In the era of globalisation, a rapidly increasing number of organisations and businesses begin tonotice the real value behind a tailored approach to foreign markets, andso as languages are today at the centre of custom-made marketing campaigns, translation agencies are quickly becoming an integral and fundamental part of everyday business across different sectors.
Languages shape cultures and cultures shape the markets; consequently, in order to remain competitive, translation providers are nowadays specialising in much more than only literal translations. A number of translation agencies today offer much more focused services, such as international consultancy, localisation or transcreation, which are just additions to the standard translation services they offer.
As translation agencies become more prominent within the business and corporate world and business owners begin to understand the value behind professional translations, the translation industry grows rapidly. It is predicted that by the year 2021 the translations sector will be worth over £40 billion. The industry’s rapid growth shows just how important translations are now, and that their importance for international business will only become more prominent over time.
Nevertheless, could any business benefit from working with a translation agency? Surely, translation services can be a costly process, especially for smaller companies and organisations with strict budgets. Should such businesses from the SME sector even bother approaching translation providers to translate their material/documents when going abroad? Absolutely.
Often, the estimating potential ROI can be problematic to estimate when it comes to professionally translating your business materials. Nonetheless, allowing your potential customers to find information about the products/services you offer in their native language is nothing short of essential. A recent study conducted by the Common Sense Advisory showed that over 50% of consumers are more likely to purchase a product if the information about it is available in their language and 74% of them are more likely to be a repeat client if the post-purchase support was offered in their native language. You can find a summary of the research here.
These are astonishing numbers which only emphasise the true importance of accurate translations for companies during their business internationalisation.
Taking a company abroad is an expensive venture in itself, especially for smaller companies, and therefore ensuring that all steps in order to increase the chances for successare taken is nothing short of essential.
What materials should a business translate?
Let’s face it – many smaller businesses simply won’t be able to incorporate the costs of a professional translation into their budgets. Often, translating the entire website or marketing content can be a rather costly and lengthy process.
Nonetheless, even smaller organisations could be able to afford an expert translation of their content by simply approaching the process strategically.
SMEs often trade internationally with their business partners and customers via their digital means, whether it’s a website or a mobile app, and without a physical store in the foreign marketplace. In such case, company’s website would often be the first point of contact between them and the potential client. Consequently, translating the website into the native language of the target audience would be crucial, bearing in mind the Common-Sense Advisory study previously mentioned, in order to drive higher conversion rates.
As translating the entire website might however be out of reach for a number of SMEs, identifying which content to translate primarily would be a strategic move which would allow the company to approach consumers in their native language without straining the budget. This approach would also allow the organisation to better understand how the translated content performs within a new, foreign market, what is the return on investment and whether any adjustments should be done in the future to further improve the process.
Instead of translating the entire website, which can often be extremely extensive, a business should identify which products/services they wish to approach the target market with initially and only translate the relevant content. Often however, due to the lack of in-depth knowledge about the chosen target market and consumers, a company will not be able to successfully identify those factors; that’s where expert language agencies come into play.
We have spoken to Kiran Adatia, who’s language and international business expert and the founder of Translation Services 24, one of the leading London based translation agencies specialising in business and corporate language services. According to him, the number of UK SMEs and start-ups which want towork with their agency without a clearly identified content to translate is surprisingly high. Kiran adds that “In order to stay competitive our agency now offers far more than simple translation services. We specialise in a number of language and international business services, which allows us to work directly with our clients not only translating their content, but also advising them during their internationalisation process, which in many cases saves such businesses money and time.” If you’re interested in finding more information, you can find some reallygreat content about the translation agency itself as well asthe translation industry and language services by visiting this site.
Return on investment is the driving force in majority of business sectors. Companies and organisations are trying to spend the least money with the highest returns possible in mind. Estimating the ROI of translating your company’s content can be problematic and requires an in-depth study of the foreign market you wish to target, nonetheless it becomes fairly straightforward to understand the true value of translations once the interpreted materials begin to attract clients abroad.
Whether it’s a website sale or a sale in the physical store – tracking back that sale and assessing what initiated it is simple and bearing in mind that more than half of the customers are more likely to commit a purchase if the information about a product or services is available in their native language, chances of the translated content influencing consumer behaviour are always very high.
Does the price for translation depend on type of content?
Yes, and there’s a good reason for it. As you can imagine, translating legal documents such as contracts or terms and conditions would require the linguist to be knowledge in the sector or industry and laws in both countries, but will ultimately be a straightforward interpretation of the original text.
Marketing content on the other hand, such as websites, brochures or presentations require the translator not only to be an expert within your particular business sector, but often would also require them to have a creative flair, as such materials are translated literally very, very rarely.
In some cases, the content will need to be completely re-created without changing the original message a company is trying to put across. We know this process as transcreation.
