When you think of banks, where the rich and famous keep
their money, private banking giants such as UBS, Merrill Lynch or JP Morgan
come to mind with hundreds of billions of assets under management. It is true
that these financial institutions are at the forefront when it comes to assets
under management and some of them have been in business for hundreds of years.
However, when it comes to exclusivity, it is not always the biggest players who
offer the best service.
The banking industry is experiencing a trend similar to that
of many other industries. Traditional banks are being challenged by technology
as new players use Internet and mobile applications to digitise the entire
banking process. As a result, the customer benefits from an easy-to-use and hassle-free
process to open accounts, transfer or manage their money.
One of the fastest growing and most successful digital banks
is Black Banx. The Black Banx group was established in 2014 by Internet
billionaire Michael Gastauer.
The fully digital bank launched its services in December
2015, allowing customers in 180 countries to open checking or savings accounts
in 28 currencies. What is unique for the banking world is that the entire
process of opening accounts in Black Banx can be done online in less than 8
minutes, eliminating the time and costs that a customer in Brazil, Mexico or
Colombia would have to invest in traveling to Switzerland, USA or the Caribbean
to meet with your banker to open an account. Black Banx allows any type of
online banking activity in real time through its blackbanx.co platform. It
is therefore no surprise that in the first four years, more than 8 million
customers used the Black Banx service to open accounts.
In April 2019, Black Banx Group launched TITANIUM, a private
banking program tailored to its clients at the highest level. TITANIUM is a
fully digital private banking product that offers one of the most exclusive
services for a group of clients. To become a TITANIUM customer, which is by
invitation only, the customer must have an account at BlackBanx.co. The
criteria for receiving an invitation require an account balance of US$ 1
million. It’s founder Michael Gastauer, CEO of the Black Banx Group, personally
created the program to guarantee the most exclusive services for its high-level
clientele. With a net worth of more than US$ 10 Billion, the founder has an
in-depth understanding of the type of services VVIP customers need. Black Banx
also took advantage of their close relationships around the world to ensure
that maximum value is given to their TITANIUM clients.
By asking Michael Gastauer what TITANIUM is offering his
High Net worth clients, he responded that he sees his clients as his business
partners he is helping to solve their banking problems.
Part of the elite service that Black Banx offers its
TITANIUM clients is a private jet pick up service to meet the founders and
board members of Black Banx.
The TITANIUM account package includes a Black Banx Visa
Titanium card, in which the client can set their spending limits up to US$ 1
million per day. With this type of limits, the Black Banx TITANIUM card offers
an exclusive shopping service, which helps customers to buy the most sought
after pieces. Using Black Banx`s exclusive relationships with high-end luxury
brands such as Hermes, Chanel, Patek Phillip, Graff etc. to acquire the most
attractive pieces ranging from handbags, watches, jewellery or pieces of art is
an exciting experience Black Banx offers to their Titanium clients. “In many
cases the relationship with our client has the dynamics of a friendship rather
than the feeling of doing business”, says Abygail DeSousa, COO of Black Banx.
Some of the benefits of having a Black Banx Titanium card include services such
as access to catwalk collections, invitations to fashion shows through industry
contacts in the four major fashion capitals. Custom services include exclusive
presentations of various brands that are transported privately to the client’s
location.
Other options include visits to museums outside opening
hours, made according to the clients’ agenda and include private exhibitions of
plays, ballets and small group concerts or a visit to private wine cellars
where customers can try French wines that will never be available for purchase.
The bank service for its VVIP clients assigns a relationship manager dedicated
to financial matters, in addition to a lifestyle manager, available 24 hours a
day, for personal requests. Lifestyle managers can organise an unparalleled red
carpet experience at the most attractive restaurants, hotels and clubs to
provide white glove service in all aspects of entertainment, travel and
commerce. Private chefs with Michelin stars and personal butlers are also
included in the list.
The bank’s VVIP service offers a wide variety of options and
is committed to delivering real value to its customers. Many of its services
are personalized individually and are only disclosed to its members.
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