While brands were quick to adopt Social Media as an effective marketing tool via commercial messages and advertising, customers also soon jumped on the opportunity to interact with the brand through private or public messages. Of late, Social Media is becoming a vital channel of communication for customer support purposes. It is because Social Media is fast and responsive. Customers, specially millennials, prefer highlighting their concerns via social media networking sites rather than over Live Chat Support or email support as it empowers them to voice their concerns in a public realm. Brands are more wary when customers approach them via social media because they don’t want to risk it going viral on social media. add further, with the growth of social media channels, customers get the power of praising or condemning any business based on their satisfaction.
Due to aforementioned reasons, businesses are realizing that neglecting social media is similar to offering unsatisfactory services to customers. Thus, engaging in social media customer service is the need of the hour. But, the question arises how to start with social media for offering better social customer service solutions?
Identifying the Audience – It is important to have clear understanding about your ideal target audiences. And who else other than customer service team can provide this information? It is because Customer Service Agents communicate with customers directly and listen to their opinions, concerns and their expectations from the company. Based on the inputs received from customer surveys, feedback forms and the points highlighted the Customer Support team, it becomes easy to create fictional personas of your targeted audiences
Selecting Right Social Media Platform – Facebook, Twitter, Instagram and LinkedIn are some of the most important social media networking sites. The chances that your target customers use all social media channels to address their concerns are low. Equally difficult it is for company to offer exceptional social media customer services on all social media channels Thus, take a strategic move by evaluating one or two social media channels used by your audiences and offer best customer service over those selected social media channels.
Facebook for Customer Service – Facebook tops the popularity chart when it comes to social media. Moreover, as per study of Accent Marketing, 82% customers expect companies to offer great customer service on Facebook. It is the most interactive medium for obtaining customers’ feedback, updating fans about company’s new product and service, achievement, seeking their opinion before launching any product, etc. You should allow access of your brand’s messenger box to your customer support agents and make sure that they are promptly replying to messages and comments and resolving issues in a timely manner. Response time is key. Usually, audience expects responses within one-hour window. Even if you do not know what to answer, leave a standard reply that “we are looking into the situation and will get as soon as possible”.
Instagram for Offering Customer Service – People think that Instagram helps in driving sales by generating leads. However, Instagram has potential to become an indispensable social media customer service tool. Lastly, connect your Instagram Direct Message to Facebook Messenger Inbox to manage everything at one interface in a better manner.
Twitter for Customer Service – Whether you like it or not, despite its limit on characters, Twitter has come about to be a serious platform for customer service. But remember not all customer support requests should be handled in public view. Do not forget to switch to Twitter’s Direct Message feature when you want to engage in a private discussion with the customer, specially when the topic is sensitive, getting escalated or when confidential information is involved.
Understand Formal Tone of Every Channel – No matter whichever channel you are employing for offering customer service, it is necessary to understand its unique tone, etiquette and limitations. One standard tone cannot work wonders for all social media channels. For instance, Twitter supports short and direct communication whereas Facebook communication can be longer. Similarly, Twitter users expect responses within 30 minutes, however Facebook users are comfortable even if response time may exceed to 90 minutes. Thus, ensure that marketing team as well as customer service department is well-versed with these facts, create social media promotional content accordingly.
Conclusion – In order to stay ahead in the competition, it is necessary to use social media for customer service. Moreover, for offering satisfactory social customer service solutions, choosing right social media channel and understanding its nuances are inevitable.
At LiveSalesman, a leading Multilingual Call Centre with over 18 years of experience, we provide Social Media Customer Service Support in over 30 European and Asian languages. Contact us if you wish to outsource your social media customer support.
Top 5 PDF Creators Online: Choose the Best One
PDF (Portable Document Format) allows you to present numerous documents on different platforms. After installing PDF software, you can view these files on various operating systems. If you want to create a PDF file, numerous PDF creators are available online for your assistance. Here are some best options for you.
Soda PDF Online
If you are searching for the best pdf creator online, get the advantage of Soda PDF. With a fully-functional web application, you can annotate, convert, edit, and secure PDFs on different devices. It is specifically designed to accommodate a busy lifestyle. Feel free to carry this application anywhere on your mobile. Soda PDF allows you to manage files conveniently.
You can use it on your smartphone, tablet, laptop, or desktop. Buttons, interface, functions, and menus of Soda PDF make it suitable for web browsers and desktops. It is easy to connect this PDF creator to your Google Drive, OneDrive, Box accounts, and Dropbox to share files between web apps and desktop.
It allows you to convert PDF files into other file formats. Moreover, you can create PDF files from blank documents. Before starting your work, feel free to create a free account.
With Hipdf, you can create PDF without installing any software. It is one of the best online PDF creators with the best capabilities and features. Hipdf allows you to create PDF from different file formats. This online tool will enable you to convert Image – PDF, Excel – PDF and Txt – PDF.
Unlike other PDF Creators, Hipdf is an easy to use tool to create PDF files. With its friendly interface, it will be easy for you to secure your information via PDF file format. There is no need to worry about the security of files. Hipdf supports the best SSL encryption. After conversion, the documents are immediately deleted from the servers.
With this software, you can create free PDF files. It is equipped with the best features to create professional documents. You can create PDF files from different file formats. Moreover, you can convert doc files to pdf files and other formats.
PDF Converter Free
Free PDF converter allows you to convert other file formats into PDF files. With this software, you can customize your experience of converting PDF files. It helps you to convert PDF files into different formats, such as PowerPoint, Excel, Image, and Word File.
You can perform conversions within a few minutes. Upload a file that you want to convert and hit “Convert” button. The process of transformation may take a few seconds. You will get the best results after converting files.
