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Google Offers Up to $100,000 in Career Certificate Scholarships for Small Businesses in the USA.



Google announced recently that they would give every American business 500 Google Career Certificate scholarships for upskilling employees. This could amount to as much as $100,000 in workforce training.

Google Offers Up to $100,000 in Career Certificate Scholarships for Small Businesses in the USA.

Google Career Certificates allow job seekers to study part-time for 3-6 months to acquire the skills necessary to fill positions within high-demand areas. There is no need to have a degree or previous experience to be eligible. These certificates are part of the Grow with Google campaign. New Google Career Certificates were recently explicitly added for digital marketing and eCommerce.

Digital Tools for Small Businesses

These certificates will help businesses learn how to sell products and services online and market analytics and measurement. This certificate is particularly relevant for small businesses, as the online market has grown dramatically since the Covid-19 pandemic. Nearly half of small business owners lack the skills necessary to use digital tools.

Two out of three small and medium-sized U.S. businesses reported that digital tools helped them find new business opportunities during the pandemic. This includes most Black-owned SMBs and Latino-owned SMBs. They will all benefit from digital marketing and the e-commerce Google Certificates that focus on the skills required to expand their online presence.

The certificates will give the recipients hands-on experience using digital marketing tools such as Canva, Constant Contact, and Hubspot. Small businesses will be able to retain and train their current employees and provide new skills to help them tap into new revenue streams.

Unlocking “New Areas of Economic Potential”

Lisa Gevelber (founder of Grow with Google) stated that technology continues to drive economic growth and create job opportunities. Both job seekers and employers need to have the skills to build an online presence and unlock economic potential. Google is delighted to assist with our Digital Marketing Certificate and E-commerce Certificate. We also pledge to empower every American business to train its employees free of cost.

Amy Schultz, Canva’s Global Head of Talent Acquisition, said: “We are proud to partner up with Google to help anyone improve their digital skills. Visual communication and digital skills are essential for every job. The world is rapidly becoming more visible.

We look forward to working with Google to empower people in a market about skills development.

Graduates will be considered for roles.

The program was developed by Google experts with input from many top eCommerce companies. It has been approved by the American Advertising Federation and the American Association of Advertising Agencies.

The program offers graduates access to a network of employers that includes over 150 companies, including Deloitte and Infosys, Verizon, and Walmart. Each member company has pledged to consider each certificate recipient for entry-level positions.

Since its inception in 2018, the certificate program has been completed by around 70,000 people. Three-quarters of these individuals report that the program positively affected their careers.

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The Rise of Online Businesses: A Comprehensive Guide to Success



In a world increasingly connected through the internet, the possibilities for starting and growing online businesses have expanded exponentially. Whether you’re looking to escape the traditional nine-to-five grind, want to tap into a global market, or are simply passionate about a niche interest, launching an online business is a promising venture. In this comprehensive guide, we’ll explore the key steps to success in the dynamic world of online entrepreneurship.

1. Choose Your Niche

The first crucial step in starting an online business is selecting the right niche. Identify your passions, expertise, and market demand. Research the competition and look for gaps that your business can fill. A well-defined niche will help you target the right audience and stand out in the crowded online marketplace.

2. Develop a Business Plan

Just like traditional businesses, online ventures require a solid business plan. Your plan should outline your business goals, strategies, financial projections, and marketing tactics. It’s a roadmap that will keep you focused and serve as a valuable reference point as your business grows.

3. Legal Structure and Registration

Choose a legal structure for your online business, such as a sole proprietorship, LLC, or corporation. Register your business with the necessary authorities and obtain any required licenses or permits. This step is vital to ensure your business operates legally and efficiently.

4. Website Development

Your website is the heart of your online business. Create a professional, user-friendly website that reflects your brand and offers a seamless customer experience browse around this site. Ensure your site is mobile-responsive and optimized for search engines (SEO) to maximize your online visibility.

5. Branding and Identity

Build a strong brand identity that differentiates your online business. This includes designing a captivating logo, crafting a unique value proposition, and maintaining a consistent visual style and tone across all your online platforms.

6. E-Commerce and Payment Solutions

If your online business involves selling products or services, choose a reliable e-commerce platform and payment gateway. Offer various payment options to cater to your customers’ preferences and ensure secure transactions.

7. Content Creation

High-quality content is key to attracting and engaging your target audience. Develop a content strategy that includes blog posts, videos, and other relevant content that provides value to your audience. Consistent and relevant content can drive traffic and establish your authority in your niche.

8. Digital Marketing

Promote your online business through various digital marketing channels. These may include social media marketing, email marketing, pay-per-click advertising, and search engine optimization. Tailor your marketing efforts to reach your specific target audience.

9. Customer Service

Deliver excellent customer service to build trust and loyalty. Respond promptly to inquiries, resolve issues, and seek feedback to continually improve your products or services. Happy customers are more likely to become repeat buyers and refer others.

10. Data Analysis and Adaptation

Regularly monitor your online business’s performance through analytics tools. Analyze the data to make informed decisions and adapt your strategies accordingly. The online landscape evolves quickly, so staying agile and open to change is essential.

11. Legal and Tax Compliance

Stay informed about legal and tax obligations relevant to your online business. Compliance is vital to avoid legal issues and financial penalties. Consider consulting with a professional accountant or attorney to navigate the complexities of online business regulations and taxation.

12. Scale and Diversify

Once your online business is thriving, explore opportunities for growth. This might involve expanding your product or service range, reaching new markets, or diversifying your income streams. Continual innovation is key to long-term success.

In conclusion, the world of online businesses offers endless possibilities for aspiring entrepreneurs. By following these essential steps, you can increase your chances of creating a successful online venture. Remember that persistence, adaptability, and a commitment to providing value to your audience are fundamental qualities of a thriving online business owner.

The internet has revolutionized the way we do business. If you have a unique idea, a passion, or a solution to a problem, there’s never been a better time to start your online business. So, why wait? Take the plunge and embark on your journey to online business success today.

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