“Branding isn’t just an image or logo; today, branding is a feeling.”
The excitement you feel when you get a newsletter from Mac who is about to launch its new makeup series. The delight you feel after unwrapping the new Apple laptop you bought or the joy you experience after shopping your favourite merchandise at Wal-Mart.
That is what constitutes to branding for retail sector. To sum it up, branding represents marketing mixed with emotion, expectation and customer engagement. Today, branding is the most potent currency a company can own, and how they spend that currency constitutes to the branding practices followed.
According to numerous marketing analysts, ‘first impressions are the last impressions.’ So, check out the most authentic branding practices you can use to build trust amongst customers.
Traditional branding practices that still work in 2018 –
- Visuals sell!
Do not underestimate the power of visuals when it comes to branding for retail sectors. If needed, hire a reliable branding company and focus on your logo, the business cards, packaging, email appearances along with social media sites, etc.
The more attractive and powerful your brand visuals are, the more they’ll incite your customers about your business. Focus on colour, font, animation and image quality while designing your brand logo and creating other visuals.
Make sure the design and type of logo you choose convey your brand values and culture to your target audience effectively.
- Don’t stop providing a good experience!
So, your brand logo promises exceptional sound quality and incites a feeling of expectation amongst your customers. You provide them with good quality at the beginning, but with time for chasing profit, you may end up neglecting the ‘good experience’.
Well, then, say goodbye to customers.
Every retail shop requires being consistent with customer quality and making sure they offer a ‘good experience’ to be at the top.
From good offers to customer incentives like rewards and discounts, a pleasant shopping experience along with effective branding overall will award retail shops new and old customer leads.
- Follow a mantra
A mantra is an ideal way to build a brand image. Not to mention, for retail shops, a mantra or tagline will also help put the brand value and its purpose across to customers effectively.
So, an awesome tagline which is crisp, small and concise will help your brand garner more sales.
- Try your hand at sponsoring
While its old-school, if you have a good logo at hand, then an effective strategy to garner the attention of the target audience is through sponsorship. Go for sponsoring local events like school sports, concerts, etc.
This is a sure shot way to get a steadfast promotion.
- Annual branding
Often, marketers make the mistake of not rebranding. People get bored. If your brand has done well in the past few years, then do give it an ‘outfit change’.
In other words, it’s advisable to go for re-branding every 1-2 years. This helps feature your brand’s success to every customer and get them to pick your retail store over others.
So, try out these old but popular strategies of branding for retail sector and watch your client base increasing this 2018. Don’t forget to hire a reliable agency who will execute your ideas in the most profitable way.
Does Web Hosting Affect SEO Ranking?
Search engines want websites to deliver excellent and relevant content. Although it is not an exact science, the web hosting services you choose can affect your SEO.
Web hosting elements that influence SEO
There are primarily two types of servers, Nginx and Apache. Majority of web hosting services hosted their client’s websites using Apache servers. Apache is great, it has power and flexibility – in addition, it has a large community behind it and supports a broad range of software errors like cPanel for website hosting.
However, Ngnix is better at some other important things – majorly, it is faster. This doesn’t seem like much when there’s there is low server traffic bit when the traffic load increases, it makes all the difference. To leverage on the strengths of both types of servers, the best web hosting services use both Apache and Nginx. They would typically offer web hosting plans, hosted on Apache servers but also Nginx as a reserve proxy to optimise how fast web page requests are handled.
If you are currently on a shared hosting plan, chances are your traffic isn’t at the point where this would make much of the difference. However, if you are currently on a web hosting plan like VPS , going with web host who uses Nginx and Apache, can make a huge difference in your SEO
Although it is not a pleasant thought, the truth is, your website would most likely encounter problems at some point . It could be that your site gets hacked, a huge problem occurs at the data centre of your web host, or your site unexpectedly crashes -this things can happen.
To protect your websites and ranking in the event of data loss, you will need to have some sort of backup. A good web host will have in place, backup systems that would help you backup your data – and quickly recover it when you need to.
3.User experience and page load time
Most search engines like Google, use page load time as a Matrix for determining SEO ranking. This should come as no surprise , Google prioritises user experience and slow web page loading times = bad user experience.
This is entirely up to your web host. It is often what separates the reputable and reliable web hosting providers,from the not so great. If your website suffers from frequent website downtime, it means that your web host is not reliable.
Downtime affects the overall performance of your website and as well as your SEO strategy and SERP ranking. When your website is down, it doesn’t show up on search engines. When search engines get a query of a relevant content on your website, what happens? The search engine won’t find your website and which reduce your website’s rank. In addition, it also leads to increased bounce rate, which directly impacts a website’s credibility.
Therefore, it is best to avoid downtime-aim for 99.9% uptime for your website. To do this, you would need to choose a web host based on their server uptime reputation.
5.The location of the hosting server
Google takes into account the load speed of your website in order to rank it high in its SERPs. This means, your website needs to be fast. One of the easiest ways to ensure the optimal speed of your webpages is going with web host that is as close to your location as possible.
For example, hosting your website in the same country as your target audience. However, this is not applicable for websites that target visitors from countries across the world. Matt Cutts, the former search quality expert for Google, had this to say when asked if hosting service location affects page ranking, “we do absolutely try to return the most relevant results to each user in each country. And several locations in terms of IP address is a factor in that.”.
