Connect with us

Business

The Best Marketing Tools for a Small Business: 3 Tools You Need to Try

Published

on

When 74% of small businesses don’t have any e-commerce and 29% of them don’t even have a website, it may seem like your online sales are already a leg above the competition. 

In truth, your small business starts a tiny fish in an endless ocean. 

The good news? You can increase your visibility and on and offline through marketing. Marketing tools for a small business may not be exactly the same as those used by retail giants such as Amazon, but you can learn to use similar tools and strategies to see big returns.

Looking for the best small business marketing tools to boost your revenue and visibility? Read on to find out which ones will move you up the food chain!

MailChimp

The return on investment for email marketing is higher than almost any other marketing strategy you can use today. It’s crucial that you take advantage of this opportunity to be repeatedly invited into your customers’ inboxes.

MailChimp offers an easy way to create and manage newsletters, email campaigns, and mailing lists. This platform will have you creating beautiful and informative email marketing in a flash.

What’s more, sophisticated options such as geotargeting allow you to curate your marketing strategies to suit your demographic. Advanced analytics help you determine the most effective timing and schedule for profitable email outreach. 

HubSpot

HubSpot handles the SEO, marketing, social media, email, website management and analytics in one easy format. What’s more, this awesome software personalizes your website content depending on the visitor.

Want to use a service like MailChimp with your HubSpot account? Take advantage of tools like PieSync’s HubSpot MailChimp integration to really streamline your online management. 

Canva

Even if you’re no graphic design pro, the tools in Canva will allow you to create engaging and professional graphics with the click of a button. This free site comes standard with default size choices to make it easy for you to custom design platform-specific banners, ads, graphs, and more.

Drag-and-drop design makes creation a breeze. Your account can store files for editing, and a single click converts your Twitter graphic into the perfect size for your next Instagram post.

Canva offers many free images, backgrounds, fonts, and pictures. You can upload and store your own graphic elements to customize your designs even further. 

Best Marketing Tools for a Small Business

When you’re marketing your small business online, you need tools that have a big return for your buck. That’s why we’ve suggested these comprehensive tools that can grow with you as your business expands. 

Don’t be content as a small fish in the big digital ocean. The right marketing tools for a small business can be the investment that takes you from local news to global success story. 

Looking for more advice on how to be a small business rockstar? Check out the BiggerPockets blog post on 4 Tips for Business Success.

Continue Reading
Comments

Business

How to Choose a Good Paying Guest Accommodation?

Published

on

In today’s busy life people are looking for better jobs and no matter they are in another city or a country. In this race, one should always go for a good pg accommodation, which will give them all the best amenities when they are away from home.

In this case, if you are looking for a homely atmosphere, then you must go for a pg. If you opt for the same, it will always be easy for you to get on with your daily life and your work will continue without any hassle as well. However, in this matter, it might be confusing for you, that what are the things you should look for when you are going to choose a pg? So, to break the confusion, here are some tips you might look at.

  1. Better connectivity

While you are looking for a pg in jp Nagar, you will have to search for the better connectivity. This means you have to look for the bus stop, railway station, and if it’s possible to check the distance of the pg from your university or office. If you find enough local transportation is available in that area, you must shortlist the name and address of the pg.

  1. Good environment

If you find the pg you have chosen has no proper shops, medical stores around it, you must avoid it. You have to look for a place from where you will get easy access to shops, and even to doctor’s clinics. You can even look for a pg which is near to some good eateries as well.

  1. The food

Food is always crucial and it’s more important when you are going to live in a pg. If you are vegetarian, or vegan or non-vegetarian, you have to search for a place which provides the same things. Also, in some houses the landlords allow the tenants to cook their own food. So, if you are fine with this kind of arrangement, you can shortlist the address.

  1. Proper facilities

You must know that pgs are different than hostels as they have enhanced facilities. You can look for a refrigerator, washing machine, WiFi connection, ac, and some other benefits in a pg. If you find all the things you are searching for, then you might have gotten your dream accommodation.

  1. Research a bit

To find the best pg near your office or university, you always have to do research, and it will be a good thing for you. If you search on the internet, you will get lots of suggestions, and you can also ask your friends about this. By your proper research, you will be able to grab a good deal, with better amenities provided by the landlord.

  1. The security

This is another important thing you have to check when you are looking for a pg to stay. You have to see if the place is situated in a safe area, and also if there is a security guard option. You have to check that random people do not get to enter the house as well.

Lastly, before you rent the place, you need to check the place first. Look if it’s free of germ, and is well-furnished according to your needs.

Continue Reading

Business

10 quick SEO wins for your small business

Published

on

Getting SEO right has never been so important for small businesses. If you want to attract new customers: increase your digital footprint, increase your organic site traffic for the keywords that matter to your business, and outrank your competitors in the search engine results pages (SERPs). You have to put time and effort into your SEO strategy. We’ve compiled a list of 10 quick wins to kick-start your SEO efforts, but we recommend working with an experienced SEO agency to put some weight and expertise behind your plan.

