out on a week, spending $200 on a published article to a leading news site will yield results long term, as it remains permanently, meaning increased chances of more eyeballs seeing it over time. As a business owner, you must learn all you can about this process or consult with someone like Lewis who does, so that you know the value public relations to convert your business into a brand. With this knowledge and understanding, you can control your strategy, your business and your success.
Also,as business owners, we must use a strategic approach in our decision making. This strategic plan will help you to overlook the strengths and weaknesses of your business and how they can be turned around.A strategic approach also involves finding out what the strengths and weaknesses of your business are and implementing the appropriate changes to make your business more profitable. Evaluating your current business model to identify the strengths and weaknesses of it, can greatly improvethe company by making some tweaks and adjustments.
Ensuring that we don’t invest money and time in the wrong areas of our business, by shifting the focus towards branding and public relations in marketing strategies, will ensure far greater business success.A business without publicity has no potential for expansion. If you have no courage and time to take these steps for your own business, then you realize the value of hiring a professional entrepreneur such as Lewis Schenk, to convert your business into a brand.