2018 is speculated to be the year of brand advocates. Today with more and more small businesses cropping up over the internet, customers are becoming a tad sceptical.
With a plethora of options, most online consumers initially do thorough research about any product or service before buying or endorsing it. According to survey 92% customer’s stated they trust recommendations given via mouth rather than advertisements.
Additionally, 76% of individuals prefer to trust the voice of a ‘people person’. In other terms, they prefer the recommendation of any product or service by one of their own.
Hence, here enter brand advocates!
What is this Brand Advocate?
Let’s take an example; you have a store, and few customers buy from it once. Certain customers are however loyal and keep endorsing in your store’s product and soon enough puts in a positive word about it to their friends and family.
These people are acting as a brand advocate for your store. These can be bloggers, a loyal employee, influencer or regulars.
However, in this competitive sphere of digital marketing, to gather the most leads business’s often hiring Word-Of-Mouth agencies which speak in favour of brands.
These agencies were introduced to merge the gap between a brand advocate and a company. Moreover, these brand advocates would ensure that the business enjoys a favourable name along with gross profit.
Now, let’s look at why these brand advocates act as the building blocks of success to any business’s image –
- Brand Advocates are productive information providers
Brand advocates are trained individuals who possess intricate details about a brand and its products. With their ability to write prolific content entertainingly, they can target audiences more and instil amongst them a positive image of the brand.
- They humanize a brand and help it connect to customers
Brand advocates are well aware of customer psychology and hence communicate in a language which is user-friendly. Moreover, brand advocates try and produce a story that depicts a brand’s philosophies, its motive and values.
Further through the beautiful incorporation of all these aspects along with an idea of how using the brand can benefit customer’s advocates improve the image of businesses.
- Brand advocates help target an extensive audience.
According to a survey, an approx of 10 advocates can reach about 6,000 people on the internet. Even if an individual isn’t aware of your brand, possessing a brand advocate who uses social media meticulously makes it a note to communicate with numerous users.
As a result, more and more content about any brand is shared with people taking part in it actively. As a result, audience reach is much extensive rather than normal marketing.
- More leads with more CTR’s
When a brand advocate talks positively about a business, they have the potential to influence people. So the number of people who would then visit the client’s website to try their projects or services increases its CTR’s.
Additionally, this increases leads and boosts productive ROI for businesses’ which hire brand advocates.
So, if you’re looking to surpass other businesses in the competitive digital market, get yourself a trusted brand advocate today.
Does Web Hosting Affect SEO Ranking?
Search engines want websites to deliver excellent and relevant content. Although it is not an exact science, the web hosting services you choose can affect your SEO.
Web hosting elements that influence SEO
There are primarily two types of servers, Nginx and Apache. Majority of web hosting services hosted their client’s websites using Apache servers. Apache is great, it has power and flexibility – in addition, it has a large community behind it and supports a broad range of software errors like cPanel for website hosting.
However, Ngnix is better at some other important things – majorly, it is faster. This doesn’t seem like much when there’s there is low server traffic bit when the traffic load increases, it makes all the difference. To leverage on the strengths of both types of servers, the best web hosting services use both Apache and Nginx. They would typically offer web hosting plans, hosted on Apache servers but also Nginx as a reserve proxy to optimise how fast web page requests are handled.
If you are currently on a shared hosting plan, chances are your traffic isn’t at the point where this would make much of the difference. However, if you are currently on a web hosting plan like VPS , going with web host who uses Nginx and Apache, can make a huge difference in your SEO
Although it is not a pleasant thought, the truth is, your website would most likely encounter problems at some point . It could be that your site gets hacked, a huge problem occurs at the data centre of your web host, or your site unexpectedly crashes -this things can happen.
To protect your websites and ranking in the event of data loss, you will need to have some sort of backup. A good web host will have in place, backup systems that would help you backup your data – and quickly recover it when you need to.
3.User experience and page load time
Most search engines like Google, use page load time as a Matrix for determining SEO ranking. This should come as no surprise , Google prioritises user experience and slow web page loading times = bad user experience.
This is entirely up to your web host. It is often what separates the reputable and reliable web hosting providers,from the not so great. If your website suffers from frequent website downtime, it means that your web host is not reliable.
Downtime affects the overall performance of your website and as well as your SEO strategy and SERP ranking. When your website is down, it doesn’t show up on search engines. When search engines get a query of a relevant content on your website, what happens? The search engine won’t find your website and which reduce your website’s rank. In addition, it also leads to increased bounce rate, which directly impacts a website’s credibility.
Therefore, it is best to avoid downtime-aim for 99.9% uptime for your website. To do this, you would need to choose a web host based on their server uptime reputation.
5.The location of the hosting server
Google takes into account the load speed of your website in order to rank it high in its SERPs. This means, your website needs to be fast. One of the easiest ways to ensure the optimal speed of your webpages is going with web host that is as close to your location as possible.
For example, hosting your website in the same country as your target audience. However, this is not applicable for websites that target visitors from countries across the world. Matt Cutts, the former search quality expert for Google, had this to say when asked if hosting service location affects page ranking, “we do absolutely try to return the most relevant results to each user in each country. And several locations in terms of IP address is a factor in that.”.
6.Google’s crawl limit
There is a specific crawl limit that Google places on indexing a single server IP. If you are in a shared hosting plan, and a website on the same server as yours is consuming a lot of resources(crawling), chances are your website would be affected – Slow indexing or search engine bots won’t crawling your website.
