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5 Best Old School Branding Practices for Retail Sectors that Still Work

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“Branding isn’t just an image or logo; today, branding is a feeling.”

The excitement you feel when you get a newsletter from Mac who is about to launch its new makeup series. The delight you feel after unwrapping the new Apple laptop you bought or the joy you experience after shopping your favourite merchandise at Wal-Mart.

That is what constitutes to branding for retail sector. To sum it up, branding represents marketing mixed with emotion, expectation and customer engagement. Today, branding is the most potent currency a company can own, and how they spend that currency constitutes to the branding practices followed.

According to numerous marketing analysts, ‘first impressions are the last impressions.’ So, check out the most authentic branding practices you can use to build trust amongst customers.

Traditional branding practices that still work in 2018 –

  1. Visuals sell!

Do not underestimate the power of visuals when it comes to branding for retail sectors. If needed, hire a reliable branding company and focus on your logo, the business cards, packaging, email appearances along with social media sites, etc.

The more attractive and powerful your brand visuals are, the more they’ll incite your customers about your business. Focus on colour, font, animation and image quality while designing your brand logo and creating other visuals.

Make sure the design and type of logo you choose convey your brand values and culture to your target audience effectively.

  1. Don’t stop providing a good experience!

So, your brand logo promises exceptional sound quality and incites a feeling of expectation amongst your customers. You provide them with good quality at the beginning, but with time for chasing profit, you may end up neglecting the ‘good experience’.

Well, then, say goodbye to customers.

Every retail shop requires being consistent with customer quality and making sure they offer a ‘good experience’ to be at the top.

From good offers to customer incentives like rewards and discounts, a pleasant shopping experience along with effective branding overall will award retail shops new and old customer leads.

  1. Follow a mantra

A mantra is an ideal way to build a brand image. Not to mention, for retail shops, a mantra or tagline will also help put the brand value and its purpose across to customers effectively.

So, an awesome tagline which is crisp, small and concise will help your brand garner more sales.

  1. Try your hand at sponsoring

While its old-school, if you have a good logo at hand, then an effective strategy to garner the attention of the target audience is through sponsorship. Go for sponsoring local events like school sports, concerts, etc.

This is a sure shot way to get a steadfast promotion.

  1. Annual branding

Often, marketers make the mistake of not rebranding. People get bored. If your brand has done well in the past few years, then do give it an ‘outfit change’.

In other words, it’s advisable to go for re-branding every 1-2 years. This helps feature your brand’s success to every customer and get them to pick your retail store over others.

So, try out these old but popular strategies of branding for retail sector and watch your client base increasing this 2018. Don’t forget to hire a reliable agency who will execute your ideas in the most profitable way.

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VPN Surf Review

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Virtual Private Server or VPN is known as one of the secure ways to access the internet. It protects your online privacy by creating a private network within the public internet. VPN Surf is one of the trusted VPN services that are ready to provide secure and private access to the internet from any device or location. Learn the details below before using this VPN service.

 

The Benefits of Using VPN Surf

The first benefit you can get when you are using this service is that the system helps to hide your identity and location. The main function of using a VPN is that there will be no one knows about your vital information such as IP address and personal data. As a result, you can limit the risk of identity theft or other cybercrimes by using your identity. Moreover, others can’t monitor your online activities. The next great thing about using VPN Surf is that you can access the internet anywhere and anytime you want. You can even do it in countries that have region-restricted rules. Due to this benefit, you can use the service to stream your favorite videos, movies, sites, and social media anywhere. Indeed, VPN service gives a great benefit for travelers who visit different countries with different internet connection rules. It doesn’t matter the location, you will always feel that you are using the internet at home. This VPN service also gives a special offer in which you can try to use the VPN before buying it. The service allows you to feel the benefits, so you are sure it works for you when you buy it.

 

VPN Surf Services

The company offers you two different VPN services. The first service is a premium VPN service. Premium service is using a sophisticated system that protects your identity and network data. You can try this service for 7 days before purchasing it. The second service is a premium VPN software. This service is suitable for business owners who have to keep connecting and protecting some people or employees anytime and anywhere they are surfing the web. You also have a chance to try this package for 7 days for free before purchasing it.

 

Compatible with Any Devices and Operating Systems

You can use this VPN service in various devices and operating systems. The service is compatible with Windows, Mac, Linux, Android, and iOS. Windows users get unlimited data transfer, along with 3 connections simultaneously. You can use 11 different server locations. Windows VPN service protects your identity and network data with the 256-bit encryption. It helps to protect from advertisers that send ads you don’t need, hackers, and even the government. Furthermore, the service is using a no-log policy. It means that they don’t log your online activities. You will get a 30 days free trial before buying it.

Android users can also use a VPN. The service gives you a high level of encryption to protect your IP address maximally. You will be anonymous anywhere you browse. The system helps to bypass censorships and restricted sites. As a result, you can download, stream, and surf faster. Even if there is an interruption, the system will reconnect automatically.

 

iOS users will also get the same service from this VPN provider. The VPN works to protect your network data when you are using public Wi-Fi, along with military-grade encryption. The system limits the risk of DNS and IPv6 leakage. The system will not disturb the connection speed. You will get the same benefits if you are using Mac and Linux.

 

Pricing 

VPN Surf offers a free VPN service for 3 months. You will get the same facilities and benefits just like the premium VPN service. Then, you can upgrade the service into premium service after 3 months. You only have to spend $5 per month and $15 per month for a business VPN. The premium VPN is suitable for up to 3 connections simultaneously whereas business VPN is suitable for up to 10 connections simultaneously. The premium version gives you a chance to try the service up to 30 days for free and 100 days free for the business VPN version. Both of them provide you with up to 10 servers in 5 different locations, including the USA, the United Kingdom, Germany, Canada, France, Romania, Australia, Denmark, Netherlands, Austria, and Singapore.

Conclusion 

Nowadays, you don’t need to get confused about accessing the internet connection anywhere and anytime. It doesn’t matter your location even if the countries have geo-restricted rules. VPN Surf is a good solution to browse or stream your favorite sites, videos, movies, television shows, and other online services.

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