Professional translations are now more significant than ever before. In a fast, globalised world, custom-made and personal campaigns are nowadays the new standard. People no longer respond to generic messages and expect brands to approach them from an individual angle and language is perhaps one of the most important puzzle pieces. I mean, how would you feel if Ikea emailed you in Swedish or Gucci’s website was only available in Italian? Exactly…
Top 8 Books To Read For The ITIL Foundation Certification
The Information Technology Infrastructure Library (ITIL) Certification is an internationally recognized credential. It is specially designed for those IT professionals who wish to pursue a career in service management or want to get promoted to senior level managerial job positions. This certification is an elementary level one in IT service management. This certification helps professionals to use various tools and practices to help in the development and growth of the business. ITIL consists of the following modules:
- Service design
- Service and operation transition
- Continual service improvement
The ITIL examination is an objective test comprising of 40 MCQs.The format of this test is aa closed-book one. In order to clear this exam, students need to gain at least 65% marks. Following are 8 reference books and guides to help you prepare for the ITIL certification program quickly and more effectively:
1. Passing Your ITIL Foundation Exam (Best Management Practice) – Second Edition
This guide helps you to prepare for the ITIL Foundation Exam and understand key ITIL principles through practice questions. It also comes with various brainstorming activities to help learners write the basic concepts of the chapters in the book. The book has more than 70 questions for readers to solve and prepare for their ITIL exam. This guide is published by TSO and backed by the APM; the Official Accreditor of ITIL exams. This guide helps you to prepare for the ITIL foundation exam and is according to the current ITIL course.
Therefore, this book is the perfect guide for those who want to prepare for the ITIL Foundation Exam and earn an ITIL certification but don’t have enough time to go through each and every topic. This guide is a great way to learn the fundamental concepts of IT service management. It consists of lessons on fundamentals of service management, ITIL lifecycle, and various service management terminologies used in the industry. It also gives an overview of the ITIL exam through a mock paper that will help you to prepare for the exam more easily.
2. ITIL Foundation Complete Certification Kit Study Book and eLearning Program – 4th Edition by Ivanka Menken
The ITIL Foundation Certification Kit is a perfect guide to prepare for the ITIL certifications exam. It gives in-depth knowledge about the ITIL lifecycle, from strategy to continual service improvement. Each and every topic in the book is explained in such a way that readers will be able to grasp the core concepts without any difficulty. The book has a total of 392 pages, and it can also be used as a reference book to prepare for other ITIL exams. This book also provides ways for how ITIL practices can be adopted in the practical world. The book has no particular restrictions for readers as the topics can be covered in any sequence as desired by the readers. This book also comes with several media resources which makers the learning process more smooth.
3. IT Service Management: A Guide for ITIL Foundation Exam Candidates, Second Edition
This book is perfect for those who have completed training for the ITIL exam and want to test their preparation level. This guide is divided into four parts. In the first part, you learn the fundamental concepts of ITIL service management. In the second part, you learn about the ITIL lifecycle and its different modules. In the third part, you learn about different ITIL operations, and in the last part, one discusses measurements and metrics. This book gives you a complete overview of the ITIL examination and helps you to prepare for the ITIL exam in less time.
4. ITIL Lifecycle Publication Suite
The ITIL Lifecycle Publication Suite covers all the five ITIL foundation modules. The book starts with the ITIL service strategy and then the ITIL Lifecycle modules. Each stage is correlated to the previous one. The suite comes with a total of five books and gives in-depth knowledge about ITIL practices. It also provides information about crisis management and informs about effective management of events or incidents.
At each level, learners are provided with regular and constant feedback, helping them to keep themselves abreast of the latest business requirements as well as suitable IT services emerging in the market. Since this book consists of five individual books, buying each book separately can be a bit expensive, therefore buying the entire suite can save you a lot of money. This suite is available in both printed and PDF formats.
5. Introduction to the ITIL Service Lifecycle
This book for the OGC (Office of Government Commerce), is one of the few ITIL books that are approved by the Government. This book can be read by anyone who wants to gain a better understanding of the ITIL fundamentals. The language of the book is simple yet effective so that anyone can understand its key points easily.
The writing style of the book is not too formal, and all the topics are written in a very precise manner and to the point. Even the figures in the book are very simple to understand that they do not require too much expertise or previous ITIL knowledge. All in all, this book is a great option for beginners who wish to earn an ITIL certification without spending too much on ITIL training or other learning material or resources.
6. ITIL Foundation Essentials: The Exam Facts You Need
ITIL Foundation Essentials is a great resource book for aspiring ITIL professionals. This book consists of 150 pages and gives an in-depth knowledge about the basics of ITIL service management. This book has an easy and simple design that helps the readers to understand the text easily. This book is perfect for those who are interested in learning ITIL fundamentals. Not only that, but this book is a must-have for aspiring professionals who wish to clear the newly launched ITIL 4 Certification – Foundation level. Not only beginners, but experienced professionals can also benefit from this book by revising and refreshing all the basic ITIL concepts and terminology.
7. ITIL For Beginners: The Complete Beginner’s Guide To ITIL
ITIL For Beginners is a complete book for clearing the ITIL Foundation exam. This book includes various teaching methods that are specially designed for elementary level learners to help them gain in-depth knowledge about the various lifecycle modules of ITIL. The guide covers complex topics in simple terminology, which makes it an ideal option for new learners.
