Recently, one of our readers asked us if it’s ok to use nulled WordPress themes and plugins? Nulled themes and plugins are pirated copies of premium WordPress products. In this article, we will explain why you must avoid nulled WordPress themes and plugins, specially if you’re serious about your website.
What are Nulled WordPress Themes & Plugins?
Nulled WordPress themes and plugins are pirated copies of paid WordPress themes and plugins distributed unethically on the internet.
The folks redistributing nulled items argue that because WordPress and any derivative works (like plugins and themes) are licensed under GPL, it’s completely ok to copy and distribute it.
While that’s true, often this comes with big cost. Not only does it cause good WordPress companies to lose money, but most importantly it compromises the security and integrity of websites using these nulled WordPress themes and plugins.
Yes often these nulled themes and plugins are the reason why your websites get hacked.
Here are some of the top reasons why you must avoid using nulled WordPress plugins and themes on your website.
Nulled WordPress plugins and themes are extremely dangerous for WordPress security. They are known to carry malware.
The malicious code can spread across different files to disguise itself which makes it hard to detect and fix when your website is hacked.
You could also lose your site data in the hack process. Last but not least, your site may get de-indexed from search engines for distributing malware.
Nulled WordPress themes and plugins can have different kind of malicious code hidden inside. This can include code that steals information from your create and build a wordpress website site and makes it available to hackers on the dark web.
These kind of hacks are hard to detect and may go unnoticed as your WordPress site keeps functioning normally.
3. Bad for SEO
Pirated WordPress themes and plugins can destroy your WordPress SEO completely. Nulled WordPress themes and plugins can add spam links to your website or hijack your users and redirect them to bad websites.
These activities are hard to detect by human eyes as the links are well hidden in the code. You will likely not be redirected when you are logged in to your WordPress account. However, search engines will be quick to notice that and penalize your website by dropping your search rankings or de-indexing your website completely.
You will have to spend months to recover your website’s SEO rankings and sometimes you may even have to make a new website from scratch.
4. Legal Issues
Many WordPress themes and plugins are open source, but some of them are sold with mixed licenses. This means that some parts of the code are protected by copyright laws and if you are using a nulled WordPress theme or plugin, then you don’t have legal permission to do so.
Pirated WordPress themes can result in data theft, data loss, or distribution of illegal material. All of these can lead to legal proceedings where you may end up paying huge sums to lawyers.
5. No Access to Updates
Most WordPress themes and plugins regularly release updates to fix bugs, add new features, and close security issues. Nulled WordPress themes and plugins cannot receive those updates because they don’t have a valid license key.
This leaves your WordPress site with an outdated version which may be buggy and insecure. WordPress itself regularly releases new versions and sometimes themes and plugins need to be updated to remain compatible with the latest changes. Since nulled theme or plugin can’t be updated, your website may start misbehaving or become inaccessible.
6. Support & Documentation
Even the most experienced WordPress users need support and documentation to properly use premium WordPress themes and plugins.
Developers of these products spend a lot of their time on providing support and creating documentation for their users. They even hire support specialists to answer questions and regularly add new tutorials.
If you are using a nulled WordPress theme or plugin, then you are on your own. You cannot ask the developers to help you out when you need help. You also don’t get access to documentation and tutorials because those are only available to paid customers.
7. Access to New Features
As we mentioned earlier, WordPress themes and plugins are updated regularly and often these updates include new features. If you are using a pirated WordPress product, then you cannot get automatic updates, and you wouldn’t even know that there are new features available.
These new features can significantly improve your website and help you make more money online or make money from home. However, you will be totally unaware of these changes and will be stuck with an outdated version.
8. Unethical use Discourages Innovation
Now some may argue that it is a tiny piece of software, and I am doing this because I cannot afford to pay for it at the moment. However, this tiny piece of code is the result of someone’s skill, talent, and hard work. By using a nulled software, you are taking away money from those developers.
Developers not only spend their time on writing code, they also have to provide support, create documentation, make a website, hire support staff, and spend a lot of money to run their business. Using nulled software hurts their business, and they end up losing money.
These unethical practices may discourage developers from creating new innovative products that can benefit millions of users.
