Search engines want websites to deliver excellent and relevant content. Although it is not an exact science, the web hosting services you choose can affect your SEO.
Web hosting elements that influence SEO
There are primarily two types of servers, Nginx and Apache. Majority of web hosting services hosted their client’s websites using Apache servers. Apache is great, it has power and flexibility – in addition, it has a large community behind it and supports a broad range of software errors like cPanel for website hosting.
However, Ngnix is better at some other important things – majorly, it is faster. This doesn’t seem like much when there’s there is low server traffic bit when the traffic load increases, it makes all the difference. To leverage on the strengths of both types of servers, the best web hosting services use both Apache and Nginx. They would typically offer web hosting plans, hosted on Apache servers but also Nginx as a reserve proxy to optimise how fast web page requests are handled.
If you are currently on a shared hosting plan, chances are your traffic isn’t at the point where this would make much of the difference. However, if you are currently on a web hosting plan like VPS , going with web host who uses Nginx and Apache, can make a huge difference in your SEO
Although it is not a pleasant thought, the truth is, your website would most likely encounter problems at some point . It could be that your site gets hacked, a huge problem occurs at the data centre of your web host, or your site unexpectedly crashes -this things can happen.
To protect your websites and ranking in the event of data loss, you will need to have some sort of backup. A good web host will have in place, backup systems that would help you backup your data – and quickly recover it when you need to.
3.User experience and page load time
Most search engines like Google, use page load time as a Matrix for determining SEO ranking. This should come as no surprise , Google prioritises user experience and slow web page loading times = bad user experience.
This is entirely up to your web host. It is often what separates the reputable and reliable web hosting providers,from the not so great. If your website suffers from frequent website downtime, it means that your web host is not reliable.
Downtime affects the overall performance of your website and as well as your SEO strategy and SERP ranking. When your website is down, it doesn’t show up on search engines. When search engines get a query of a relevant content on your website, what happens? The search engine won’t find your website and which reduce your website’s rank. In addition, it also leads to increased bounce rate, which directly impacts a website’s credibility.
Therefore, it is best to avoid downtime-aim for 99.9% uptime for your website. To do this, you would need to choose a web host based on their server uptime reputation.
5.The location of the hosting server
Google takes into account the load speed of your website in order to rank it high in its SERPs. This means, your website needs to be fast. One of the easiest ways to ensure the optimal speed of your webpages is going with web host that is as close to your location as possible.
For example, hosting your website in the same country as your target audience. However, this is not applicable for websites that target visitors from countries across the world. Matt Cutts, the former search quality expert for Google, had this to say when asked if hosting service location affects page ranking, “we do absolutely try to return the most relevant results to each user in each country. And several locations in terms of IP address is a factor in that.”.
6.Google’s crawl limit
There is a specific crawl limit that Google places on indexing a single server IP. If you are in a shared hosting plan, and a website on the same server as yours is consuming a lot of resources(crawling), chances are your website would be affected – Slow indexing or search engine bots won’t crawling your website.
This is why so many web hosting providers offer a service plan called ‘SEO hosting’, where they provide website owners with Private IP addresses, even on a shared hosting plan – with this ,it appears like your website is hosted on a different system – as a result, it would not be affected by the activities of other websites on the same server.
If server hosting your website is not secured secured, chances are you’d get attacked or hacked and this would have a negative impact on your SEO. When a hacker breaches your website, they can easily alter contents to the point where it affects SEO.
In addition, if your web hosting provider’s server is insecure, it is open to a DoS attack. Which would make the server unresponsive. When this happens, your website will be offline.
Pro tip: we recommend, you get a web hosting provider that has built- in server security and is and take measures to also secure your website.
A website that is hosted on a bad host’s server is going to be dogged by a lot of security risks and threats. To avoid this, we recommend that you pick the best hosting option, from the get go, especially if you are going with a shared hosting plan. This way, your website doesn’t suddenly go offline and leave you scrambling.
Recovering Video Files
With high-definition and 4k formats recently hitting the mainstream, video recorders – including smartphones – have to accommodate bigger files than ever before. Although next-gen formats like HD and 4k are more detailed and eye-catching than previous formats, they also require a lot more storage space. But what happens when something goes wrong? What if you need to recover a lost video file, either due to an accidental erasure or data corruption? Thankfully, there are many options when it comes to recovering video files.
The first step is to determine the type of media you are trying to recover from. A computer’s hard drive, for example, is much different than an SD card or USB thumb drive. In the case of an internal hard drive, you should always check your computer’s Recycling Bin before doing anything else. If the file has been accidentally deleted, there’s a good chance it will end up there.
If the lost file is not in your Recycling Bin, or if it was erased from a memory card or USB drive, you might have no other choice than to resort to third-party software. Thankfully, there are plenty of free services and solutions out there that specialize in data recovery from SD cards,microSDHC, and even USB drives.
However, there are a number of caveats to keep in mind when choosing a third-party data recovery solution, this includes:
- The format of your original file: Today’s digital videos are saved in many different formats. MP4 and AVI are amongst the most popular, but they’re not the only ones. Make sure your data recovery software supports the specific file type you are trying to recover – or else you might be wasting your time and money.
- Storage medium: Make sure your chosen software supports the specific storage medium you are trying to recover from. Some programs are meant specifically for hard drives while others focus solely on SD cards. Taking the time to ensure that your software is compatible with the storage medium will save you a lot of headaches and hassle in the end.
- Downloadable trial versions: Many of the paid data recovery solutions actually offer free downloads. In most cases, these are trial versions to come with stringent limitations. However, they let you get a feel for the software before committing to a purchase and many of them will let you know if your lost data is recoverable through their app.
- Your recovery destination: Finally, make sure your software supports data recovery to your chosen destination. Most software solutions are inherently designed to restore lost data back to its original location, but this isn’t always ideal. If you’d rather restore the contents of an SD card to your computer’s hard drive, for example, make sure to find a recovery solution that supports it.
While there are many different third-party services and software solutions available, some are far more reliable than others. Use the above caveats to ensure that you’re using the right tool for the job and to maximize your chances of a successful data recovery!