This is why so many web hosting providers offer a service plan called ‘SEO hosting’, where they provide website owners with Private IP addresses, even on a shared hosting plan – with this ,it appears like your website is hosted on a different system – as a result, it would not be affected by the activities of other websites on the same server.
If server hosting your website is not secured secured, chances are you’d get attacked or hacked and this would have a negative impact on your SEO. When a hacker breaches your website, they can easily alter contents to the point where it affects SEO.
In addition, if your web hosting provider’s server is insecure, it is open to a DoS attack. Which would make the server unresponsive. When this happens, your website will be offline.
Pro tip: we recommend, you get a web hosting provider that has built- in server security and is and take measures to also secure your website.
A website that is hosted on a bad host’s server is going to be dogged by a lot of security risks and threats. To avoid this, we recommend that you pick the best hosting option, from the get go, especially if you are going with a shared hosting plan. This way, your website doesn’t suddenly go offline and leave you scrambling.
What things to try to find When You Buy a Gaming Chair
If you’re a significant gamer, you must obtain a chair that gives the comforts you need. Just in case you lay on a couch that is not suited to sitting for quite a long time in the same position, you’ll develop various aches and pains. Once you pay attention to these unnecessary distracts, your gaming skills can’t be used properly. The very best solution for the issue is to get a gambling chair. However, you must know very well what to consider whenever you buy one.
Height of the chair
You need to have the proper height together with your chair if you are to be comfortable. As soon as your chair is of the appropriate height, your legs will undoubtedly be in the proper position, and you will have a way to go your feet freely saintreview. Purchasing a height-adjustable chair is an excellent option.
Comfort and ergonomic shape
Once you lay on the chair, it will fit into the human body contours excellently. Furthermore, the level of comfort supplied by the chair must be at a high standard. It is advisable to get a couch that has foam cushions and vinyl armrests. The cushion covers may be made from artificial leather or fabric.
Style of the chair
You can find rocker chairs along with fixed ones that do not have this facility. Rocker chairs are usually better since they are more comfortable. You have the option to get one with a pedestal or one without it. The choice is yours.
That is one of the most crucial features that need to be there in virtually any gaming chair. Try to get one that has speakers attached to the headrest. It is good to get one that has a volume controller and also RF input and output terminals. One that connects with your audio sources with wireless connectivity is the best. The headphone jack can be necessary for the event you need to use headphones.
Color and the capability to fold and stow away
These chairs can be found in attractive colors. Therefore, it is advisable to decide on the one that suits your home environment. Furthermore, many chairs may be folded and kept away when not in use. These are also two of the features you will need to check for.
Considering every one of these factors and purchase your gaming chair, you will like every minute of gaming because you’re sitting so comfortably.
It is advisable to consider the features made available from gaming chairs whenever you buy one. Once you do so, you will have a way to get the perfect gaming chair to fulfill your needs.
Things You Should Consider Before Participating In The Corporate Event In The Uk
Every year in the UK there are a lot more business events get places in which new bees are invited to get boost their brand name in the market as well. It is very much effective to invite newly opened businesses in these events to provide them a secure platform where they can really create a strong relationship with the market giants in a better way. Moreover, corporate events also provide direct sales solutions as well in which you can better present your product in front of the attendees and they will surely buy you directly in they will get interested in it. Modern technology has also introduced a lot more fresh and updated IT gadgets which are completely supportive of the business industry by all means. Moreover, these gadgets will also provide you the chances to grab the attention of the audience towards your event booth which is really very important and compulsory by all means.
Here we will tell you about event essentials that you have to carry with you to maintain the standard of the event ina professional way.
1. Attractive Event Booth Style
If you are going to take part in the business event for the first time, you really need to get prepare for it well. The first and the most important thing is to present yourself in the event like a pro. You can better maintain the event look through setting the best booth in the event and you can better take help from the professionals in this regard which can set all these things in a better way. Make sure to provide a specific space to sit for the attendees where they can comfortably investigate from you about your business niche respectively.
2. Usage Of It Gadgets
Without having efficient IT gadgets with you in the event, you cannot achieve the event goals by all means. It would be the best thing you could take with your iPad hire solution and other IT gadgets hire solution to decorate the event booth amazingly. You can better display the presentation and business specifications through these IT gadgets respectively. Through audio-video devices you can also get the perfect chances to attract audience towards you through efficiency and do not prefer to utilize the papers and projectors in the event as they are considered as an old trend of IT devices.
3. Selection Of Competent Staff
The selection of competent staff is the real requirement in the business event. You have to meet with the other business holders that will provide you the best chances to improve your business skills for future in a better way. Moreover, you can better select the most efficient and professional staff which can also deal with polite words to welcome attendees to the booth. It is also considered compulsory to provide customers to the point solutions to every question. Avoid explaining the irrelevant things to them which may hurt your reputation badly.
4. Describe Your Business Niche Openly
When you are in a business event, make sure to represent your business in a better way. Give your presentations to the attendees and try to engage them towards your business niche respectively. Define each and every single point to the attendees regarding your products and services so they can better get selected you as a great choice to start their business relationship in future as well. The most important thing is to present your speech or presentation by using iPad hire solution that will confidently boost up and you will be able to talk impressively to the attendees. Moreover, you will also get the chance to search any type of query with the iPad use by all means.