8. ITIL 2011 Edition – A Pocket Guide (Best Practice Series)
This comprehensive guide provides you with an overall understanding of the whole concept of ITIL. Through this book, various experts belonging to the IT Service Management Forum have tried to answer this puzzling question faced by many aspiring professionals, that is, if the topics covered in this guide successfully represent the gist of ITIL, with limited length as a pocket book for students of no more than 200 pages.
This simple and easy way of encapsulating the core of the ITIL framework makes it an ideal guide for professionals to revise and revisit the basics for a better understanding of core concepts. This book is not as dense a read as other detailed advanced guides are. This read saves time for professionals who just want to refresh their concepts without getting into too much details.
How to choose which suits you better- online training vs. classroom training
English is the most well-known decision to contemplate as a second language. Today, in the age of globalization, aspirant who is keen on making a career in top company by sitting in a top position need to know the importance of English language. While thinking about whether to learn English on the web, either by viewing recorded recordings, taking an interest in live exercises or through calls, it’s critical to have all the data ready.
Many aspirants are confused between taking- online training and classroom training. Before you settle on a choice on whether it’s the best strategy for learning for you, examine the upsides and downsides, and a portion of the fantasies while taking English speaking course online.In the age of online learning and internet reaching to wider area, more importantly communication becoming better, taking up online training preferred highly. The advantages associated with English speaking course onlineare as under-
- Learn from the comfort of your home: –
The best thing about online training compared to offline training is the comfort you get. No drive, no spending extra energy, or arranging time for the same. Just sit at home, either get training on-call or internet.
- Continuous gaining: –
In case you’re far from home, under any conditions, you don’t have to hold up until you return to keep learning. Your exercises can proceed with regardless of where you are on the planet, guaranteeing continuous learning.
- Reach to the openly downloadable investigation materials: –
Recordings, sounds, writings, exercise manuals, and introductions all are available online. You likewise have free access to the web, which has an abundance of extra data to peruse, watch, and tune in to. Your guide can point you toward an enormous measure of supportive data, all of which you can get to right away. You cannot get the content online if you go for offline classroom training.
- Better platform for Learning English: –
For those who wish to get a more personalized learning experience while staying at home, Online courses is a great option. By either talking LIVE with an instructor online or on phone, one gets to learn better and more accurately. One can imitate the instructor as he speaks and practice along with him, and at the same time get corrected as and when required. This is certainly the big advantage of English speaking course online from reputed institute.
- Development of better Listening Skills:-
A significant method of communication is to go for the development of the interpersonal and listening skills. Through such an online course, one can thus learn how to listen intently, patiently, and carefully to others, thereby improving their overall communication skills while opting for English Speaking Course Online.
- Practical Implementation of Learning: –
If you are a working professional and want upgrade your English vocab and communication skill, then seeking online training is the best. With the online training you can implement on your job what you learn. Practical session makes you get involved more into the work and find out mistakes you do.
Since there is a difference between online and offline English speaking course, you need to decide which fits to your bill. You also need to consider the cost of the training and post-training benefits. The ultimate aim is to get the best out of English speaking course and improve the communication skill.
How Does The World Of Electrons Look
The electron is the famous subatomic particle that is known to most of us. He is the hero in many disciplines of Science, especially in Physics. To understand how these electrons live, we must go to their scale. Quantum mechanics takes us from our macroscopic world to the microscopic world.
Let us see where an electron lives? Electron lives inside an atom, in fact, electrons along with neutrons and protons build an atom, thereby a molecule, cluster of which results as matter. Although they are so tiny, their movement induces an electric current.
Electrons are characterised by its mass, charge, spin etc. Mass tells how heavy the electron is. Charge speaks about polarity; that is negative. Spin is another intrinsic property. The spin of an electron is well explained through the Dirac equation.
Electron walks around the nucleus all the time along the definite orbits. The number of electrons residing in an atom varies from atom to atom. They jump from one orbit to another. Not just for fun but at a cost. When an electron jump from higher orbit to lower, it emits energy and when an electron jumps from a lower orbit to higher it absorbs energy.
When the atoms full of electrons subjected to macroscopic entities like temperature, pressure their configuration changes. When they collide they even shift their paths, they exchange their energies, momentum, direction etc. Their behaviour in the presence of magnetic fields and electric fields along with other parameters is explained by Maxwell relations.
Electrons are bit mysterious too. One electron can exists simultaneously at two different places at the same time. If you know their exact momentum, you will lose all the information about their position and vice versa. This is well explained by Werner Karl Heisenberg in his Heisenberg uncertainty principle.
To conclude, Electrons are the building blocks of everything around us; from the object next to you to the infinite universe. Understanding them and their complex characteristic is hard. Scientists across the globe work every day to know them better.
To learn more on such physics concept, you can follow the video link given below and also subscribe to BYJU’S YouTube Channel to watch interactive videos with 3D animations and in-air productions.