When 74% of small businesses don’t have any e-commerce and 29% of them don’t even have a website, it may seem like your online sales are already a leg above the competition.
In truth, your small business starts a tiny fish in an endless ocean.
The good news? You can increase your visibility and on and offline through marketing. Marketing tools for a small business may not be exactly the same as those used by retail giants such as Amazon, but you can learn to use similar tools and strategies to see big returns.
Looking for the best small business marketing tools to boost your revenue and visibility? Read on to find out which ones will move you up the food chain!
The return on investment for email marketing is higher than almost any other marketing strategy you can use today. It’s crucial that you take advantage of this opportunity to be repeatedly invited into your customers’ inboxes.
MailChimp offers an easy way to create and manage newsletters, email campaigns, and mailing lists. This platform will have you creating beautiful and informative email marketing in a flash.
What’s more, sophisticated options such as geotargeting allow you to curate your marketing strategies to suit your demographic. Advanced analytics help you determine the most effective timing and schedule for profitable email outreach.
HubSpot handles the SEO, marketing, social media, email, website management and analytics in one easy format. What’s more, this awesome software personalizes your website content depending on the visitor.
Want to use a service like MailChimp with your HubSpot account? Take advantage of tools like PieSync’s HubSpot MailChimp integration to really streamline your online management.
Even if you’re no graphic design pro, the tools in Canva will allow you to create engaging and professional graphics with the click of a button. This free site comes standard with default size choices to make it easy for you to custom design platform-specific banners, ads, graphs, and more.
Drag-and-drop design makes creation a breeze. Your account can store files for editing, and a single click converts your Twitter graphic into the perfect size for your next Instagram post.
Canva offers many free images, backgrounds, fonts, and pictures. You can upload and store your own graphic elements to customize your designs even further.
Best Marketing Tools for a Small Business
When you’re marketing your small business online, you need tools that have a big return for your buck. That’s why we’ve suggested these comprehensive tools that can grow with you as your business expands.
Don’t be content as a small fish in the big digital ocean. The right marketing tools for a small business can be the investment that takes you from local news to global success story.
Looking for more advice on how to be a small business rockstar? Check out the BiggerPockets blog post on 4 Tips for Business Success.
The Value of Entrepreneurial Innovation to Convert Your Business Into a Brand
A common question that often pops up while starting a new business is:‘How much value will we place in turning this business into a brand?”If you are looking for ways to appeal to and reach out to several customers, then you need to find out the answer for thiscritical question.
The first step towards understanding the value of an entrepreneur to convert your business into a brand, is to understand the importance of branding. This process helps business owners to brand their products or services so that customers will remember them, and be attracted to buy from them again. Businesses have to be careful with this process, as it is often do-or-die in terms of retaining or losing their customers.
Branding takes time to accomplish because it requires a lot thought, effort and time from business owners. There are a few key elements to increase the value of converting your business into a brand. Leading entrepreneur Lewis Schenk has a unique strategy that is unseen in the current industry, which is integrating publication relations into branding and marketing strategies.
Who is Lewis Schenk?
Formerly an elite amateur/aspiring professional golfer, Lewis’s golfing dreams became more difficult when the covid-19 pandemic hit in January. With his plans put on hold without being able to play golf, he quickly pivoted with the help of one of his mentors. “I moved super quick when I knew the pandemic was about to hit. My plans got put on hold but I was fast to adapt” Lewis explains. Having journalism experience with projects he did in college in the USA, Lewis used his network to build his own agency, Boost Media Agency. Since then, he’s served over 150 clients, helping themto get featured in leading digital publications and become the most, known, liked & trusted in their industries.
Integrating PR & Branding
As a business owner, it is your job to ensure that you stand out in the market.You have to ensure that you will not waste precious advertising money in the start-up phases, by buildinga brand that has a high value to your audience – meaning more money and profits in the future. “As business owners, we cannot just jump into this process. It requires a lot of time, effort, guidance and money for this to be successful, and we have to be sure of our strategy before starting this process” Lewis explains. This is where Lewis shines, as he specializes in coming up with unique public relations strategies and ideas to ensure maximum growth for his clients.
A new business is a risky investment. There are many risks involved in setting up and running a new business, and one of these risks is the loss of your customers and losing your market value. A lack of strategy and experience is the new entrepreneur’s biggest downfall, as they spend all their money on pointless hacks and courses. Investing in public relations is the best form of advertising, as for one, its permanent. Rather than spend $200 on advertising that will run out on a week, spending $200 on a published article to a leading news site will yield results long term, as it remains permanently, meaning increased chances of more eyeballs seeing it over time. As a business owner, you must learn all you can about this process or consult with someone like Lewis who does, so that you know the value public relations to convert your business into a brand. With this knowledge and understanding, you can control your strategy, your business and your success.
Also,as business owners, we must use a strategic approach in our decision making. This strategic plan will help you to overlook the strengths and weaknesses of your business and how they can be turned around.A strategic approach also involves finding out what the strengths and weaknesses of your business are and implementing the appropriate changes to make your business more profitable. Evaluating your current business model to identify the strengths and weaknesses of it, can greatly improvethe company by making some tweaks and adjustments.
Ensuring that we don’t invest money and time in the wrong areas of our business, by shifting the focus towards branding and public relations in marketing strategies, will ensure far greater business success.A business without publicity has no potential for expansion. If you have no courage and time to take these steps for your own business, then you realize the value of hiring a professional entrepreneur such as Lewis Schenk, to convert your business into a brand.