Lead generation is essential to generating a steady stream of new business. However, doing what everyone else is doing will lead to you competing against everyone else. If you can come up with novel ways to identify likely leads, you’ll be able to reach prospects that no one else has, improving your odds of closing the deal. Here are four original ways to gather leads for your business.
Create a Product Video
Product videos tap into the fact that humans are overwhelmingly visual learners. About two thirds of your prospects learn best with visual presentations, and video has the benefit of being engaging. This is why product explainer videos can generate leads at a rate of up to 33%. Businesses enjoy the fact that these videos can be made rather cheaply as long as they look good, and they’ll do well as long as they provide information the audience values. Many platforms allow you to create great videos without prior editing experience. And depending on the platform, you can instantly share the video via social media. About two thirds of marketers see lead generation through social media in as little as six hours a week, so if you’re already doing this, just add the product videos to the mix of content you share.
Mine the Data Others Ignore
You could use a service like Intelius to find people in NC or run a search for public records for specific individuals. This allows you to find the people you want to connect with and locate contact information like phone numbers. Or you could run a search of these records for all businesses of a specific type and reach out to them. You may be able to find and contact leads who aren’t in standard mailing lists or active on social media.
Have Fewer Options
This may seem counter-intuitive. However, according to Hick’s Law, reduced choice results in less confusion. This creates more leads. If they only have two or three items to compare before buying, they’re more likely to buy. They’ll feel like they’re making an informed choice and thus tend to buy what feels right, whereas if they’re overwhelmed by choices, they’ll doubt the right choice and be more likely to bounce off your site.
There are other ways to utilize Hick’s Law. When you’re sending out a message with a call to action, only present a single choice instead of multiple choices. This increases the conversation rate of the call to action by a quarter. For example, either have the page ask them to sign up for a mailing list or buy your product but not both.
Create a Quiz
One simple, creative way to interact with your clients and lead them to giving you their contact information is with a quiz. Create a quiz based on a subject relevant to your brand. Offer them the results of the quiz by asking for the potential lead’s contact information. If people find the quiz to be worthwhile or entertaining, it is likely to be shared as well. You could take this one step further by offering an email-based course that teaches them about the subject matter. This approach gives someone a clear reason to provide their contact information.
Every lead is a potential customer. You cannot afford to miss potential leads because they aren’t coming through standard channels. In fact, you’ll literally profit from trying novel lead generation tactics.
Hands-on Ways to Select the Best HR Software in India
The need for software arises in absence of an order. Using technology for HRMS is like bringing peace to a valley running in chaos. The market is flooded with ample HRMS solutions today and now the need is justified more than ever. Technology has come to support the backbone of the organization- the workforce, the employees, the Human Resources as we all know it. The providers are finally able to meet the demand and supply equilibrium of HRMS Solutions in India but the question still remains- Which are the best ones? The answer is- there are a handful of providers offering the best services in their expert areas and consist of great industrial standards.
There is however, ambiguity over the deciding parameters while selecting the most efficient HRMS software for an establishment. HRMS software is empowered to turn every HR head’s nightmares into a peaceful journey. This piece discusses the factors to be aware of while selecting the HRMS solution that will unleash a systematic progression of an enterprise’s entire working system and streamlines the workforce for desired results.
Is There a Need Though?
Let’s first sit down with your HR team and ponder over if there’s a need for an HRMS solution in the first place. Despite a clear functioning of your in-house HR management there are several minute errors that go unnoticed. These errors gradually become a habit and there goes your entire management, hence, the need for software. HRMS solutions in India or elsewhere have proven to be useful for organizations with a decent strength of employees which require a system optimized effort in HR management. If you want to move over spreadsheets, SHRMpro is fine solution to support your enterprise’s HRMS.
Congruent with Regulatory Compliance
A must have is an adherence to statutory compliance. As difficult as it is, it’s absolutely imperative to stay in line with the regulatory domain, work in close congruence with Labor Laws and incorporate all the rules laid out for Payroll, working hours, PF, Gratuity, ESI, etc.
