2018 is speculated to be the year of brand advocates. Today with more and more small businesses cropping up over the internet, customers are becoming a tad sceptical.

With a plethora of options, most online consumers initially do thorough research about any product or service before buying or endorsing it. According to survey 92% customer’s stated they trust recommendations given via mouth rather than advertisements.

Additionally, 76% of individuals prefer to trust the voice of a ‘people person’. In other terms, they prefer the recommendation of any product or service by one of their own.

Hence, here enter brand advocates!

What is this Brand Advocate?

Let’s take an example; you have a store, and few customers buy from it once. Certain customers are however loyal and keep endorsing in your store’s product and soon enough puts in a positive word about it to their friends and family.

These people are acting as a brand advocate for your store. These can be bloggers, a loyal employee, influencer or regulars.

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However, in this competitive sphere of digital marketing, to gather the most leads business’s often hiring Word-Of-Mouth agencies which speak in favour of brands.

These agencies were introduced to merge the gap between a brand advocate and a company. Moreover, these brand advocates would ensure that the business enjoys a favourable name along with gross profit.

Now, let’s look at why these brand advocates act as the building blocks of success to any business’s image ­­–

Benefits –

1. Brand Advocates are productive information providers

Brand advocates are trained individuals who possess intricate details about a brand and its products. With their ability to write prolific content entertainingly, they can target audiences more and instil amongst them a positive image of the brand.

2. They humanize a brand and help it connect to customers

Brand advocates are well aware of customer psychology and hence communicate in a language which is user-friendly. Moreover, brand advocates try and produce a story that depicts a brand’s philosophies, its motive and values.

Further through the beautiful incorporation of all these aspects along with an idea of how using the brand can benefit customer’s advocates improve the image of businesses.

3. Brand advocates help target an extensive audience.

According to a survey, an approx of 10 advocates can reach about 6,000 people on the internet. Even if an individual isn’t aware of your brand, possessing a brand advocate who uses social media meticulously makes it a note to communicate with numerous users.

As a result, more and more content about any brand is shared with people taking part in it actively. As a result, audience reach is much extensive rather than normal marketing.

4. More leads with more CTR’s

When a brand advocate talks positively about a business, they have the potential to influence people. So the number of people who would then visit the client’s website to try their projects or services increases its CTR’s.

Additionally, this increases leads and boosts productive ROI for businesses’ which hire brand advocates.

So, if you’re looking to surpass other businesses in the competitive digital market, get yourself a trusted brand advocate today.