In the era of globalisation, a rapidly increasing number of organisations and businesses begin tonotice the real value behind a tailored approach to foreign markets, andso as languages are today at the centre of custom-made marketing campaigns, translation agencies are quickly becoming an integral and fundamental part of everyday business across different sectors.
Languages shape cultures and cultures shape the markets; consequently, in order to remain competitive, translation providers are nowadays specialising in much more than only literal translations. A number of translation agencies today offer much more focused services, such as international consultancy, localisation or transcreation, which are just additions to the standard translation services they offer.
As translation agencies become more prominent within the business and corporate world and business owners begin to understand the value behind professional translations, the translation industry grows rapidly. It is predicted that by the year 2021 the translations sector will be worth over £40 billion. The industry’s rapid growth shows just how important translations are now, and that their importance for international business will only become more prominent over time.
Nevertheless, could any business benefit from working with a translation agency? Surely, translation services can be a costly process, especially for smaller companies and organisations with strict budgets. Should such businesses from the SME sector even bother approaching translation providers to translate their material/documents when going abroad? Absolutely.
Often, the estimating potential ROI can be problematic to estimate when it comes to professionally translating your business materials. Nonetheless, allowing your potential customers to find information about the products/services you offer in their native language is nothing short of essential. A recent study conducted by the Common Sense Advisory showed that over 50% of consumers are more likely to purchase a product if the information about it is available in their language and 74% of them are more likely to be a repeat client if the post-purchase support was offered in their native language. You can find a summary of the research here.
These are astonishing numbers which only emphasise the true importance of accurate translations for companies during their business internationalisation.
Taking a company abroad is an expensive venture in itself, especially for smaller companies, and therefore ensuring that all steps in order to increase the chances for successare taken is nothing short of essential.
What materials should a business translate?
Let’s face it – many smaller businesses simply won’t be able to incorporate the costs of a professional translation into their budgets. Often, translating the entire website or marketing content can be a rather costly and lengthy process.
Nonetheless, even smaller organisations could be able to afford an expert translation of their content by simply approaching the process strategically.
SMEs often trade internationally with their business partners and customers via their digital means, whether it’s a website or a mobile app, and without a physical store in the foreign marketplace. In such case, company’s website would often be the first point of contact between them and the potential client. Consequently, translating the website into the native language of the target audience would be crucial, bearing in mind the Common-Sense Advisory study previously mentioned, in order to drive higher conversion rates.
As translating the entire website might however be out of reach for a number of SMEs, identifying which content to translate primarily would be a strategic move which would allow the company to approach consumers in their native language without straining the budget. This approach would also allow the organisation to better understand how the translated content performs within a new, foreign market, what is the return on investment and whether any adjustments should be done in the future to further improve the process.
Instead of translating the entire website, which can often be extremely extensive, a business should identify which products/services they wish to approach the target market with initially and only translate the relevant content. Often however, due to the lack of in-depth knowledge about the chosen target market and consumers, a company will not be able to successfully identify those factors; that’s where expert language agencies come into play.
We have spoken to Kiran Adatia, who’s language and international business expert and the founder of Translation Services 24, one of the leading London based translation agencies specialising in business and corporate language services. According to him, the number of UK SMEs and start-ups which want towork with their agency without a clearly identified content to translate is surprisingly high. Kiran adds that “In order to stay competitive our agency now offers far more than simple translation services. We specialise in a number of language and international business services, which allows us to work directly with our clients not only translating their content, but also advising them during their internationalisation process, which in many cases saves such businesses money and time.” If you’re interested in finding more information, you can find some reallygreat content about the translation agency itself as well asthe translation industry and language services by visiting this site.
Return on investment is the driving force in majority of business sectors. Companies and organisations are trying to spend the least money with the highest returns possible in mind. Estimating the ROI of translating your company’s content can be problematic and requires an in-depth study of the foreign market you wish to target, nonetheless it becomes fairly straightforward to understand the true value of translations once the interpreted materials begin to attract clients abroad.
Whether it’s a website sale or a sale in the physical store – tracking back that sale and assessing what initiated it is simple and bearing in mind that more than half of the customers are more likely to commit a purchase if the information about a product or services is available in their native language, chances of the translated content influencing consumer behaviour are always very high.
Does the price for translation depend on type of content?
Yes, and there’s a good reason for it. As you can imagine, translating legal documents such as contracts or terms and conditions would require the linguist to be knowledge in the sector or industry and laws in both countries, but will ultimately be a straightforward interpretation of the original text.
Marketing content on the other hand, such as websites, brochures or presentations require the translator not only to be an expert within your particular business sector, but often would also require them to have a creative flair, as such materials are translated literally very, very rarely.
In some cases, the content will need to be completely re-created without changing the original message a company is trying to put across. We know this process as transcreation.