An All-inclusive Deal
HR Management System is a complex combination of several verticals co-existing, forming an end-to-end circuit of services. To judge if a solution is of top quality, the software has to be quantifiable on the following measures-
Functionality and Dynamism- How functional and compatible is the software with your requirements is the first thing you need to ask while screening the choices for final selection. An ideal HRMS solution should incorporate all major features under one ambit so that a bigger structure can become functional sans any fractures. For instance, SHRMpro offers credible services of Payroll Management that works in tandem with Attendance, Roster, Leave and other statutory regulations to develop monthly and annual reports. SHRMpro is designed with a high quality to enable dynamic operations with agility.
Technical Support- You need to ensure that the software supports your organization’s HRMS with expert backend facilities for both on-cloud and on-premise support.
Usability- Being user-friendly also achieves functionality. HRMS software’s success depends on not just its smooth integration and implementation but also on its ability to provide an impressive user-experience. For mundane proceedings of HRMS, it’s even more important to have a hassle-free experience with an impressive UI and features like feedback or raising an easy ticket for queries, etc.
Dependability– Data security is of prime importance for systems caretaking confidential information pertaining to payroll and official reports. SHRMpro provides data integrity and considers it a valuable asset of this business solution product. It provides swifter integration operations of report generation based on the trends and with high fidelity.
Relevance- What is more powerful than being relevant? The relevance of any product or software is one of the most important things to keep in mind while buying. If you don’t buy assets from the inventory without any relevance, you surely won’t buy a state-of-the-art business solution. This is one reason why many players offer free trials.
The Right Mix of All Things HR
Having a quintessential HRMS solution means to have a right balance of features that cover the entire gamut of HR processes i.e. from Hire to Retire. The essential features of the best HRMS must have a network of talent acquisition management, hiring and recruitment management, payroll, leave and attendance, roster, employee management, talent management, asset management and exit management. SHRMpro caters to all these in a highly sophisticated way and offers much more.
In conclusion, while you may not be using another outfit for HRMS which reduces your usual manual labor manifold, it’s about time you begin considering technology for a simplified working and focus what’s more to management than filling excel sheets.
Ankit Srivastava is Digital Marketing Strategist by profession & Professional Blogger by passion. He loves writing and sharing his ideas, experience & learning via his blog. He has already written many blogs on various platforms. Visit his website to read his latest Technology Blogs.
Strengthen Business Customer Service with Social Media
How to start with social media for offering better social customer service solutions? this post will help you for everything.
While brands were quick to adopt Social Media as an effective marketing tool via commercial messages and advertising, customers also soon jumped on the opportunity to interact with the brand through private or public messages. Of late, Social Media is becoming a vital channel of communication for customer support purposes. It is because Social Media is fast and responsive. Customers, specially millennials, prefer highlighting their concerns via social media networking sites rather than over Live Chat Support or email support as it empowers them to voice their concerns in a public realm. Brands are more wary when customers approach them via social media because they don’t want to risk it going viral on social media. add further, with the growth of social media channels, customers get the power of praising or condemning any business based on their satisfaction.
Due to aforementioned reasons, businesses are realizing that neglecting social media is similar to offering unsatisfactory services to customers. Thus, engaging in social media customer service is the need of the hour. But, the question arises how to start with social media for offering better social customer service solutions?
Identifying the Audience – It is important to have clear understanding about your ideal target audiences. And who else other than customer service team can provide this information? It is because Customer Service Agents communicate with customers directly and listen to their opinions, concerns and their expectations from the company. Based on the inputs received from customer surveys, feedback forms and the points highlighted the Customer Support team, it becomes easy to create fictional personas of your targeted audiences
Selecting Right Social Media Platform – Facebook, Twitter, Instagram and LinkedIn are some of the most important social media networking sites. The chances that your target customers use all social media channels to address their concerns are low. Equally difficult it is for company to offer exceptional social media customer services on all social media channels Thus, take a strategic move by evaluating one or two social media channels used by your audiences and offer best customer service over those selected social media channels.
