THE PILGRIMAGE to the holy city of Mecca for the Hajj begins shortly for millions of Muslims, as they convene in the holiest place in Islam in Saudi Arabia. Here is everything you need to know about the annual pilgrimage.
Hajj begins on Sunday, August 19 and ends in the evening of Friday, August 24.
The pilgrimage is mandatory for all Muslims to complete at least once in their life if they can afford to go and are able bodied.
The Hajj pilgrimage is performed in the last month of the Islamic calendar – Dhul-Hijjah.
The purpose of the pilgrimage is to get closer to Allah and Muslims from all over the world have the opportunity to interact with each other.
Muslims flood to the holy city of Mecca in Saudi Arabia for the five-day pilgrimage.
Mecca is where Muhammad, the prophet who founded Islam, was born and where he received the first revelation of the Koran.
Pilgrims visit the Grand Mosque to praise Allah before the Ka’aba – Islam’s most sacred building.
Hajj is one of the fifth and final pillar of Islam.
During the pilgrimage, pilgrims wear simple white clothes called Ihram.
One aspect of Hajj is that it removes all markers of class, wealth and materialism, which is why everyone dresses in simple cloth for the duration of the pilgrimage.
Hajj begins on the 8th day of Dhul-Hijjah, this is followed by the Day of Arafah and Eid al-Adha on the 10th day – Islam’s holiest festival and the day of Tashriq.
Muslims on Hajj are forbidden from having sex, proposing marriage, cutting their hair or nails and killing animals.
They believe that the Prophet Abraham built the Ka’aba with his son Ismael, which is at the centre of the Al-Masjid al-Haram mosque in Mecca.
Muslims walk around the Kaaba seven times as part of the Hajj pilgrimage.
Muslims face to pray in the direction of the Ka’aba no matter where they are in the world.
To be completed, the Hajj requires a minimum of five days during which pilgrims travel across Saudi Arabia to complete various rituals.
Each year around two million Muslims flock to the Holy city for the pilgrimage.
According to the Saudi Arabian Embassy, the Hajj is the largest gathering of human beings on the Earth.
What Is Social Commerce? A Definitive Guide.
The influence of social commerce in determining the buying behavior of the users is growing potentially. Read the blog to know everything about it.
Social commerce, put in simple words, is the act of selling products through social media platforms. This marketing strategy has seen the dawn ever since Facebook, Instagram, TikTok, Pinterest, and Snapchat introduced their users to find their inspiration and buy products directly on the platform.
Brands selling their products on eCommerce platforms had to redirect their visitors to their website. But, with social commerce, this process has changed altogether. Now, all the action takes place within the social media application.
How Does Social Commerce Works?
Taking care of customer problems is the first and most important step in conducting business successfully. But, most brands are instead concerned about gamification of the process and introduce tactics that aren’t reliable and promising.
However, if the brands were to consider the two most crucial things to perform well in the market, it is the product and delivering the best buying experience to the customers.
The former can be made better with R&D. But, for the latter to be better, the need to leverage technology better should be examined.
Here, social commerce comes to play the role of a compass. Consider these facts:
- In 2020, social media platforms had 3.6 billion active users.
- 30% of the people shopping online claimed their likeliness of buying products from platforms like Facebook, Instagram, Pinterest, etc.
- 70% of users using Instagram look forward to the platform to find inspiration to buy products.
Social commerce platforms allows brands to capitalize on this behavior of the users and helps them upsell by providing their buyers a streamlined buying experience.
Keep reading to know what are the advantages that brands can encash with social commerce.
The social media platforms offer unmatched reach for businesses. By introducing social commerce, brands can reach out to billions of people using social media.
Users today are constantly looking out for products that they can incorporate into their lives. In addition, they are using social media platforms to discover products and know the past experiences of the users with the brand.
Through social commerce, they can easily come across the brand while scrolling their feed or via UGC and explore more about the brand’s deliverables.
Curtailed Shopping Experience
The attentive span of the users has reduced drastically. This makes it very important for the brands to deliver an experience to the users while capitalizing on their inspiration.
Social commerce facilitates this by streamlining the users’ purchase journey and letting them purchase the product in two simple steps. First, after finding the right product, they can directly add the product to their cart and check out.
This not only keeps them hooked on the buying process but also encourages them to buy more products. Thus, positively impacting sales for the brand.
Better Selling Opportunities
With an enhanced reach, better product discoverability, and more user trust, brands can scale up their conversion rate and sales easily.
This is the biggest advantage of social commerce as generating revenue has become the biggest concern for brands conducting business online.
Moreover, UGC is yet another contributing factor in sales. It speaks for the brand and lets potential users get attracted and engaged in knowing more about it.
Easy User Trust And Engagement
User trust and engagement is the most important factor that determines growth and expansion of the brand.
Building user trust, especially in a digital space, is rather difficult. Here, the role of social commerce is indispensable. As it easily engages the audience with premium UGC or brand-generated visuals.
It fetches the attention of the users easily and gets them hooked to the brand.
Engage The Audience
Audience engagement is a huge problem brands are placed against as users look up to brands that are more humane in their approach and evoke an emotion easily.
Through social commerce, brands can easily engage their audiences by showcasing alluring content. Choosing to display UGC is a smart option for brands, as it can not only attract audiences but also influence their buying decision by informing them about the past experiences of the buyers.
More and more brands are introducing social commerce to be able to grab the attention of the audiences with utmost ease and inspire them to make a purchase from the brand.
Over To You
Social commerce is the new-age result-driven marketing strategy that is enabling brands to capture the market and expand their footprint by simply alluring the attention and engagement of the audiences.
It helps in combating the constant surge in competition by helping brands get discovered, win the easy trust of their audiences, and inspire them to know more about the brand, resulting in better sales and conversions.
Now that you know everything about social commerce, why not think about leveraging it now?