Rozum Robotics LLC recently joined the prestigious Samsung Startup Membership Program. The program created by the famous worldwide company aims to support start-ups offering innovative products.
Image by Gerd Altmann from Pixabay
Samsung Startup Membership Program has strict requirements for joining so that the companies admitted are truly the ones most capable of changing the world for the better.
The two requirements start-ups need to fulfill are:
Presenting a product with clear innovative capabilities
- Demonstrating how Samsung could use this product in the future
Rozum Robotics is one of only four Belarus-based companies that joined this prestigious program. The staff can be proud of their success as they already started reaping benefits from it. Chosen company members took part in the Samsung Connection Day 2019 held in Moscow.
Samsung also sent high representatives to the Rozum headquarters in Minsk to continue negotiations. The list of guests included the CEO of Samsung Research Russia, Dr. Jin Wook Lee, as well as their Head of Open Innovations Vladimir Pichugin.
Experts from Samsung were particularly interested in the Rozum’s internal robo-kitchen. They wanted to see and test how the production of robotic manipulators and motors works. During the visit, the representatives of both companies discussed financial matters, too.
The representative of both companies concluded that it is vital for a promising start-up to find a strategic partner in an investor that could secure long-term growth. The cooperation will result in numerous opportunities for Rozum to benefit from the partnership with Samsung. The company will look into exploring different ways of incorporating their robotic solutions into Samsung’s projects.
What Does the Samsung Startup Membership Program Offer?
- Samsung Advisory Board will analyze the product to the smallest detail and offer constructive suggestions on how to improve it.
- Rozum can access Samsung’s research on current technology trends, perspectives, and development. By closely working with the Samsung Technology Club, the company understands used technologies better. That enables them to optimize their product so that it can meet Samsung’s needs.
- Samsung invites representatives of the company to participate in private and prestigious events organized by the corporation. The events are an opportunity to exchange opinions with leading developers, engineers, and other experts.
- If the Advisory Board concludes the product is particularly promising, they will inform global Samsung managers. That way, the key people at the company will be familiar with the product in development.
It was Elon Musk that discussed the importance of having a feedback loop. That enables you to analyze your previous moves, and consider what you can do better in the future. Samsung’s support program offers just that for promising start-ups ready to grow.
Looking at things from an outside perspective is an excellent way to discover new things. Apart from having feedback, it is important to learn from it and incorporate changes. By keeping an open mind, you can use the power of feedback to improve your business. That is why you cannot ignore any potential issues, especially if your product has incredible potential. Instead, you should appreciate the help of experts that can help you to take your business forward.
The Value of Entrepreneurial Innovation to Convert Your Business Into a Brand
A common question that often pops up while starting a new business is:‘How much value will we place in turning this business into a brand?”If you are looking for ways to appeal to and reach out to several customers, then you need to find out the answer for thiscritical question.
The first step towards understanding the value of an entrepreneur to convert your business into a brand, is to understand the importance of branding. This process helps business owners to brand their products or services so that customers will remember them, and be attracted to buy from them again. Businesses have to be careful with this process, as it is often do-or-die in terms of retaining or losing their customers.
Branding takes time to accomplish because it requires a lot thought, effort and time from business owners. There are a few key elements to increase the value of converting your business into a brand. Leading entrepreneur Lewis Schenk has a unique strategy that is unseen in the current industry, which is integrating publication relations into branding and marketing strategies.
Who is Lewis Schenk?
Formerly an elite amateur/aspiring professional golfer, Lewis’s golfing dreams became more difficult when the covid-19 pandemic hit in January. With his plans put on hold without being able to play golf, he quickly pivoted with the help of one of his mentors. “I moved super quick when I knew the pandemic was about to hit. My plans got put on hold but I was fast to adapt” Lewis explains. Having journalism experience with projects he did in college in the USA, Lewis used his network to build his own agency, Boost Media Agency. Since then, he’s served over 150 clients, helping themto get featured in leading digital publications and become the most, known, liked & trusted in their industries.
Integrating PR & Branding
As a business owner, it is your job to ensure that you stand out in the market.You have to ensure that you will not waste precious advertising money in the start-up phases, by buildinga brand that has a high value to your audience – meaning more money and profits in the future. “As business owners, we cannot just jump into this process. It requires a lot of time, effort, guidance and money for this to be successful, and we have to be sure of our strategy before starting this process” Lewis explains. This is where Lewis shines, as he specializes in coming up with unique public relations strategies and ideas to ensure maximum growth for his clients.
A new business is a risky investment. There are many risks involved in setting up and running a new business, and one of these risks is the loss of your customers and losing your market value. A lack of strategy and experience is the new entrepreneur’s biggest downfall, as they spend all their money on pointless hacks and courses. Investing in public relations is the best form of advertising, as for one, its permanent. Rather than spend $200 on advertising that will run out on a week, spending $200 on a published article to a leading news site will yield results long term, as it remains permanently, meaning increased chances of more eyeballs seeing it over time. As a business owner, you must learn all you can about this process or consult with someone like Lewis who does, so that you know the value public relations to convert your business into a brand. With this knowledge and understanding, you can control your strategy, your business and your success.
Also,as business owners, we must use a strategic approach in our decision making. This strategic plan will help you to overlook the strengths and weaknesses of your business and how they can be turned around.A strategic approach also involves finding out what the strengths and weaknesses of your business are and implementing the appropriate changes to make your business more profitable. Evaluating your current business model to identify the strengths and weaknesses of it, can greatly improvethe company by making some tweaks and adjustments.
Ensuring that we don’t invest money and time in the wrong areas of our business, by shifting the focus towards branding and public relations in marketing strategies, will ensure far greater business success.A business without publicity has no potential for expansion. If you have no courage and time to take these steps for your own business, then you realize the value of hiring a professional entrepreneur such as Lewis Schenk, to convert your business into a brand.