  1. Target the right keywords 

    Your time is finite, so you should focus on optimising your website and content for the keywords that mean most to your business. They could be product keywords, niche specific phrases, or keywords you know lead to the most leads or sales.

  2. Craft unique and engaging content

    72% of marketers say that content creation is their most effective SEO tactic. Take inspiration from lifestyle brand Sheer Luxe and guitar brand D’Angelico, which produce engaging visual and written content to connect with their audiences.

  3. Refine your on-page SEO

    Title tags, meta tags, meta descriptions, image alt tags, image and video weight optimisation, quick-to-load page speed, responsive design – Google wants you to give your audience the best experience possible, and making sure these areas are in order is a great starting point for better SEO and ranking.

  4. Optimise and refresh existing content

    It’s all well and good creating new content, but don’t forget to audit and freshen up any existing content you already have. Google looks for content that is current, unique and relevant to your audience. If you’ve got old content on your site, leverage its existence and get it Google-ready by reworking the copy and making sure all of the on-page SEO areas are in order.

  5. Think mobile first

    Google indexes mobile first, which means it looks at the mobile version of your website first and uses that experience to help determine where your pages should rank when people search. Etsy is a fantastic example of a mobile web experience done well.

  6. Earn backlinks

    Every time a site links to yours, this is like a ‘yes’ vote to Google, telling it to trust you and marking your website as having content that is useful and worth sharing.  Try creating standout content that excites your audience and makes people want to link to it. Surfing website Rip Curl is a example of linkworthy content – it’s unique, engaging and speaks directly to its audience: the surfing community.

  7. Take a close look at your competitors

    If you’ve noticed your competitors rising above you in the search-engine ranks, do some digging around their website. What are they publishing? Which keywords are they targeting? Are they doing anything different to you? Take note of their activity and bring something better to the table.

  8. Make your listing as clickable as possible

    Your website meta description and title can be the first interaction your audience has with your website. It has to be clickable, to entice people to take the next step into visiting your website.

  9. Test different types of content

    Written, video, imagery, infographic, interactive – which type of content best engages with your audience and earns you those valuable backlinks? You won’t know until you test different formats. TED conferences shot to global fame because of fantastic content marketing, with video and podcasts working extremely well for them.

  10. Add your business to Google My Business

    This last point is really simple and really easy to execute. If you’re a business with a website, you mustlist yourself on Google My Business to give you as much visibility as possible within search-engine results pages.

SEO isn’t new. Many brands and businesses have spent years investing time and resource into their SEO strategy, so now is the time to get on board with your own search engine optimisation. These 10 quick wins will get your started on your SEO journey, but they are just the tip of the iceberg. Partner with an SEO agency to really understand the best way to approach your SEO strategy and how to build a plan that will set you up for future search-engine excellence and growth.

Continue Reading

Business

Guide to the Best Online Loans Available

Published

on

When looking for the best online loans available, you must do your homework so that you’ll know exactly what to expect online lenders to be looking for when you request a loan.

Obviously, the best online loans won’t be the easiest to get; to get the best interest rates and terms, you must take time to thoroughly check out numerous online lenders. Your collateral will have to be worth substantially more than the loan requested and you need to understand up front that if you have bad credit you will probably be paying a higher interest rate than someone who has good credit. This is just the price that has to be paid in order to improve your credit score.

If you take the time to carefully consider all of your options and choose a loan based that will fit your needs, it’s very likely that you’ll have a positive experience with your online financing.

You’re Collateral

Secured loans will probably have the most desirable payback terms… this is because the lender is guaranteed repayment by the collateral so they are willing to offer interest rates and loan terms that wouldn’t be possible if the loan was unsecured. Lenders are more confident that they will be paid back if the loan is secured by your property. Using the internet to offer their services sometimes limits the forms of collateral that will be accepted. This is because of the paperwork that is involved.

It is sometimes possible to use the item that you are financing to secure the loan… this is especially true if you are looking for a home loan or a car loan. However, you are probably going to need a down payment. Once the application is done you will know how much cash you will need for the down payment.

Some online lenders will not advance loans for purchasing something. They tend to lead more toward consolidating your debts or improving your credit. These lenders will usually accept high-value home equity as a good choice of collateral because it is easier to handle and they do not need storage space as they do for physical properties like vehicles. It is easy to transfer the ownership because the actual property is not involved. It is simply a matter of paper work.

Options for Repayment

Just like any other financial transaction, the best online loans will have some repayment terms that will be agreeable for both the lender and the borrower. This is essential. Lots of online lenders offer automatic payments from the customer’s bank account. This is an easy method of payment and the borrower will not forget the due date or have to write and mail checks. Many customers will find an option on the website so they can choose to use a wire transfer or pay online. If you prefer, you can mail your payment to the physical address.

Doing the Paperwork

It is easy to apply for best online loan available over the internet, but there is still some paperwork that has to be completed and mailed or faxed to the lender.

To make things easier for everyone involved, the best loans do as much of the paperwork online as possible but there may still be, some forms that have to be printed out, completed, and signed. The lender will want a hard copy of all documents along with identification.

Continue Reading

Trending

%d bloggers like this: