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The Best Marketing Tools for a Small Business: 3 Tools You Need to Try

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When 74% of small businesses don’t have any e-commerce and 29% of them don’t even have a website, it may seem like your online sales are already a leg above the competition. 

In truth, your small business starts a tiny fish in an endless ocean. 

The good news? You can increase your visibility and on and offline through marketing. Marketing tools for a small business may not be exactly the same as those used by retail giants such as Amazon, but you can learn to use similar tools and strategies to see big returns.

Looking for the best small business marketing tools to boost your revenue and visibility? Read on to find out which ones will move you up the food chain!

MailChimp

The return on investment for email marketing is higher than almost any other marketing strategy you can use today. It’s crucial that you take advantage of this opportunity to be repeatedly invited into your customers’ inboxes.

MailChimp offers an easy way to create and manage newsletters, email campaigns, and mailing lists. This platform will have you creating beautiful and informative email marketing in a flash.

What’s more, sophisticated options such as geotargeting allow you to curate your marketing strategies to suit your demographic. Advanced analytics help you determine the most effective timing and schedule for profitable email outreach. 

HubSpot

HubSpot handles the SEO, marketing, social media, email, website management and analytics in one easy format. What’s more, this awesome software personalizes your website content depending on the visitor.

Want to use a service like MailChimp with your HubSpot account? Take advantage of tools like PieSync’s HubSpot MailChimp integration to really streamline your online management. 

Canva

Even if you’re no graphic design pro, the tools in Canva will allow you to create engaging and professional graphics with the click of a button. This free site comes standard with default size choices to make it easy for you to custom design platform-specific banners, ads, graphs, and more.

Drag-and-drop design makes creation a breeze. Your account can store files for editing, and a single click converts your Twitter graphic into the perfect size for your next Instagram post.

Canva offers many free images, backgrounds, fonts, and pictures. You can upload and store your own graphic elements to customize your designs even further. 

Best Marketing Tools for a Small Business

When you’re marketing your small business online, you need tools that have a big return for your buck. That’s why we’ve suggested these comprehensive tools that can grow with you as your business expands. 

Don’t be content as a small fish in the big digital ocean. The right marketing tools for a small business can be the investment that takes you from local news to global success story. 

Looking for more advice on how to be a small business rockstar? Check out the BiggerPockets blog post on 4 Tips for Business Success.

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Business

GROMMET, ROD POCKET, OR BACK TAB CURTAINS? WHAT SHOULD I USE

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There are many curtain styles to choose from that can affect the decor and feel of a space, including classic, modern, casual, or traditional. A curtain’s class, when combined with its color, pattern, and texture, creates a mood that reflects your decorative style.

Three simple options for hanging curtains include a grommet, rod pocket, and back tab. Each style can be customized to create a unique look. These are the three most popular types of curtain headers.

Rod Pocket Curtains

Rod pocket curtains are also known as pole top or casement drapery. The rod can slip through the casing by being sewn to the back of the curtain panel. Panes can be gathered around the rod for a soft, clean look with straight lines. The curtain can be attached to the rod without any hardware. When the curtain is closed, a small amount of the rod will be visible at each end.

With layered window covers, rod pocket curtains are a great choice. When the curtain is opened, valences can be hung above it to hide the rod. You can mount sheers under the main panels. French doors and sidelights are common places for casement curtains. Rods slide through the casements at the top or bottom of the boards, so the curtains can be attached to the window’s top or bottom. This window treatment is often made with sheers. It provides privacy and allows light through.

Finials are the ends of curtain rods that match the curtain’s color, style, or pattern. You can reduce the appearance of hardware by using glass, crystal, or acrylic finials. These materials reflect light rather than drawing the eye to the end caps.

Attach curtain rings or pin-hooks to the back panel of rod pocket curtains to make them more custom. The calls are placed evenly, so the draperies don’t affect the material’s fall and gather. Because the material cannot slide along the rod, rod pocket curtains can be more difficult to open and close. Adjusting curtains is easier with pin hooks or rings. Use pins or rings to change curtains.

Back Tab Curtains

Back tab curtains are a great option for a more tailored look that doesn’t require pins or clips. Hidden tab curtains are also known as back tab curtains. They have loops or tabs sewn to the back of the curtain header. The check is hidden behind the rod so the rod can slip through it. This creates the illusion that the curtain is floating in space, giving it a clean, elegant look. Without any hardware, the curtains form pleats above each rod tab. The curtain’s top rises above the rod, giving it a clean edge.

Back tab curtains can be used if you don’t need to open or close the drapes often. Tabs may be difficult to slip over the pole because the fabric rests directly upon the rod. Flat rods are better than round ones for keeping the wrinkles and tabs straight. Flat rods allow for a smoother fall and crisper pleats because the charges are flush against the flat rod.

If you wish to make the curtains more appealing, you can attach clips or rings to the tabs. Calls can also increase in length. To add a few inches to your curtain, attach rings to its top to reduce it to the desired size. This allows you to use standard curtains without alteration. This technique also improves the appearance of puddling (or the pooling or fabric on the floor).

Hidden tab curtains distribute weight without sagging and support heavier fabrics. You can also use back tab headers with lighter materials. The rod can show through sheer fabrics, which may affect the illusion of the curtain suspended in the air. Because the title is visible, back tabs are great for curtains with lace and other decorative trim. Rings and clips may hide or pinch a portion of the edge.

