Awwad e Awwad, a leader in the fashion industry, stands among the pioneers, at the top. He stands as a role model for the rest of the youth, particularly for the Middle Eastern millennials, operating a thriving fashion and lifestyle empire under the brand name of The House of Awwad. After graduating from high school Awwad chose to seek higher education in Economics and Business Management. He went very well on this path as he excelled in his studies and later even used his experience and intellectual skills to develop his business empire further. According to him, product marketing and business management are two of his strengths. Awwad e Awwad owes much of his achievements to his ability to adjust as well as the practice of self-learning and his attitude of molding himself according to the circumstances thrown at him. He has also undertaken a world tour that he considers as a worldwide business journey. Chisciotte is the new perfume brand from the House of Awwad, that aims to target the masses in general.
Its sense of simplicity and absolute freshness is what keeps Chisciotte from becoming a cliché like the other highly extravagant perfumes. Being an ardent collector himself and possessing more than 120 kinds of perfumes in his wardrobe drawer, Awad hopes to succeed in the Emirate market with his newly introduced Chisciotte brand. He knew very well, having served around the world, that the targeted demographic audience for such beauty items was hunting for uniqueness out there. This is the reason why Chisciotte focuses mainly on the production of new scents. It plays with basic flavors and adds them together in special variations to give the final product an overall sense of uniqueness. In Lebanon, Dubai, and London, Chisciotte’s perfumes and colognes are already greatly admired. Some perfumes are gender-neutral, which may be the primary factor behind the strong sales figures. in addition to this, many toiletries have a very mild smell; they are not as pungent as many other popular perfumes on the market that make the head spin. Calmness can be utterly sensed when wearing a perfume from Chisciotte. As a joy to the senses, as stated by many people, these perfumes and colognes help a lot in improving one’s social and professional life.
Recently, the company took part in a fashion show held in Dubai and stood out from the rest of the participants. Every perfume differs from the next one in totality in Chisciotte’s lineup, owing to a unique combination of the oils and extracts. Chisciotte also owes its popularity to the consistency of the raw material used in its perfume collection, in addition to selling the goods quite smartly.
It was the dream of Awwad to have a fashion and lifestyle brand under his name right from the beginning. The name Chisciotte means a passage between the west and the east. It is based on having an enticing convergence of the senses of eastern and western fashion, much like the tone set by the brand name itself. Perfumes, bags, sunglasses, jewelry, and other accessories are among these. for the past decade or two, Awwad e Awwad has just expanded his operations into the realm of perfumes and toiletries, but he still plans to spread his empire to bags, beautiful gems, and leather accessories, as he has just signed a deal with some foreign designers and it is expected that the items will be launched by 2021. Besides, he is also keen to venture into the world of shades or goggles, as by 2022, the industry expects the first line in its range of shades. Not just this, but he also works closely with a team of Korean experts to design his new collection of men’s face care products.
Customer Service Gripes Revealed
No one wants to buy from a brand that doesn’t give them good service, but when online shopping, the expectations we all hold are different to those we have when buying something in person. But what do we really expect from businesses selling online, and what are our deal-breakers? Feefo surveyed over 2,000 UK shoppers to really drill down.
26% of online shoppers rank the helpfulness of staff as a key factor in their decision-making process – which is a large amount when you consider how little you usually would interact with brand staff when purchasing through an online shop! However, 80% of those surveyed admitted to using FAQs (Frequently Asked Questions) pages to answer any queries they had, but 53% didn’t find them all that helpful; they said not being able to find the information they needed was their most common online shopping frustration.
When it comes to having to communicate directly with a brand when about to make, making or after having made an online purchase, 43% of shoppers like to do so through e-mail; rising to 70% post-purchase. This is likely due to the speed in which an email can be written and sent, even if not answered right away (although most businesses do have automated responses in place as a basic measure). No matter how we get in touch with them though, we can all agree on one thing – we don’t like talking on the phone! Being passed around a call centre was rated the most annoying customer service gripe with 30% of the vote, closely followed by automated voice systems answering instead of or before real people with 21%. We’ve all been there, and we can all relate!
No matter how customers get in touch with online businesses though, all want a swift and helpful response: with 3 in 10 expecting a response in ten minutes or less, no matter which channel they’ve used to make contact. It seems the age of social media and rapid scrolling really has come to fruition – it’s just what we’re all now used to.
Of course, if we receive poor customer service, chances are, we’ll talk about it. Independent review websites fared well in the survey: with 64% of those interviewed having trust in them. That said, online shoppers were found to be 49% more likely to trust closed review platforms (that is, where only verified customers can leave reviews) over open review platforms – which makes sense, as they’re less open to abuse.
Whatever the statistics and surveys say, it’s clear: we all want great service, even if we don’t always receive it.
The infographic below shows all the results from the survey: