The interwebs are like a never-ending minefield of opportunities filled with potential almost everywhere you turn in an online market space where the only limit is your imagination. If you’ve decided to tap into the ever-widening stream of revenue, here a couple of pointers on what do thereafter in order to set your business on the highway to success.
Step 1: Deciding upon an effective marketing strategy
Your efforts after creating an online business will primarily be directed towards marketing and the first step entails carrying out market research to determine the best approach going by the thoughts and insights of your client base. To get a clear picture of what your ideal marketing strategy ought to look like, use questionnaires or conduct open-ended surveys.
Step 2: Investing in Content marketing
Good content is the key to reeling in views with online businesses and the best way to provide such content is by creating a simple blog around your niche as opposed to buying ads or Google. The blog you set up should take on a humanistic approach that allows your business to connect with your readers in a warm and friendly manner while still outlining technical information or any other subject matter clearly and effectively.
Step 3: Establishing a strong social media presence
The numbers indicate that the average person spends about 135 minutes annually on various social media platforms which means being active on Facebook, Instagram, YouTube and Twitter etc. is the key to bettering step 2 above. The latter platform though is not quite good in this regard and you can pick out two avenues to focus on such as Facebook/Instagram if you’re going for a more casual approach or LinkedIn if your business is more professionally and formally inclined.
Step 4: Setting up a good SEO strategy
You need not only fulfill the wants of your client base if you aim to thrive in this cut-throat field but also those of Google who can plunge your website to the pinnacle of popularity or down into the heights of business directory. The best white hat SEO- white hat meaning conventional and legitimate means devoid of trickery- techniques primarily include regular content updates and a holistic link building approach encompassing various reputable websites (the more, the merrier).
Step 5: Creating a mobile strategy
Convenience has become a necessity in the present age where mobile devices afford the masses the ability to get what they need by a simple swipe of the device on the palm of their hands. A recent comScore study provides evidence toward that effect indicating that mobile accounts for the bulk of time spent on digital media- about 65% of that time to be exact. A mobile strategy is therefore crucial so it would be prudent to set up a separate website from your PC-tailored main one that is specially fashioned to provide a seamless mobile experience. A website that is somewhat difficult to navigate or access via mobile will take a considerable chunk off your traffic so be wary to quickly get around such problems.
As mentioned before and as you’ve probably noticed by this point, the aftermath of a bouncing new business revolves greatly around marketing, marketing and some more marketing. There are no shortcuts to success, and the above 5 steps highlight the longer and more fruitful route that you should take.
The Value of Entrepreneurial Innovation to Convert Your Business Into a Brand
A common question that often pops up while starting a new business is:‘How much value will we place in turning this business into a brand?”If you are looking for ways to appeal to and reach out to several customers, then you need to find out the answer for thiscritical question.
The first step towards understanding the value of an entrepreneur to convert your business into a brand, is to understand the importance of branding. This process helps business owners to brand their products or services so that customers will remember them, and be attracted to buy from them again. Businesses have to be careful with this process, as it is often do-or-die in terms of retaining or losing their customers.
Branding takes time to accomplish because it requires a lot thought, effort and time from business owners. There are a few key elements to increase the value of converting your business into a brand. Leading entrepreneur Lewis Schenk has a unique strategy that is unseen in the current industry, which is integrating publication relations into branding and marketing strategies.
Who is Lewis Schenk?
Formerly an elite amateur/aspiring professional golfer, Lewis’s golfing dreams became more difficult when the covid-19 pandemic hit in January. With his plans put on hold without being able to play golf, he quickly pivoted with the help of one of his mentors. “I moved super quick when I knew the pandemic was about to hit. My plans got put on hold but I was fast to adapt” Lewis explains. Having journalism experience with projects he did in college in the USA, Lewis used his network to build his own agency, Boost Media Agency. Since then, he’s served over 150 clients, helping themto get featured in leading digital publications and become the most, known, liked & trusted in their industries.
Integrating PR & Branding
As a business owner, it is your job to ensure that you stand out in the market.You have to ensure that you will not waste precious advertising money in the start-up phases, by buildinga brand that has a high value to your audience – meaning more money and profits in the future. “As business owners, we cannot just jump into this process. It requires a lot of time, effort, guidance and money for this to be successful, and we have to be sure of our strategy before starting this process” Lewis explains. This is where Lewis shines, as he specializes in coming up with unique public relations strategies and ideas to ensure maximum growth for his clients.
A new business is a risky investment. There are many risks involved in setting up and running a new business, and one of these risks is the loss of your customers and losing your market value. A lack of strategy and experience is the new entrepreneur’s biggest downfall, as they spend all their money on pointless hacks and courses. Investing in public relations is the best form of advertising, as for one, its permanent. Rather than spend $200 on advertising that will run out on a week, spending $200 on a published article to a leading news site will yield results long term, as it remains permanently, meaning increased chances of more eyeballs seeing it over time. As a business owner, you must learn all you can about this process or consult with someone like Lewis who does, so that you know the value public relations to convert your business into a brand. With this knowledge and understanding, you can control your strategy, your business and your success.
Also,as business owners, we must use a strategic approach in our decision making. This strategic plan will help you to overlook the strengths and weaknesses of your business and how they can be turned around.A strategic approach also involves finding out what the strengths and weaknesses of your business are and implementing the appropriate changes to make your business more profitable. Evaluating your current business model to identify the strengths and weaknesses of it, can greatly improvethe company by making some tweaks and adjustments.
Ensuring that we don’t invest money and time in the wrong areas of our business, by shifting the focus towards branding and public relations in marketing strategies, will ensure far greater business success.A business without publicity has no potential for expansion. If you have no courage and time to take these steps for your own business, then you realize the value of hiring a professional entrepreneur such as Lewis Schenk, to convert your business into a brand.