Grommet Top Curtains

Grommet top curtains are a great choice for modern and trendy decor. Grommet curtains are also known as eyelet curtains. They use rings embedded in their headers to guide the curtain pole. Because of their rigidity, grommets can form well-defined and even wrinkles. Grommet top curtains are better for stiff materials. They give the fabric a crisp look and allow it to fall. Grommet rings enable panels to slide over the rod easily because of their smooth finish. As you use the curtain over time, grommets add strength.

Grommets can be made from many materials, adding to the curtain’s beauty. Popular metallic finishes include silver, brass, nickel, and bronze. There are many options for plastic grommets. You can match grommet colors with curtain fabric or create multicolored and patterned grommets for a unique design. Grommet openings can be as small as 3/8 inches up to 1-9/16 inches. This allows you to play with size and color to create a unique look.

Grommet drapery headers show the rod in contrast to casement or back tab curtains, which don’t display it. When choosing curtains, pair them with rods that complement the overall design of your window treatment. Grommet top curtains can be paired with wood, brass, and acrylic rods. The variations in shape can be influenced by varying the rod width and the grommet openings.

Consider how curtains will improve the space when you are shopping for curtains. You can combine curtain panels’ heaviness, color, pattern, and fullness. Remember how header styles affect mood and atmosphere. Combine your panels with finials, rods, and other curtain hardware to create an individual look.

There are many curtain styles to choose from that can affect the decor and feel of a space, including classic, modern, casual, or traditional. A curtain’s class, when combined with its color, pattern, and texture, creates a mood that reflects your decorative style.

Three simple options for hanging curtains include a grommet, rod pocket, and back tab. Each style can be customized to create a unique look. These are the three most popular types of curtain headers.

Rod Pocket Curtains

Rod pocket curtains are also known as pole tops or casement drapes. They are a classic and elegant way to hang drapery. The rod can slip through the casing by being sewn to the back of the curtain panel. For a soft, clean look, panels are gathered on the rod with gathers. The curtain can be attached to the rod without any hardware. When the curtain is closed, a small amount of the rod will be visible at each end.

With layered window covers, rod pocket curtains are a great choice. When the curtain is opened, valences can be hung above it to hide the rod. You can mount sheers under the main panels. French doors and sidelights are common places for casement curtains. Rods slide through the casements at the top or bottom of the boards, so the curtains can be attached to the window’s top or bottom. This window treatment is often made with sheers. It provides privacy and allows light through.

Finials are the ends of curtain rods that match the curtain’s color, style, or pattern. You can reduce the appearance of hardware by using glass, crystal, or acrylic finials. These materials reflect light rather than drawing the eye to the end caps.

Attach curtain rings or pin-hooks to the panel at the pocket’s back to create rod pocket curtains. The calls are placed evenly, so the draperies don’t affect the material’s fall and gather. Because the material cannot slide along the rod, rod pocket curtains can be more difficult to open and close. Adjusting curtains is easier with pin hooks or rings. Use pins or rings to change curtains.

Back Tab Curtains

Back tab curtains are a great option for a more tailored look that doesn’t require pins or clips. Hidden tab curtains are also known as back tab curtains. They have loops or tabs that are sewn to the curtain header. The account is hidden behind the rod so the rod can slip through it. This creates the illusion that the curtain is floating in space, giving it a clean, elegant look. Without any hardware, the curtains form pleats above each rod tab. The curtain’s top rises above the rod, giving it a clean edge.

Back tab curtains can be used if you don’t need to open or close the drapes often. It may be difficult for tabs to slide over the pole because the fabric rests directly upon the rod. Flat rods are better than round ones for keeping the wrinkles and tabs straight. Flat rods allow for a smoother fall and crisper pleats because the charges are flush against the flat rod.

If you wish to make the curtains more appealing, you can attach clips or rings to the tabs. Calls can also increase in length. To add a few inches to your curtain, attach rings to its top to reduce it to the desired size. This allows you to use standard curtains without alteration. This technique also improves the appearance of puddling (or the pooling or fabric on the floor).

Hidden tab curtains distribute weight without sagging and support heavier fabrics. You can also use back tab headers with lighter materials. The rod can show through sheer fabrics, which may affect the illusion of the curtain suspended in the air. Because the entire title is visible, back tabs are great for curtains with lace and other decorative trim. Rings and clips, on the other hand, may hide or pinch a portion of the trim.

Grommet Top Curtains

Grommet top curtains are a great choice for modern and trendy decor. Grommet curtains are also known as eyelet curtains. They use rings embedded in their headers to guide the curtain pole. Because of their rigidity, grommets can form pleats that are well-defined and even. Grommet top curtains are better for stiff materials. They give the fabric a crisp look and allow it to fall. Grommet rings allow panels to slide over the rod easily because of their smooth finish. As you use the material over time, grommets add strength to your curtain.

Grommets can be made from many materials and add to the beauty of the curtain. Popular metallic finishes include silver, brass, nickel, and bronze. There are many options for plastic grommets. For a unique design, you can match grommet colors with curtain fabric or create multicolored and patterned grommets. Grommet openings can be as small as 3/8 inches up to 1-9/16 inches. This allows you to play with both size and color to create a unique look.

Grommet drapery headers show the rod in contrast to casement or back tab curtains, which don’t display it. When choosing curtains, make sure you pair them with rods that complement the overall design of your window treatment. Grommet top curtains can be paired with rods made of wood, brass, and acrylic. The variations in shape can be influenced by varying the rod width and the grommet opening size.

Consider how curtains will improve the space when you are shopping for curtains. You can combine the heaviness, color, pattern, and fullness of curtain panels. Remember how header styles affect mood and atmosphere. To create an individual look, combine your panels with finials, rods, and other curtain hardware.

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