Professional translations are now more significant than ever before. In a fast, globalised world, custom-made and personal campaigns are nowadays the new standard. People no longer respond to generic messages and expect brands to approach them from an individual angle and language is perhaps one of the most important puzzle pieces. I mean, how would you feel if Ikea emailed you in Swedish or Gucci’s website was only available in Italian? Exactly…
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Essay Writing: All You Need To Know
The first step to write an excellent essay is to plan, understand the question, research and gather relevant information and come up with a skeleton plan. You should also have in mind about the word limit you intend to write. In this article, you will learn on the guidelines for writing essays and the common mistakes you need to avoid.
To make an excellent essay, you need to write it in a natural manner where all your sentences flow logically. Besides, you will also need signposts that will guide the audience. For an essay to be complete, it has the following format:
The role of this introduction is to ensure you introduce the subject. Here, you will explain the way you understand your question and therefore describe the way you plan to deal with it.
You can start where you define essential terms, provide a brief history, personal context when appropriate and the significance of the subject. You should avoid lengthy introduction because it will limit the available number of words for the assignment.
The best introductions are short and brief. They should be one or two paragraphs that are brief to the point. You will find some people starting with a provisional introduction and then rewrite after completing their first essay draft. So that you can write a tentative selection, you will ask yourself whether your audience wants to know so you can follow the subsequent discussion.
An excellent essay will generally be a blend with researched evidence and comment. Some essays require a catalog of factual sources or summaries of other people’s viewpoints, philosophies, attitudes, and thoughts.
Besides, other people will express only their personal opinions and therefore lacking or little evidence. They might also take essay examples from other writer and support their views. The essential thing to do is to balance between your analysis and other researchers on the subject. It is, therefore, necessary if you back up your points from your experience and findings from other writers and researchers.
When you are writing other peoples researches, you will need to cite them. What is important is that you will need to illustrate or quote the material by providing evidence to the points you make and depends on the essay type.
Avoid using quotations to substitute your words. For a quote, let it be an explanation using your words and show the significance to the argument. When citing another author’s test, ensure you indicate your evidence in the reference. When done, provide a full list of your references at the end.
When you complete an essay, you need to write a short conclusion. The conclusion should sum up your argument or comparison of your viewpoints. You should what you accomplish or learned and also mention the questions that you have left open. You should not summarize your argument entirely.
In a different page, you will need to include a list of references or bibliography. When you don’t reference correctly, then you will get the accusation of plagiarism. When you indicate another author’s text, then you will need to show where you get your evidence in a reference. Besides, even other documents that you read so that you can contrast your argument, ensure you reference them too.
CCNA Certification and its Immense Importance in the World of Networking
The technical accreditation that helps network professionals with their learning curve is the CCNA certification. It stands for Cisco Certified Network Associate and it is the second level of career certification among the 5 levels that Cisco offers.
What is the objective of this training?
After undergoing the course, candidates can function as experts on Cyber security, data centre, design collaboration, Routing, Cloud, IoT, Switching and more. The certification holders will have the ability to install, manage the functioning and implement WAN, troubleshooting plus other deliverable skills.
In 2013, Cisco redesigned the program and incorporated different additional topics and elements of networking into itAs a professional, a candidate will be put to test on their proficiency on Wireless Local Area Networks (WLANs).
How does it train the applicants?
Trainees who are presently going through a CCNA certification course will be prepared to perform the following:
- Do the planning for network devices
- Implement and hold the much necessary security for the network devices concerned.
- The course also enables the trainees to successfully pass the test and get the certification.
- IP addressing, routing, subnetting, LAN switching are some of the major elements covered in the course.
The importance of this certification
The networking professionals or aspirants can find themselves on a great platform to showcase their efficiency. After getting the certificate, the trainees can bag job roles such as network engineer, network administrator etc.
The CCNA certification helps boosting the resume and the program hones the skills of the aspirants through knowledge and aptitude. The certificate indicates that the certification holders can not only tackle the daily operations but also handle critical, urgent network issues swiftly and efficiently.
What are the noticeable effects of this certification?
- The professionals get a huge preference when it comes to recruitment by global companies.
- Validates that the person can independently work on and resolve network issues.
- Since it vouches for specific skillsets, professionals get a strong career trajectory.
- This certification provides the eligibility for the next level of certification from Cisco
- Improved LPAs on offer from top organisations.
- Creates exceptional career growth curve for further advancement in the future.
It is vital for a network professional, or a beginner aiming for this job role, to keep updating his/her skills to thrive in this ever-competitive world of IT. This makes ones job profile much more visible and highlights the efficiency of the professional.
Since Cisco has a major global presence in the networking domain, about 80%, this Cisco provided accreditation is acknowledged everywhere in the world. This certification is going to increase in relevancy over the coming years. This is perhaps the best time to enhance your professional credentials. Become a CISCO certified networking expert to be a part of the ever-evolving and scaling IT industry.