The paradigm shift in content creation has occurred over the last few years. It is now more simple and accessible for everyone and anyone, according to Shant Oknayan (head of Global Business Solutions at TikTok, Eastern Europe, Middle East, and Africa).
According to Khaleej Times, this paradigm shift has led to content libraries expanding exponentially and new content genres flourishing. We expect this trend to continue as the consumer is back in control of the content they consume.
He said that TikTok serves content to its users based on their interests and consumption patterns. This contrasts with what they might be looking for or what their friends or family are sharing. People consume content that they find interesting, educational, and engaging. The possibilities for content on TikTok are endless.
He said that TikTok had essentially made it easy to create content. It put a studio with music and effects in everyone’s pocket, which allowed them to become content creators. Our consumers from content-driven communities allow for the evolution of content to be as diverse as these communities. We are witnessing a new type of word-of-mouth. This results in different content and movements on the platform and has real-world business impact.
The platform’s simplicity in content creation and consumption is another factor that makes it stand out. Any content can be viral depending on how many people engage with it. Our algorithm is fair and gives every piece of content the same chance of being discovered as celebrity content. Okay, said that any creator, regardless of their size, can instantly go viral if they are engaging with the audience. This gives brands a wide range of talent to choose from.
Okay was asked about the increasing number of brands using the platform to market their products and services. He said that TikTok is “a shopper’s paradise” that caters to all businesses.
He stated that TikTok for Business was launched in 2020 to enable businesses of all sizes to harness the power of TikTok and grow their brands. We also created tools to assess native advertising’s impact and value. The number of international, regional, and local brands that have explored the platform’s capabilities has grown steadily over the past two years. All these brands are using TikTok to gain insight into the culture and connect with the conversations taking place in their communities.
Okay also highlighted the incredible power of TikTok’s community to increase discoverability, which in many cases has led brands to become overnight success stories. He revealed that the secret to success is “Community Commerce,” where consumers seek validation before making a purchase. The TikTok community can be trusted as a source of peer review and word-of-mouth recommendations.
“You may be familiar with #TikTokMadeMeBuyIt, which resulted in a variety of products, including Feta cheese, Sunset lamps, and KVD cosmetics, selling out in stores and continuing to have real business impact. Community Commerce is our vision of the future of marketing and is what TikTok stands for. He said that brands could achieve amazing results when advertising messaging is presented as an advertisement but enjoyed like entertainment.
TikTok’s annual “What’s Next Trend” Report was released earlier. It revealed that 67% of users in the region believed that TikTok had inspired them to shop, even though they weren’t shopping, and that 78% believe that brands that interact with users are the best.
It also identified content that experienced significant growth in 2021 or remained one of the most popular topics for Arab audiences. This report promises to have an impact on brands in 2022. In the GCC, Tech content consumption grew by 302 percent in 2021. Fashion content grew by 287 percent, Food & Beverage content rose by 197 percent, and Beauty content rose by 16%.
Oknayan stated that while these categories will continue to thrive, many other categories and subcategories are popping up every day. This reflects the community’s diversity and provides brands with the opportunity to reach out to relevant communities authentically.
When asked if the platform would see more collaboration between brands, content creators, and brands, he replied. Brands can not only speak to their audiences on TikTok, but they can also speak through them. To present authenticity and realness, brands can tap into the creator communities and consumer culture built on TikTok. This can be done seamlessly through the Creator Marketplace.
He said that brands realize the benefits of utilizing the platform to unleash their creativity, particularly when they work with our talented content creators and give them creative freedom to do what is best for them: to engage with communities authentically with them TikTok.
Best Indian Destination to Visit
Goa- Best Indian Destination to Visit
Goa is a state in western India. It is known for its beaches, backwaters, Adventure water Sports, waterfalls, and temples. It is a popular tourist destination due to its laid-back atmosphere, cheap hotels, and world-class restaurants. Palolem Beach, Colva Beach, Agonda Beach, Dudhsagar Falls, Anjuna Market, Church of Our Lady of the Immaculate Conception, Braganza House, Mahadev Temple, Palácio do Deão, Mangeshi Temple, Fontainhas, Bhagwan Mahavir Wildlife Sanctuary, and Reis Magos Fort are famous destination in Goa. And Goa is also know for night life. Enjoy Night clubs, party here . So in Goa you can teste a different culture in Goa.