With this website, you can get the best results to convert numerous documents to PDF files. It is a suitable converter to perform other tasks, such as edit PDF files and convert them from other formats. It is possible to merge different files. Online2PDF allows you to unlock files and use them as per your needs. It is an easy way to export converted files.
Effective Ways To Earn More Followers On Instagram
Instagram has gained great popularity in recent years. It is popular with people of all types of demographics and all walks of life. In the case of Instagram, the number of followers you acquire is the most important.
Number of followers equals the success of Instagram
It is important to keep in mind that there is much more to Instagram than just the number of followers you can acquire. However, its number of followers is one of the important measures (or metrics) of the social media tool. If you have a large following, other people will have the perception that you (and your business) are successful. That lends itself to your credibility and professional confidence. For this reason, more and more people are looking to buy Instagram followers.
A large number of followers also gives you the confidence that other people receive your message online and allows you to increase your reach to a lot of good quality connections. It also contributes greatly to strengthening your relationship with your target audience, which is essential to your success. Therefore it is essential that you know some keys to gain more followers on Instagram. For more info visit here https://www.instafollowers.co/.
Proper use of hashtags
In addition to some ideas for photos on Instagram, when it comes to gaining more exposure and visibility, hashtags are a great way to do it. However, it is very important that you do not get carried away when it comes to using hashtags. The reason why you do not want to exaggerate with hashtags is that your target audience will not appreciate it and, therefore, may not stay with you. There are some guidelines you should follow when using hashtags to get the best possible results from the members of your target audience.
• It uses very specific hashtags.
• Customize the hashtag to the particular social media channel you are using
• Make sure your hashtags are strong but not promotional
• Make your hashtags clear and concise
• Do not use too many hashtags.
• Create an event
Organizing an event in which you gather influential people, brand ambassadors, loyal followers, etc., is an excellent way to increase your Instagram followers. The results of an event of this type can be multifaceted, so you can win more followers on Instagram, creating greater brand awareness and commitment to the members of your target audience. You can also put music on Instagram.
Run and proper contest
People love contests, especially if they win a prize they think was worth the effort to participate. A contest can generate a lot of comments about your business, make people feel enthusiastic about their participation and establish solid and lasting relationships. It is important that you provide worthwhile incentives. Some of the ways in which you can involve people in your contest are to “like” the contest, have them comment on your contest and other creative ways to involve people.
Get loyal followers involved
Another really good way to gain more followers on Instagram is by involving loyal followers. Let them help you to direct your event or contest. Give them a voice and make them feel that you really value their participation. There are many benefits to doing this, such as giving your brand an emotional/human feeling, expanding its reach, increasing its reputation, increasing its traffic and making more people aware of your brand.
Connect with a social community online
Having a sense of belonging to a community is critical to your growing success as a business person. Not only is it important to be part of a social community, but it is also essential that you interact with the members of that community (or communities). You will want to interact in the following ways:
Share your story: Everyone has a story (probably more than one). Share yours because it will resonate with the other members of your social community. If people can relate to what they are sharing, they will be successful in establishing relationships with them. That is critical to your success.
Make sure others want to share your content: One thing is to write high-quality content, but another thing is to make people want to share the content you’ve shared with them. If your content is shared, you can attract more people and increase your Instagram followers.
Clearly, understand the reasons behind your social community: It is extremely important for you to have a clear understanding of why you needed to build your social community. There are many reasons, but each one is important and each must be in your head at all times.
Prefer Tracking System To Monitor Details Of Your Vehicle Location
Global positioning tracking system is crucial one in these days. The new GPS technology is used to help the navigation for cars and it also possible for trace information of vehicle via tracking device. The GPS tracking device can be used to continuously monitor your vehicle movement by using Telematics.
GPS tracking is the best device to check the daily basis of the vehicle history. Most of the business owners are installed in buses and car, tucks. It is the best solution to tracking information of the vehicle easily at any time anywhere. Lots of devices exist in the market place that offers perfect support to the business owners.
Boost your safety:
The tracking device has two main things that make safety application on the real-time positional data via a geographical fencing and web-based monitoring programs. It will be designed with new technology tools to avoid accidents and injuries on driving car.
The company owner can check fleet management directly on their mobile phone or computer. It monitors trends of the location with a quality of tools. It reduces damages to the vehicle instantly. The GPS device is used to reporting the location of the device gives the seniors and make the families in peace mind.
Offer job satisfaction:
If the GPS tracker exits the vehicle, you will be notified immediately via text or email. Choose from a tiny GPS tracker or the revolutionary GPS and set a virtual border around your vehicle. Business can able to view daily routine of their company via the tracking device.
The electronic tools increase the satisfaction of job and offer ability verifies history or details of vehicle instantly from your tablets or smartphone.
It controls business and delivers products to the right location on required time. It is well connected on the trucks to capture the area. The company owner can view recent location and status of the vehicle speed easily with the help of the device.
One might find several options to track area of the vehicle running currently. To optimize the performance of the vehicle, it has special tools that track exact information of the truck. Experts have created the device with the latest equipment to install and deploy it elegantly.
Different parameters are offered to observe needs of the business and help to achieve their goals in a short time. With standards and regulations, a business owner might view related data of the vehicle easily.
Capture hours of service:
The Telematics help managers to track hours of delivery products on their system. It gives an accurate result for the people and decreases paper work.
The developer designs the tracking system with modern equipment to find the instant solution to the vehicle location. It helps to increase profits for your business in the marketing field.
So, install a GPS Tracking system on your computer or smartphone to view application of your company products immediately at in your office. It takes less investment to buy the system.