9. The Abundance of Free Alternatives
There is no reason for anyone to use nulled WordPress themes and plugins. No matter which WordPress theme or plugin you choose, there is always more than one suitable free alternative available for them.
In fact, many premium WordPress plugins have limited free versions to help you get started. Need a contact form? Get started with the free version of WPForms Lite. Need Google Analytics? Try the free version of MonsterInsights.
For WordPress themes, take a look at our expert-pick of the best free WordPress themes that are just as good as a premium theme.
WordPress.org has thousands of free plugins and themes. Some of them are even better than many premium products. Most importantly, you can use them legally with no burden on your conscience and without affecting WordPress community negatively.
We hope this article helped you learn why you must avoid nulled WordPress plugins and themes. You may also want to see our article on the cost of building a WordPress website with tips on how to save money.
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The Value of Entrepreneurial Innovation to Convert Your Business Into a Brand
A common question that often pops up while starting a new business is:‘How much value will we place in turning this business into a brand?”If you are looking for ways to appeal to and reach out to several customers, then you need to find out the answer for thiscritical question.
The first step towards understanding the value of an entrepreneur to convert your business into a brand, is to understand the importance of branding. This process helps business owners to brand their products or services so that customers will remember them, and be attracted to buy from them again. Businesses have to be careful with this process, as it is often do-or-die in terms of retaining or losing their customers.
Branding takes time to accomplish because it requires a lot thought, effort and time from business owners. There are a few key elements to increase the value of converting your business into a brand. Leading entrepreneur Lewis Schenk has a unique strategy that is unseen in the current industry, which is integrating publication relations into branding and marketing strategies.
Who is Lewis Schenk?
Formerly an elite amateur/aspiring professional golfer, Lewis’s golfing dreams became more difficult when the covid-19 pandemic hit in January. With his plans put on hold without being able to play golf, he quickly pivoted with the help of one of his mentors. “I moved super quick when I knew the pandemic was about to hit. My plans got put on hold but I was fast to adapt” Lewis explains. Having journalism experience with projects he did in college in the USA, Lewis used his network to build his own agency, Boost Media Agency. Since then, he’s served over 150 clients, helping themto get featured in leading digital publications and become the most, known, liked & trusted in their industries.
Integrating PR & Branding
As a business owner, it is your job to ensure that you stand out in the market.You have to ensure that you will not waste precious advertising money in the start-up phases, by buildinga brand that has a high value to your audience – meaning more money and profits in the future. “As business owners, we cannot just jump into this process. It requires a lot of time, effort, guidance and money for this to be successful, and we have to be sure of our strategy before starting this process” Lewis explains. This is where Lewis shines, as he specializes in coming up with unique public relations strategies and ideas to ensure maximum growth for his clients.
A new business is a risky investment. There are many risks involved in setting up and running a new business, and one of these risks is the loss of your customers and losing your market value. A lack of strategy and experience is the new entrepreneur’s biggest downfall, as they spend all their money on pointless hacks and courses. Investing in public relations is the best form of advertising, as for one, its permanent. Rather than spend $200 on advertising that will run out on a week, spending $200 on a published article to a leading news site will yield results long term, as it remains permanently, meaning increased chances of more eyeballs seeing it over time. As a business owner, you must learn all you can about this process or consult with someone like Lewis who does, so that you know the value public relations to convert your business into a brand. With this knowledge and understanding, you can control your strategy, your business and your success.
Also,as business owners, we must use a strategic approach in our decision making. This strategic plan will help you to overlook the strengths and weaknesses of your business and how they can be turned around.A strategic approach also involves finding out what the strengths and weaknesses of your business are and implementing the appropriate changes to make your business more profitable. Evaluating your current business model to identify the strengths and weaknesses of it, can greatly improvethe company by making some tweaks and adjustments.
Ensuring that we don’t invest money and time in the wrong areas of our business, by shifting the focus towards branding and public relations in marketing strategies, will ensure far greater business success.A business without publicity has no potential for expansion. If you have no courage and time to take these steps for your own business, then you realize the value of hiring a professional entrepreneur such as Lewis Schenk, to convert your business into a brand.