The material handling industry has changed drastically in the past few decades, particularly after the start of the 21st century. This can be attributed to the fact that the needs and dynamics of economies around the world have changed rapidly after the advent of the age of technology. As the needs have modified, so too have the products that cater to them.
Material handling equipment is no exception to the trend. Where once simple and conventional equipment was sufficient to fulfill the needs of the industry at large, now more sophisticated and versatile technology is needed and used. This is evident by the introduction of better, faster and more efficient forklifts like the Moffett truck mounted forklifts that took over the material handling industry by storm.
Hiab, the manufacturers of Moffett, introduced them towards the end of the 20th century and adapted them to the changing needs of the industry with time. As a result, today Moffett forklifts are used in over 45 countries including the United States, United Kingdom, Australia, India, Germany and New Zealand. The secret to success for Hiab and Moffett has been to cater the needs of the industry in a way like no other equipment manufacturer could.
The enhanced efficiency coupled of these machines coupled with their sophisticated safety features has made them the most desirable product for material handling businesses across the United States. So much so, that there are over 60,000 Moffett forklifts in operation all across the US alone. They cater to every segment of the market which is why they dominate the market. This domination, in part, is because of the wide ranging product line Moffett has to offer which is made available by an ever-expanding network of retailers all over the world.
So let us take a look at the top 5 Moffett forklift models that cement Moffett domination in the modern material handling industry.
The Moffett M2 is specifically designed for urban distribution. Its light weight and single wheel drive makes it tremendously easy to navigate and operate which is why it is perfect for the narrow aisles of a warehouse and streets of a city. It weighs a mere 1500kg, almost less than half of mammoth rough terrain forklifts, and has a wide range of application areas.
It is particularly useful in moving, loading and unloading loads such as kegs, cans and bottles in the beverage industry, canned fruits and vegetables in the food industry, catering supplies, pet food supplies, flat packed furniture and insulation material.
The Moffett M4 is one of the most widely used Moffett forklift due to its industrial applications. It is heavier than the Moffett M2, yet not without good reason. Its 2000kg to 2500kg weight allows it to do some heavy lifting. That is why it is most commonly used in industries such as recycling, industrial gas, LPG Gas, industrial chemicals, agriculture and moving housing parts such as windows and doors.
The Moffett M5 is perhaps the most famous Moffett in use today. There are in fact four models of the Moffett M5 itself, ranging from Moffett M5 20.3 and 20.4 to Moffett M5 25.3 and 25.4. The model numbers refer to the weight and the lifting capacity of the forklifts.
Retailers all over the US, such as Bobby Park Truck and Equipment, keep the Moffett M5 on hand at all times due to constant demand from industries such as building materials (timber, brick, plasterboard), animal feed, agriculture, roofing, scaffolding and emergency services.
The Moffett M8 is among the rough terrain models introduced by Moffett. The distinguishing feature regarding Moffett M8 (along with all rough terrain models) is its exceptional ability to provide stability over uneven terrain such as rocks, mud and marsh.
The forklift is built with a three wheel drive system and is easy to navigate even for a rough terrain model. Though its main areas of operation are the same as the Moffett M5, yet it can deliver and move material over turf that the Moffett M5 cannot.
Another one of the rough terrain models, the Moffett M9 is one of the heaviest and most durable Moffett forklift in production today. With an astounding weight of 2700kg and a three wheel drive system, the Moffett M9 can navigate the harshest terrains with ease. Yet despite the toughness of the Moffett M9, it has lost none of its functionality or safety features. It still offers all safety features that are required and necessary to maintain OSHA approved safety standards.
This piece of Moffett equipment is especially popular in the poultry industry owing to the fact that it can handle goods more safely and is capable of faster loading and unloading. As such, it is well suited to handle the delicate material in the poultry industry.
The Value of Entrepreneurial Innovation to Convert Your Business Into a Brand
A common question that often pops up while starting a new business is:‘How much value will we place in turning this business into a brand?”If you are looking for ways to appeal to and reach out to several customers, then you need to find out the answer for thiscritical question.
The first step towards understanding the value of an entrepreneur to convert your business into a brand, is to understand the importance of branding. This process helps business owners to brand their products or services so that customers will remember them, and be attracted to buy from them again. Businesses have to be careful with this process, as it is often do-or-die in terms of retaining or losing their customers.
Branding takes time to accomplish because it requires a lot thought, effort and time from business owners. There are a few key elements to increase the value of converting your business into a brand. Leading entrepreneur Lewis Schenk has a unique strategy that is unseen in the current industry, which is integrating publication relations into branding and marketing strategies.
Who is Lewis Schenk?
Formerly an elite amateur/aspiring professional golfer, Lewis’s golfing dreams became more difficult when the covid-19 pandemic hit in January. With his plans put on hold without being able to play golf, he quickly pivoted with the help of one of his mentors. “I moved super quick when I knew the pandemic was about to hit. My plans got put on hold but I was fast to adapt” Lewis explains. Having journalism experience with projects he did in college in the USA, Lewis used his network to build his own agency, Boost Media Agency. Since then, he’s served over 150 clients, helping themto get featured in leading digital publications and become the most, known, liked & trusted in their industries.
Integrating PR & Branding
As a business owner, it is your job to ensure that you stand out in the market.You have to ensure that you will not waste precious advertising money in the start-up phases, by buildinga brand that has a high value to your audience – meaning more money and profits in the future. “As business owners, we cannot just jump into this process. It requires a lot of time, effort, guidance and money for this to be successful, and we have to be sure of our strategy before starting this process” Lewis explains. This is where Lewis shines, as he specializes in coming up with unique public relations strategies and ideas to ensure maximum growth for his clients.
A new business is a risky investment. There are many risks involved in setting up and running a new business, and one of these risks is the loss of your customers and losing your market value. A lack of strategy and experience is the new entrepreneur’s biggest downfall, as they spend all their money on pointless hacks and courses. Investing in public relations is the best form of advertising, as for one, its permanent. Rather than spend $200 on advertising that will run out on a week, spending $200 on a published article to a leading news site will yield results long term, as it remains permanently, meaning increased chances of more eyeballs seeing it over time. As a business owner, you must learn all you can about this process or consult with someone like Lewis who does, so that you know the value public relations to convert your business into a brand. With this knowledge and understanding, you can control your strategy, your business and your success.
Also,as business owners, we must use a strategic approach in our decision making. This strategic plan will help you to overlook the strengths and weaknesses of your business and how they can be turned around.A strategic approach also involves finding out what the strengths and weaknesses of your business are and implementing the appropriate changes to make your business more profitable. Evaluating your current business model to identify the strengths and weaknesses of it, can greatly improvethe company by making some tweaks and adjustments.
Ensuring that we don’t invest money and time in the wrong areas of our business, by shifting the focus towards branding and public relations in marketing strategies, will ensure far greater business success.A business without publicity has no potential for expansion. If you have no courage and time to take these steps for your own business, then you realize the value of hiring a professional entrepreneur such as Lewis Schenk, to convert your business into a brand.