Facebook for Customer Service – Facebook tops the popularity chart when it comes to social media. Moreover, as per study of Accent Marketing, 82% customers expect companies to offer great customer service on Facebook. It is the most interactive medium for obtaining customers’ feedback, updating fans about company’s new product and service, achievement, seeking their opinion before launching any product, etc. You should allow access of your brand’s messenger box to your customer support agents and make sure that they are promptly replying to messages and comments and resolving issues in a timely manner. Response time is key. Usually, audience expects responses within one-hour window. Even if you do not know what to answer, leave a standard reply that “we are looking into the situation and will get as soon as possible”.
Instagram for Offering Customer Service – People think that Instagram helps in driving sales by generating leads. However, Instagram has potential to become an indispensable social media customer service tool. Lastly, connect your Instagram Direct Message to Facebook Messenger Inbox to manage everything at one interface in a better manner.
Twitter for Customer Service – Whether you like it or not, despite its limit on characters, Twitter has come about to be a serious platform for customer service. But remember not all customer support requests should be handled in public view. Do not forget to switch to Twitter’s Direct Message feature when you want to engage in a private discussion with the customer, specially when the topic is sensitive, getting escalated or when confidential information is involved.
Understand Formal Tone of Every Channel – No matter whichever channel you are employing for offering customer service, it is necessary to understand its unique tone, etiquette and limitations. One standard tone cannot work wonders for all social media channels. For instance, Twitter supports short and direct communication whereas Facebook communication can be longer. Similarly, Twitter users expect responses within 30 minutes, however Facebook users are comfortable even if response time may exceed to 90 minutes. Thus, ensure that marketing team as well as customer service department is well-versed with these facts, create social media promotional content accordingly.
Conclusion – In order to stay ahead in the competition, it is necessary to use social media for customer service. Moreover, for offering satisfactory social customer service solutions, choosing right social media channel and understanding its nuances are inevitable.
At LiveSalesman, a leading Multilingual Call Centre with over 18 years of experience, we provide Social Media Customer Service Support in over 30 European and Asian languages. Contact us if you wish to outsource your social media customer support.
Easy Tips to install the Mobdro app
Well, before going to know the major things about mobdro, one should know properly what it is exactly. So, mobdro is an application which the people and individuals make use to stream live videos, movies, and sports or also for many other purposes like watching the TV shows and for listening songs also. So, the mobdro is the best and popular app which people use to watch their favorite shows. The mobdro app comes under the list of top live streaming apps. Not only is this, the app about which you are talking about here that is mobdro is easily got access in the computer as well as in mobile also.
So, here in the article, one can easily find some easy and related key facts about the app mobdro and also people can learn from the post that how to install mobdro? Here in the article or post, one can find the best and simple ways to install the app mobdro on their computer as well on their phone also. So, without making any delay, one needs to carefully learn all the things and information which are mentioned below in the article.
Know some features of the mobdro application
There are various features present of the same app, i.e., mobdro. All individuals should consider the features that are related to the app properly to make its proper use. Some of the main features are given below –
- Online free streaming – Well, the mobdro app is as similar as all other streaming apps, but the main difference is that in the same app one can easily give access to the TV shows, videos, and music for free. In other words, the mobdro is free to use.
- Offline videos mode – The same thing is more liked by the people, that in the mobdro app one can easily watch the movies and videos when they offline. People can give access to their downloaded movies and shows anytime and anywhere they want accordingly.
- Bookmarks – Bookmarks are another main and good feature which one can get by making use of the mobdro app. The meaning of the same app is that people can easily save the bookmarks of the videos, shows, and movies they want to watch and then watch them later easily by using those saved bookmarks.
These are some key facts or important things about which all people should know properly. Not only is this, mentioned below are some main things which people should take care of properly when dealing with the installing process of mobdro –
- VPN – First of all people have to make sure that they are choosing the right VPN as to install the mobdro app safely. People can also make use of free vpn for gamers to get the best and proper VPN for use.
- Antivirus – Not only the VPN individuals also take care that they are using an antivirus when dealing with the installation process of the mobdro app.
In a nutshell, these things are essential to keep in mind while one can go for installing the mobdro app in their device which either computer or mobile.