6.Google’s crawl limit
There is a specific crawl limit that Google places on indexing a single server IP. If you are in a shared hosting plan, and a website on the same server as yours is consuming a lot of resources(crawling), chances are your website would be affected – Slow indexing or search engine bots won’t crawling your website.
This is why so many web hosting providers offer a service plan called ‘SEO hosting’, where they provide website owners with Private IP addresses, even on a shared hosting plan – with this ,it appears like your website is hosted on a different system – as a result, it would not be affected by the activities of other websites on the same server.
If server hosting your website is not secured secured, chances are you’d get attacked or hacked and this would have a negative impact on your SEO. When a hacker breaches your website, they can easily alter contents to the point where it affects SEO.
In addition, if your web hosting provider’s server is insecure, it is open to a DoS attack. Which would make the server unresponsive. When this happens, your website will be offline.
Pro tip: we recommend, you get a web hosting provider that has built- in server security and is and take measures to also secure your website.
A website that is hosted on a bad host’s server is going to be dogged by a lot of security risks and threats. To avoid this, we recommend that you pick the best hosting option, from the get go, especially if you are going with a shared hosting plan. This way, your website doesn’t suddenly go offline and leave you scrambling.
What things to try to find When You Buy a Gaming Chair
If you’re a significant gamer, you must obtain a chair that gives the comforts you need. Just in case you lay on a couch that is not suited to sitting for quite a long time in the same position, you’ll develop various aches and pains. Once you pay attention to these unnecessary distracts, your gaming skills can’t be used properly. The very best solution for the issue is to get a gambling chair. However, you must know very well what to consider whenever you buy one.
Height of the chair
You need to have the proper height together with your chair if you are to be comfortable. As soon as your chair is of the appropriate height, your legs will undoubtedly be in the proper position, and you will have a way to go your feet freely saintreview. Purchasing a height-adjustable chair is an excellent option.
Comfort and ergonomic shape
Once you lay on the chair, it will fit into the human body contours excellently. Furthermore, the level of comfort supplied by the chair must be at a high standard. It is advisable to get a couch that has foam cushions and vinyl armrests. The cushion covers may be made from artificial leather or fabric.
Style of the chair
You can find rocker chairs along with fixed ones that do not have this facility. Rocker chairs are usually better since they are more comfortable. You have the option to get one with a pedestal or one without it. The choice is yours.
That is one of the most crucial features that need to be there in virtually any gaming chair. Try to get one that has speakers attached to the headrest. It is good to get one that has a volume controller and also RF input and output terminals. One that connects with your audio sources with wireless connectivity is the best. The headphone jack can be necessary for the event you need to use headphones.
Color and the capability to fold and stow away
These chairs can be found in attractive colors. Therefore, it is advisable to decide on the one that suits your home environment. Furthermore, many chairs may be folded and kept away when not in use. These are also two of the features you will need to check for.
Considering every one of these factors and purchase your gaming chair, you will like every minute of gaming because you’re sitting so comfortably.
It is advisable to consider the features made available from gaming chairs whenever you buy one. Once you do so, you will have a way to get the perfect gaming chair to fulfill your needs.
Things You Should Consider Before Participating In The Corporate Event In The Uk
Every year in the UK there are a lot more business events get places in which new bees are invited to get boost their brand name in the market as well. It is very much effective to invite newly opened businesses in these events to provide them a secure platform where they can really create a strong relationship with the market giants in a better way. Moreover, corporate events also provide direct sales solutions as well in which you can better present your product in front of the attendees and they will surely buy you directly in they will get interested in it. Modern technology has also introduced a lot more fresh and updated IT gadgets which are completely supportive of the business industry by all means. Moreover, these gadgets will also provide you the chances to grab the attention of the audience towards your event booth which is really very important and compulsory by all means.
Here we will tell you about event essentials that you have to carry with you to maintain the standard of the event ina professional way.
1. Attractive Event Booth Style
If you are going to take part in the business event for the first time, you really need to get prepare for it well. The first and the most important thing is to present yourself in the event like a pro. You can better maintain the event look through setting the best booth in the event and you can better take help from the professionals in this regard which can set all these things in a better way. Make sure to provide a specific space to sit for the attendees where they can comfortably investigate from you about your business niche respectively.
2. Usage Of It Gadgets
Without having efficient IT gadgets with you in the event, you cannot achieve the event goals by all means. It would be the best thing you could take with your iPad hire solution and other IT gadgets hire solution to decorate the event booth amazingly. You can better display the presentation and business specifications through these IT gadgets respectively. Through audio-video devices you can also get the perfect chances to attract audience towards you through efficiency and do not prefer to utilize the papers and projectors in the event as they are considered as an old trend of IT devices.
3. Selection Of Competent Staff
The selection of competent staff is the real requirement in the business event. You have to meet with the other business holders that will provide you the best chances to improve your business skills for future in a better way. Moreover, you can better select the most efficient and professional staff which can also deal with polite words to welcome attendees to the booth. It is also considered compulsory to provide customers to the point solutions to every question. Avoid explaining the irrelevant things to them which may hurt your reputation badly.
4. Describe Your Business Niche Openly
When you are in a business event, make sure to represent your business in a better way. Give your presentations to the attendees and try to engage them towards your business niche respectively. Define each and every single point to the attendees regarding your products and services so they can better get selected you as a great choice to start their business relationship in future as well. The most important thing is to present your speech or presentation by using iPad hire solution that will confidently boost up and you will be able to talk impressively to the attendees. Moreover, you will also get the chance to search any type of query with the iPad use by all means.