A common question that often pops up while starting a new business is:‘How much value will we place in turning this business into a brand?”If you are looking for ways to appeal to and reach out to several customers, then you need to find out the answer for thiscritical question.
The first step towards understanding the value of an entrepreneur to convert your business into a brand, is to understand the importance of branding. This process helps business owners to brand their products or services so that customers will remember them, and be attracted to buy from them again. Businesses have to be careful with this process, as it is often do-or-die in terms of retaining or losing their customers.
Branding takes time to accomplish because it requires a lot thought, effort and time from business owners. There are a few key elements to increase the value of converting your business into a brand. Leading entrepreneur Lewis Schenk has a unique strategy that is unseen in the current industry, which is integrating publication relations into branding and marketing strategies.
Who is Lewis Schenk?
Formerly an elite amateur/aspiring professional golfer, Lewis’s golfing dreams became more difficult when the covid-19 pandemic hit in January. With his plans put on hold without being able to play golf, he quickly pivoted with the help of one of his mentors. “I moved super quick when I knew the pandemic was about to hit. My plans got put on hold but I was fast to adapt” Lewis explains. Having journalism experience with projects he did in college in the USA, Lewis used his network to build his own agency, Boost Media Agency. Since then, he’s served over 150 clients, helping themto get featured in leading digital publications and become the most, known, liked & trusted in their industries.
Integrating PR & Branding
As a business owner, it is your job to ensure that you stand out in the market.You have to ensure that you will not waste precious advertising money in the start-up phases, by buildinga brand that has a high value to your audience – meaning more money and profits in the future. “As business owners, we cannot just jump into this process. It requires a lot of time, effort, guidance and money for this to be successful, and we have to be sure of our strategy before starting this process” Lewis explains. This is where Lewis shines, as he specializes in coming up with unique public relations strategies and ideas to ensure maximum growth for his clients.
A new business is a risky investment. There are many risks involved in setting up and running a new business, and one of these risks is the loss of your customers and losing your market value. A lack of strategy and experience is the new entrepreneur’s biggest downfall, as they spend all their money on pointless hacks and courses. Investing in public relations is the best form of advertising, as for one, its permanent. Rather than spend $200 on advertising that will run out on a week, spending $200 on a published article to a leading news site will yield results long term, as it remains permanently, meaning increased chances of more eyeballs seeing it over time. As a business owner, you must learn all you can about this process or consult with someone like Lewis who does, so that you know the value public relations to convert your business into a brand. With this knowledge and understanding, you can control your strategy, your business and your success.
Also,as business owners, we must use a strategic approach in our decision making. This strategic plan will help you to overlook the strengths and weaknesses of your business and how they can be turned around.A strategic approach also involves finding out what the strengths and weaknesses of your business are and implementing the appropriate changes to make your business more profitable. Evaluating your current business model to identify the strengths and weaknesses of it, can greatly improvethe company by making some tweaks and adjustments.
Ensuring that we don’t invest money and time in the wrong areas of our business, by shifting the focus towards branding and public relations in marketing strategies, will ensure far greater business success.A business without publicity has no potential for expansion. If you have no courage and time to take these steps for your own business, then you realize the value of hiring a professional entrepreneur such as Lewis Schenk, to convert your business into a brand.
How Fashion Websites Are Successful in Gaining Traffic with the Help of Instagram
Instagram introduced the business accounts in the year 2016, and this social platform has been helping businesses to grow and gain traffic ever since. It has been helping various brands interact with all the followers as well as the target customers in ways that are not only meaningful but also productive. The social platform not only allows the businesses to gain likes or follows but has assisted them to expand like never before. If you have a fashion blog or website, and you want to gain more traffic, you have to learn how you can earn these clicks with the help of Instagram.
Link in Bio
You might already be aware of the “Link in Bio” concept, especially if you are in the fashion business or any other business for a long time. This is considered to be one of the simplest ways in which traffic can be driven to your website in an easy and effortless manner buy Instagram followers. You can simply upload a post regarding your new fashion line, and post a caption that is meaningful and trendy, with the line, “Click the link in our bio to know more,” or, “Click the link in our bio to make this dress yours!” Interested Instagram will click on this link and visit your website. The best part is that the link can be updated at any point in time. Ensure that you are creative; so that you can end up attracting more audience.
Running Instagram Campaigns
Another simple yet incredible way to gain traffic is by running the advertisement campaigns. You should know that unlike all the organic posts, you can click on the Instagram ads. Users can click on a particular advertisement and you can simply direct them to a web page of your choice. Furthermore, Instagram assists you by adding “Learn More”. This call-to-action button helps in enhancing the click-through rate. You are free to target any kind of user.
Tagging Products or Services
Instagram has rolled out a new service, which allows businesses to tag different kinds of products or services in the organic Instagram photos. When users click on this product, they will be able to see a short description of the product, and after that, they can click-through to a business website if they want to. Through the website, they can not only learn more about the product, but they can make a purchase as well. This is another great way to direct traffic to your website. You can also buy real Instagram likes to give assurance to your followers regarding your product, because more the number of likes, more people will be attracted.
“See more” or “Swipe up” Instagram Stories
If your business account is verified by Instagram, you can link your organic stories to a particular product. Most of the brands are becoming eligible for verification, and for that, you do not need a huge number of followers. When users swipe up on a particular Instagram story, they will be redirected to a web page that has been decided by the brand.
Getting more traffic can be a hassle if you do not have a proper idea about making use of your Instagram account. It is important that you go through all these methods once, and see if you are getting the intended traffic volume on your fashion site.