Delhi- Best Indian Destination to Visit
Delhi is the national capital of India and home to 1.17 billion people. It’s a city of contrasts where modernity coexists with ancient history. From the busy streets to the quiet temples, Delhi offers something for everyone. Red Fort, Jama Masjid, Qutub Minar, Lotus Temple, Aksherdham, Zoo, Old Fort, India Gate, Humayun Tomb are some of best Destination to visit. Apart form these You can visit:- Lajpat Nagar, sarojini Nagar, Janpath and Jama Masjid are the best Shopping Places in delhi. And in delhi you can find out best street foods menu in veg and non veg dishes.
Agra- Best Indian Destination to Visit
Agra is a major city of Uttar Pradesh, and a major tourist attraction is located in Agra call as “ The Taj Mahal”. You can Expericne the art of Mughal empire in agra. ALso this is one of the places to visit near delhi within 200 kms. Beyond Taj Mahal You Can Visit These Places That Are Near Or In Agra. These places are Agra Fort, Sikandra, Fatehpur Sikri, Dayal Bagh Temple, Bateshwar Temple, Chini Ka Rauza, Keetham Lake, Mathura, and vrindavan. Mathura and vrindavan are close to agra about 70 Kms far. These are Hindu holy places.
Jaipur- Best Indian Destination to Visit
Jaipur is the capital of the Indian state of Rajasthan. It alludes to the royal dynasty that once ruled the region and built the Old City, also known as the “Pink City” because of its distinctive building colour, in 1727. In the heart of a grand, colonnaded area lies the City Palace complex. Gardens, courtyards and museums still exist today as part of its royal house. Hawa Mahal, Jainivas Garden, City Palace, Amber Palace at Jantar Mantar, Samode, Light and Sound Show, Nahargarh Fort, Jaigarh Fort, Jal Mahal, Galtaji are some of the best places in Jaipur.
Kashmir- Best Indian Destination to Visit
Kashmir Valley is one of the top tourist destinations in India. Apart from its apple orchards, flower gardens and other attractions, Kashmir is famous for its natural beauty. With its distinctive handicrafts and famous Kashmiri shawls, it attracts tourists. The most popular tourist destinations in Jammu and Kashmir are Srinagar, Mughal Gardens, Gulmarg, Pahalgam, Patnitop and Jammu. Many Hindu pilgrims visit Vaishno Devi and Amarnath every year, which has a significant impact on the state’s economy.
Manali- Best Indian Destination to Visit
Manali is a city in Himachal Pradesh, India. It is one of the top ski resorts in India. It is famous for its beautiful surroundings, favorable climate and extensive cultural history. It is a popular travel destination in India and attracts visitors from all over the world.
Manali is a popular honeymoon destination as you can witness snowfall and gorgeous mountain views from late December to early January. This is the ideal time for skiing enthusiasts. Camping, hiking, mountain biking, ziplining, rappelling, paragliding, downhill cycling, jeep safaris, river crossings, angling, and many other activities are available.
Kerala- Best Indian Destination to Visit
The Indian state of Kerala is situated on the moist Malabar Coast. It is famous for its backwaters, network of canals and palm-fringed beaches. The Western Ghats are naturally occurring mountains that support a wide variety of plant life including tea, coffee and spice plantations. Wayanad and other sanctuaries as well as national parks like Eravikulam and Periyar are home to elephants, langur monkeys and tigers. Alleppey, Kochi, Thekkady, Munnar, Thrissur, Kovalam, Wayanad, Thiruvananthapuram, Kozhikode, Kannur are best destination to visit in Kerala.
Andaman and Nicobar- Best Indian Destination to Visit
The Andaman Islands are an Indian island chain in the Bay of Bengal. And Due to the increasing popularity of beaches and adventure sports like snorkeling and sea walking, tourism to the Andaman and Nicobar Islands is on the rise. Long Island, Havelock Island, Little Andaman Island, Diglipur, Parrot Island, Bharatpur Beach, Samudrika Marine Museum, Cellular Jail, Lamiya Bay Beach are some of the best spots to visit in Andaman and Nichobar. Indian tourists do not require a visa to visit the Andaman Islands, but if they wish to visit any tribal area, they require special authorization from the Deputy Commissioner at Port Blair. Foreign nationals require a permit. This clearance is given to foreign nationals coming by air on arrival at Port Blair. This can be a best Indian destination to visit.